brand guidelines 2020 updated · 2020. 2. 27. · generic brand guidelines 2020 updated to ensure...
TRANSCRIPT
GenericBrand Guidelines 2020
UPDATED
To ensure cost savings and consistency with Dollar General’s brandsplease use our nominated suppliers when ordering labels.
If there are questions please contact [email protected]
When ordering trims for DG please contact the following Vendors only:
Woven and printed main labels - NATcoHang tags, heat-seals, paper labels and belly bands - NATco
Karla Quinteros
[email protected]: 212-813-2944
Hang Tags and Adhesive Labels Fineline Technologies
Orders: www.finelineglobal.com/fasttrak/
US Support: Jamilah DotsonEmail: [email protected]
Phone: 800-500-8687 x3304
Non-US Support: Jan Ling - [email protected]: [email protected]
Phone: 852-2156-9788
*IMPORTANT NOTE - The distribution address haschanged going forward for Fall 2020.
Vendor Checklist
Accessories
UPC Label
Shoes
Socks / Hosiery
Girls’
Ladies’
Men’s
Boys’
Hang Tag Heat Seal orWoven Label
HangerLoops
* Any exceptions may require specialty hang tags or stickers. See pages 9-11.
Dollar General | GENERIC Guidelines 1/9/20™
1
THE UPC TAG IS REQUIRED ON ALL GARMENTS
This UPC tag is to be sewn into the side seam of ALL garments at 3 inches up from the bottom hem on the wearers left side.
PRINTED GENERIC LABEL STOCK Slit Edge White Satin FINAL SIZE 11 mm x 40 mm PMS Color 1 Black Front Fold Straight Cut Font Helvetica Condensed 8 pt
DG12_22
4 0 0 0 2 0 7 7 3 6 2 5
Dollar General | GENERIC Guidelines 1/9/20 ™
2
Item Index
DG19_HT012Generic Pr icet Ticket .............................8
DG20_HT012SGeneric Pr icet Ticket .............................8
DG19_HT0121Generic Pr ice Ticket .............................9
DG20_HT0121SGeneric Pr ice Ticket .............................9
DG15_HT044A Specialty Hang Tag ...............................12
DG15_HT044BSpecialty Hang Tag ...............................12
DG20_HT040Specialty Hang Tag ...............................13
DG20_HT040SSpecialty Hang Tag ...............................13
DG15_HTL_A Generic Heat Seal . ...................................11
DG12_22Printed Generic Label ..........................11
DG15_HT088Specialty Hang Tag ...............................14
DG15_HT054A,BSpecialty Hang Tag ...............................14
DG20_LP_HT030Ladies’ Plus Size Hang Tag ...............14
DG20_T_HT030Newborn/Infant/ToddlerSize Hang Tag ...........................................14
DG20_M_HT030Mens’ S ize Hang Tag ............................15
DG20_B_HT030Boy’s Size Hang Tag .............................15
DG20_G_HT030Gir ls ’ S ize Hang Tag .............................15
DG20_L_HT030Ladies’ S ize Hang Tag ..........................15
DG13_SS052 Specialty St icker .....................................16
DG13_SS052A Specialty St icker .....................................16
DG13_SS024Specialty St icker .....................................16
DG13_SS024B Specialty St icker .....................................16
DG13_SS028 Specialty St icker .....................................17
DG12_HT020SPORTS FABRIC Tag ...............................17
DG13_SS055Specialty St icker .....................................17
DG13_SS058Specialty St icker .....................................17
DG18_SS01Specialty St icker .....................................18
DG19_SS003Specialty St icker .....................................20
Printed G eneric Label ..........................1 ,11DG12_22
Dollar General | GENERIC Guidelines 1/9/20™
3
Ordering InfoSend your Customer Service Representativea completed Order Form, which can be foundin the Vendor Portal on DGPartners.com.
