brand guidelines - visitbritain

B R A N DG U I D E L I N E S

Created by ilk.agency



02 Contents

03 Logo Usage

04 Colour Palette

05 Font Choice

06 Imagery Styling

07 Example Imagery



LOGOUSAGE

The logo itself is designed around the idea of a sewn on patch. Although the colours shown are suggested for primary usage, the logo works with multiple colour ways and can be changed where needed to complement the collateral it is being used with. Where possible, the primary colours for the logo should always be used to ensure an overall consistency.

The texture used on the logo should always be kept. This helps inject more heritage into the logo and reaffirms the “explorer” side of the logo and name.

The secondary colour ways for the logo should only be used where the main logo clashes with other colours/imagery that it’s used amongst. Please reference colour palettes in this document for guidance on new variations.

M A I N L O G O

S E C O N D A R Y L O G O S



COLOURPALETTE

The primary colours were chosen to reflect prestige. Complementing each other while offering great contrast when used over the top of each other.

P R I M A R YC O L O U R S

The secondary colour palette has the ability to evolve dependent on use.

The colours should always be bright and vibrant and have the ability to work with a complementing colour.

S E C O N D A R YC O L O U R S

C72 M53 Y54 K55R55 G67 B67#384242

C72 M00 Y88 K00R57 G18 B74#38B54A

Blending Mode: Multiply




C71 M14 Y00 K00R41 G147 B30#29ABE3

C00 M50 Y90 K00R247 G147 B67#F7941F

C77 M05 Y44 K00R0 G169 B55#00A89E

C16 M35 Y85 K5R212 G164 B55#D4A437

HERO FONTS U B H E A D E R & H I G H L I G H T E D T E X T

Habenat poeris, nit. Equit dem nihicest L. Fuidie factum peri teris, maxima, num se

publica nor los imis inve, ur que taremo noresseriam iam. Essilneque turio, vivist vercere

es ego C. et, conihiciis hostrio, avenestis, nosupiem con denteri, nonsupi orbitandeo

et grae mo inimmordiem, demnimus vidiemoris, que aperurb emunin tebute etis Catam

publiis etre consula cum, Cupie faciam dii praet vivatuam ius certis.

Gibson LightGibson Regular

ABOLITION SOFT



FONTCHOICE



IMAGERYSTYLING

S T E P 1Create a paint stroke of solid colour that complements the image you intend to use.

This can be either done in Photoshop or Illustrator.

S T E P 2Bring the photograph you intend to use into the program of choice and size according to your paint stroke.

F I N A LI M A G EThe paint strokes used in the background should always work to complement the image.

S T E P 3Mask the image within the paint stroke to give the effect as seen above. This image can now be overlayed over a textured paint stroke to give the final result.



EXAMPLEIMAGERY



EXAMPLEASSETS

E X P E R I E N C E E N G L A N D ’ S H I S TO R Y A N D C U LT U R E U P C LO S E .

Find out more TheExplorersRoad.com

A multi-stop touring route through the heart of the nation.

EXPERIENCE ENGLAND’S HISTORY AND CULTUREUP CLOSE.

Find out more TheExplorersRoad.com

A multi-stop touring route through the heart of the nation.

P O S T E R

W E B B A N N E R



ThankYou

brand guidelines - visitbritain

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