brand identity ob gyn
DESCRIPTION
Client case Study for Ob/Gyn MidwifeTRANSCRIPT
![Page 1: Brand Identity Ob Gyn](https://reader034.vdocuments.site/reader034/viewer/2022050816/54c1fed64a7959e8548b4576/html5/thumbnails/1.jpg)
New BRAND Identity OB/GYN Midwife Associates
Marsha Denise Ford
2719 Felton DriveSuite AEast Point, Ga. 30344
![Page 2: Brand Identity Ob Gyn](https://reader034.vdocuments.site/reader034/viewer/2022050816/54c1fed64a7959e8548b4576/html5/thumbnails/2.jpg)
A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.
Brand Identity
![Page 3: Brand Identity Ob Gyn](https://reader034.vdocuments.site/reader034/viewer/2022050816/54c1fed64a7959e8548b4576/html5/thumbnails/3.jpg)
Section A
Logotype Studies 05
Brand Imagery 08
Advertising Possibilites 09 thru 13
Project Contents Page
![Page 4: Brand Identity Ob Gyn](https://reader034.vdocuments.site/reader034/viewer/2022050816/54c1fed64a7959e8548b4576/html5/thumbnails/4.jpg)
Section A
Logotype Logo Three Versions 05
Business Card Ideas 08
Logo Type Studies
![Page 5: Brand Identity Ob Gyn](https://reader034.vdocuments.site/reader034/viewer/2022050816/54c1fed64a7959e8548b4576/html5/thumbnails/5.jpg)
OB/GYN&A S S O C I A T E S
OB/GYN&A S S O C I A T E S
OB/GYN&A S S O C I A T E S
Plum 58c 77m 0y 0kGrey 58c 0m 0y 74kBlack 58c 0m 0y 100kGolderod 11c 55m 100y 1k
(A.) Baskerville Semibold & Bold(B.) Brickham Script Pro Semibold(C.) Baskerville Semibold (D.) Berthold Akzidenz Grotesk Medium
C
D
Version One
![Page 6: Brand Identity Ob Gyn](https://reader034.vdocuments.site/reader034/viewer/2022050816/54c1fed64a7959e8548b4576/html5/thumbnails/6.jpg)
OB GYN&A S S O C I A T E S
Plum 58c 77m 0y 0kGrey 58c 0m 0y 74kBlack 58c 0m 0y 100kGolderod 11c 55m 100y 1k
(A.) Baskerville Semibold & Bold(B.) Brickham Script Pro Semibold(C.) Baskerville Semibold (D.) Baskerville Semibold
C
D
OB GYN&A S S O C I A T E S
OB GYN&A S S O C I A T E S
OB GYN&A S S O C I A T E S
Version Two
![Page 7: Brand Identity Ob Gyn](https://reader034.vdocuments.site/reader034/viewer/2022050816/54c1fed64a7959e8548b4576/html5/thumbnails/7.jpg)
OB/GYNA S S O C I A T E S
&
Plum 58c 77m 0y 0kGrey 58c 0m 0y 74kBlack 58c 0m 0y 100kGolderod 11c 55m 100y 1k
&(A.) Baskerville Semibold & Bold(B.) Brickham Script Pro Semibold(C.) Baskerville Semibold (D.) Baskerville Semibold
C
D
OB/GYNA S S O C I A T E S
&
OB/GYNA S S O C I A T E S
&
OB/GYNA S S O C I A T E S
&
Version Three
![Page 8: Brand Identity Ob Gyn](https://reader034.vdocuments.site/reader034/viewer/2022050816/54c1fed64a7959e8548b4576/html5/thumbnails/8.jpg)
Thank you for letting me catch your miracle...
Family Centered Midwifery Care
404-349-2112 Office 404-767-6553 Fx
www.midwifeinfo.com/midwife2
Marsha Denise FordMidwife 2719 Felton DriveEast Point Fayetteville GA. 30344404-349-2112 Office 404-767-6553 Fxwww.midwifeinfo.com/midwife2
2719 Felton Drive East Point Fayetteville GA. 30344404-349-2112 Office
404-767-6553 Fxwww.midwifeinfo.com/midwife2
Midwife Cards
Counter Cards
![Page 9: Brand Identity Ob Gyn](https://reader034.vdocuments.site/reader034/viewer/2022050816/54c1fed64a7959e8548b4576/html5/thumbnails/9.jpg)
Everyone knows there’s a critical difference between Brand imagery and User im-agery. A brand’s personality tells a story about the product. It tells its target market what to expect. It suggests heritage, quality, flavor, status, effectiveness, attrac-tiveness, service, value, when to use it, where to use it, how to use it, etc. Potent brands create rich pictures in the eye of the consumer.
Brand Imagery For Advertising
![Page 10: Brand Identity Ob Gyn](https://reader034.vdocuments.site/reader034/viewer/2022050816/54c1fed64a7959e8548b4576/html5/thumbnails/10.jpg)
New Brand Advertising Billboard Diverse Market Approach One
![Page 11: Brand Identity Ob Gyn](https://reader034.vdocuments.site/reader034/viewer/2022050816/54c1fed64a7959e8548b4576/html5/thumbnails/11.jpg)
Billboard Diverse Market Approach Two
![Page 12: Brand Identity Ob Gyn](https://reader034.vdocuments.site/reader034/viewer/2022050816/54c1fed64a7959e8548b4576/html5/thumbnails/12.jpg)
New Brand Advertising Inplace Example
![Page 13: Brand Identity Ob Gyn](https://reader034.vdocuments.site/reader034/viewer/2022050816/54c1fed64a7959e8548b4576/html5/thumbnails/13.jpg)
New Brand Advertising Light Box Example
![Page 14: Brand Identity Ob Gyn](https://reader034.vdocuments.site/reader034/viewer/2022050816/54c1fed64a7959e8548b4576/html5/thumbnails/14.jpg)
New Brand Advertising Leave Behind 4 x 6 Card Brochure Example