Woven and printed main labels - NATcoHang tags, heat-seals, paper labels and belly bands - NATco
Karla [email protected]
TEL: 212-813-2944
Hang Tags and Adhesive Labels Fineline Technologies
Orders: www.finelineglobal.com/fasttrak/
US Support: Jamilah Dotson
Email: [email protected]: 800-500-8687 x3304
Non-US Support: Jan Ling - [email protected]
Email: [email protected]: 852-2156-9788
Size Clip Color Chart
Size CapColor Chart
Pantone354C
SMALL
267C XL
A B C D DD
1585C
S M L XL 1X 2X
312C
3X
7684C
Pantone354C
SMALL
267C XL
7684C
3XYellow C
4X
4X
Color Coded Sizer - See the order form for more details
See the order form for more details
Item# SN500(DG Item# ST1/ST8)Font - Helvetica Condensed Black ink on White or Color sizersWhite ink on Process Black c and 286c sizers.
Item# SN500(DG Item# ST1/ST8)
Font - Helvetica Condensed Black ink on White or Color sizersWhite ink on Process Black c and 286c sizers.
4Dollar General | GENERIC Guidelines 1/9/20™
Infant Boy Toddler Boy Girl's Sizes Boy's SizesKid's
Sleepwear
BLUE PMS 283C
BLUE PMS 286C
PURPLE PMS 272U
GREEN PMS 354C
ORANGE PMS
1585C
Ladies Ladies PlusLadies
SleepwearLadies Scrubs Men's Sizes Infant Girl Toddler Girl
RED PMS 1795C
PMS PROCESS
WHITE
PMS PROCESS
BLACK
FUSCHIA PMS 2385C
GREY PMS 429C
PINK PMS 670C
PINK PMS 191C
Newborn Girl
Newborn (Boy,Gender Neutral)
8-12 lbs0/3 M 20-24”
Height40-44”XS 4/5 22-23” 21-22” 23-24”
Chest Waist Hips
Height56-62”L 12/14 28-30” 26-28” 30-32”
Chest Waist Hips
Height63-67”XL 16/18 31-33” 30-31” 34-36”
Chest Waist Hips
Height45-49”S 6/7 24-25” 22-23” 25-26”
Chest Waist Hips
Height50-55”M 8/10 26-27” 24-25” 28-29”
Chest Waist Hips
Weight Height
12-17 lbs3/6 M 24-27”
Weight Height17-21 lbs6/9 M 27-29”
Weight Height21-25 lbs12M 29-30”
Weight Height25-28 lbs18M 30-32”
Weight Height28-30 lbs24M 32-34”
Weight Height29-31 lbs
2T35-37”
Weight Height31-33 lbs
3T37-39”
Weight Height34-37 lbs4T 39-41”
S 38” 32½” 37½”Chest Waist Hips
XL 44” 38½” 43”Chest Waist Hips
2XL 52” 50” 49”Chest Waist Hips
M 40” 34½” 39½”Chest Waist Hips
L 42” 36½” 41½”Chest Waist Hips
Men’s
Boys’
Newborn/Infant/Toddler
Size Charts
S 4/6 34-35” 27-28” 37-38”Bust Waist Hips
XL 16 40½-42” 33½-35” 43½-45”Bust Waist Hips
M 8/10 36-37” 29-30” 39-40”Bust Waist Hips
L 12/14 38-39½” 31-32½” 41-42½”Bust Waist Hips
Ladies’
1X 16/18 43-45” 37-39” 46-48”Bust Waist Hips
2X 20/22 46-48” 40-42” 49-51”Bust Waist Hips
3X 24 49-51” 43-45” 52-54”Bust Waist Hips
Ladies’ Plus
Dollar General apparel sizes followthe below breakdowns. These sizesare required on each piece of apparel, either on the branded hangtag or as a separate hangtag thats used with thebranded tag. See pages 8-9 and 13-14 forsize tags options.
