BRAND PRESENTATION

LIVE WHAT YOU LOVE

…JUST LIKE US!

HOW ITSTARTEDIn 2000, as two students of the Prague University of Economics we traveled to the United States to gain real life experience. We worked in a restaurant together for one whole summer.

We started by cleaning tables and washing dishes; after a while, we moved to serving the guests.Both of us were fascinated by the restaurant’s emphasis on the quality and freshness of their food as well as the sophisticated, well-run system within the restaurant. We learned these new rules and procedures, even though their importance was sometimes unclear for two Europeans. However, we discovered their value when the restaurant was full but guests were still willing to wait an hour to get a table! Moments like this displayed the restaurant’s true quality.

We opened our first ice cream bar in Prague in 2003, followed shortly by our first fresh juice bar. And that’s how Fruitisimo started!

As our first priority, we tackled sales systems and staff communication and training in order to follow our goals as closely as possibly. We wanted our customers to say to themselves, “We’ve always wanted a juice bar with this great atmosphere and level of customer care!”

We proceeded to open bar after bar. In the past several years, filling key roles in both the marketing and sales departments has been crucial for our growth. Today, we have 60 stores.

Since 2007 the company has been operating in Slovakia. In 2016 the first fruit bar was opened in a shopping centre in Budapest, Hungary. In the same year, the management was joined by investors to support expansion. The beginning of February 2017 saw a change in ownership of Fruitisimo. Tomáš Lichtenberg sold his share to the other shareholders and his role as executive director ended. The only executive director is currently Jan Hummel who has a 60% share in the business. The company’s objective continues to be a number one brand in the market and expand to new locations and new countries.

“ It’s not about better or more powerful juice blenders. It’s all about people. We love what we do, and you can feel it every time. ”

HOW DO WE CREATE ALL THIS MAGIC?

WE WANT TO IMPROVE YOUR DAY EVERYDAY.

MANIFESTOBRAND

1. Healthy products

2. Homemade recipes

3. Free smile guarantee

4. Loyalty program

Love for fruit! Smile!Our new style? Fruit is everywhere we look! And why is that? Because we look at everyone and everything through our fruit glasses.

Did you know that this year it’s hot to wear a smile from ear to ear? If you happen to forget yours at home, come and join us for a drink or an ice cream and you´ll get one great smile for free.

Our fruit bars offer a unique and uplifting Fruitisimo experience, full of positive emotions. Each of our products includes:

LIVE WHAT YOU LOVE

We stick with our motto:

The Fruitisimo gang accepts everyone who loves life.

Joy!Our products radiate

positive emotions.

POSITIVE EMOTIONS!

JUICES AND FRUIT COCKTAILS

Fresh juices simplygot under our skin.

15 original cocktails prepared right in front of you

Over 100 combinations of fresh juices blended from a variety

of fruits and vegetables according to customer

wishes

2 new drinks from seasonal fruits every

two months.

HANDMADE ICE CREAM

Fruitisimo loves fruits and ice cream is the queen of our heart. After all,love conquers all...

Over 20 flavoursof artisanal ice cream

Handmade by qualified employees

Genuine ingredients

Sorbets with 82% fruit

FRESHLY

GROUND

COFFEE

HEALTHY CUPS breakfast and salads

HOMEMADE

CAKES

WE ARE NUMBER ONE!

*According to the survey “Fresh juices, ice creams: consumer behavior” IPSOS, July 2015

Fruitisimo is the most popular brand within its category, i.e. healthy snacks. We particularly benefit from our high brand awareness!Fruitisimo has been voted as a 2016 and 2017 Czech Superbrands and a Slovak Superbrands in 2017.

