Brand UpdateNew tips and tools

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Brand standards

• Applies to everyone in the college

• Shows the connection to the mission areas, the college

and the university

• Benefits programs via connection to university, and vice

versa

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The consistent and proper use of the

university logo not only strengthens

recognition for Ohio State but also projects the

university’s established reputation onto all of

the many individual entities that make up our

university.– University brand guidelines

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House of Brands

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Branded House

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Today we’ll discuss• Co-branding

• New branding tools

• Merchandise

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Cfaes.osu.edu/brand/templates• 17 categories of templates for your use

• Use them as is, or use them as a guide to create something

yourself

• Send them to the brand team for review and approval

• InDesign versions are available in Buckeye Box

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Tips for common challenges• How to crop photos if you don’t have photoshop

• How to make sure you are using brand colors

• When to use CMYK vs RGB

• How to choose the right logo file for your needs – jpeg, png, tiff,

gif, eps

• Tips for creating infographics with free or inexpensive web-

based applications

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Principles behind co-branding• Establish Ohio State’s role (including CFAES, Extension and

OARDC)

• Protect Ohio State’s logo

• Recognize partners appropriately

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To show it’s our party• Make our logo dominate with color and/or size

• Choose black or gray versions of partner logos. This also prevents

too many colors from distracting from your primary message

• Consider recognizing partners in a special section on a page

separate from our logo

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Don’t crowd our logo. It needs its space.

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Give our logo space• There should be a full Block O’s width between any side of our

logo and the next element, including the edge of the page.

• If you are placing another logo next to ours, there should be

THREE Block O’s between our logo and another.

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OHIO STATE UNIVERSITY EXTENSION

Oops! Too close to the scarlet bar.

Too close! Our logo needs to be THREE Block Os away from other logos. USDA’s logo is too big in comparison to ours, too.

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OHIO STATE UNIVERSITY EXTENSION

Full Block O width away from other elements. Plenty of space!

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OHIO STATE UNIVERSITY EXTENSION

At least three block O’s between these logos! And it appears that USDA and the college are equal partners.

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OHIO STATE UNIVERSITY EXTENSION

In this example, USDA and EPA are supporting the effort, but are not equal partners with us.

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Get Your Brand On• Examples of on-brand clothing

• Process for getting merchandise and clothing approved

• How to work with Trademark and Licensing

• Information about approved vendors

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Most of the information in this presentation is on our website:

Cfaes.osu.edu/brand/merchandise

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About the logo on merchandise• Merchandise requires a logo with the registered trademark

symbol: ®

• An embroidery-friendly logo is available for clothing

• Contact CFAES_BAT@osu.edu for either of these logos. They

aren’t available for download.

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About clothing and merchandise• Go with primary brand colors for clothing: scarlet, gray,

black or white (No one wants a maize and blue shirt with our logo!!)

• If you are giving shirts or promotional items to an employee, the cost is considered a taxable fringe benefit and the employee will be subject to payroll tax

• Check with the college business office for more information

• Information also available here:osuebusiness.osu.edu/documents/TaxableBenefitProcess.pdf

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Examples of on-brand clothing• Pre-approved clothing examples are available at

cfaes.osu.edu/brand/clothing-examples

• You may work with an approved vendor to design other

approaches

• All clothing must be approved by the college brand team (

CFAES_BAT@osu.edu) as well as by Trademark and

Licensing

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Approval Process

• Send your design to the college brand team:  

CFAES_BAT@osu.edu

• Once approved, fill out Trademark and Licensing’s request form,

found at: trademarklicensing.osu.edu/page/department-request/

• Send the request form and the approved art to Karen Dertinger at

dertinger.5@osu.edu

• Use only approved vendors

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University’s approved vendors for promotional products and apparel, as of 8/1/14

All suppliers are in eStores and will provide favorable conditions:

• No freight charges

• No set-up fees

• Free samples and pre-production samples

• Free graphic designer available

• No advance payments

• Convenient payment terms

• Maximum 10% allowable overruns

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QUESTIONS? CONTACT THE BRAND APPROVAL TEAM:

 CFAES_BAT@osu.edu