5Dollar General | GENERIC Guidelines 1/9/20™
Height40-44”XS 4/5 22-23” 21-22” 23-24”
Chest/Bust Waist Hips
Height55-59”L 10/12 28-29” 25-26” 30-32”
Chest/Bust Waist Hips
60-62”XL 14/16 30-33” 28-30” 34-36”
Height45-48”S 6/6X 24-25” 22½-23½” 25-26”
Chest/Bust Waist Hips
Height49-54”M 7/8 26-27” 23½-24½” 27-29”
Chest/Bust Waist Hips
Girls’
Height Chest/Bust Waist Hips
Weight Height
6
Hanger Guide
Dollar General | GENERIC Guidelines 1/9/20™
!!"#$%&'#()*#(+,-
HANGER PICTURE HANGER SIZE HANGER # COLOR COMPOSITION DESCRIPTION APPLICATION
,+. /0- 123%425675'24 88 9:;#<2&='4 1'>?:4&*#@&A2&3*#9:!!5'4
,(. /0) 123%425675'24 88 9:;#<2&='4
1'>?:4&*#@&A2&3*#9:!!5'4BC45DE#/F)GH:IJDE#KLFL#*#/FM
,-. /M( 123%425675'24 88 9:;#<2&='4H:IDE#NFKO#*PF,PBC45DE#MF,)
,M. /)M 123%425675'24 88 9:;#<2&='4NCDDI#LFKON'&JD#LFKO
P. ),+P#6#))+P 123%425675'24 88 8C&7<#=4C;68C&7<#=4C;#>C3<#D:A3#;2!D
@&A2&3#Q#9:!!5'4H:IDE#/FM*#KLFLBC45DE#/F)G#O2!C'D##D74%?#;2&3D#E#LFO#########################################################################################################################################################
,+. ),,+#6#)),+ 123%425675'24 88 8C&7<#=4C;68C&7<#=4C;#>C3<#D:A3#;2!D
H:IDE#PF,P*#NFOBC45DE#MF,)85%D#DCR'#D74%?#;2&3DE#,KF(K
P. 0)+P#6#)P+P 123%425675'24 88O::;#3:;#;C&7<#=4C;6O::;#3:;#;C&7<#=4C;#>C3<#D:A3#;2!D
@&A2&3#Q#9:!!5'4H:IDE#/FMBC45DE#/F)G##########################################################################################################################################################
,+. 0),+#6#)P,+ 123%425675'24 88O::;#3:;#;C&7<#=4C;6O::;#3:;#;C&7<#=4C;#>C3<#D:A3#;2!D
H:IDE#PF,PBC45DE#MF,)#########################################################################################################################################################################
,(. ),,(#6#)),( 123%425675'24 88 8C&7<#=4C;68C&7<#=4C;#>C3<#D:A3#;2!DNCDDI#LFKON'&JD#LFO
,(. 0),(#6#)P,( 123%425675'24 88O::;#3:;#;C&7<#=4C;6O::;#3:;#;C&7<#=4C;#>C3<#D:A3#;2!D
NCDDI#LFKON'&JD#LFO
,/. ),,/#6#)),/ 123%425675'24 88 8C&7<#=4C;68C&7<#=4C;#>C3<#D:A3#;2!D85%D#S:T'&JD#,KFUKN'&JD#NFUKO
,/. 0),/#6#)P,/ 123%425675'24 88O::;#3:;#;C&7<#=4C;6O::;#3:;#;C&7<#=4C;#>C3<#D:A3#;2!D
85%D#S:T'&JD#,KFUKN'&JD#NFUKO
P. 0/+P 123%425675'24 88 8C&7<#B4C;#V::4!C&23'#O::;#W2&='4 BC45DE#/F)K#
,+. 0/,+ 123%425675'24 88 8C&7<#B4C;#V::4!C&23'#O::;#W2&='4 BC45DE#MF,)#####
