brand guidelines

BRAND GUIDELINES

BRAND GUIDELINES

INTRODUCTION 3-4

LOGO DESIGN 5-6-7-8

TYPOGRAPHY 9-10

COLOR SCHEME 11-12

WRONG COLOR USING 13-14

LOGO POSITIONS 15-16 17-18

C O N T E N T S

I N T R O D U C T I O N

THE PURPOSE OF THESE GUIDELINES IS TO EXEPLAIN THE NEW BRAND

STYLE AND TO SHOW THE VISUAL ELEMENTS IN THE LOGO DESIGN.

THIS INCLUDES COLOR GUIDE, POSITIONS OF LOGO, PLACEMENT OF

TEXT AND ALL STEPS TO MAKE BETTER USE FOR IT ...

4

L O G O D E S I G N

T H E N E W D E S I G N O F T H E D E A N S H I P

SYMBOLE

LOGO NAME

6

FULL LOGO

HERE WE CAN SEE THAT ITS ALIGN WITH NAME TO MAKE BALANCE.

THE LOGO SHAPE AS SHOWN WAS DESIGNED AS A SYMMETREC BALANCE.

LOGO DESIGN7

LOGO IDEATHE LOGO WAS DESIGNED TO REACH THE MEANING OF SEARCH WHICH IS

WRITING WITH PEN AND TAKE INFORMATIONS FROM BOOKS.

LOGO DESIGN

THAT MAKES THE PEN BUILD THE BOOKS IN THIS LOGO.

8

T Y P O G R A P H Y

THE FONT USED IN LOGO IS OPTIMA FOR ENGLISH, AND FOR

ARABIC IS GE SS THREE .

THEY ALL HAVE THE SAME CURVES, MAKE THEM IN SAME STYLE

WHICH IS IMPORTANT IN DESIGNING LOGO.

O P T I M AB O L D

N A M E A R A B I C F O N T G E S S T H R E E

10

C = 58

M = 25

Y = 32

K = 0

R = 115

G = 161

B = 167

R = 82

G = 133

B = 144

R = 38

G = 77

B = 103

R = 34

G = 48

B = 100

R = 39

G = 46

B = 97

C = 71

M = 36

Y = 37

K = 5

C = 90

M = 66

Y = 40

K = 24

C = 100

M = 92

Y = 32

K = 21

C = 98

M = 93

Y = 33

K = 23

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W R O N G C O L O R U S I N G

NEVER USE ONE COLOR FOR THIS LOGO.

NEVER CHANGE SCALE FOR THIS LOGO.

NEVER CHANGE COLOR IN THIS LOGO.

NEVER USE COLORED BACK-GROUND FOR THIS LOGO.

NEVER CHANGE PLACE OF LOGO NAME.

NEVER CHANGE FONT SIZE IN THIS LOGO.

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L O G O P O S I T I O NNEVER PUT THE LOGO IN THESE PLACES IN LETTER HEADS.

CORRECT PLACE FOR LOGO IN THESE PLACES IN LETTER HEADS.

X

16

XLorem ipsum dolor sit amet,

eum iuvaret persequeris at.

Has nostrum oporteat ut, ut

has habeo erant, per atomo-

rum inimicus conceptam ut.

Duo mollis aperiri repre-

hendunt te, eum eu timeam

veritus torquatos. No vix porro

partem explicari, duo iriure

erroribus intellegebat ne. Vix

Lorem ipsum dolor sit amet,










Lorem ipsum dolor

sit amet, eum iuvaret

persequeris at. Has

nostrum oporteat

ut, ut has habeo

erant, per atomorum

inimicus conceptam

ut. Duo mollis aperiri

reprehendunt te, eum

Lorem ipsum dolor sit amet,










NEVER MAKE THE TEXT NEAR TO LOGO.

THE RIGHT PLACE AROUND THE LOGO.

NEVER MAKE THE TEXT OVER THE LOGO.

NEVER MAKE THE LOGO UNDER THE TEXT.

17

XTHE SPACE AROUND THE LOGO SHOULD BE THE SAME AS ITS SHOWN, WHICH IS MAKE THE LOGO IN MINIMUM USE AND DOUBLE BLOCKS IN MAXIMUM USE.

NEVER CHANGE THE SPACE AROUND THE LOGO.

THE SPACE AROUND THE LOGO.

X

18

T H A N X

Designer: Elham AlGhamdi

Project: Branding/Identity Program

Instructor: Maha Aldoubiae

Class: Graphic Design 22014

brand guidelines

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