brand reputation final presentation
TRANSCRIPT
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BRAND REPUTATION
PRESENT AND FUTURE
Name of Participants - Sunil Jagwani
Prateek Nilkund
Institute name
Vivekanand Education Societys
Institute of Management Studies& Research (VESIMSR)
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It got attached with goods and services and
developed as a personality.
Became an icon of the company for a long
lasting impact in the mind of the consumer.
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What Is A Brand?
In simple terms brand can be explained as
BRAND = PRODUCT + IMAGE
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Branding Then & Now
Then:Ladder Branding
Now: Lattice Branding
SPONTANEOUS SIMULTANEOUS
BOUNDARYLESS
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BrandReputation
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Reputation keeps organizations honest and force them totake definitive actions.
Brand Reputation is accumulative in nature.
Both consumers and employees get
into the game.
Brand Reputation is community driven.
Requires :
Patience : Not built overnight.
Long term commitment
Trust of the people.
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Why Brand Reputation?
Source - http://www.webershandwick.com/resources/ws/flash/InRepWeTrust.pdf
http://www.webershandwick.com/resources/ws/flash/InRepWeTrust.pdfhttp://www.webershandwick.com/resources/ws/flash/InRepWeTrust.pdfhttp://www.webershandwick.com/resources/ws/flash/InRepWeTrust.pdf -
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http://www.webershandwick.com/resources/ws/flash/InRepWeTrust.pdfhttp://www.webershandwick.com/resources/ws/flash/InRepWeTrust.pdf -
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BRAND REPUTATION:
CURRENT SCENARIO
CUSTOMER IS THE KING OF THE MARKET
Deliver what you promise
Satisfy Existing And Potential Customers
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FUTURE SCENARIO
The changing media preferences helps in
1) Visibility for Creating Opportunity
2) Maintaining Reputation Enhances Long LastingRelation
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How to maintain Brand Reputation
Satisfy your Customers
Maintain the trust
Keep Improving
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Personality as a Brand
Their brand reputation helped to increase the
reputation of brands that they endorsed.
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Im no longer an individualbut a corporate entity. They
have invested money in me as
a brand. They can recover themoney through whatever the
brand can do: act, sing, do a
concert, endorse a product.
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CONCLUSION
Building brand reputation in present and future can be
summarized as:
PresentScenario
Focus on core values - Trust
Extensive use of Technology
FutureScenario
Focus on core values - Trust
Online personal brand
Multi-brand to single brand
Extensive use of Technology
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BRAND
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References
www.economictimes.indiatimes.com/features/et-slideshows
www.easydestination.net/blog
www.business-standard.com/india/news/brand-ipl-comes-undercloud
www.brandfinance.com
Branding: Past, Present And Future, by Anders Hampf &Kristi Lindberg- Repo
http://www.economictimes.indiatimes.com/features/et-slideshowshttp://www.economictimes.indiatimes.com/features/et-slideshowshttp://www.easydestination.net/bloghttp://www.business-standard.com/india/news/brand-ipl-comes-undercloudhttp://www.business-standard.com/india/news/brand-ipl-comes-undercloudhttp://www.brandfinance.com/http://www.brandfinance.com/http://www.business-standard.com/india/news/brand-ipl-comes-undercloudhttp://www.business-standard.com/india/news/brand-ipl-comes-undercloudhttp://www.business-standard.com/india/news/brand-ipl-comes-undercloudhttp://www.business-standard.com/india/news/brand-ipl-comes-undercloudhttp://www.business-standard.com/india/news/brand-ipl-comes-undercloudhttp://www.business-standard.com/india/news/brand-ipl-comes-undercloudhttp://www.business-standard.com/india/news/brand-ipl-comes-undercloudhttp://www.business-standard.com/india/news/brand-ipl-comes-undercloudhttp://www.business-standard.com/india/news/brand-ipl-comes-undercloudhttp://www.business-standard.com/india/news/brand-ipl-comes-undercloud/475920/http://www.easydestination.net/bloghttp://www.economictimes.indiatimes.com/features/et-slideshowshttp://www.economictimes.indiatimes.com/features/et-slideshowshttp://www.economictimes.indiatimes.com/features/et-slideshows