brand identity project

15
KATATA MANAGEMENT & PROMOTIONS Music at feeds e soul..... Monday, January 24, 2011

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Page 1: Brand identity project

KATATA

MANAGEMENT & PROMOTIONS

Music that feeds the soul.....

Monday, January 24, 2011

Page 2: Brand identity project

WHAT does

KATATA MANAGEMENT & PROMOTIOn

mean to me?

Monday, January 24, 2011

Page 3: Brand identity project

KATATA

KA-­  Karen  -­  My  Mother(The  nurturer  and  #1  Cheerleader)

TA-­  Tanisha  -­  Me  (the  star  created  from  their  support  and  nuuturing)  

TA  -­  Takiesha    -­  My  Sister(the  supporter,  and  shoulder  to  lean  on)

Monday, January 24, 2011

Page 4: Brand identity project

Katata  is  the  back  bone  of  my  passion  for  music.    Growing  up  I  have  

always  sung  to  help  heal  others.    Being  blessed  with  the  gift  of  voice  

I  have  done  a  lot  to  support  others  in  many  ways  and  knowing  how  

music  can  help  the  spirit  to  get  through  things,  build  courage  to  do  

things  and  simple  provide  the  nutrients  to  just  live,  helps  to  feed  my  

own  passion  to  continue  to  help  others  in  music.  

4

Monday, January 24, 2011

Page 5: Brand identity project

Strengths Concerns

We  represent  family,  strength  and  support

The  name  Katata  is  unique  and  original

Story  behind  name  will  be  one  to  remember

My  experience  will  provide  clients  with  security  in  knowing  i  have  a  strong  understanding  in  what  it  is  

they  may  go  through

Name  has  to  be  explained  to  understood

the  name  may  be  to  long  to  bother  with

I  will  be  a  new  company  competing  with  many  other  established  companies  in  my  area.

Monday, January 24, 2011

Page 6: Brand identity project

My Competitors

This logo uses the combo of color and formation to catch

the eye. With its curvy letter it makes the name stick out

form the rest of the logo. The colors helps the rest of the

name to blend in with the logo.

This Logo is suggestive, symbolic and generic. The honey that drops form the

injured hands clearly suggest a spiritual since. The name is discriptive of the picture and also give the idea of the Essence of God dripping down on His

people

Monday, January 24, 2011

Page 7: Brand identity project

My Inspiration

Verity (which means a true principel or belief)uses pictoral,letterform, emblem,and symbolic. The dove is a symble of peace. The lettering is simple yet the cursive since gives it a since of elegance. The rainbow shape behind the lettering gives me a since of support as well as being suggestive to the promised rainbow from God. This logo is inspiration because it is simple but represents so much. From the name to the logo it

represents paitience peace kindness understanding. Verity represents exactly what they produce....Inspiration!

Monday, January 24, 2011

Page 8: Brand identity project

_____________________________________________________________

_______Katata__________________________________________________________________Management__&_________________________________________________________________Promotions___________

Is it protectable?

• Katata

• Manage & Promotions

My designs are pictorial marks that are fanciful suggestive and generic. These are attributes that would assist in allowing it

to be protected.

Management & Promotions

KatataA.

C.B.

Monday, January 24, 2011

Page 9: Brand identity project

LOGO

The music designs B and C are simple and give a direct suggestion to the services we provide

Design a. is a generic design that leaves the services to the imagination.

All logos are pictoral and letterform

Monday, January 24, 2011

Page 10: Brand identity project

CORPORTATE CULTURE

Create and maintain a family environment.

Encourage and educate.

Help one another to succeed by leading. (employees and clients)

To incoporate personal values into the company so it feels more like home.

Stay Humble

Monday, January 24, 2011

Page 11: Brand identity project

Values and Beliefs

Be a leader that not only instructs, or directs but also set the example by doing.

Focus on the art and not the money.

Provide opportunities for growth within the company as well as for the clients.

The artist is the heart of the system. No artist no system

Monday, January 24, 2011

Page 12: Brand identity project

Mission Statement

To manage and promote music that feeds the soul.

The mission statement should be placed on the website, manuels, and contracts as a constant reimnder of what we stand for.

Monday, January 24, 2011

Page 13: Brand identity project

Tagline

KatataManagement & Promotions

The tag line is effective in that it further demonstrates our goals for the client.

It speaks to the clients, reassuring them that we aim to work with musicians to manange and promote music with substance

and purpose.

It is descriptive of the quality of music.

It is short, easy, simply and positive.

Monday, January 24, 2011

Page 14: Brand identity project

Tagline

KatataManagement & Promotions

MUSIC THAT FEEDS THE SOULThe tag line is effective in that it further demonstrates our

goals for the client.

It speaks to the clients, reassuring them that we aim to work with musicians to manange and promote music with substance

and purpose.

It is descriptive of the quality of music.

It is short, easy, simply and positive.

Monday, January 24, 2011

Page 15: Brand identity project

Music that feeds the soul.........

Katata

Management & Promotions

Monday, January 24, 2011