brand guidelines 2020 updated · 2020. 2. 27. · generic brand guidelines 2020 updated to ensure...

21
Generic Brand Guidelines 2020 UPDATED To ensure cost savings and consistency with Dollar General’s brands please use our nominated suppliers when ordering labels. If there are questions please contact Alicia [email protected] When ordering trims for DG please contact the following Vendors only: Woven and printed main labels - NATco Hang tags, heat-seals, paper labels and belly bands - NATco Karla Quinteros [email protected] TEL: 212-813-2944 Hang Tags and Adhesive Labels Fineline Technologies Orders: www.finelineglobal.com/fasttrak/ US Support: Jamilah Dotson Email: [email protected] Phone: 800-500-8687 x3304 Non-US Support: Jan Ling - [email protected] Email: [email protected] Phone: 852-2156-9788 *IMPORTANT NOTE - The distribution address has changed going forward for Fall 2020.

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Page 1: Brand Guidelines 2020 UPDATED · 2020. 2. 27. · Generic Brand Guidelines 2020 UPDATED To ensure cost savings and consistency with Dollar General’s brands please use our nominated

GenericBrand Guidelines 2020

UPDATED

To ensure cost savings and consistency with Dollar General’s brandsplease use our nominated suppliers when ordering labels.

If there are questions please contact [email protected]

When ordering trims for DG please contact the following Vendors only:

Woven and printed main labels - NATcoHang tags, heat-seals, paper labels and belly bands - NATco

Karla Quinteros

[email protected]: 212-813-2944

Hang Tags and Adhesive Labels Fineline Technologies

Orders: www.finelineglobal.com/fasttrak/

US Support: Jamilah DotsonEmail: [email protected]

Phone: 800-500-8687 x3304

Non-US Support: Jan Ling - [email protected]: [email protected]

Phone: 852-2156-9788

*IMPORTANT NOTE - The distribution address haschanged going forward for Fall 2020.

Page 2: Brand Guidelines 2020 UPDATED · 2020. 2. 27. · Generic Brand Guidelines 2020 UPDATED To ensure cost savings and consistency with Dollar General’s brands please use our nominated

Vendor Checklist

Accessories

UPC Label

Shoes

Socks / Hosiery

Girls’

Ladies’

Men’s

Boys’

Hang Tag Heat Seal orWoven Label

HangerLoops

* Any exceptions may require specialty hang tags or stickers. See pages 9-11.

Dollar General | GENERIC Guidelines 1/9/20™

1

THE UPC TAG IS REQUIRED ON ALL GARMENTS

This UPC tag is to be sewn into the side seam of ALL garments at 3 inches up from the bottom hem on the wearers left side.

PRINTED GENERIC LABEL STOCK Slit Edge White Satin FINAL SIZE 11 mm x 40 mm PMS Color 1 Black Front Fold Straight Cut Font Helvetica Condensed 8 pt

DG12_22

4 0 0 0 2 0 7 7 3 6 2 5

Page 3: Brand Guidelines 2020 UPDATED · 2020. 2. 27. · Generic Brand Guidelines 2020 UPDATED To ensure cost savings and consistency with Dollar General’s brands please use our nominated

Dollar General | GENERIC Guidelines 1/9/20 ™

2

Item Index

DG19_HT012Generic Pr icet Ticket .............................8

DG20_HT012SGeneric Pr icet Ticket .............................8

DG19_HT0121Generic Pr ice Ticket .............................9

DG20_HT0121SGeneric Pr ice Ticket .............................9

DG15_HT044A Specialty Hang Tag ...............................12

DG15_HT044BSpecialty Hang Tag ...............................12

DG20_HT040Specialty Hang Tag ...............................13

DG20_HT040SSpecialty Hang Tag ...............................13

DG15_HTL_A Generic Heat Seal . ...................................11

DG12_22Printed Generic Label ..........................11

DG15_HT088Specialty Hang Tag ...............................14

DG15_HT054A,BSpecialty Hang Tag ...............................14

DG20_LP_HT030Ladies’ Plus Size Hang Tag ...............14

DG20_T_HT030Newborn/Infant/ToddlerSize Hang Tag ...........................................14

