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Brand Strategy for Colgate Case Study

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Page 1: Brand Strategy for Colgate Case Study. Indian Oral Care Industry Oral Care Sector ToothpasteToothbrushToothpowderMouthwash Other Oral Care products Toothpaste

Brand Strategy for Colgate

Case Study

Page 2: Brand Strategy for Colgate Case Study. Indian Oral Care Industry Oral Care Sector ToothpasteToothbrushToothpowderMouthwash Other Oral Care products Toothpaste

Indian Oral Care Industry

Oral Care

Sector

Toothpaste

Toothbrush

ToothpowderMouthwash

Other Oral Care

products

• Toothpaste Segment accounts the maximum share in the Oral Care market.

• Revenues expected to augment at a CAGR of 18% from FY2013-FY2018.

• Entry of many International players.

• Toothpaste segment is likely to sustain it’s dominance in Indian Oral Care market.

Page 3: Brand Strategy for Colgate Case Study. Indian Oral Care Industry Oral Care Sector ToothpasteToothbrushToothpowderMouthwash Other Oral Care products Toothpaste

Top 5 Oral Care Brands according to Consumer Reach

Page 4: Brand Strategy for Colgate Case Study. Indian Oral Care Industry Oral Care Sector ToothpasteToothbrushToothpowderMouthwash Other Oral Care products Toothpaste
Page 5: Brand Strategy for Colgate Case Study. Indian Oral Care Industry Oral Care Sector ToothpasteToothbrushToothpowderMouthwash Other Oral Care products Toothpaste

A History of success

1806

1817

1820

1857

1864

1866

1872

William Colgate starts Starch, Soap and Candle business

First Colgate Ad appears in New York newspaper

Colgate establishes a Starch factory

Company is recognised as Colgate and Co

B. J. Johnson opens a Soap factory

Colgate introduces Perfumed Soap

Cashmere Bouquet registered under Colgate ‘s trademark

1800-1900

Page 6: Brand Strategy for Colgate Case Study. Indian Oral Care Industry Oral Care Sector ToothpasteToothbrushToothpowderMouthwash Other Oral Care products Toothpaste

1873 Colgate introduces toothpaste in jars

1896

1900

1898

1914

1908

1906

1911

1902

Colgate introduces toothpaste in collapsible tube

Introduction of Palmolive soap

Colgate wins Top Honours

Stylish Palmolive Ad begins

100th Anniversary

Incorporated by 5 sons of Samuel

Distributes 2 million toothpaste to schools

Establishes first International subsidiary in Canada

1900-2000

1920 Began operations in Europe, Asia, Latin America

Page 7: Brand Strategy for Colgate Case Study. Indian Oral Care Industry Oral Care Sector ToothpasteToothbrushToothpowderMouthwash Other Oral Care products Toothpaste

1928William Colgate starts Starch, Soap and Candle

business

1930

1953

1962

1956

1968

1976

1972

1989

1983

1987

William Colgate starts Starch, Soap and Candle business

William Colgate starts Starch, Soap and Candle business

William Colgate starts Starch, Soap and Candle business

William Colgate starts Starch, Soap and Candle business

William Colgate starts Starch, Soap and Candle business

William Colgate starts Starch, Soap and Candle business

William Colgate starts Starch, Soap and Candle business

William Colgate starts Starch, Soap and Candle business

William Colgate starts Starch, Soap and Candle business

William Colgate starts Starch, Soap and Candle business

Page 8: Brand Strategy for Colgate Case Study. Indian Oral Care Industry Oral Care Sector ToothpasteToothbrushToothpowderMouthwash Other Oral Care products Toothpaste

1928Colgate introduces toothpaste in collapsible

tube

1928

1928

1928

1928

1928

1928

1928

Colgate introduces toothpaste in collapsible tube

Colgate introduces toothpaste in collapsible tube

Colgate introduces toothpaste in collapsible tube

Colgate introduces toothpaste in collapsible tube

Colgate introduces toothpaste in collapsible tube

Colgate introduces toothpaste in collapsible tube

Colgate introduces toothpaste in collapsible tube

Page 9: Brand Strategy for Colgate Case Study. Indian Oral Care Industry Oral Care Sector ToothpasteToothbrushToothpowderMouthwash Other Oral Care products Toothpaste

Products

Oral Care Personal Care Household Care From the Dentist

Oral Care

Oral Care

Oral Care

Oral Care

Oral Care

Oral Care

Oral Care

Oral Care

Oral Care Oral Care Oral Care

Oral Care

Oral Care

Oral Care

Oral Care

Oral Care

Page 10: Brand Strategy for Colgate Case Study. Indian Oral Care Industry Oral Care Sector ToothpasteToothbrushToothpowderMouthwash Other Oral Care products Toothpaste

Bright Smiles, Bright Futures……….

Colgate Professional Programme……..

Colgate and the Community………….

Oral Health Month…………………..

