Family Handyman is the #1 trusted source for DIY home-improvement information, giving consumers the how-to advice and ideas they need to create the home and lifestyle of their dreams — while also celebrating the pride of a project well done. The brand offers accurate, fully tested content by a staff of experts and former pros. Every issue also features contributions from more than 1,100 reader-volunteer Field Editors.

2020 Media

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SOURCE comS core Mul t ip lat for m 6 - month aver age ending Jul y 2019; S ocia l a s of Aug 2019; M R I S pr ing 2019

Family HandymanPublished 8x per yearCirculation 1.2MM

Audience 4.8MM

Ultimate SeriesFamily Handyman Ultimate Series

features projects that reveal amazing transformations including

Shed and Garage

Tablet EditionAvailable on iPad • Amazon Kindle B&N Nook • Google Play • Zinio

Texture • Magzter

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BUILD IT. FIX IT. LIVE IT!®

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OUTDOOR

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*SLEEK STORAGE BENCH

*BUILD THIS FIREPLACE IN 1 DAY!

*EASY DIY DECK

FIX

TOILET LEAKS

37HOME HACKSINSIDE

59400_Cover_May19.indd 1 3/11/19 3:00 PM

EDITORIAL SERIES

PRINT

Brand Map

NewslettersFH Daily Hints & TipsMonthly Circulation 800K+

Stuff We LoveMonthly Circulation 335K+

Social MediaFacebook 923K+ fans

Pinterest 1MM+ followers #1 for engagement or actions per post among all measured magazines

Instagram 48.3K+ followers

Twitter 21K+ followers

VideoBranded and custom videos on FamilyHandyman.com

DIY UniversityOn- demand courses taught by the pros to sharpen your home repair DIY skills

Haven HomeA community of 10+ sites sharing real stories and voices that inspire an engaged audience of homeowners, DIYers and building industry professionals

Monthly Unique Visitors 13MM

DIGITAL

FamilyHandyman.comTrusted source providing advice and step-by-step instructions for DIYers to improve their homes, gardens and moreMonthly Unique Visitors 6.6MM

A community of 10+ sites sharing real stories and voices that inspire an engaged audience of homeowners,

DIY & décor enthusiasts and building industry professionals.

FamilyHandyman.com Trusted source providing advice and step-by-step instructions

for DIYers to improve their homes, gardens and more.

51%Men

49Median Age

49%Women

$89kMedian HHI

6.6mm Monthly Unique Visitors

13mm Monthly Unique Visitors

Digital Overview

SOURCE comS core Mul t ip lat for m 6 - month aver age ending Jul y 2019

Print PowerhouseFamily Handyman is #1 in circulation and is the only magazine

to raise its rate base TWICE over the last three years.

Audience (000) Comp(%) Total 4,818 Men 3,144 65 Women 1,674 35

Age 18-49 1,730 36 35-54 1,730 36 30+ 4,576 95 Median Age 56.2

SOURCE A A M 2017-2019 + 2019, M R I S pr ing 2019, S t arch 2018

Education (000) Comp(%) Graduated College + 1,529 32 Attended/Graduated College + 3,122 65

Occupation Employed Full Time 2,393 50 Professional/Managerial 979 20 Construction/Trade 700 15

Engagement 43 minutes spent reading an issue

54% read 3 of 4 issues

48% When I am going to make a purchase, the ads in this publication help me make my decision

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Home Starts Here

SOU RCE: T he Moder n Fami l y; Tr us ted Media B r ands/ K ant ar Consul t ing Cus tom S tud y; M R I S pr ing 2019

Family Handyman's mission is to empower families to maintain

and improve their homes with inspiring projects, expert advice and

clear instructions. We continue to help readers achieve their goals

by extending our editorial voice with the following sections...

67% agree

“My family tends to have a home

improvement project going at all times”

$79kMedian

HHI

Tech

82%Own

Home

40%Home Value

$250k

$245k+Median

Home Value

90% agree

“We are always seeking to improve

our home”

74% agree

“We are adapting our home as our family structure

changes”Storage +

Organization

Maintenance + Repair

Health Work Wheels

2020 Edit Calendar

ED I TOR I A L CON T EN T S U B J ECT TO CH A NG E

MARBuy, Sell, StayFeatures• �Sidewalk�Makeover• Replacing�&�Adding�Garden��

Window�Shutters

Ad Close: 12.13.19 Materials Due: 12.20.19On Sale: 2.18.20

APRTools & GearFeatures• �Buyers�Guide�to�a�Table�Saw• Pro Tips��What's�in�a��

Carpenter's�Tool�Belt?