DG20_M_HT030Mens’ S ize Hang Tag ............................15

DG20_B_HT030Boy’s Size Hang Tag .............................15

DG20_G_HT030Gir ls ’ S ize Hang Tag .............................15

DG20_L_HT030Ladies’ S ize Hang Tag ..........................15

DG13_SS052 Specialty St icker .....................................16

DG13_SS052A Specialty St icker .....................................16

DG13_SS024Specialty St icker .....................................16

DG13_SS024B Specialty St icker .....................................16

DG13_SS028 Specialty St icker .....................................17

DG12_HT020SPORTS FABRIC Tag ...............................17

DG13_SS055Specialty St icker .....................................17

DG13_SS058Specialty St icker .....................................17

DG18_SS01Specialty St icker .....................................18

DG19_SS003Specialty St icker .....................................20

Printed G eneric Label ..........................1 ,11DG12_22

Page 4: Brand Guidelines 2020 UPDATED · 2020. 2. 27. · Generic Brand Guidelines 2020 UPDATED To ensure cost savings and consistency with Dollar General’s brands please use our nominated

Dollar General | GENERIC Guidelines 1/9/20™

3

Ordering InfoSend your Customer Service Representativea completed Order Form, which can be foundin the Vendor Portal on DGPartners.com.

Woven and printed main labels - NATcoHang tags, heat-seals, paper labels and belly bands - NATco

Karla [email protected]

TEL: 212-813-2944

Hang Tags and Adhesive Labels Fineline Technologies

Orders: www.finelineglobal.com/fasttrak/

US Support: Jamilah Dotson

Email: [email protected]: 800-500-8687 x3304

Non-US Support: Jan Ling - [email protected]

Email: [email protected]: 852-2156-9788

Page 5: Brand Guidelines 2020 UPDATED · 2020. 2. 27. · Generic Brand Guidelines 2020 UPDATED To ensure cost savings and consistency with Dollar General’s brands please use our nominated

Size Clip Color Chart

Size CapColor Chart

Pantone354C

SMALL

267C XL

A B C D DD

1585C

S M L XL 1X 2X

312C

3X

7684C

Pantone354C

SMALL

267C XL

7684C

3XYellow C

4X

4X

Color Coded Sizer - See the order form for more details

See the order form for more details

Item# SN500(DG Item# ST1/ST8)Font - Helvetica Condensed Black ink on White or Color sizersWhite ink on Process Black c and 286c sizers.

Item# SN500(DG Item# ST1/ST8)

Font - Helvetica Condensed Black ink on White or Color sizersWhite ink on Process Black c and 286c sizers.

4Dollar General | GENERIC Guidelines 1/9/20™

Infant Boy Toddler Boy Girl's Sizes Boy's SizesKid's

Sleepwear

BLUE PMS 283C

BLUE PMS 286C

PURPLE PMS 272U

GREEN PMS 354C

ORANGE PMS

1585C

Ladies Ladies PlusLadies

SleepwearLadies Scrubs Men's Sizes Infant Girl Toddler Girl

RED PMS 1795C

PMS PROCESS

WHITE

PMS PROCESS

BLACK

FUSCHIA PMS 2385C

GREY PMS 429C

PINK PMS 670C

PINK PMS 191C

Newborn Girl

Newborn (Boy,Gender Neutral)

Page 6: Brand Guidelines 2020 UPDATED · 2020. 2. 27. · Generic Brand Guidelines 2020 UPDATED To ensure cost savings and consistency with Dollar General’s brands please use our nominated

8-12 lbs0/3 M 20-24”

Height40-44”XS 4/5 22-23” 21-22” 23-24”

Chest Waist Hips

Height56-62”L 12/14 28-30” 26-28” 30-32”

Chest Waist Hips

Height63-67”XL 16/18 31-33” 30-31” 34-36”

