brand style guide - california state university, northridge · brand style guide 12.29.2005 ... the...
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Brand Style Guide 12.29.2005
�
Communicating the WebEx Brand 3
The New WebEx Green 4
The WebEx Logo & Ball I Logo I.�Ball I.6Lock-ups I.8
Brand Elements IIColorPalette II.�Typography II.4WaveGraphic II.6Photography II.9
Application and Product Logos IIIApplicationLogos III.�WebExMediaToneLogo III.4PoweredbyWebExLogo III.6
Templates & Sample Applications IV
WebEx Trademark Guide V
Table of Contents
�
TheWebExcorebrandmessageandattributesarecarriedthroughallmediumsofcommunicationsthroughtheintelligentuseofcolor,typography,photography,andotherWebExbrandelements.ProperusageisimportanttoensurethequalityoftheexperienceofeveryWebExcustomerandpotentialcustomer.
Thebrandelementsinclude:TheWebExlogo,theWebExball,theWebExwave,colorfieldsandbars,typefaces,andlineart.
Communicating the WebEx Brand
WebExis liberatingglobalapproachable
essential
4
The New WebEx Green
TheoriginalgreenintheWebExlogohasposedmanyproblemsduringproduction,causinginconsistenciesincolor,andultimatelyaweakerbrandimage.
Inordertomaintainagreaterbrandconsistency,theoriginalPMScolorwillbereplacedbyanewcolorPMS�76C.TheNewWebExGreenwillbeeasier,toreproduceandmaintainacrossallmediumsofcommunication.
New WebEx Green
Color
ClosematchispossiblebetweenPMSspotcolor,4-colorprintingandonlineapplications.
WebExballandLogocolorsmatch,strength-eningtherelationshipbetweenthetwo.
LegibilityHasgoodcontrastandiseasilylegibleagainstlightordarkbackgrounds.Lendsitselfwelltocolorfields.
CostMorecosteffective,duetonumberofinksrequired.
ConceptTheNewWebExGreenisafresh,cleanmoderncolorthatreflectsforward-thinking,technologicaladvancement,andhumaninteraction.
PMS �76CCMYK50C.0M.100Y.0KRGB 1�7R.195G.�8BHEX7FC�1C
WebExLogoandBall
I.�
The WebEx Logo
TheWebExlogoisatwocolortypetreatment.TheWebExlogocanbeusedwithorwithoutthetagline.
Ideallythelogowillbeusedonawhitebackgroundformaximumimpactandclarity.Thelogowillhaveaminimumof1x-heightwhitespacearoundit.
InordertomaintainlegibilitytheWebExlogotheminimumsizeis1/4”,.64centimeters,1.5picas,or18points.
I.�
Color Thecolorversionofthelogoideallyisusedonawhiteorlightneutralbackgroundsforgreatestimpact.
Using the WebEx Logo
Exception: Incertainapplicationssuchassilkscreeningorembroidery,thecolorversionmaybeusedonablackbackground.Ifspecingthisversion,pleasetakecaretoensurethatthelogoislegible.
Dark Backgrounds ForuseondarkerbackgroundspleaseusethetwocolorWhiteandGrayversionofthelogo.
I.4
Grayscale Forbetterlegibilityandclaritypleaseusethegrayscaleversionofthelogo.Dependingonthenatureofthebackgroundpleaseuse
a)Web100%Black:Ex40%Black
b)WebWhite:Ex40%Black
One Color Forapplicationswhereonlyonecolorispermitted.Whiteareas/backgroundcolorindicatesnoink.
I.5
Placing the WebEx Logo
FormostapplicationstheoptimumplacementfortheWebExlogoisthetopleftcorner,orrightcornerofthelayoutwith1x-heightwhitespacearoundit,orareasonablemargin.
Ifrequiredtheabovelogoplacementsarealsoacceptable.Howeverforsignageandlargeapplicationsthelogomustbeplacedatleast�feetfromtheground.
Placement Options
Recommended Position
I.6
The WebEx Ball
TheWebExBallhasbeenderivedfromthecenteroftheWebExLogo.TheballsymbolizesthepowerfulglobalMediaToneNetwork.Theballhasbeentrademarkedandwillappearwiththe™symbolasshownonleftatleastonceonthepage.
Formostapplicationsthe�-Dversionoftheballisrecommended.Theminimumsizeatwhichitmaybeusedis�/16”andcanbeenlargedaslargeasrequired.
Whilereproducingforprintapplicationstheballnormallyprintsin4-color.Forstationerya�-colorPMSballisavailable.
2-D BallAflat�-colorversionisalsoavailableforembroideryandscreenprinting.Thisversionoftheballisusedminimallyandonlywhenabsolutelynecessary.
I.7
Using the 3-D Ball
Theballisthestrongestwhenusedonawhitebackground.Butitisacceptabletouseitonotherneutralandlightcoloredbackgrounds.
Whenusingthe�-Dballasagraphicelement,nootherelementscanbeplacedinfrontorovertheball,includingtype.