,(. 0/,( 123%425675'24 88 8C&7<#=4C;68C&7<#=4C;#>C3<#D:A3#;2!DNCDDI#LFKON'&JD#LFO
,/. 0/,/ 123%425675'24 88 8C&7<#=4C;68C&7<#=4C;#>C3<#D:A3#;2!D85%D#S:T'&JD#,KFUKN'&JD#NFUKO
P. (U0M 123%425675'24 88 (;7D#H:33:T# 1'>#H:4&#
,+. /+, 123%425675'24 88 X:%?5'#3:;#>6#,#,6/.#!4:; 1'>?:4&!#@&A2&3
P#U6/. /)-U 123%425675'24 88 9:;#<2&='4 1'>#H:4&#
,+#K#P"-. 0-, 123%425675'24 88 Y42T'#<2&='4FD'3D 1'>?:4&!#@&A2&3
,(#K#,+. 0-0 123%425675'24 88 Y42T'#<2&='4FD'3D9:!!5'4#BC45DE#/FP
,+.#>6#/.#X4:;# /,+ 123%425675'24 #9:;#<2&='4#>6#/.#!4:;#?:33:T#Z,#9[8#\#,#H9N] 1'>?:4&!#@&A2&3
,(.>6/.#X4:; /(0 123%425675'24 889:;#<2&='4#>6#/.#!4:;#?:33:T#Z,#9[8#\#,#H9N]
9:!!5'4#H:IDE#KLFL
,-.>#>6M.#X4:; /(- 123%425675'24 889:;#<2&='4#,-.#>C3<#M.#3:;#Z,#3:;#\#,#?:33:T]#
H:IDE#NFKO#BC45DE#/FP
,+.#>6#U.#X4:;# //,+ 123%425675'24 88X:%?5'#9:;#<2&='4#>6#U.#!4:;#?:33:T#Z(#L^9L#9[8#\#H9N] 1'>?:4&
,(.#>6#U.#X4:; XBF//,( 123%425675'24 88X:%?5'#9:;#<2&='4#>6#U.#!4:;#?:33:T#Z(#L^9L#9[8#\#H9N]
9:!!5'4#H:IDE#KL#F#L
,-.#>6#/.#X4:; XBF//,- 123%425675'24 88X:%?5'#9:;#<2&='4#>6#/.#!4:;#?:33:T#Z(#L^9L#9[8#\#H9N] H:IDE#NFKO
,(. P,,( 123%425675'24 88 8C&7<#=4C;68C&7<#=4C;#>C3<#D:A3#;2!D L>CT#O2!C'D#LFKO
HANGER LIST
TOP HANGERS
9:;#<2&='488123%425675'24-+06-(0,0.
BOTTOM HANGERS
FRAMES / SETS
BOTTOM HANGERS (loop)
85%D#S:T'&JD#,KFUKN'&JD#(KOFUKO#W'2_I#>'C=<3#N'&JD#N#FUKO
Dollar General | GENERIC Guidelines 1/9/20™
7
Introduction
FONTS USED:Gotham Bold Reg.Gotham Book Reg.
Seravek Bold ItalicHelvetica Reg.
COLORS USED:
100% BlackCMYK
PMS YELLOW C
Generic
0-000-0000XX00 DEPT 000
11.4 mm
4 300020 73625
FOR POSITION ONLY
DISTRIBUTED BY: OLD EAST MAIN CO.100 MISSION RIDGE GOODLETTSVILLE,
TN 37072-2170
12345678910
26 mm
64 mm
Size: S
Generic Hang TagsTHIS HANG TAG IS FOR ONLY ONE PRICE.
DG19_HT012 GENERIC HANG TAG
STOCK C1S 10 pt. FINAL SIZE 26 mm x 64 mm Color Dot Color (color code by season) BLACK, PMS Yellow C Font
Dollar General | GENERIC Guidelines 1/9/20™
8
Price: Gotham Bold Reg (Back only) Use “12 PP Masterexample.ai” for correct price fonts
Size: Gotham Bold (Back Only) 12 pt
Season/Dept code: Helvetica Regular (Back Only) 7.5ptSKU: Helvetica Regular (Back Only) 7.5pt
Tracking # : Gotham Narrow Medium (Back Only) 6pt
Distribution : Helvetica Regular 3.5pt
Tracking # is neededfor children’s productsonly.