Ad Close: 1.13.20 Materials Due: 1.21.20On Sale: 3.17.20

MAYUltimate BackyardFeatures• �How�to�Keep�Your�Lawn��

Chemical�Free• Upgrade�Your�Stoop�in��

5�Easy�Ways

Ad Close: 2.24.20 Materials Due: 3.3.20On Sale: 4.21.20

JUNBefore You Call...Features• �10�Things�to�Know�Before��

Hiring�an�Electrician• Guide�to�Hiring�a�Real��

Estate�Agent

Ad Close: 3.23.20 Materials Due: 3.30.20On Sale: 5.19.20

JUL/AUGUltimate CamperFeatures• �Get�Vehicle�Ready�for�a�Road�Trip• Cordless�Gear�for�Camping

Ad Close: 4.17.20 Materials Due: 4.24.20On Sale: 6.16.20

SEPTUltimate GarageFeatures• �Brilliant�Ways�to�Organize��

Your�Garage• Pro Tips�for�Planning�Your��

Dream�Garage

Ad Close: 6.15.20 Materials Due: 6.22.20On Sale: 8.18.20

OCT/NOVKitchen & Bath RemodelFeatures• �Energy�Saving�Appliances• 10�Ways�to�Save�During��

a�Bathroom�Remodel

Ad Close: 7.27.20 Materials Due: 8.4.20On Sale: 9.22.20

WINTERUltimate Smart HomeFeatures• �Safest�Smart�Technology�for��

Your�Home• Solar�Smart�Home�Products��

That�Will�Lower�Your�Bills

Ad Close: 9.28.20 Materials Due: 10.6.20On Sale: 11.24.20

DIY UniversityFamily Handyman DIY University offers online courses that

are based on the best of home repair professional expertise, but explained in a way that's easy to understand. From quick classes to premium workshops, there is a course for any level!

74%Avg. renewal rate for subscription members

30%of quick class

purchasers are repeat

50Minute avg. of

quick classes student engagement

2.6Hours spent by premium course

students engaging with content online

Press BuzzDIY University

featured in The New York Times!

Marketing Opportunities

• Course Sponsorship

• Content/ Development/

Licensing

• Product Placement

Throughout the year, Family Handyman editors show DIYers how to create ultimate transformations in an exclusive editorial franchise across key print, digital and social channels.

The Series Currently Includes• May Issue Backyard Transformation

• July/August Issue Ultimate Camper

• September Issue Garage Makeover

• Winter Issue Smart Home Living

Marketing Opportunities• Print Editorial integration within

step-by-step guides

• Digital Destination featuring downloadable plans, videos & extra tips

• Promotion Co-branded banners, social media and e-newsletters

Ultimate Series

GarageMore than 8/10 Agree If I were to update my garage, I would consider using the products & brands shown in the article

Shed9/10 Trust Family Handyman when it comes to projects like this

Magazine BleedSize LiveArea TrimSize

Spread 15.25" x 10.75" 14.5" x 10" 15" x 10.5"

FullPage 7.75" x 10.75" 7" x 10" 7.5" x 10.5"

1/2Horizontal 7.75" x 5.375" 7" x 4.625" 7.5" x 5.125"

1/2Vertical 3.875" x 10.75" 3.125" x 10" 3.625" x 10.5"

1/3Vertical 2.75" x 10.75" 2" x 10" 2.5" x 10.5"

1/3Square — 4.375" x 4.625" 4.375" x 4.625"

2/3Vertical 5" x 10.75" 4.25" x 10" 4.75" x 10.5"

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Print Ad Specs

Issue AdClose MaterialsDue OnSale MARCH 12.13.19 12.20.19 2.18.20

APRIL 1.13.20 1.21.20 3.17.20

MAY 2.24.20 3.3.20 4.21.20

JUNE 3.23.20 3.30.20 5.19.20

JULY/AUGUST 4.17.20 4.24.20 6.16.20

SEPTEMBER 6.15.20 6.22.20 8.18.20

OCTOBER/NOVEMBER 7.27.20 8.4.20 9.22.20

WINTER 9.28.20 10.6.20 11.24.20

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GrossRateCover2 $102,550

Cover3 $98,280

Cover4 $111,100

Covers

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