Asageneralruletheballistobeperceivedasaballalways.Itsshapeorformmaynotbemodifiedinanywaybyitscombinationwithofotherelementsorcontextually.
Whileusingthe�-Dballasagraphicelement,ifrequiredtheshadowatthebaseoftheballmayberemovedtosuittheapplication.
Whileusingtheballmultipletimesinaninstance,theballmustappearwholeatleastonce.
I.8
Logo & WebEx Ball LockupWhenusingtheBallandLogotogetherthesizeoftheballequalsheightoflogoplusonex-height.Thelogoandballarealwaysalignedtothetop.
Pleasenote:Whileusingthislockupforprintprojects,alwaysusetheCMYKversionoftheWebExlogotomaintaincolorconsistencywiththeWebExball.
Lock-ups
BrandElements
II.�
Color Palette
CorporateWebExBluePMS�005CCMYK100C.17M.0Y.5KRGB 0R.10�G.�04BHEX 0066CC
CorporateWebExGreenPMS�76CCMYK50C.0M.100Y.0KRGB 1�7R.195G.�8BHEX 7FC�1C
NeutralPMS4�4CCMYK0C.0M.5Y.61KRGB 1�6R.1�6G.1��BHEX666666
NeutralPMSWarmGray�CCMYK0C.4M.8Y.17KRGB �08R.�06G.197BHEXD6D6D6
MeetingCenter
PMS�11TrainingCenterPMS�84
SalesCenterPMS�77
EventCenterPMS�07
SupportCenterPMS15�
SMARTtechPMS1�4
PMS 144C CMYK0C.45M.100Y.0KRGB�55R.10�G.0BHEXFF6600
Primary Palette
Secondary Palette
Accent
Primary PaletteThePrimaryPaletteindicatestheWebExCorporateColors.Whendesigningforthemainbrand,thesecolorscanbecombinedwiththeneutrals,andaccentcolor.
Secondary PaletteTheSecondaryPalettecolorsareeachdesignatedtoaspecificWebExApplicationorService.Whendesigningforthesespecificservices,eachdesignatedcolormaybecombinedwiththeneutrals,andaccentcolor.Please see the Product and Service section for more info on using these colors - pg 25.
AccentTheaccentcolorisusedtohighlightinformation.Itisusedsparingly,insmallareassuchasSubheads,CalltoActionButtons,andrules.
Please see pg 25. for more details on the secondary colors.
II.�
Web Palette
DarkBlueHEX0066CCRGB 0R.10�G.�04B
Main Navigation Bar, Page Header, Sidebar, Quote, Arrow Widget, Links in the Footer
MediumBlueHEX��99CCRGB 51R.15�G.�04B
Content Headers
LightBlueHEX66CCFFRGB 10�R.�04G.�05B
Main Navigation (selected state), Footer Link (over state)
DarkGreenHEX669900RGB 106R.15�G.0B
Text Links
LightGreenHEX99CC00RGB 15�R.�04G.0B
Text Links
OrangeHEXFF6600RGB �55R.10�G.0B
Main Call to Action Buttons
Non-SafeMediumGrayHEXADADADRGB 17�R.17�G.17�B
Header Text Area, Body Text Divider Line, Header Bar
MediumGrayHEX999999RGB 15�R.15�G.15�B
Sidebar Dividing Line
Non-SafeLightGrayHEXD6D6D6RGB ���R.���G.���B
Divider Lines
Non-SafeOffWhiteHEXF8F7F�RGB �48R.�47G.�4B
Body Links (over state), Search Site Button
Pleasefollowthedirectionsabove,whilecreatingcorporatewebpages,tomaintainconsistencyacrosstheentiresite.
II.4
HelveticaNeue45LightA B C D E F G H I J K L M N O P Q R S Ta b c d e f g h i j k l m n o p q r s t u v w x y z1 � � 4 5 6 7 8 9 1 0 $ % & ( ) “ ” ‘ ’
Helvetica Neue 65 MediumA B C D E F G H I J K L M N O P Q R S a b c d e f g h i j k l m n o p q u r s t u v w x y z 1 2 3 4 5 6 7 8 9 1 0 $ % & ( ) “ ” ‘ ’
Helvetica Neue 75 BoldA B C D E F G H I J K L M N O P Q R S a b c d e f g h i j k l m n o p q u r s t u v w x y z 1 2 3 4 5 6 7 8 9 1 0 $ % & ( ) “ ” ‘ ’
Helvetica Neue 95 BlackA B C D E F G H I J K L M N O P Q R S a b c d e f g h i j k l m n o p q u r s t u v w x y z 1 2 3 4 5 6 7 8 9 1 0 $ % & ( ) “ ” ‘ ’
ITC Officina Sans BookA B C D E F G H I J K L M N O P Q R S a b c d e f g h i j k l m n o p q u r s t u v w x y z 1 2 3 4 5 6 7 8 9 1 0 $ % & ( ) “ ” ‘ ’
ITC Officina Sans BoldA B C D E F G H I J K L M N O P Q R S a b c d e f g h i j k l m n o p q u r s t u v w x y z 1 2 3 4 5 6 7 8 9 1 0 $ % & ( ) “ ” ‘ ’
ITC Officina Sans Book ItalicA B C D E F G H I J K L M N O P Q R S a b c d e f g h i j k l m n o p q u r s t u v w x y z 1 2 3 4 5 6 7 8 9 1 0 $ % & ( ) “ ” ‘ ’
Body Copy Print:Averagesize8-9pt
Headline Copy Print:Averagesize18-�4pt
Subhead Copy Print:Averagesize8-10pt
Callouts/Bullets/ Subheads Print:Averagesize10-1�ptWeb:Averagesize18-�4pt
Call to Actions Print:Averagesize10-1�ptWeb:Averagesize18-�4pt
Quotes Print:Averagesize10-1�ptWeb:Averagesize1�-18pt
Headline Copy Web:Averagesizenotspecified.
