brand guidelines - scte: society of cable telecommunications engineers philips road exton pa -...

140 Philips Road, Exton, PA 19341-1318 | 800.542.5040 | scte.org • isbe.orgSCTE :: Society of Cable Telecommunications EngineersISBE :: International Society of Broadband Experts

B R A N D G U I D E L I N E S

140 Philips Road, Exton, PA 19341-1318 | 800.542.5040 | scte.org • isbe.org

SCTE :: Society of Cable Telecommunications EngineersISBE :: International Society of Broadband Experts


Logo, Trademark & Graphics Usage Policy ............................................................................................................. 01

SCTE• ISBE Logo ..................................................................................................................................................... 05

ISBE Logo ............................................................................................................................................................... 07

Chapters ................................................................................................................................................................. 09

Color ....................................................................................................................................................................... 10

Fonts ....................................................................................................................................................................... 11

Brand Fonts .............................................................................................................................................................. 11

Alternate Fonts ......................................................................................................................................................... 12

Application ............................................................................................................................................................. 13

Promotional ........................................................................................................................................... ................... 13

TABLE OF CONTENTS

NOTE: The SCTE•ISBE Brand Guidelines are subject to change. Please check scte.org/brandresources for updates or contact [email protected].


LOGO, TRADEMARK & GRAPHICS USAGE POLICY

USAGE TERMS, CONDITIONS, AND SPECIFICATIONS (LICENSE)

The Society of Cable Telecommunications Engineers, Inc. and the International Society of Broadband Experts (SCTE•ISBE) logos, trademarks, and graphics are, and at all times shall remain the exclusive property of SCTE•ISBE and may be used only as specified below. Certain SCTE•ISBE logos, trademarks, and graphics are set forth herein or as attached for reference but are not inclusive of all the SCTE•ISBE-owned and/or registered logos, trademarks, and graphics. SCTE•ISBE logos, trademarks, and graphics may be used as specified in this policy without further approval. All other usage requires prior written authorization from SCTE•ISBE.

These usage policies have been developed to both encourage appropriate use of SCTE•ISBE logos, trademarks, and graphics, and to ensure that SCTE•ISBE images are used consistently across various applications so that SCTE•ISBE members benefit from recognition of the association and its public services. SCTE•ISBE logos, trademarks, and graphics are available online for SCTE•ISBE members to download for use in print, broadcast, and online collateral and promotional materials in accordance with this policy. Any questions regarding usage in compliance with this policy should be directed to SCTE•ISBE’s Marketing and Communications Department.

GENERAL POLICY, USAGE, AND LICENSE TERMS FOR MEMBERS

Promoting SCTE•ISBE membership serves to highlight professionalism and dedication to the industry. Accordingly, SCTE•ISBE grants current members who are in good standing a license to use the SCTE•ISBE logo on business cards, websites, stationery and advertisements as a benefit of membership and to indicate membership under the following conditions:

:: Only members in good standing are authorized to use the SCTE•ISBE logo for the purpose of identifying their membership in SCTE•ISBE. The right to use the SCTE•ISBE logo and name shall terminate and be revoked upon the member’s failure to remain in good standing, in the event of misuse or any other breach of this policy.

:: The SCTE•ISBE logo may not be used in any manner to imply that a member is in any way an agent of SCTE•ISBE or that SCTE•ISBE in any way warrants, approves, or endorses any product or service provided by the member.

:: The SCTE•ISBE logo can be used on member’s business cards, letterhead, and promotional materials.

:: The SCTE•ISBE logo can be used for selected electronic placements consistent with the Electronic Logo Usage section of this policy. Any other use of the SCTE•ISBE logo must be approved in writing by SCTE•ISBE

:: Individual members are prohibited from allowing their employer to use the SCTE•ISBE logo on the employer’s letterhead or promotional materials. Any employer who does so will be liable for trademark infringement.

:: SCTE•ISBE logos, trademarks, and graphics may not be redrawn or reset typographically.

