brand management project
DESCRIPTION
As a part of our Brand Management class, we were asked to come up with a product concept and devise a brand marketing strategy. We came up with an online wholesale market place, which allows users to get the wholesale prices on products and get them delivered at their doorstep.TRANSCRIPT
Presented by:Ann, JJ, Ketan, Lyndsay, Yogi
The Dream We Want to Fulfill
Remember your last enjoyable trip to get inexpensive
stuff?
Who Else is Out There
Stocking and Saving
Who Else is Out There
Small Packaged Products with Bulk Price
who out there is helping? or not...
who out there is helping? or not...
Shipping and Handling Fees
what you really need
Timelessness
Timeliness
what you really need
Timelessness
what you really need
Timelessness
Timeliness
what you really need
Timeliness
Our Target
Needs we want to look out for...
Routine Monthly Purchases
Needs we want to look out for...
Online Bargains
Needs we want to look out for...
Shopping on a Budget
is there a gap?
The Gap in City Shopping
What’s our solution
What do We do
Where Do We Get The Stuff From?
Where we are going first
Product Delivery
Product Delivery
•Delivery time: 2 times per week
•Shipping fee: $25 or more for free shipping
•Split Products
What We Want to Achieve
what’s our plan
Year 1Year II
Year III
what’s the key message
How The Messages are Delivered
How The Messages are Delivered
How The Messages are Delivered
it’s not over
it’s not over
Who owns eZBulk
What’s the future
Thank You