Brand Identity

NME wants their magazines brand identity to be very diverse.

This is because they use various font styles, like serif and sans serif. For the masthead of the magazine, you can see that it’s sans serif, which would give the impression that the magazine would want to be seen as a more bold and masculine magazine, however, the coverstory’s font is a serif style, which would give the impression that they want the brand to be seen as a more feminine and more mature magazine. So from this I learn that the magazine would want to be seen as a mixed gender aimed magazine, because they use different types of font which could attract both genders, with an age range of about 16-25, because of the colour scheme.

They also use very diverse selection of colours, like for the main image, it’s mainly blacks and whites, and then for the coverlines the font is a light blue, and for the masthead it’s a bright red, so the colours are very different from each other, so it could attract all types of audiences. As an overall, the magazine would want their brand to be seen as very diverse and to appeal to everyone, not just one type of audience.

Mode of Address

The NME magazine cover comes across as quite colourful but serious. This is because there is a very wide range of colours, but the main image looks very serious and dramatic.

It also comes across as quite comical, like where it says at the bottom of the page “Er, Paris Hilton wades in” they say this in quite an awkward manner because Paris Hilton isn’t normally associated with rock or indie music, but she still had an opinion on it. Also the way it says “The week the world went black” it didn’t literally go black, it was just referring to My Chemical Romance as being The Black Parade, and so made quite a comical reference to it.

Brand Identity

With this contents page, NME wants their magazine to see very engaged in bands. This is because it has a whole strip dedicated to an index of bands, which is on the entire left hand side. Another reason why the magazine looks very intrigued in bands is because the main image is a band and the article on that page is about a band, not a solo artist. So the magazine would come across as a more band engaged magazine rather than a solo engaged band.

It’s also got a house style to it, because it goes along with the same kind of colour scheme as the cover. It has blacks, whites and then the bright reds again. All of these colours contrast very well against each other, so the magazine could come across as a very colour co-ordinated magazine, which takes great consideration into what colours it uses for its magazines. Again, the magazine contents would be aimed at both genders because of the colour scheme, it could use the black to attract the male audience, and then the red and whites for the female audience because they’re very modern and bright colours, and could be aimed at an age range of again about 16-25 year olds just because the colours are very modern and work well together, and so it’s very eye catching, and could attract the younger eyes because it’s not hard to look at.

Mode of Address

The NME contents page comes across as very organised and well laid out. On the right hand side of the page you have all of the sub-headings and descriptions of what you’d find inside of the magazine, and in the centre of the page you have a main image of a band and a little article underneath explaining what happened with the band, and it’s

basically just giving you an insight of what to expect out of the magazine with the way that it’s wrote the article. On the left hand side of the page, you have the band index, which basically just gives you an A-Z of bands that you’d find inside of the magazine, so you can look at the index and find what band you were hoping to find, and it just makes it a lot

easier and quicker to find what you’re looking for.Brand Identity

With this double page spread the brand identifies itself as quite laid back and expressive with the colours that they use. It comes across as quite laid back because of the image it used. It used an image of the main band from the article just lying back on a bed relaxing. This creates a laid back feel to the magazine and so would come across as the magazine identifying itself as quite a laid back and chilled magazine. The way it uses it’s colours again creates a house style effect, because it’s used the white, black and bright blue, like it used for the cover of the magazine, and also includes a little red box with the red NME logo inside of it, also being consistent throughout the cover, contents page and now the double page spread. It would probably appeal to more the male target audience, with an age range of about 16-25 year olds, mainly because of the colours, and in the background of the image you see they have images of semi naked girls on their wall.

Mode of Address

As I said previously, the NME magazine comes across as very laid back and chilled out, and as I explained this is shown through the use of the main centre image.

Also the language of the magazine speaks a lot to the audience. Like with the band

name “The Teenagers” it’s very big and bold, and so we look at that more rather than the rest of the magazine because we can relate to it because the audience reading the magazine are mainly teenagers or young adults, and so we become intrigued about what the article is about.

Also they say “Everyone’s talking about…” which would make us want to read this section because teenagers and young adults are always wanting to stay cool and in trend, and so we’ll definitely be drawn towards this section as well.