:: Elements of the logos, trademarks, or graphics may not be separated, rearranged, or altered in any way without the express, written approval of SCTE•ISBE. Original height-to-width proportions (aspect ratios) must be maintained. Copyright and trademark symbols may not be deleted or altered.

:: The SCTE•ISBE logo must bear the ® (superscript) in all instances in which it is used.

:: The SCTE•ISBE logo may not be used in conjunction with claims that products conform to SCTE•ISBE Standards.

:: No alteration of the SCTE•ISBE logo is allowed. The Society logo may not be taken apart and should only be used in the appropriate colors designated in the SCTE•ISBE style guide. It may not be combined with other design elements or company logos. It may be changed in size, in accordance with the size limitations included in the SCTE•ISBE style guide, to fit the usage need of members.

:: Artwork of SCTE•ISBE’s logo is available to members electronically on the SCTE•ISBE website at www.scte.org.

01


LOGO, TRADEMARK & GRAPHICS USAGE POLICY (CONTINUED)

SPECIFIC GUIDELINES

Logo Usage in Print

:: The SCTE•ISBE logo must be one of the approved versions and must be displayed in accordance with all guidelines in the SCTE•ISBE style guide (typically, the SCTE•ISBE logo mark only (“bug”) or SCTE•ISBE w/ “Society of Cable Telecommunications Engineers” words).

:: The SCTE•ISBE logo color must be either black, blue & cyan or reversed white, in accordance with the color codes as specified in the SCTE•ISBE style guide.

:: The SCTE•ISBE logo must stand alone. It may not be combined with other graphical elements without prior, written approval.

:: The SCTE•ISBE logo may be accompanied by the text “Active Member,” or other, recognized category of membership granted by SCTE•ISBE in its Policies and Procedures (i.e. Emeritus, Lifetime, Student, etc.)

:: The SCTE•ISBE logo must be displayed in a positive manner. It may not be used to depict SCTE•ISBE or any of its members, services, products, or affiliates in a negative light or in any way that denigrates the goodwill of the Society.

Electronic Logo Usage

:: The SCTE•ISBE logo may not be shared electronically with parties or organizations outside of SCTE•ISBE without the expressed written approval of SCTE•ISBE.

:: Any usage of the SCTE•ISBE logo on the Internet by an SCTE•ISBE Chapter or individual member must be in conformance with all requirements described in the Logo Usage in Print section of this policy.

:: Any other usage of the SCTE•ISBE logo on the Internet by any other party must be approved in writing by SCTE•ISBE and must be displayed in accordance with all guidelines applicable to the SCTE•ISBE Logo Usage in Print as set forth above.

:: SCTE•ISBE maintains the right to revoke any electronic use of the SCTE•ISBE logo.

Any failure to comply with the terms and conditions contained herein may result in, among other things, the immediate revocation of the grant of license to use SCTE•ISBE’s logos, trademarks, and graphics. The interpretation and enforcement of these terms and conditions shall be made by SCTE•ISBE at its sole discretion. The logos, trademarks, and graphics may not be used in any manner that, in the sole discretion and judgment of SCTE•ISBE, discredits SCTE•ISBE or tarnishes its reputation or goodwill; is false or misleading; violates the rights of others; violates applicable law, regulation, or public policy; or mischaracterizes the relationship between the user and SCTE•ISBE, including but not limited to any use that might reasonably be construed as certification or endorsement of the user’s products, services, business or organization.

Use of the SCTE•ISBE logos, trademarks, and graphics shall create no rights for users beyond the terms of this limited and revocable grant of license. SCTE•ISBE shall have the right to obtain, from time to time, samples of use of the logos, trademarks, and graphics from which it may determine user compliance with these terms and conditions. By use of the SCTE•ISBE logos, trademarks, and graphics, the user agrees to provide SCTE•ISBE upon request facsimiles and/or samples of the user’s use thereof.

02


SCTE•ISBE CHAPTERS

SCTE•ISBE Chapter logos are a means for chapters to identify and associate themselves as a part of SCTE•ISBE, and therefore all of the logo guidelines herein must be followed to maintain the SCTE•ISBE brand integrity.

