brand guidelines
DESCRIPTION
This VOF logo is inspired from flower petals. Flower petals which bloom out from the middle and it spreads to depict the youthfulness.All the petals come from the same spot, just like our bond between human. The petals indicate the willpower of all the youth to achieve the same goal that they have set. The 21 petals in the logo represents the 21 countries.Yellow is to show the bright future ahead while blue to show understanding knowledge and seriousness.TRANSCRIPT
Brand GuidelinesAPEC Voices of the Future
Contents
Brand Overview
Logo & Rationale
Colour Palette
Minimum Size and Clear Space
Logo Implementation
Incorrect Usage
Typography
Photography
Stationery
Collaterals
Website
01
02
03
04
05
06
07
08
09
11
12
Brand Overview
The Asia Pacific Economic Cooperation (APEC) was established in 1989 as a unique forum operating on the basis of open dialogue and equal respect for the views of all its participants. Since its inception, the APEC has worked to create an environment to ensure the safe and efficient movement of goods, services and people across member economies through policy decisions and economic and technical cooperation.
The APEC annually convenes heads of government and business leaders in an APEC Summit to talk about issues that are relevant to the region. Decision-making within APEC is reached through consensus.
Held in conjunction with the APEC Summit, the APEC Voices of the Future Program Provides an opportunity for young people to attend the APEC Summit and attend dialogue sessions with heads of government and business leaders in the Asia-Pacific region.
01
Logo & Rationale
This logo is inspired from flower petals. Flower petals, they bloom out from the middle and it spreads to show the youthfulness.
All the petals come from the same spot, just like our bond between human. The petals indicate the willpower of all the youth to achieve the same goal that they have set. The 21 petals in the logo represents the 21 countries.
The yellow is to show the bright future ahead while blue to show understanding knowledge and seriousness.
02
03
Colour Palette
PANTONE Process Black C100K
PANTONE 293 C100C 60M
PANTONE 606 C5M 100Y 15K
04
Minimum Size and Clear Space
25mm
All APEC VOF logo should be display with and amount of empty space surrounding. The amount of empty space is the “O” of VOF and space should be increase accordingly with the logo size.
The minimum size of APEC VOF logo should not be less then 25mm.
05
Logo Implementation
Reverse white logoBlack and white logo
Colour on photographic background
DO NOT slant the logo.
DO NOT stretch or distortthe logo.
DO NOT place the logo in different orientation.
DO NOT change the colourof the logo.
DO NOT change the typeface of the logo.
DO NOT change the placement of the logo.
06
Here some examples of some incorrect usages. It should be avoided in order to have a consistent image of APEC VOF.
Incorrect Usage
VOF
07
TypographyThe typeface for all APEC VOF materials and signage is Helvetica Neue Regular. It is advisable to be used for subheads and for body text, and Helvetica Neue Bold for headers.
Typography
Helvetica Neue Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890~!@#$%^&*()_+-=
Helvetica Neue Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890~!@#$%^&*()_+-=
Substitute TypographyThe substitue typeface Arial.
Arial Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890~!@#$%^&*()_+-=
Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890~!@#$%^&*()_+-=
08
Photography
Here are some examples of corporate brand advertising look and feel. The images used should have the values we hold and are carefully chosen. It should be appealing to the target audience. The image chosen should be in high quality and are not allow be low resolution or poorly exposed.
09
Stationery
Letterhead 210 x 297 mm
Logo Margin20 mm
Helvetica Neue BoldPoint size 10 pt
Leading 10 pt
Helvetica Neue RegularPoint size 10 ptLeading 14.4 pt
Bottom Margin20 mm
Helvetica Neue BoldPoint size 9 ptLeading 10 pt
10
Envelope 110 x 220 mm
Stationery
Left Margin5 mm
Helvetica Neue RegularPoint size 9 ptLeading 9.5 pt
Helvetica Neue BoldPoint size 9 ptLeading 10.8 pt
Namecard 55 x 85 mm
Helvetica Neue RegularPoint size 7 pt
Leading 7 p
Top Margin5 mm
Helvetica Neue ItalicPoint size 7 ptLeading 7 pt
11
Collaterals
Publication Cover
James SohSingapore
APEC Voice of the Future10 - 12 August 2012
Entry Pass
Web Banner
APEC Voice Of the Future10 - 12 August 2012
12
Website
Here are examples of corporate brand website look and feel. The APEC VOF logo should be always at the top left hand side. The website should look clean and simple. This allow people to read the content easily.
151 Lorong Chuan #06-01B (Lobby A)New Tech Park Singapore 556741
Tel: +65 6733-6753www.apec.org