Typefaces
II.5
ArialRegularA B C D E F G H I J K L M N O P Q R S T a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 1 0 $ % & ( ) “ ” ‘ ’
Arial BoldA B C D E F G H I J K L M N O P Q R S a b c d e f g h i j k l m n o p q u r s t u v w x y z 1 2 3 4 5 6 7 8 9 1 0 $ % & ( ) “ ” ‘ ’
Arial BlackA B C D E F G H I J K L M N O P Q R S a b c d e f g h i j k l m n o p q u r s t u 1 2 3 4 5 6 7 8 9 1 0 $ % & ( ) “ ” ‘ ’
Arial Black ItalicA B C D E F G H I J K L M N O P Q R S a b c d e f g h i j k l m n o p q u r s t u 1 2 3 4 5 6 7 8 9 1 0 $ % & ( ) “ ” ‘ ’
Bauer Bodoni
Body Copy Web:Averagesize11-14ptPowerPoint:Averagesize18-�8pt
Subhead Copy Web:Averagesize11-14ptPowerPoint:Averagesize18-�8pt
Subhead Copy Web:Averagesize11-14ptPowerPoint:Averagesize18-�8pt
Headline and Bullets Web:Averagesize11-14ptPowerPoint:Averagesize18-�8pt
Typefaces
Special Campaigns & Logos BauerBodonicanbeusedtocreatelogosandidentitiesforspecificservicesorcampaigns.
II.6
WebEx Wave
TheWebExwavemostcommonlyisusedasasecondarygraphicelement.Thereisnorestrictionsontheminimumormaximumsizeofthewave.BydefaultformostcorporatecommunicationsthecolorofthewaveisWebExGreenincolor.Howeverwhenapplyingittospecificproductsorcampaignsthewavecolormaybemodified.(Please see Color Palette for more information on color.)
Alternate Wave GraphicAmoreelaborateversionofthewavegraphicisavailableforuse.Thisversioncanbeusedasanalternatetotheoneabove.CurrentlyitisprimarilyusedinthecorporatePowerPointTemplateandHTMLe-mails.
Alternate Wave GraphicThisversionhasbeenderivedfromversiontwo.Ithasbeenreducedtotwosimplewavesoverlapping.
1
2
3
II.7
Thewavemaybeusedasasolidcolorortransparencyoverlay.
Bring remote designers and engineers together to review the latest plans. Conduct regular meetings between geographically scattered staff members. Hold lively creative sessions with your marketing and advertising teams. Make WebEx Meeting Center available to every department and watch productivity soar.
Meet over the web in real-time. It’s simple. Launch or join a meeting using any web browser. Communicate information and share documents, presenta-tions, and applications just as if you were together in person. Pitch ideas. Demonstrate products. Discuss the hot issues. Involve everyone you need—regardless of location.
Coordinate meetings easily.Meeting Center features PowerPanels™ to help you keep everything running smoothly with separate attendee and host views. Deliver clear, interactive full-screen presentations and documents to participants. Manage meetings functions with control panels behind the scenes without distracting anyone.
Count on WebEx for secure, scalable service.WebEx Meeting Center is delivered on demand over the WebEx MediaTone™ Network, a private global network. No new software or hardware is required, making it easy to implement and easy to scale your needs change. The MediaTone Network offers better than 99.99% reliability, as well as robust security. Your information is never persistently stored on our servers and 128-bit SSL and AES encryption ensures all your meetings are private and secure. And WebEx is SAS 70 and WebTrust™ certifi ed.
Accelerate project cycles and drive business growth with online meetings.
Move projects through faster and boost growth for all facets of your organization. Incorporate WebEx Meeting Center™ into your business process and empower your workforce with online collaboration.
WebEx has increased our productivity and became the de facto online meeting standard. We average 4000 meetings a month, many of which would have required travel. — Rich Nielsen, Sr. IT Engineer, Agilent Technologies
Interact with anyone, anywhere, any time to fi nish projects faster.
Share applications, presentations, documents—even your PC desktop in real time.
Take care of business more effi ciently than with back-and-forth e-mails.
Work with teams across the map—all you need is an internet connection.
Maximize your resources by bringing people together without the time and expense of travel.
Using the Wave Form
Theproportionsofthewavemaynotbemodified.