Chapter logos may consist of the SCTE•ISBE logo accompanied by the appropriate, approved text of the chapter name. Chapters may also be granted by SCTE•ISBE a grandfathered usage of a graphic design that specifically represents the Chapter’s uniqueness and has been in use by the Chapter for a reasonable amount of time. This authorization is limited to designs that do not distort the SCTE•ISBE logo and must be used in addition to the authorized Chapter logo design, in accordance with the sizing and special guidelines included in the style guide. Any new or future usage of the SCTE•ISBE logo by Chapters must receive prior, written approval by SCTE•ISBE; all other usage shall not be in compliance with this policy. Chapter logos are available to authorized Chapter officers electronically in the Chapter Officer Resource Section on the SCTE•ISBE website.

EXPO PARTNER MEMBERS

An Expo Partner Membership enables companies to show their support of the Society and its members. Expo Partners are authorized to make use of the SCTE•ISBE logo under the same conditions that apply to SCTE•ISBE Individual members as follows:

:: Only Expo Partners in good standing are authorized to use the SCTE•ISBE logo for the purpose of identifying their membership in SCTE•ISBE. The right to use the SCTE•ISBE logo and name shall terminate and be revoked upon the member’s failure to remain in good standing, in the event of misuse or any other breach of this policy

:: The SCTE•ISBE logo may not be used in any manner to imply that SCTE•ISBE in any way warrants, approves, or endorses any product or service provided by the Expo Partner.

:: SCTE•ISBE logos, trademarks, and graphics may not be redrawn or reset typographically. Elements of the logos may not be separated, rearranged, or altered in any way without the express, written approval from SCTE•ISBE. Original height-to-width proportions (aspect ratios) must be maintained. Copyright and trademark symbols may not be deleted or altered.

:: The SCTE•ISBE logo must bear the ® (superscript) in all instances in which it is used.

:: The SCTE•ISBE logo may not be used in conjunction with claims that products conform to SCTE•ISBE Standards

:: No alteration of the SCTE•ISBE logo is allowed. The Society logo may not be taken apart and should only be used in the appropriate colors designated in the SCTE•ISBE style guide.

:: When Expo Partners use the logo, the logo must be accompanied by the text “Expo Partner Member.”

Any intent to use the logo in ways other than provided for in this policy must first have the written approval ofSCTE•ISBE.

NONMEMBERS

No use of the SCTE•ISBE logo for commercial or promotional purposes will be allowed by any outside organization or nonmember of the Society without obtaining prior approval by SCTE•ISBE under a formal, written license agreement. SCTE•ISBE reserves the right to authorize and grant the use of the logo in cases of a written and documented SCTE•ISBE business arrangement, such as with a recognized trade publication, approved outside vendor or approved sponsor. For a copy of a license agreement, please send your name, address, phone number and logo request, including intended use, to [email protected].

03LOGO, TRADEMARK & GRAPHICS USAGE POLICY (CONTINUED)


TERMINATION OF USE

SCTE•ISBE continually monitors the use of its trademark, trade name, logo and other intellectual property by its members and within the industry and reserves the right to immediately terminate the use of its trademark, trade name, logo and other intellectual property to anyone at any time, especially if such usage is not in compliance with this policy.

CHANGES TO GUIDELINES

SCTE•ISBE reserves the right to change these guidelines solely at its own discretion.

IN TEXT USAGE

When writing out SCTE•ISBE a bullet “•” is the appropriate divider. No other divider type is permitted. Below are the shortcuts for inserting bullets.

MAC: Hold “Option” and press “8” (from top row numbers, number pad will not work)

PC: Hold “Alt” and press “7”

Instructions for using Windows Alt Codes1. Make sure that “Number Lock” is switched on. There should be a light on your keyboard indicating this.

If not, press the “Number Lock” key at the top left of the numeric keypad.2. Hold down the “Alt” key to the left of the space bar and key “7” on the numeric keypad. Don’t release the

“Alt” key until after you’ve typed “7”. When you release it you should see the bullet.

