brand you : personal branding
DESCRIPTION
A presentation on Personal Branding, presented on 01/07/2010 at the Notre Dame Campus Communicators Summit.TRANSCRIPT
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BRAND YOU ®INTRO TO PERSONAL BRANDING
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A Bit About Me• Husband and father to Scout, Daisy & Indiana
• President, Kristian Andersen + Associates
• Founder, Pathagility
• Founder, TinderBox
• Managing Partner, Gravity Ventures
• Lives in Arkansas works Indy
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A BRAND ISNOT A LOGO
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A BRAND IS A COLLECTION OF
PERCEPTIONSIN THE MIND OF A CONSUMER.
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BRANDS ARE BORN OF
EXPERIENCEAND REFLECT
REPUTATION
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NONE OF THESE ORGANIZATIONS TREAT THIER BRAND AS AN
AFTERTHOUGHT, RATHER IT SERVES AS THEIR KEY
DIFFERENTIATOR.
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BUT THOSE ARECONSUMER BRANDS
NOT PEOPLE.
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Personal brands allow individuals to differentiate
themselves by consistently articulating
and leveraging their unique value proposition.
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WE ARE ALLBRANDS
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If you’re not branding yourself, you can be
assured that others are doing it for you.
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RateMyProfessors.com
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IT’S ABRAND YOU®
WORLD
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AND JUST BEING GOOD ISN’T GOOD ENOUGH
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SIMPLE UNIQUE FOCUSED
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A LESSON FROMTHE KITCHEN
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THE KITCHEN
THE DINING ROOM
(The Craft / What You Know)
(The Delivery / How You Share It)
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WE’RE ALL IN THE CONTENT BUSINESS
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GETTING TACTICALGETTING TACTICAL
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Why Employers Should CareStrong personal brands add value to corporate brands!
• Publicity & Visibility
• Build Organizational Credibility
• Increased Engagement Levels
• Expands Influence
• Human Connection to the Organization
• Halo Effect (which works both ways)
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5 QuestionsQuestion #1 : What are your goals?
Question #2 : What do you value?
Question #3 : What are you passionate about?
Question #4 : What motivates you?
Question #5 : What makes you remarkable?
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5 RulesRule #1 : Be Diligent
Rule #2 : Be Consistent
Rule #3 : Be Relevant
Rule #4 : Be Interesting
Rule #5 : Be Yourself
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5 StepsBuilding lasting, effective personal brands takes time and there is no one-size-fits-all process.
Step #1 : Take Inventory
Step #2 : Develop a (Brand) Plan
Step #3 : Craft Your Identity
Step #4 : Choose the Right Tools & Channels
Step #5 : Measure & Repeat
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Tools & ChannelsTools & Channels:You have to use them to understand them• Web sites• Blogs / micro-blogs• Podcasts• Social networks (Facebook, Ning, Linked-In, Twitter)• Events (create your own or hijack one)• Off-line & alternate publishing• The media
Don’t Forget to:• Make yourself findable (SEO, social networks, etc.)• Connect everything• Cultivate relationships w/ the press, peers, competitors, etc.• Donate your expertise to a cause• Develop a visible platform• Start & join conversations
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“We are CEOs of our own companies: Me Inc. To be in business today, our most
important job is to be head marketer for the brand called you”
Tom Peters
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Twitter: kristianindyeMail: [email protected]: linkedin.com/in/kandersen1Web: kaplusa.com