Chest Waist Hips

Height45-49”S 6/7 24-25” 22-23” 25-26”

Chest Waist Hips

Height50-55”M 8/10 26-27” 24-25” 28-29”

Chest Waist Hips

Weight Height

12-17 lbs3/6 M 24-27”

Weight Height17-21 lbs6/9 M 27-29”

Weight Height21-25 lbs12M 29-30”

Weight Height25-28 lbs18M 30-32”

Weight Height28-30 lbs24M 32-34”

Weight Height29-31 lbs

2T35-37”

Weight Height31-33 lbs

3T37-39”

Weight Height34-37 lbs4T 39-41”

S 38” 32½” 37½”Chest Waist Hips

XL 44” 38½” 43”Chest Waist Hips

2XL 52” 50” 49”Chest Waist Hips

M 40” 34½” 39½”Chest Waist Hips

L 42” 36½” 41½”Chest Waist Hips

Men’s

Boys’

Newborn/Infant/Toddler

Size Charts

S 4/6 34-35” 27-28” 37-38”Bust Waist Hips

XL 16 40½-42” 33½-35” 43½-45”Bust Waist Hips

M 8/10 36-37” 29-30” 39-40”Bust Waist Hips

L 12/14 38-39½” 31-32½” 41-42½”Bust Waist Hips

Ladies’

1X 16/18 43-45” 37-39” 46-48”Bust Waist Hips

2X 20/22 46-48” 40-42” 49-51”Bust Waist Hips

3X 24 49-51” 43-45” 52-54”Bust Waist Hips

Ladies’ Plus

Dollar General apparel sizes followthe below breakdowns. These sizesare required on each piece of apparel, either on the branded hangtag or as a separate hangtag thats used with thebranded tag. See pages 8-9 and 13-14 forsize tags options.

5Dollar General | GENERIC Guidelines 1/9/20™

Height40-44”XS 4/5 22-23” 21-22” 23-24”

Chest/Bust Waist Hips

Height55-59”L 10/12 28-29” 25-26” 30-32”

Chest/Bust Waist Hips

60-62”XL 14/16 30-33” 28-30” 34-36”

Height45-48”S 6/6X 24-25” 22½-23½” 25-26”

Chest/Bust Waist Hips

Height49-54”M 7/8 26-27” 23½-24½” 27-29”

Chest/Bust Waist Hips

Girls’

Height Chest/Bust Waist Hips

Weight Height

Page 7: Brand Guidelines 2020 UPDATED · 2020. 2. 27. · Generic Brand Guidelines 2020 UPDATED To ensure cost savings and consistency with Dollar General’s brands please use our nominated

6

Hanger Guide

Dollar General | GENERIC Guidelines 1/9/20™

!!"#$%&'#()*#(+,-

HANGER PICTURE HANGER SIZE HANGER # COLOR COMPOSITION DESCRIPTION APPLICATION

,+. /0- 123%425675'24 88 9:;#<2&='4 1'>?:4&*#@&A2&3*#9:!!5'4

,(. /0) 123%425675'24 88 9:;#<2&='4

1'>?:4&*#@&A2&3*#9:!!5'4BC45DE#/F)GH:IJDE#KLFL#*#/FM

,-. /M( 123%425675'24 88 9:;#<2&='4H:IDE#NFKO#*PF,PBC45DE#MF,)

,M. /)M 123%425675'24 88 9:;#<2&='4NCDDI#LFKON'&JD#LFKO

P. ),+P#6#))+P 123%425675'24 88 8C&7<#=4C;68C&7<#=4C;#>C3<#D:A3#;2!D

@&A2&3#Q#9:!!5'4H:IDE#/FM*#KLFLBC45DE#/F)G#O2!C'D##D74%?#;2&3D#E#LFO#########################################################################################################################################################