COLGATE

Community Programmes

Page 11: Brand Strategy for Colgate Case Study. Indian Oral Care Industry Oral Care Sector ToothpasteToothbrushToothpowderMouthwash Other Oral Care products Toothpaste

Oral Health Care

Oral hygiene care

November-December 2017 | No. 6, … · Stabilized Stannous Fluoride Dentifrices are toothpastes of choice: ... of toothpaste. ... Colgate Oral Care Academy with the

Oral Care - Omya › Documents › Global › COG Oral Care... · Excellent cleaning performance, remineralization and whitening for toothpaste. Omya offers a wide portfolio of oral

Integrating Oral Health into Primary Care - Integrating Oral He… · As soon as teeth appear, parents & caregivers need to begin brushing childrens teeth with fluoride toothpaste

Oral Care ABR Oral Care... · 2020-05-14 · · Whiter teeth · Desensitization Oral Care Excellent cleaning performance, remineralization and whitening for toothpaste Thanks to many

NU SKIN PRODUCT INFORMATION PAGE AP-24 · Whitening Fluoride Toothpaste System Positioning Statement The AP-24® Oral Care System is a revolutionary, scientifically advanced line

ORAL CARE IS CRITICAL CARE: The Role of Oral …...The Role of Oral Care in the Prevention of Hospital-Acquired Pneumonia Oral Care Is Critical Care (Intro. continued) Definitions

and Oral Care Assessment Oral Mucositis

Approved Personal Care Products - Stage 2 - Final Ebook · Baking Soda Spry Toothpaste Tom’s of Maine Toothpaste Arm & Hammer Advance White Baking Soda & Peroxide Toothpaste S h

Oral Health Products/Aids - Dalhousie University · Never use toothpaste as this may scratch the surfaces of the denture. Proper denture care is important for maintaining dentures,

Factsheet 448LP Dental care and July 2019 oral health · Your dentist should be able to tell you where you can get this. Dentists can prescribe high-strength toothpaste fluoride toothpaste,

Oral Health Parent Information - SCDHEC · good oral health for their child. General topics include taking care of teeth, selecting the right toothbrush and toothpaste, good nutrition,

  · Web vieweffective preservatives regularly used in hair styling gels, hair care products toothpaste and oral care products. ... Signal word: Warning Hazard statements: H315,H319

Toothpaste Manufacturing Business. Start a Profitable ... Manufacturing... · Toothpaste is used together with toothbrush to clean teeth, oral health protection, and safety of human

Impact of toothpaste on oral health-related quality of

Oral Care - omya.com Care_HealthyBite.pdf · sensitive teeth. Whereas a toothpaste with elevated abrasivity delivers enhanced stain removal and enables formulations with teeth whitening

ZEODENT and AEROSIL for Oral Care Applications · 2019-10-14 · TEST METHODS Relative Dentin Abrasion (RDA) Test Method The toothpaste industry estimates the potential for dentin

YOUR PARTNER IN ORAL HEALTH YOUR PARTNER IN ORAL HEALTH · YOUR PARTNER IN ORAL HEALTH Colgate ® Max Fresh Cool Mint Toothpaste Cool mint toothpaste invigorates your brushing experience

Deutsche Bank Global Consumer Conference · Baby Care Pampers DryMax – North America 18. 7 Baby Care Pampers Dry Max – Western Europe 19 ... Oral-B Toothpaste Expansion Benelux

Go ren,Oliotralrkyyucr scauolalrOlnroluOr oOlalrkoiclyy r · PDF fileor over-the-counter product. ... New consumer oral care ... Typical Toothpaste Ingredients Binder Provides body

The Process Conclusion Methods - INMED Events...Federation of Dentistry International's basic package of oral health care Affordable Fluoride Toothpaste preventive measures to manage

Oral Health Care Improvement using Combined Toothpaste … · Toothpaste with Traditional Medicinal Plants 1,2Muna Jalal Ali, ... The World Health Organization (WHO) estimates that

ORAL CARE IS CRITICAL CARE - Halyard Health -oral care study guide .pdfORAL CARE IS CRITICAL CARE The Role of Oral Care in the Prevention of Hospital-Acquired Pneumonia Independent

Silver microparticles Purifying dermo-cosmetic care · IN VITRO TEST: PENETRATION ON THE ORAL MUCOSA – TOOTHPASTE 11 ... It guarantees the release of silver ions over a ... 0 =

War Horse Dabur India Ltd....Hair Care 3 12% Dabur Amla hair Oil, Vatika hair oil & Vatika Shampoos Oral Care 3 13% Red toothpaste, Babool, Meswak, Red toothpowder Ayurvedic Tonics

Oral health - nhsaaa-beta.scot.nhs.uk · Oral hygiene Brush teeth and gums twice a day with a pea-sized amount of fluoride toothpaste (make sure toothpaste has between 1000ppm fluoride

Oral Care ABR Oral Care...2 Benefits · Gentle cleansing · Remineralization & repair · Whiter teeth · Desensitization Oral Care Excellent cleaning performance, remineralization

ORAL ORAL Tiny for - Corefront Corporation · 2019. 12. 18. · ORAL ORAL Tiny for ORAL ORAL MOISTUR151NG TOOTHPASTE ORAL ORAL / No Alcohol / Non-Burning With C.ltium ORAL Teeth tol

The Ideal Oral Health Routine - Orthodontist Allentown PA ... Ideal Oral Health... · The Ideal Oral Health Routine ... • Toothpaste not required, but suggested. ... present on

DRIVE SYSTEMS FOR TOOTHPASTE PRODUCTION - · PDF fileTOOTHPASTE PRODUCTION CASE STUDY: EKATO STSTEMS. Personal Care Products Toothpaste manufacturing batch production

Diagnosis and Management of Unusual Oral … and Management of Unusual Oral Mucosal Diseases and Disorders in Periodontal ... All patients had painful oral stomatitis ... Cinnamon/Toothpaste

Efficacy of natural antimicrobials in toothpaste ...Efficacy of natural antimicrobials in toothpaste formulations against oral biofilms in vitro Martinus J. Verkaika, Henk J. Busschera,

MASTER 2 PAGE PDF Case St… · short, a world leader in oral care products (mouthwashes, toothpaste, and toothbrushes). It also makes personal care items (deodorants, shampoos, soaps)

natural toothpaste - GAMA · toothpaste natural This toothpaste from The Humble Co. is brought to you by ... and children in need of oral care. This toothpaste from The Humble Co