brand guidelines

14
FLEUR DELI GRAPHIC TOOLKIT

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Page 1: Brand guidelines

FLEUR DELIGRAPHIC TOOLKIT

Page 2: Brand guidelines

THE STORY

Fleur Deli is a little sandwich shop located on Bardstown Road, in the heart of the Highlands. Its concept reflects the local people and location, a place where all walks of life come together and enjoy one another. The owner, a native Louivillian with a passion for food, wanted to be a part of the local culture. After graduating from a culinary arts school, he opened the restaurant Fleur Deli, its name a pun of the famous Louisville icon “Fleur De Lis”.

Page 3: Brand guidelines

COLOR

Page 4: Brand guidelines

PRIMARY COLOR PALETTE

SECONDARY COLOR PALETTE

CMYK 6, 26, 93, 0

RGB 240, 188, 52

WEB FOBC34

CMYK 0, 0, 0, 100

RGB 0,0,0

WEB 000000

CMYK 19, 100, 100, 10

RGB 185, 17, 27

WEB B9111B

CMYK 25, 44, 85, 4

RGB 189, 140, 69

WEB BD8C45

CMYK 25, 44, 85, 4

RGB 246, 229, 152

WEB F6E598

CMYK 42, 83, 74, 63

RGB 77, 28, 27

WEB 4D1C1B

Page 5: Brand guidelines

TYPOGRAPHY

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TYPEFACES

Arial RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Arial ItalicsABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Arial BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Arial Bold ItalicsABCDEFGHIJKLMNOPQRSTUVWZYZabcdefghijklmnopqrstuvwxyz0123456789

Rockwell RegualrABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789

Rockwell ItalicsABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789

Rockwell BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789

Rockwell Bold ItalicsABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789

SERIF

SANS SERIF

Print and web

Web only

Page 7: Brand guidelines

TYPEFACESRockwell BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789

DISPLAY

Page 8: Brand guidelines

GRAPHIC ELEMENTS

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PRIMARY LOGO

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ACTIVATIONWEBSITE

Italian Sub

Meats Veggies Cheese

Get ConnectedMailing List

Sign up for our mailing list and receive great discounts super saving deals on your next visit!

Like and follow us on our social media pages for more great deals!

Reviews

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Fleur DeliOpen daily Monday-Sunday

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For delivery please call502-558-4769

"

"

Email Address

First Name

Last Name

HOME MENU LOCATION CATERING OUR STOREY CONTACT

SandwichesSoupsDrinksBeer

Page 11: Brand guidelines

ACTIVATIONREWARDS CARD

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Page 12: Brand guidelines

ACTIVATIONMENU

SOUPSSoups are made fresh every day. Vegetarian, vegan and dairy-free soups available daily. All soups are served with french bread. Small: $4.00 10 oz.Medium: $6.00 16 oz.Large: $8.00 24 oz.

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SALADSAdd a soup and make it a meal:Cup: $3.00 10 oz.Bowl: $4.00 16 oz.Large: $6.00 24 oz.

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$6.50Sunt maxim

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$7.50Ut ommolorum

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$9.50

SANDWICHESAll sandwiches are served with a cup of soup or half a salad. Add a Bowl soup: $2.00, Bucket soup: $4.00

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$8.00 (half $6.00)Quae pro delenimi

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$8.00 (half $6.00)Nem ipsum

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$8.00 (half $6.00)Tinvell

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$8.00 (half $6.00)

DRINKS Free refills

Sodas $1.99Coffee $1.50Iced Tea $1.50

Ask your server about our wine and beer collections.

Page 13: Brand guidelines

ACTIVATIONWORK APPAREL

Page 14: Brand guidelines