Ifusinginahorizontalformatthewavemaynotbeflippedorreflected.
Asarulethewaveformmustalwaysbeperceivedasawave.
Inanygivenlayoutonlyoneofthethreewaveformsmaybeused.Ifpossiblepleaselimittoonewaveformpercampaigntomaintainconsistency.
II.8
Thewavemayberotated90degreesclockwisetobevertical.Pleasenotethelongercurveisalwaysatthebottom.
Thewavemaybeusedasabackgroundgraphic,withelementsoverlapping.Thistreatmentisrecommendedwhenfeaturingpeople,sopeopleappearinfrontofthewavewhileotherelementsinthephotoarebehindit.
Using the Wave Form
II.9
Photography
Whileselectingphotographyitisimportanttochooseimagesthatcommunicatetheattributesofthebrand.WebExprimarilyusesportraitsandbusinesslifestylestorepresentthebrand.
TheimagesthatworkbestforWebExhaveaclean,naturalandmodernstyle.Imagesmayeitherbecolorphotographsorblackandwhite.Tobeconsistentonlyoneortheothermaybeusedinaselectcampaignorproject.
Someotherthingstoconsiderwhilepickingimagesare:
LightingIdeallythelightingwillbeanaturalneutrallight.Ifafilterisusedacoolingfilterispreferred.Imagesthatareslightlyoverexposedoffermoremodernfeel,withlargerareasinandoutoffocus.
Imageswithexcessivewarmtonesshouldbeavoidedastheytendtolookdated.
Current Technology Thecomputersandotherdevicesfeaturedinthephotographsmustlookcurrent.
IfcompingscreenshotsofWebExapplicationsintocomputerscreenspleaseensurethattheyareaccurateanduptodate.
II.10
Portraits Thepeopleselectedtoconveythebrandmessage,mustportrayprofessionalism,confidence,andsuccess—realpeopleandtheirbusinesslifestyles.
Theportraitsmustappearnaturalandnotstagedorexaggerated.
Itisalsoimportanttoensurethatadiversenatureofpeoplearefeatured.WebExisaglobalcompanywithusersworldwide.
ApplicationLogos
III.�
Application Logos
TheWebExApplicationlogosareaonecolortypetreatment.ThetypefacesusedareHelveticaNeue45Lightand65Medium.
Theconcernedapplicationisalways�timesthex-heightoftheWebExLogo.ThisrelationshiphasbeenestablishedaseachisauniqueapplicationofferedbyWebEx,forspecificpurposes.
Theapplicationlogoscanbereproducedaslargeastheyneedtobe.Theminimumsizeatwhichtheselogosmaybereproducedis.6�5”.
TheapplicationlogosfollowthesamerulesastheWebExlogowithregardstobackgroundcolor,placementandminimumwhitespace.FormoreinformationpleaserefertotheWebExlogosectionofthisdocument.
Whenusingtheapplicationlogosingrayscale,theWebExlogoisWeb:100%Black;Ex:40%BlackTheServiceName:60%Black
III.�
PMS�11CMYK6�C.0M.1�Y.0KRGB 95R.19�G.197B
HEX 66CCCC
TheWebExcenterseachhaveauniquedistinguishingcolor.Whilecreatingmaterialforeachservicepleaserefertothefollowingguidebelow.Thesecanbecombinedwiththeaccentorangeandtheneutralgrays.
PMS�84CMYK55C.19M.0Y.0KRGB 130R.172G.230B HEX 6699CC
PMS�77CMYK45C.0M.100Y.�4KRGB 106R.15�G.19B HEX 669900
PMS�07CMYK0C.100M.4�Y.19KRGB 169R.9G.80BHEX 990066
PMS15�CMYK0C.51M.100Y.0KRGB ��0R.14�B.46B HEX FF9900
PMS1�4CMYK0C.�8M.100Y.6KRGB ���R.176G.46BHEX FFCC��
Designing for WebEx Applications
III.4
WebEx MediaTone Logo
TheWebExMediatone™NetworkLogoisasimple�-colortypetreatment.ThetypefaceusedisHelvetica65MediumandtheWebExlogo.
Thislogomaybereproducedaslargeasrequired.Whenscalingdown,the“WebEx”portionofthelogocannotbesmallerthan1/4”.
III.5
Lock-up with Secondary GraphicTheMediaTonelogocanalsobecombinedwithanabstractrepresentationoftheMediaToneNetwork.Thisversionofthelogoisusedsparingly.Ifreproducingbelow1.75”pleasetheversionwithnographic.
III.6
Powered by WebEx Logo
TheNewPoweredbyWebExlogoisadynamicgraphicincorporatingtheWebExballandlogotype.It’sisprimarilyusedintheWebExproduct,websiteandpartnerproducts.
Whenscalingdown,thelogocannotbesmallerthan50pxor.65”.Thislogomaybereproducedaslargeasrequired.
Using in TextWhentypingandusingincopy,pleaseensurethatthewordsappearasPowered by WebEx™ withWebExtrademarked.
