brand reference guide -...
TRANSCRIPT
01
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Full Color Logo Guidelines:• Preferred signature logo for print and web.
• Always use logo lockup as shown, with colors indicated.
• Logo should not be violated with other graphics or type.
Black and White Logo Guidelines:• Use only in limited applications, such as engravings, limited color or challenges in size.
• Logo should not be violated with other graphics or type.
TV_logo
alt_TV_logo
™
TV_Icn_01
TV_Icn_02
®
™
™
02CO
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pms 240c6 m100 y26 k0
pms 187 c0 m100 y79 k20
pms Black c0 m0 y0 k100
pms Yellowc0 m1 y100 k0
White
pms 131c0 m32 y100 k9
pms 229c0 m100 y61 k43
pms 431c11 m1 y0 k64
pms 646c65 m30 y0 k11
pms 556c42 m0 y33 k27
Core Palette
Secondary Palette
Hands Off My Tender Vittles™ I Love My Tender Vittles™
I (heart) My Tender Vittles™
DUMP THE CLUMP™
Meow!™
Here Kitty- Kitty!™
Moist and Meaty™
Come and get your Tender Vittles™
Not finicky, selective™
Ask nicely!™
Watch your paws™
Connoisseur of Tenderness™
For the discerning cat™
Yes, please!™
Love Me Tender Vittles™
Easiest way to your cat’s heart™
03
TAG
LIN
ES
These phrases can be featured as logo lockups or in suggested fonts on the next page.
04FO
NTS
Cooper Black
ABCDEFGHIJKLNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 !@#$%
The DreamerABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
HouseMovementsABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz
FLYER FONTS: WONDERFUL
abcdefghijklmnopqrstuvwxyz0123456789 !@#$%
Swing BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#%
*Fonts listed above are available for purchase at www.fonts.com
07
PAC
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®
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pulvinar dictum. Sed et nunc
massa. Donec vulputate
vehicula elit ac vehicula. Ut
pharetra magna eu dui laoreet
id dignissim metus facilisis.
Vivamus vulputate tincidunt
arcu et elementum. Donec
molestie, risus ac posuere
scelerisque, turpis arcu
vulputate enim, ornare rhoncus
neque nibh in magna. Aenean
mattis metus vitae sem gravida
hendrerit.
TV_pkg_box
TV_hedr_crd
TV_pkg_htag
®
Nunc at placerat sapien. Nulla a metus magna, id posuere purus.
Product NameProduct Description
Nunc at placerat sapien. Nulla a metus magna, id posuere purus. Nulla facilisi. Sed nec ligula sed turpis dapibus varius.
®
09
TRA
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MA
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Trademark guidelines: The likenesses of all Tender Vittles® shapes, artwork and distinctive lettering are protected under the copyright and trademark laws of the United States and other nations. A copyright and trademark notice in the following form must appear on all licensed merchandise and packaging, and in all advertising for any Tender Vittles® licensed merchandise:
Tender Vittles® RetroBrands U.S.A (year)
Tender Vittles® Style Guide/DVD usage: This style guide has been prepared in digital format. A printable PDF of these pages can be found within the DVD’s contents. All titled assets can be found in the art folder within their coordinated sections, e.g., logos, vignettes, patterns, etc.