brand preview 2013
DESCRIPTION
Brand Preview 2013- J Beverly HillsTRANSCRIPT
2013BRAND REVIEW
J BEVERLY HILLSTHE NEXT LEVEL
brand OBJECTIVES
2013
LAUNCHlaunch new product every eight weeks
promotionoffers high value and low investment
campaign J BEVERLY HILLS
2013
STREET life
Glamour
studio
colour technique
HOW
we use the images
PROMOTIONAL PACKAGING
image of platinum box
SALES/EDUCATION SUPPORT
front cover of december sales flyer
THE PRODUCT MANUALTHE PRODUCT MANUAL
SIGNAGE AND CONTRaVISION
SIGNAGE AND CONTRAVISION
model image
web/social
media
whats coming next
SELL MORE PRODUCT
The j Beverly Hills levelSystem was developed and presented as a component of ourEducation Programs with Educators tasked with the teaching of this system to stylists and salon owners.
Ultimately the Level System was developed to help salon owners increase awareness of J Beverly HillsRetail Product and the productbenefits, thus increasing retailrevenues.
Ultimately the Level System was developed to help salon owners increase awareness of J Beverly HillsRetail Product and the productbenefits, thus increasing retailrevenues.
Try Me Offer
Try Me
COMING THIS MARCH 2013
image of display
COLOUR 2013PROMOTIONS
To support the continued growth of ourColour Business a series of introduction offers will be made available that will form part of our Global Colour Drive.
Each offer will be varied in terms of value, investment and mix.
All offers will be aggressively priced, positioning them as ideal vehicle by which to gain entry into the salon.
OVERVIEW
J BEVERLY HILLS LAUNCHESbox colour
J BEVERLY HILLS LAUNCHES
the offer
For 2013 we will commence with two Box Colour Kits for the year.
Spring Look and a Fall LookStreets of Beverly Hills
The Deal
The price uS $75.00 each
timingMarch 2013
promotion
colour intro offer
STRATEGY•
The J Beverly Hills Colour Promotion will utilize the “Box Colour” box design and contain a selection of our top performing Colour Shades, Mixer and Peroxide.
The Promotion will have a low investment level,offer high levels of value and be supported with education materials.
colour intro offer
colour
tba
colour intro offer
J BEVERLY HILLS MINI COLOUR INTRO
tba
promotioncolour intro offer
colour consumer campaign
The Mechanics
The Theme.
The Call to Action
The Call to ActionThe Client would receive a Free J Beverly Hills 3fl oz Shampoo and Conditioner with any fullcolour service performed in the salon.
The Display System would be a temporary floor display thatencapsulates the atmosphereand mood that is Hollywood on Oscar Night.
The Display is three dimensional,full height with a compact retail friendly footprint.
The Display System
The Display System•
The Red Carpet Collection will be sold to salons asa Promotional Pre Pack containing a selection of Colour and chemicals needed to execute each look.
In addition the salon receives as allocation of 12 each of the Shampoo and Conditioner, Brochures and the Display System at NO CHARGE.
Total Salon Cost: $299.00
Timing will be April 2013
THE DEAL
2013 NEW PRODUCT INTRODUCTIONS
product introductions
2013
What is it: Coconut Oil Based Treatment.
Contains a blend of Exotic Oils.
Coco Nut Oil – Offers highest Level of Moisture Retention.
Argan Oil – Contains Antioxidants that protect hair.
Grape seed Oil: Light weight oil that strengthens and smoothes the hair.
Unique orifice reducer that controls the level of dosage.
Will be available in two sizes: 3.4floz and 0.4floz
Retail Price: $40.00.
•
november/december: platinum revive
THE HISTORY OF COLOUR from Beginning to Extreme
3400BC was the first recorded use of hair colour
Our first ThemeThe Red Carpet Collection
THE HISTORY OF COLOUR from Beginning to Extreme
The Egyptians used Henna and Walnut Seed to naturally dye their hair.
1907 the first synthetic hair colour was patented in France.
What is it: Coconut Oil Based Treatment.
Contains a blend of Exotic Oils.
Coco Nut Oil – Offers highest Level of Moisture Retention.
Argan Oil – Contains Antioxidants that protect hair.
Grape seed Oil: Light weight oil that strengthens and smoothes the hair.
Unique orifice reducer that controls the level of dosage.
Will be available in two sizes: 3.4floz and 0.4floz
Retail Price: $40.00.
•
1970’s Punk Rock hits the airwaves and streets of London.
Rockers used vegetable dyes used in food and even house paint to achieve vivid antifashion effects.
1990’s we see idea of bright mono chromatic colour as a means of shock with up and coming rock bandsand artists using extreme colour.
2000 Extreme Hair Colour becomes more socially accepted and moves from shock to stylish.
DSC SELL IN KITit will contain on of eachfashion colour bottles
wall chart
sell in flyer
presentation box
JANUARY/FEBRUARY FLAT IRON
JANUARY/FEBRUARY
JAN/FEB: MENs GLUE
what is it: strong hold, shine finish paste
contains rosemary and beeswax
pliable paste consistency for creating sculptured looks.
MAY/JUNEcolour conditioner
JULY/AUGUST
also contains Argen oil
Hold Factor 1
COLOUR FOAM
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