As it is mostly used online, the logo almost always appears in full color. For special applications that require 1, 2-color or grayscale versions of the logo please contact the Marcom Department at [email protected], or call 408.435.7000.
Reason for Change The Powered by WebEx logo has been updated as the original posed the following issues:
Problems with legibility.
Violates the primary elements of the brand by overlapping them.
Dated in look.
Moving forward this logo will be replaced by the New logo. Please update all occurrences of this logo to stay current and on brand.
TM
III.7
Using the Powered by WebEx Logo
ThePoweredbyWebEx™logoidentifiestheWebExtechnologythatpowersaproduct.ItmustappearonallWebExandPartnerProducts.
Thelogomayappearasanindependentelementwithininthelayout,oritmaybelockedupwiththeproductname.Formoreinformationregardingpartnershipsandco-brandingpleaserefertopg 5.
ThislogomaynotreplacethecorporateWebExlogoorball.Pleaseusethecorporatelogoforallothersalesandmarketingmaterial.
For more information, WebEx partners please contact us at [email protected], others please contact us [email protected].
ThePoweredbyWebExlogoisusedwithinthemeetingproduct,alongwiththecompanylogo.
Whenusedwithinmulti-layeredproductsthePoweredbyWebExlogomayappearalonewithinsecondarylevels,aslongastheprimaryproductnameremainsidentifiable.
As almost every product is unique, for help determining proper usage please contact the Marcom Department at [email protected], or call 408.435.7000.
Thelogomaynotreplacethecorporateorproductlogo.
III.8
Sizing and Placing the Powered by WebEx Logo
Placement Formostproducts,website,andprintedmaterialtherecommendedplacementofthePoweredbyWebExlogoisthelowerrightcolumnagainstacleanwhiteorlightbackground.
SizeFormostonlineandprintapplicationstherecommendedsizeis60px.85”high.Shown at 100% size.
III.9
Co-branding with the Powered by WebEx logo
ThePoweredbyWebExlogomustappearonPartnerproductsandwebsites.Whenco-brandingproductsthePoweredbyWebExlogoandProductNamemaybelocked-uptogetherasshownabove,ina50/50proportion.
Ideallythislogolock-upwillappearonawhiteorlightbackground,withsufficientclearspaceallaround.Whenscalingdown,thePoweredbyWebExlogocannotappearsmallerthan50pxor.65”.
In partnership situations where there is no branded product name, the Powered by WebEx logo will be placed as an independent element as shown on page 7.
Forallotherpartnershipandco-brandingsituationsthatarenotspecificallyproductrelated,pleaseusethecorporateWebExlogoandBall.eg.SponsoredEvents,Seminars,etc.
To get a copy of the template or for help with creating a type only version of the product name please contact the Marcom Department at [email protected], or call 408.435.7000.
III.10
Suggested Placement when using a Lock-up
Recommended Placement
Formostonlineapplicationstheoptimumplacementfortheco-brandedlogolock-upisthetoprightcorner,orcenteredinthebottomofthelayout.Pleaseallowatleast1x-heightclearspacearound.
Formostonlineandprintapplicationstherecommendedsizeis60px.85”high.
Placement Options
Theabovelogoplacementsarealsoacceptable.Howeverforsignageandlargeapplicationsthelogomustbeplacedatleast�feetfromtheground.
III.11
InsituationswherethePartnerNameandPoweredbyWebExlogoareusedasseparateidentities,thesuggestedplacementistheupperorlowerrightcornerofthelayout,atleast1x-heightclearspacearound.
Formostonlineandprintapplicationstherecommendedsizeis60px.85”high.
Recommended Placement for most Applications.
Placement Options
Suggested Placement without a Lock-up
III.1�
Examples
ThePoweredbyWebExlogomustappearonallPartnerProducts.
Thelogocanusedonprintedcollateral,andotherapplicationsbyPartnerCompaniesforservicesthataredirectlyenabledbyWebExtechnology.
Theexamplesshowtheusageasanindependentelement—theco-brandedlock-upmayalsobeused.
ThelogomayalsoappearonmarketingmaterialsrelatedtoonPartnerProducts.
III.1�
Forco-sponsoredeventsandseminarsetcpleaseusethecorporateWebExlogo.
Summary ThePoweredbyWebExlogoisusedwithproducts.ProductsthatarepoweredbyWebExtechnology.
ThePoweredbyWebExlogoshouldnotbeusedwithacompanynamealone.WherejustacompanynameappearsthestandardWebExlogoshouldbeused.
TemplatesandSampleApplicationsThefollowinginformationservesasaguidetocreatingnewdesignsandlayouts.Anhierarchyofinformationhasbeenestablished,throughtheuseofcharacterstyles,sizesandsecondarygraphics.Thismustbecarriedthroughinallfuturecommunicationstomaintainconsistency.
ForPDFreferences,andproductionfilespleasecontacttheMarComDepartmentatmarcom@webex.com.