0-000-0000XX00 DEPT 000
11.4 mm
4 300020 73625
FOR POSITION ONLY
DISTRIBUTED BY: OLD EAST MAIN CO.100 MISSION RIDGE GOODLETTSVILLE,
TN 37072-2170
12345678910
26 mm
64 mm
XS (4/5)
THIS HANG TAG IS FOR ONLY ONE PRICE.
DG20_HT012S GENERIC HANG TAG
STOCK C1S 10 pt. FINAL SIZE 26 mm x 64 mm Color Dot Color (color code by season) BLACK, PMS Yellow C Font
Price: Gotham Bold Reg (Back only) Use “12 PP Masterexample.ai” for correct price fonts
Size: Gotham Bold (Back Only) 12 ptSize Chart: Helvetica LT Roman Narrow (Back Only) 5 pt
Season/Dept code: Helvetica Regular (Back Only) 7.5ptSKU: Helvetica Regular (Back Only) 7.5pt
Tracking # : Gotham Narrow Medium (Back Only) 6pt
Distribution : Helvetica Regular 3.5pt
Tracking # is neededfor children’s productsonly.
Height40-44” 22-23” 21-22” 23-24”
Chest/Bust Waist Hips
Update the hangtag withthe appropriate chart
for your size.
0-000-0000XX00 DEPT 000
11.4 mm
4 300020 73625
FOR POSITION ONLY
DISTRIBUTED BY: OLD EAST MAIN CO.100 MISSION RIDGE GOODLETTSVILLE,
TN 37072-2170
12345678910
26 mm
64 mm
Size: S
DG19_HT0121GENERIC HANG TAG
THIS HANG TAG IS FOR MULTIPLE PRICING.
STOCK C1S 10 pt. FINAL SIZE 26 mm x 64 mm Color Dot Color (color code by season) BLACK, PMS Yellow C Font
Dollar General | GENERIC Guidelines 1/9/20™
9
Generic Hang Tags
Distribution: Helvetica Regular 3.5pt
Price: Gotham Bold Reg (Back only) Use “12 PP Masterexample.ai” for correct price fonts
Size: Gotham Bold (Back Only) 12 pt
Season/Dept code: Helvetica Regular (Back Only) 7.5ptSKU: Helvetica Regular (Back Only) 7.5pt
Tracking # : Gotham Narrow Medium (Back Only) 6pt
11.4 mm
Tracking # is neededfor children’s productsonly.
11.4 mm
26 mm
64 mm
DG20_HT0121SGENERIC HANG TAG
THIS HANG TAG IS FOR MULTIPLE PRICING.
STOCK C1S 10 pt. FINAL SIZE 26 mm x 64 mm Color Dot Color (color code by season) BLACK, PMS Yellow C Font
Distribution: Helvetica Regular 3.5pt
Price: Gotham Bold Reg (Back only) Use “12 PP Masterexample.ai” for correct price fonts
Size: Gotham Bold (Back Only) 12 ptSize Chart: Helvetica LT Roman Narrow (Back Only) 5 pt
Season/Dept code: Helvetica Regular (Back Only) 7.5ptSKU: Helvetica Regular (Back Only) 7.5pt
Tracking # : Gotham Narrow Medium (Back Only) 6pt
11.4 mm
Tracking # is neededfor children’s productsonly.
0-000-0000XX00 DEPT 000
4 300020 73625
FOR POSITION ONLY
DISTRIBUTED BY: OLD EAST MAIN CO.100 MISSION RIDGE GOODLETTSVILLE,
TN 37072-2170
12345678910
XS (4/5)Height40-44” 22-23” 21-22” 23-24”
Chest/Bust Waist Hips
Update the hangtag withthe appropriate chart
for your size.