Awareness (% of people who know the brand)

average

35 55 27 42

10 14 10 9

17 25 14 18

5 8 6 5

Fruitisimo Ugo Bubblelogy

Experience with the brand (% of people who have purchased)

Current purchase (% of people who keep onvisiting the store)

Top of mind (% of people who visit the store the most often)

Ice cream 60 46 14

57 58 33

16 10 12

74

42

3

139

82

44

10

98

31

73

14

93

Fruitisimo Ugo Bubblelogy

Cakes

Juice cocktails

Lemonade

Anything else

Basis

Fresh juice

Awareness (=% of people who know

the brand)

55 % of polled sample are aware of theFruitisimo brand

54 % of them have personally purchased a Fruitisimo product

57 % of those who purchased from Fruitisimo keep on visiting the store

59 % of those who keep on visiting Fruitisimo– perceive it as their preferred brand

Trying out (=% of people who actually have experience with the

brand they know)

Satisfaction(=% of people who actually keep on visiting the store

from those who have experienced it only once)

Loyalty (=% of people who

purchase the most from those who keep on

visiting)

*According to the survey „Food & Beverage in a Shopping Centre“, CBRE 2015*According to the survey „Food & Beverage in a Shopping Centre“, CBRE 2015

CONSUMER BEHAVIOUR TRENDS

The availability of healthy options is important for 46,3 % of people in shopping malls.

of people visit a shopping mall just to eat and drink.

of people indicated that they would stay longer for shopping if they had a chance to eat or drink during their visit.

47 %30 %

of customers would like to enjoy more innovative food offerings.

42,5 %of customers would like to enjoy more healthy and organic options.

45,1 %of people visiting shopping malls would like to have more juice bars.

31,1 %

HOW ARE WE GROWING?

Number of employees

2003

1600

1200

800

400

0

2006 2009 2012 2015 2018 2021

Number of Fruitisimo bars

2003

300

225

150

75

0

2006 2009 2012 2015 2018 2021

Litres of fresh juice sold

2003

6 000 000

4 500 000

3 000 000

1 500 000

0

2006 2009 2012 2015 2018 2021

Loyalty Program members

2003

1 000 000

750 000

500 000

250 000

0

2006 2009 2012 2015 2018 2021

TONNES OF FRUIT USED LAST YEAR

5.957

NUMBER OF ICE CREAM SCOOPS SOLD IN 2016

2.098.778

FRESH JUICES SOLD LAST YEAR

2.372.351LOYALTY PROGRAM MEMBERS IN THE CZECH REPUBLIC

160.133

FRUITISIMO BAR FORMATSKIOSKSLocation: shopping mallsSeating area: 0 – 10 m2

Size: 15 m2

UNITSLocation: shopping mallsSeating area: 0 – 10 m2

Size: 30 m2 +

CAFÉSLocation: shopping malls, business/trade areas, office centers, city centersSeating area: 10 – 20 m2

Size: 40 m2 +

BISTRO CAFÉLocation: shopping malls, busi-ness/trade areas, office centers, city centersSeating area: 20 m2 and more

CARAVANLocation: city center – parks, squares and busy streets. Seating area: 0 – 10 m2

Size: 20 m2

Size: 60 m2 +

SHOP-IN-SHOPLocation: petrol stations, hospitals, schools etc. Seating area: 0 – 10 m2

Size: 15 m2

DETAILS...

We work with custom-developed information and cashier systems, thanks to which we are always one step ahead of our competitors.

We have a database with more than 120,000 Loyalty Program members with data on their customer behaviour.

card

INNOVATION = PROGRESS

OUR TYPICAL CUSTOMER75 % women, 25 % men

Our customers seek premium quality products. They prefer to buy the best.

They travel, strive for successful careers and on the whole enjoy their lives. Long story short, they live by our motto:

LIVE WHAT YOU LOVE!

LONG-TERM COOPERATION IS OUR PRIORITY

PARTNERS, CLIENTS, ETC.

- Our concept is easily adapted to a wide range

of spaces and locations

- We offer an entertaining experience

- We have a large database of loyal customers

- We are a great partner for local

marketing activities

THE BEST PARTNER FOR YOU!

FRUITISIMOIN THE NEWS

www.fruitisimogroup.com