IV.�
WebEx Communications, Inc.3979 Freedom CircleSanta Clara, CA 95054
tel: 408.435.7000fax: 408.496.4353
www.webex.com
March 25, 2005
John SmithAcme Communications1101 Tasman DriveSan Jose, CA 95134
Dear John,Cum dolut ute dolorpero er sisi.Ibh erosto core do odigna feugait vel digna feugait adiam diam at augait la commy nisl do enim duip ex et vullamconsed tatuerostrud del ip ea faccum veliqua mcommy nonsectet lorper sectet acidunt erciliquis nulputem zzrit ver si er sustrud euisim veriure rostrud dolorti nciduisim ipit praestie exero od min ver irilla ad etue tionsenim aliquatie tate feumsandre faci.
bla consed te tate conseni scidunt la commy nibh exerostrud tat pratumsan henim vulpute eum iure dolorper irit, velis ad duisi tie dolobore consequat veliquisl ut lute deliqua tumsandiam vel ea augait prat, sim dolut nullamet laore el enisi. Luptat. Modiamcommy nis nullam, summy nit, quis dit elit, quatisl delit nibh.
euisim iurem nisit nonulpute vercincinim ing et acilissequi bla ad tem il dit velisl iustrud magniat dolobor peraessendre conum ver sim iure tin ullam zzrit, vel ut iurem init nullaore conullut ating eniamet, conse min ulla con vullaore feuipit autpat do odolore etuerae sequisisim vent at nummodo loreraestrud eraesed etumsandit augiam vullutat wissit alit ullut nonullamet atio delendiam, se magnis acipsum acin veliqui-sim illam, quamet luptat dio eugait, velestis el ullan velenit augiamconum veliquis nisim velit ullaore volor si.
Iduisi ea con volessenis alit volorpercin hendipsuscin verciliquam, velisim velit velestie dolesed tisim ea feugiam consectet la commy nis nismolor sustrud tem zzriureet accum vel ullut lam dolore ea con utet lor ipisis ero consectet prat. Molore veraessecte te enim ipit et, ver suscipit at utet velit aut luptat aut lut laorercidunt del ullum dolor sum.
Regards,
Jane RobertsRegional Sales Manager
1.25”
1.25” 4.75”
WebEx Communications, Inc.3979 Freedom CircleSanta Clara, CA 95054
John SmithAcme Communications1101 Tasman DriveSan Jose, CA 95134
LetterandMemoproducedoncorporateletterheadmustfollowtheabovemargins.ThetypefacetouseisTimesNewRoman10ptsize,at1�ptleadingorsinglelinespacing.
Ifprintingpromotionalmaterialonletterhead,ArialorHelveticaNeue45Light,shouldbeusedat9ptsize,1�ptleading.
Stationery
IV.�
PowerPoint Template
WhencreatingnewPowerPointpresentationstheWebExPresentationtemplatemustbeused.Thistemplatemaynotbemodifiedinanyway,excepttoaddthirdpartylogosasnotedbelow.
TheWebExlogoappearsinthelowerrightcorneroneveryslide.ThirdPartylogosmaybeplacedintheTitleandClosingslide,leftalignedabovethetitle,nobiggerthantheWebExlogo.
ThetypefacesusedareArialRegular,BoldandBlack.Theminimumtypesizeforbodycopyis16pt,toensurelegibility.
ThepresentationtemplateisavailabletodownloadonMarComCentral,http:// marcomcentral.webex.com.
IV.4
Data Sheets
Bring remote designers and engineers together to review the latest plans. Conduct regular meetings between geographically scattered staff members. Hold lively creative sessions with your marketing and advertising teams. Make WebEx Meeting Center available to every department and watch productivity soar.
Meet over the web in real-time. It’s simple. Launch or join a meeting using any web browser. Communicate information and share documents, presenta-tions, and applications just as if you were together in person. Pitch ideas. Demonstrate products. Discuss the hot issues. Involve everyone you need—regardless of location.
Coordinate meetings easily.Meeting Center features PowerPanels™ to help you keep everything running smoothly with separate attendee and host views. Deliver clear, interactive full-screen presentations and documents to participants. Manage meetings functions with control panels behind the scenes without distracting anyone.
Count on WebEx for secure, scalable service.WebEx Meeting Center is delivered on demand over the WebEx MediaTone™ Network, a private global network. No new software or hardware is required, making it easy to implement and easy to scale your needs change. The MediaTone Network offers better than 99.99% reliability, as well as robust security. Your information is never persistently stored on our servers and 128-bit SSL and AES encryption ensures all your meetings are private and secure. And WebEx is SAS 70 and WebTrust™ certifi ed.
Accelerate project cycles and drive business growth with online meetings.
Move projects through faster and boost growth for all facets of your organization. Incorporate WebEx Meeting Center™ into your business process and empower your workforce with online collaboration.
WebEx has increased our productivity and became the de facto online meeting standard. We average 4000 meetings a month, many of which would have required travel. — Rich Nielsen, Sr. IT Engineer, Agilent Technologies
Interact with anyone, anywhere, any time to fi nish projects faster.
Share applications, presentations, documents—even your PC desktop in real time.
Take care of business more effi ciently than with back-and-forth e-mails.
