brand journalism at the precommerce summit
DESCRIPTION
Presentation at the W2O PreCommerce Summit in Austin. March 2014TRANSCRIPT
Building Brand Journalism Capabilities
Holly PotterVice President, Brand Communication
Media Consumption is Changing
The Pew Research Center’s for Excellence in Journalism. The State of the News Media 2012 http://stateofthemedia.org/
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Those who use onlya desktop/laptopfor digital news
Those who use asmartphone OR atablet for news
Those who use botha smartphone ANDa tablet for news
More Devices, More Reliance on Social Media
67% 39%59 2441 9
Percent who followFacebook news links
Percent who followTwitter news links
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New Data: More Mobile, More NewsFor Many, Mobile Means More News
New users who said that since getting their tablet they…
Spend more time with news 31%
Turn to new sources for news 31%Are adding to the
news they consume 43%Based on weekly tablet news (N=810) users. Icons from the Noun Project.Pew Research Center’s Project for Excellence in Journalism in collaboration with The Economist Group
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Newsroom Workforces are Dwindling
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— Scoop Nisker
“If you don’t like the news, go out and make some of your own”
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Taking Advantage of the Trends: share.kp.org
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Desktop | Laptop
Tablet – Vertical Orientation
HandsetHandset
Navigation System
Tablet - Navigation System
Responsive Design
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Multichannel Communications Platform
News and Press Releases
Features Stories
Blogs
Podcasts
Social Channels
Grant Information and Reporting
Corporate Information
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Operating Like a Newsroom
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Increased Page Views on New Platform
Launch of Share: discontinuation of KP
News Center and Community Benefit sites
Strong Traffic Since Launch
Data: September 12, 2013, through Feb. 12, 2014
1,704,381PAGE VIEWS
335,063UNIQUE VISITORS
21.9%FROM MOBILE DEVICES
3.78PAGES/VISIT
1.56%BOUNCE RATE
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Thank you
Holly Potter | share.kp.org | @htpotter
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