Dollar General | GENERIC Guidelines 1/9/20™
10
Softlines Price Ticket Information
XXXXXXXXXXX
i. FW = Fall/Winter ii. SS = Spring/Summer
iii. 2 digit year (ex. 15) iv. *This information can be found on the item setup form provided by the buyer
a. Season Code should contain:
C63M0Y12K0AQUA
GREEN
C0M74Y95K0
C94M0Y100K0
ORANGEC2M12Y94K0YELLOWYELLOW
Fill in the XX00 with thecorrect season code: example SS20
Dollar General | GENERIC Guidelines 1/9/20™
11
Generic Heat Transfers / Printed Labels
MADE IN MEXICO
BODY: 50% POLYESTER / 50% RAYONLINING: 70% POLYESTER / 27% RAYON / 3% SPANDEX MACHINE WASH COLD WITH LIKE
COLORS, ONLY NON-CHLORINE BLEACH WHEN NEEDED, TUMBLE DRY LOW. WARM IRON ON
REVERSE SIDERN# 67227 XXXXXXXXXXX
50 mm
22 mm
CUT- DO NOT PRINT
SEW ALLOWANCE - DO NOT PRINT
DG12_HTL_AGENERIC HEAT SEAL
STOCK Paper/Clear FINAL SIZE 50 mm x 22 mm Color 1 Front Black Font Helvetica Regular 5.5pt
This UPC tag is to be sewn into the side seam of ALL garments at 3 inches up from the bottom hem on the wearers left side.
PRINTED GENERIC LABEL STOCK Slit Edge White Satin FINAL SIZE 11 mm x 40 mm PMS Color 1 Black Front Fold Straight Cut Font Helvetica Condensed 8 pt
DG12_22
4 0 0 0 2 0 7 7 3 6 2 5
26 mm
64 mm
STOCK C1S 10 pt. FINAL SIZE 30 mm x 84 mm Color PMS 432 C BLACK
GENERIC HANG TAG
26 mm
64 mm
STOCK C1S 10 pt. FINAL SIZE 30 mm x 84 mm Color PMS 432 C BLACK
Dollar General | GENERIC Guidelines 1/9/20™
12
Generic Specialty Hang Tags
GENERIC HANG TAG DG15_HT088
CUT - DO NOT PRINT
STOCK C1S 10 pt. FINAL SIZE 30 mm x 84 mm Color BLACK
GENERIC HANG TAG DG15_HT044B STOCK C1S 10 pt. FINAL SIZE 30 mm x 84 mm Color BLACK
GENERIC HANG TAG DG15_HT044A
26 mm
64 mm
26 mm
64 mm
26 mm
64 mm
26 mm
64 mm
STOCK C1S 10 pt. FINAL SIZE 30 mm x 84 mm Color PMS 432 C BLACK
GENERIC HANG TAG DG15_HT054A
26 mm
64 mm
26 mm
64 mm
STOCK C1S 10 pt. FINAL SIZE 30 mm x 84 mm Color PMS 432 C BLACK
GENERIC HANG TAG DG15_HT054B
26 mm
64 mm
26 mm
64 mm
14
Generic Specialty Hang Tags
Dollar General | GENERIC Guidelines 1/9/20™
Size Hang TagDG20_LP_HT030
Size: Gotham Narrow Medium 7 pt
51mm
51mm
FINAL SIZE 51 mm x 51 mm Color
STOCK C1S 10 pt.
1 Color Process Black
Size Hang TagDG20_T_HT030
Size: Gotham Narrow Medium 7 pt
FINAL SIZE 51 mm x 51 mm Color
STOCK C1S 10 pt.