Work with teams across the map—all you need is an internet connection.
Maximize your resources by bringing people together without the time and expense of travel.
Page Width 8.5”x11”
Section 1ApplicationLogoHeadlineTYPE:Helvetica Neue 65 Medium
Section 2KeyFeature/MessageTYPE:ITC Officina Sans Book. ColorField&WaveGraphicRelatedImagery
Section 3IntroductionTYPE: Helvetica Neue 45LightBodyCopyTYPE: Helvetica Neue 45LightCustomerQuoteTYPE: ITC Officina Sans Italic
Section 4SignOffLogo
IV.5
Data Sheets
Minimum Windows RequirementsWindows 98 and higher, 400MHZ Processor with 128MB RAM, 56K Internet connection.Web Browser Support: Internet Explorer 5.x and 6, Mozilla 1.6, Netscape 4.7, 7.
Other Platforms SupportedMac OSX 10.2 or higher, Linux, Solaris 8 and 9.For the latest platform requirements, visit our web page.
Find more information about WebEx Meeting Center and other web meeting applications at www.webex.com/applications.
Take advantage of powerful features to enjoy easy collaboration.
PowerPanels™ Deliver full-screen views for your attendees while you use controlsto manage meeting activity privately behind the scenes.
In-Session Alerts Get audio and visual alerts so you’re aware of new attendees or chat messages, even when these panels are minimized.
Seamless Sharing Integration Switch from document to application to desktop sharing without any transitions or distractions.
Rich Multimedia Experience Engage your audience by incorporating multi-media in your presentations: PowerPoint™, Flash™ animations, and streaming audio and video.
Application Sharing Share and control applications remotely in real time without uploading fi les to a server.
Document Sharing View, annotate, and enlarge documents or graphics in high resolution for all to see.
Desktop Sharing and Remote Control Make your meetings more effective — collaborate on content or share applications from your desktop.
Record, Edit, and Playback Meetings Record meetings and applications for future reference, training, or demonstrations.
Desktop Integration Suite Initiate meetings immediately from MS Offi ce™, MS Outlook™, One-Click Meetings, and Yahoo!® Instant Messenger™.
Enterprise Integration Use your single sign-on to access Meeting Center, and count on easy integration with other enterprise applications.
WebEx MediaTone™ Performance and ReliabilityConduct multi-point interactive meetings worldwide—without latency or interruptions.
Switched Network and 128-bit SSL Encryption Hold even your most confi dential meetings with complete confi dence.
Video and Video Conferencing Give your attendees a real-time visual reference. Simulate face-to-face meetings.
Integrated Telephony and VoIP Keep conversation fl owing with integrated audio. Choose between toll or toll-free teleconferencing with call-in or call-back options, or VoIP.
Cross Platform SupportMeet with anyone without worrying about what operating system they use. WebEx offers unmatched support for Windows, Mac, Linux, and Solaris.
Multiple Language Capabilities Conduct meetings in your language of choice: English, Spanish, French, German, Swedish, Japanese, Korean, Simplifi ed Chinese, or Traditional Chinese.
Floating PowerPanels allow the host to view attendee list, chat, and video activity during a meeting—but are invisible to attendees.
When PowerPanels are minimized indicators on the toolbar alert the host to any activity in these windows.
Attendees get a clear full-screen view with a discreet toolbar for navigation.
DS-MC-010705
CORPORATE HEADQUARTERS: WebEx Communications, Inc., 3979 Freedom Circle, Santa Clara, CA 95054 USA Tel: +1.408.435.7000 Fax: 1.408.496.4353 ©2005 WebEx Communications, Inc. All rights reserved. All other trademarks are the property of their respective owners. WebEx and the WebEx logo are registered trademarks of WebEx Communications, Inc.
Page Width 8.5”x11”
Section 1HeadlineTYPE:Helvetica Neue 65 Medium
WebExLogo
Section 2KeyFeature/MessageTYPE:ITCOfficina Sans Bold & Helvetica Neue 45Light. ProductDetails/Screenshots
Section 4TechnicalDetailsCalltoActionContactInfoLegalCopyrights
Fronts Backs
Sample Datasheet Template Grids:
IV.6
Page Width: 600px
Section 1- Focus AreaHeaderBar:Apprx...60px.includesprogramandlogo.BlueBar,GreenWave,ImageryHeadlineandSupportingcopyTYPE:Helvetica Neue Black and ITC OfficinaSansInitialcall-to-actionTYPE: ITC OfficinaSans
SectionDivider:GreenRule�pxusedtocloseoffSection1(#CAE98C)
Section 2 - ContentNewsletter:�-�columnsStandard:1columnNoscroll:1-�sectionsSubHeadHTMLTYPE:Arial Bold
BodyCopyHTMLTYPE:Arial Regular, BoldNavigation:LeftorRightHTMLTYPE:Arial Regular, BoldTextLinks:0066CCor669900
Footer:Mustincludeanylegalcopy.
