Industry expertise Tailor our business to your needs Friendly and professional guidance

Do you want to franchise your business? That’s what we do!

Next stepsWe pride ourselves on our professionalism and expertise. This is why we meet with you several times before we begin working together.

Business assessment Historic financials and future forecasts of existing model Review present and historic strategy and performance SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) Understand stakeholder groups and aspirations Produce risk assessment Intellectual Property review Determine key business metric including products, production, customers, markets, size of

premises, stockholding, profitability margins, working capital and staff levels Determine scope of model replication

Strategy planning day Introductions Reviewing your business assessment An inclusive and interactive day Guest speaker Discuss ideas Case study Where do you want your business to go? The ‘route’ to market Your role Our role

These initial stages are important to us. We want to make sure we have a full understanding of your business and where you want to take it before we carry out any work on your behalf. These meetings also allow us to further explain our role in your plans and clarify our involvement. We want your business to succeed and these early stages are crucial to the work we undertake with you.

Sound like something you need?If you would like to join forces with experts in the field of franchising to take on the challenge of franchising your business, please get in touch. Our initial consultation is completely free of charge and there’s no obligation to work with us.

07823 526991

pdavies@bmf-uk.co.uk www.brandmarkfranchsing.co.uk

What can we do for you?We offer franchising consulting and work with any business, no matter how large or small. We specialise in two key areas:

1. A-Z of setting up a franchise

If you have a business you want to franchise, we can take you from the initial stages right through to recruiting your first franchisee and beyond. This involves every set-up function within your business. We can be as involved in this process as meets your requirements, whether you simply need guidance and expert advice throughout the process or if you want someone working with you in-house. With access to key franchise professionals, Brand Mark Franchising can undertake a full provision of support in relation to franchising projects within the UK and Europe.

2. Recruiting quality franchisees

Once you’re up and running as a franchise, you’re going to want to start recruiting those all-important franchisees. We can help you with the recruitment of quality franchisees to build a strong and successful network. We can handle the leads process for you so that you can concentrate on strengthening and improving your franchise offering. We can help with all aspects of recruitment and retention of quality franchisees, including single-site and area or multi-site franchisees.

With over 23 years’ experience in franchising with large brands such as KFC, Haagen Dazs, Ben & Jerry’s, Allied Carpets and Perfect Pizza, you can learn from our hindsight. We have experience in starting new businesses, operating small and large franchise networks, recruitment of single and area franchisees, obtaining bank funding, briefing in legal documents, marketing and operational support. Whatever your need in franchising, we’ve got experience to suit you. With flexibility in our offering, you tell us what you need and we’ll fit around your goals.

Project examplesOnit LtdOnit Ltd started working with Brand Mark Franchising in September 2014. Onit wanted to capitalise on their experience in the furniture market, utilise an ability to leverage pricing and a willingness to adopt a new business model (franchising) and asked BMF to help them turn this into a viable franchise opportunity.

Project outcomes: Implemented infrastructure to support national brand including a full legal package,

quality marketing collateral, UK territory mapping and marketing campaign put in place for year one

Three Proof of Concept stores open and trading Recruitment of franchisees underway with all systems live Separate franchise website in action www.onitfranchising.co.uk

“Brand Mark Franchising have been extremely helpful in developing our business model in the UK. BMF always display a diligent, caring and professional approach at all times, giving us the reassurance and direction that we need at this early stage in our development.”Mark Prior, Managing Director of Onit Ltd.

Ben & Jerry’s Ben & Jerry’s Ice Cream began trading in 1978 in Burlington, Vermont. They now operate in over 50 countries around the world. Arriving in the UK in 1994, traditionally selling ice cream via Cinemas, Ben & Jerry’s Ice Cream is now widely available in a variety of locations across the UK. Ben & Jerry’s worked with Paul Davies to put in place a recruitment program in order to develop more franchisees.

Project outcomes: Recruitment programme put in place to gain ground with new franchisees in

stand-alone stores around the UK Recruited corporate franchise partners and arranged procurement of property

for franchisees Introduced a number of dual branded stores with Subway in London

Opened 12 stores per annum Won the right to supply Cineworld contract from competitors Haagen Dazs.

“Paul Davies provided key insight and drive into franchise recruitment. He was always careful to work ethically, with careful stewardship in mind and a genuine consideration of the long-term relationship between franchisee and franchisor.” Mark Stewart Maunder, (Former) Franchise Development Director at Ben & Jerry’s.

Why work with us? Here are just a few reasons we think you should work with us….

We are a one-stop shop for A-Z franchise development Benefit from incomparable and proven industry expertise of each of our associate partners References available for all associates Competitive capital investment rates We will time scale, cost, and carry out your project professionally As little or as much involvement for you as you wish We are bfa accredited

Not just that, but we only charge for the work we’ve carried out in a completely transparent way. Our services are made more affordable because we don’t charge you hideously expensive retainer fees.

Expert knowledge for successBrand Mark Franchising is a one stop shop for your business development. If you want your business to become a successful franchise, we’re here to help! We offer proven industry expertise to help steer your business forwards. Whether you want to build your brand regionally, nationally or internationally, we’ve got the experience and knowledge to help you. Our business is a bespoke A-Z service to help you develop your franchise and recruit quality franchisees.

If you’ve got a successful business and want to expand that success across the country, franchising could be the route for you. Share your business model with others and watch them thrive. Franchising your business can be a challenging process but we’re here to ease some of the stress. We can take your business concept however small or embryonic (as long as it is viable) and show you how to turn it into a successful franchise. We have a range of experience across industry and sector so we’ve got something for everyone.