1 Color Process Black
Ladies’ Plus
Bust Waist Hips Size
1X(16/18)
2X(20/22)
3X(24)
43-45"
46-48"
49-51"
46-48"
49-51"
52-54"
37-39"
40-42”
43-45”
51mm
51mm
3/6 M
6/9M
12M
18M
24M
2T
3T
4T
12-17
17-21
21-25
25-28
28-30
29-31
31-33
34-37
24-27"
0/3 M 8-12 20-24"
27-29"
29-30"
30-32"
32-34"
35-37"
37-39"
39-41"
Size Weight (lbs) Height
Newborn/Infant/Toddler
STOCK C1S 10 pt. FINAL SIZE 51 mm x 51 mm Color Process Yellow, BLACK
GENERIC HANG TAG DG20_HT040S
0-000-0000XX00 DEPT 000
4 300020 73625
FOR POSITION ONLY
DISTRIBUTED BY:OLD EAST MAIN CO.100 MISSION RIDGE
GOODLETTSVILLE, TN 37072-2170
Size: S
51 mm
51 mm
Weight Height12-17 lbs 24-27”
STOCK C1S 10 pt. FINAL SIZE 51 mm x 51 mm Color Process Yellow, BLACK
GENERIC HANG TAG DG20_HT040
51 mm
51 mm
Generic Specialty Hang Tags
CUT - DO NOT PRINT
0-000-0000
XX00 DEPT 000
4 300020 73625
FOR POSITION ONLY
DISTRIBUTED BY:OLD EAST MAIN CO.100 MISSION RIDGE
GOODLETTSVILLE, TN 37072-2170
Size: S
13
12345678910
12345678910
Dollar General | GENERIC Guidelines 1/9/20™
Generic Specialty Hang Tags
15Dollar General | GENERIC Guidelines 1/9/20™
Men’s
Chest Waist Hips Size
S
M
L
XL
38"
40"
42"
44"
37½"
39½"
41½"
43"
32½"
34½"
36½"
38½"
2XL 52" 49"50"
Size Hang TagDG20_M_HT030
Size: Gotham Narrow Medium 7 pt
51mm
51mm
FINAL SIZE 51 mm x 51 mm Color
STOCK C1S 10 pt.
1 Color Process Black
Size Hang TagDG20_G_HT030
Size: Gotham Narrow Medium 7 pt
FINAL SIZE 51 mm x 51 mm Color
STOCK C1S 10 pt.
1 Color Process Black
Size Hang TagDG20_B_HT030
Size: Gotham Narrow Medium 7 pt
51mm
51mm
FINAL SIZE 51 mm x 51 mm Color
STOCK C1S 10 pt.
1 Color Process Black
Boys’
Height Chest Waist Hips Size
XS 4/5
S 6/7
M 8/10
L 12/14
40-44"
45-49"
50-55"
56-62"
22-23"
24-25"
26-27"
28-30"
23-24"
25-26"
28-29"
30-32"
21-22"
22-23”
24-25”
26-28"
XL 16/18 63-67" 31-33" 34-36"30-31"
Size Hang TagDG20_L_HT030
Size: Gotham Narrow Medium 7 pt
51mm
51mm
FINAL SIZE 51 mm x 51 mm Color
STOCK C1S 10 pt.