Sample E-mail Template Grids:
Standard Letter Grid Navigation Newsletter Grid
No Scrolling Grid
HTML E-mails
IV.7
Landing PagesPage Width: 760px to 800px
Section 1 – Focus AreaHeaderBarwithLogo:60px(lateral navigation can be implemented here)
Imageryandoneorallofthefollowing:HeadlineandSupportingCopyTYPE:Helvetica Neue Black and ITC OfficinaSans InitialCall-to-ActionTYPE: ITC OfficinaSans
SectionDivider:Greenrule�pxusedtocloseoffsection1(#CAE98C)
Section 2 – ContentSubheadHTMLTYPE:ITC OfficinaSansBodyCopy�columns(max).HTMLTYPE:Arial Regular, BoldNavigation:�50pxwidth,LeftorRightHTMLTYPE:Arial Regular, BoldProposed colors: F8F7F3 with a D8D8D8 border (1 px)TextLinks:0066CCor669900
Footer:Mustincludeanylegalcopy.
Sample Landing Pages
IV.8
Signage
DepartmentsTYPE:HelveticaNeue 45 Light Raised or Vinyl Letters
WebExLogoCenteredRaised 3D Lettering
SubstrateBrushedStainlessSteelorAluminium
WebExLogoLeftAlignedRaised or Vinyl Letters
SubstrateBrushedStainlessSteelorAluminium
IV.9
Live Area - 3ft-8ft from ground.
Section 1 - 6ft-8ftHeaderLogoPlaced on top for maximum visibility
Section 2 - 5.5ft-3ftHeadlineTYPE:HelveticaNeue 45 Light
KeyMessageTYPE:ITC Officina Sans Book.
Background Graphic
Black&WhiteImagery
Tradeshow Signage
No content must be placed below the 3 foot mark. Background imagery may extend to the ground.
ForsourcefilesandotherspecificationsregardingsignageandgraphicsforthetradeshowboothpleasecontacttheMarcomDepartmentatmarcom@webex.com.
WebExTrademarkGuide
V�
ThelistbelowshowsthepropermarkingforthefirstuseofWebExindividualandcompoundtrademarksinapublication.Pleasenoteinparticularthecompoundwordingslistsandthespecific“TM”placementsforthesecompoundusages.THESESPECIFIC“TM”PLACEMENTSARETOBEFOLLOWEDEXACTLY.
Oncemarked,subsequentreferencestowordmarksdonotrequirerepeatedmarking,but“TM”placementsMUSTALWAYSBEUSEDWITHLOGOSANDLOGOTYPES(STYLIZEDWORDMARKS).ForspecificWebExlogosorproductsignatures,pleasecontactyourWebExrepresentativeforacopyofourcamera-readymasterartoranelectronicfileforreproductionofthelogoorsignature,alongwithaccompanyingguidelinesregardinguse.
Pleasenotethatthebasicformulaforattributionis:[“WebEx”and“theWebExlogo”first,ifused,followedbyotherWebExmarksusedinalphabeticalorder]areeitherregisteredtrademarksortrademarksofWebExCommunications,Inc.intheUnitedStatesand/orothercountries.”
Pleasefollowcompoundusage“TM”placementsexactlyasshownabove.ForWebExSalesCenter,WebExSupportCenterandWebExTrainingCenter,pleasenotethatno“TM”shouldbeusedwhencompoundwordingisused.
Ifyouhaveanyquestionsorneedadditionalinformationforaspecificregionorcountry,pleasesubmityourinquiryviae-mailtopriorapproval@webex.comoraddressaletterto:
WEBEXCOMMUNICATIONSINC.Attn:MarComDepartment�979FreedomCircleSantaClara,CA95054Tel.408.4�5.7000
Individual MarksWebEx™
WebEx(stylizedwordingincolor)™
WebEx(stylizedwordinginblackandwhite)™
WebEx(stylizedwordingincolor)™
WebExlogo™onthebifurcatedballlogodesign
Bifurcatedballlogodesign™(�-Dor�-Dwithoutwording)
BringingtheMeetingtoYou™
EventCenter™
MediaTone™
MeetingCenter™
MyWebEx™
PCNow™
PresentationStudio™
PowerPanels™
WebTouch™
We’veGottoStartMeetingLikeThis™
Compound UsagesWebExAccessAnywhere™
WebExConnect™
WebExContactCenter™
WebExEventCenter™
WebExGlobalWatch™
WebExMeetingCenter™
WebExMeetMeNow
WebExSalesCenter
WebExSMARTtech
WebExSupportCenter
WebExTrainingCenter
WebExWebOffice
Usage
If you have any further questions regarding the WebEx Brand please contact the MarCom Department at [email protected], or call 408.435.7000.
Download logos and templates at http://marcomcentral.webex.com
CORPORATEHEADQUARTERS:WebExCommunications,Inc.,�979FreedomCircle,SantaClara,CA95054USATel:+1.408.4�5.7000Fax:+1.408.496.4�5�©�005WebExCommunications,Inc.Allrightsreserved.Allothertrademarksarethepropertyoftheirrespectiveowners.WebExandtheWebExlogoareregisteredtrademarksofWebExCommunications,Inc. BSG-1��905