Instructions for entering Alt Codes on a Lap Top

Even if you have a laptop or a keyboard with no numeric keypad - you can still use alt codes.1. Look for a “function” or “fn” key normally near the bottom left of the keyboard.2. Look for a button with “num lock” written in the same color which is usually near the top right of the keyboard.3. While holding “function” press and release “num lock”.4. Enter alt codes using the method above but to enter the actual numeric alt code use the keys with numbers in

the same color as the function (fn) key. Normally “U” has 4 on it for example.5. Switch “num lock” off in the same way as you switched it on to continue using your keyboard normally.

04LOGO, TRADEMARK & GRAPHICS USAGE POLICY (CONTINUED)


SCTE•ISBE ABBREVIATED LOGO 05

LOGO CLEAR SPACE

Blue indicates Clear Space. The clear space must be kept free of all other graphical and visual elements. The clear space around the logo is equal to the cap height of the “SCTE•ISBE”. Other graphical and visual elements can be safely positioned up to the adjoining clear space.

When the logo is placed in a corner it should be equidistant from bothedges, with a space of no less than the height and width of X.

FULL COLOR LOGO

BLACK LOGO

REVERSE LOGO

The abbreviated logo is the preferred logo. Whenever possible the full color logo should be used. Alternate color use other then the options provided are not permitted. The minimum size of 1” wide is the smallest allowable size for reproduction.


SCTE•ISBE FULL LOGO 06

FULL COLOR LOGO

LOGO CLEAR SPACE

Blue indicates Clear Space. The clear space must be kept free of all other graphical and visual elements. The clear space around the logo is equal to the cap height of the “SCTE•ISBE”. Other graphical and visual elements can be safely positioned up to the adjoining clear space.


BLACK LOGO

REVERSE LOGO

The full logo version should be used for new events, audiences, industries and/or when SCTE•ISBE is not as well known. Whenever possible the full color logo should be used. Alternate color use other then the below options are not permitted. The minimum size of 0.75” wide is the smallest allowable size for reproduction.


ISBE ABBREVIATED LOGO 07

LOGO CLEAR SPACE

Blue indicates Clear Space. The clear space must be kept free of all other graphical and visual elements. The clear space around the logo is equal to the cap height of the “ISBE”. Other graphical and visual elements can be safely positioned up to the adjoining clear space.


FULL COLOR LOGO

BLACK LOGO

REVERSE LOGO

The ISBE logo is for international use. The abbreviated logo is the preferred logo. Whenever possible the full color logo should be used. Alternate color use other then the below options are not permitted. The minimum size of 0.75” wide is the smallest allowable size for reproduction.


ISBE FULL LOGO 08

LOGO CLEAR SPACE

Blue indicates Clear Space. The clear space must be kept free of all other graphical and visual elements. The clear space around the logo is equal to the cap height of the “ISBE”. Other graphical and visual elements can be safely positioned up to the adjoining clear space.


FULL COLOR LOGO

BLACK LOGO

REVERSE LOGO

The ISBE logo is for international use. The full logo version should be used for new events, audiences, industries and/or when ISBE is not as well known. Whenever possible the full color logo should be used. Alternate color use other then the below options are not permitted. The minimum size of 0.75” wide is the smallest allowable size for reproduction.


SCTE•ISBE CHAPTERS 09

SCTE•ISBE CLEAR SPACE

The clear space is equal to the cap height of the SCTE•ISBE logo.

IMAGE AREA:The entire image area can be utilized for artwork.

LOCATION/TITLE:The “NAME LINE” area is for the Chapter Name and can go up to three lines including “•CHAPTER•”

MINIMUM LOGO SIZE: 1.5” high

FONT: Montserrat MediumFont can be downloaded at www.scte.org/brandresources

TYPE SIZE: Minimum 8pt at smallest logo size (1.5” high).

DON’TS::: Alter the SCTE•ISBE logo in

any way or incorporate into the “IMAGE AREA”

:: Place the SCTE•ISBE logo in any other position other than within the designated image area.