1 Color Process Black
Ladies’
Bust Waist Hips Size
S(4/6)
M(8/10)
L(12/14)
XL(16)
34-45"
36-37"
38-39½"
40½-42"
37-38"
39-40"
41-42½"
43½-45"
27-28"
29-30”
31-32½”
33½-35"
51mm
51mm
Girls’
Height Chest/Bust Waist Hips Size
XS 4/5
S 6/6X
M 7/8
XL 14/16
40-44"
45-48"
49-54"
60-62"
22-23"
24-25"
26-27"
30-33"
23-24"
25-26"
27-29"
34-36"
21-22"
22½-23½"
23½-24½"
28-30"
L 10/12 55-59" 28-29" 30-32"25-26"
Generic Specialty Stickers
NEWIMPROVEDFIT & FEEL
GENERIC STICKER STOCK TRANSCODE WHITE W S4900 ADHESIVE
FINAL SIZE 26mm x 26 mm Color BLACK
DG12_SS024
GENERIC STICKER STOCK TRANSCODE WHITE W S4900 ADHESIVE
FINAL SIZE 51mm x 51 mm Color BLACK
DG13_SS052
NEWIMPROVEDFIT & FEEL
GENERIC STICKER STOCK TRANSCODE WHITE W S4900 ADHESIVE
FINAL SIZE 51mm x 51 mm Color BLACK
DG13_SS052A
26 mm
26 mm
51 mm
51 mm
51 mm
51mm
GENERIC STICKER STOCK TRANSCODE WHITE W S4900 ADHESIVE
FINAL SIZE 26mm x 26 mm
26 mm
26 mm
Color BLACK
DG12_SS024B
Dollar General | GENERIC Guidelines 1/9/20™
16
CUT - DO NOT PRINT
GENERIC STICKER STOCK WHITE STICKER ADHESIVE PAPER
FINAL SIZE 44mm x 44 mm Color BLACK, PMS YELLOW
DG13_SS058
GENERIC STICKER STOCK WHITE STICKER ADHESIVE PAPER
FINAL SIZE 44mm x 44 mm Color BLACK, PMS YELLOW
DG13_SS055
GENERIC STICKER STOCK STICKER PAPER
FINAL SIZE 16 mm x 8.6 mm Color BLACK, SOFTLINE COLOR
DG13_SS028
XX00 DEPT 000 0-000-0000MADE IN XXXXXXX
Wash before use. Warning not for microwave use.For cold beverages only, hand wash only.
Warm water and soap.
4 300020 73625
FOR POSITION ONLY
44 mm
44mm
16 mm
8.6 mm
Dollar General | GENERIC Guidelines 1/9/20™
Generic Specialty Stickers
17
CUT - DO NOT PRINT
38mm
DG12_HT020SPORTS FABRIC TAG FINAL SIZE 51 mm x 51 mm Color
STOCK C1S 10 pt.
51mm
51mm
Moisture Wicking Fabric
Wicks Moisture Away
Moisture Wicking Fabric
Wicks Moisture Away
Front
Back
2 Color Pantone 3005C Front 2 Color Pantone 3005C Back
32 mm
130 mm
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
18
GENERIC STICKER STOCK CLEAR STICKER ADHESIVE
FINAL SIZE 32 mm x 130 mm Color BLACK, WHITE
DG18_SS01
Generic Specialty Stickers
DO NOT PRINT -REPRESENTS CLEAR SUBSTRATE
Dollar General | GENERIC Guidelines 1/9/20™
Generic Specialty Stickers
19
XX00 DEPT XXX 0-000-0000
8$SSSS
FOR POSITION ONLY
STOCK CODE
CMYKSIZE STICKER STOCK Paper Based Pr. Sensitive Material W/ TEXTILE SAFE ADHESIVE FINAL SIZE 36 mm x 123 mm Color 4 Color Process Front Font Helvetica 5pt.
Gotham Book 6 pt. (Stocking Code)
DISTRIBUTED BY: OLD EAST MAIN CO.100 MISSION RIDGE GOODLETTSVILLE
TN 37072-2170
DG19_SS003
Dollar General | GENERIC Guidelines 1/9/20™
Width
Depth
Height
FrontLipHeight3 inches
Dollar General | GENERIC Guidelines 1/9/20™
PDQ Speci�cations
20
*Dimensions may vary:Max Width: 15” or 30” Max Depth: 14”Height: Height of product in pdqFront Lip: 3”
CORRECT PROPORTION
INCORRECT PROPORTION
Change size inproportion. Donot stretch orshrink to fit
except in scale.Scale price with the color background.
INCORRECT
INCORRECT
INCORRECT INCORRECT Use price points from file“12 PP Masterexample.ai”
Clearance Dot colorwill vary.
1/4"
1/4"