:: Change the colors other then to grayscale or reverse when needed.

:: Run the logo vertically. Horizontal is the only approved orientation for Chapters. For promotional use see page 13.

When representing SCTE•ISBE the abbreviated SCTE•ISBE logo must be present in combination with the Chapter logo and must follow the guidelines provided including: size (no smaller than 1.5” high), color (full, black or reverse) and spacing restrictions (see below).

OPTION 1: SCTE•ISBE LOGO WITH CHAPTER BOX

OPTION 2: SCTE•ISBE LOGO BELOW CHAPTER LOGO


COLOR PALETTE 10

PRIMARY:

SECONDARY:

PMS C 534 PMS U 540C100 M80 Y25 K9R20 G71 B125HEX #1447D

PMS C Process CYANPMS U Process CYANC100 M0 Y0 K0R0 G174 B239HEX #00AEEF

PMS C 425 PMS U 425C0 M0 Y0 K80R84 G88 B90HEX #54585A

PMS C 166 PMS U 166C1 M64 Y96 K0R241 G122 B40HEX #F17A28

PMS C 376 PMS U 382C35 M5 Y100 K0R191 G205 B49HEX #BFCD31

PMS C 277 PMS U 277C27 M5 Y4 K0R182 G216 B233HEX #B6D8E9

A primary color must be present at all times. Secondary colors are to be used to accent and should not be used as the primary color. Alternate color use is not permitted.


BRAND FONTS 11

HEADER: ADOBE CASLON PRO REGULAR SUB-HEADER: AVENIR LT STD 65 MEDIUM

Body text: Avenir LT Std 45 BookLorem ipsum dolor sit amet, consectetur adipiscing elit. In sodales dictum enim, a malesuada lacus condimentum id. Etiam faucibus augue non odio tincidunt rhoncus. Donec blandit aliquet mauris sit amet porta. Cras non velit nibh. Phasellus vitae erat sed ex tempus lacinia. Proin quis laoreet libero, eget consectetur tortor.

BODY AVENIR LT STD 35 LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

AVENIR LT STD 45 BOOK


AVENIR LT STD 65 MEDIUM


AVENIR LT STD 85 HEAVY


EXAMPLE

HEADLINE ADOBE CASLON PRO REGULAR


The approved brand fonts should be used accordingly to the styling provided below.


ALTERNATE FONTS 12

HEADER: CRIMSON TEXT ROMANSUB-HEADER: MONTSERRAT MEDIUM

Body text: Montserrat RegularLorem ipsum dolor sit amet, consectetur adipiscing elit. In sodales dictum enim, a malesuada lacus condimentum id. Etiam faucibus augue non odio tincidunt rhoncus. Donec blandit aliquet mauris sit amet porta. Cras non velit nibh. Phasellus vitae erat sed ex tempus lacinia. Proin quis laoreet libero, eget consectetur tortor.

BODY MONTSERRAT LIGHT


MONTSERRAT REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzMONTSERRAT MEDIUM

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzMONTSERRAT SEMI BOLD


EXAMPLE

HEADLINE CRIMSON TEXT ROMAN


These are the only approved alternate fonts and should only be used when accessibility to the brand fonts are not available. Do not use in combination with the Brand fonts, these act as alternate brand replacement fonts.


PROMOTIONAL 13

Front Option 1 Front Option 2 Back Sleeve

Front Back Sleeve Option 1 Sleeve Option 2

When using the SCTE•ISBE logo for apparel the orientation is horizontal. Vertical and angle orientation is not permitted. All other color, size and spacing restrictions apply including Chapters and Partnerships.


PROMOTIONAL 14

When using the SCTE•ISBE logo for promotions the full or abbreviated logo can be used based on it’s end use. The orientation preference is horizontal, however the vertical logo orientation may be permitted for certain promotional types. All other color, size and spacing restrictions apply.

Tote Water Bottle

Bluetooth Speaker Power Bank

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