,+. ),,+#6#)),+ 123%425675'24 88 8C&7<#=4C;68C&7<#=4C;#>C3<#D:A3#;2!D

H:IDE#PF,P*#NFOBC45DE#MF,)85%D#DCR'#D74%?#;2&3DE#,KF(K

P. 0)+P#6#)P+P 123%425675'24 88O::;#3:;#;C&7<#=4C;6O::;#3:;#;C&7<#=4C;#>C3<#D:A3#;2!D

@&A2&3#Q#9:!!5'4H:IDE#/FMBC45DE#/F)G##########################################################################################################################################################

,+. 0),+#6#)P,+ 123%425675'24 88O::;#3:;#;C&7<#=4C;6O::;#3:;#;C&7<#=4C;#>C3<#D:A3#;2!D

H:IDE#PF,PBC45DE#MF,)#########################################################################################################################################################################

,(. ),,(#6#)),( 123%425675'24 88 8C&7<#=4C;68C&7<#=4C;#>C3<#D:A3#;2!DNCDDI#LFKON'&JD#LFO

,(. 0),(#6#)P,( 123%425675'24 88O::;#3:;#;C&7<#=4C;6O::;#3:;#;C&7<#=4C;#>C3<#D:A3#;2!D

NCDDI#LFKON'&JD#LFO

,/. ),,/#6#)),/ 123%425675'24 88 8C&7<#=4C;68C&7<#=4C;#>C3<#D:A3#;2!D85%D#S:T'&JD#,KFUKN'&JD#NFUKO

,/. 0),/#6#)P,/ 123%425675'24 88O::;#3:;#;C&7<#=4C;6O::;#3:;#;C&7<#=4C;#>C3<#D:A3#;2!D

85%D#S:T'&JD#,KFUKN'&JD#NFUKO

P. 0/+P 123%425675'24 88 8C&7<#B4C;#V::4!C&23'#O::;#W2&='4 BC45DE#/F)K#

,+. 0/,+ 123%425675'24 88 8C&7<#B4C;#V::4!C&23'#O::;#W2&='4 BC45DE#MF,)#####

,(. 0/,( 123%425675'24 88 8C&7<#=4C;68C&7<#=4C;#>C3<#D:A3#;2!DNCDDI#LFKON'&JD#LFO

,/. 0/,/ 123%425675'24 88 8C&7<#=4C;68C&7<#=4C;#>C3<#D:A3#;2!D85%D#S:T'&JD#,KFUKN'&JD#NFUKO

P. (U0M 123%425675'24 88 (;7D#H:33:T# 1'>#H:4&#

,+. /+, 123%425675'24 88 X:%?5'#3:;#>6#,#,6/.#!4:; 1'>?:4&#2&!#@&A2&3

P#U6/. /)-U 123%425675'24 88 9:;#<2&='4 1'>#H:4&#

,+#K#P"-. 0-, 123%425675'24 88 Y42T'#<2&='4FD'3D 1'>?:4&#2&!#@&A2&3

,(#K#,+. 0-0 123%425675'24 88 Y42T'#<2&='4FD'3D9:!!5'4#BC45DE#/FP

,+.#>6#/.#X4:;# /,+ 123%425675'24 #9:;#<2&='4#>6#/.#!4:;#?:33:T#Z,#9[8#\#,#H9N] 1'>?:4&#2&!#@&A2&3

,(.>6/.#X4:; /(0 123%425675'24 889:;#<2&='4#>6#/.#!4:;#?:33:T#Z,#9[8#\#,#H9N]

9:!!5'4#H:IDE#KLFL

,-.>#>6M.#X4:; /(- 123%425675'24 889:;#<2&='4#,-.#>C3<#M.#3:;#Z,#3:;#\#,#?:33:T]#

H:IDE#NFKO#BC45DE#/FP

,+.#>6#U.#X4:;# //,+ 123%425675'24 88X:%?5'#9:;#<2&='4#>6#U.#!4:;#?:33:T#Z(#L^9L#9[8#\#H9N] 1'>?:4&

,(.#>6#U.#X4:; XBF//,( 123%425675'24 88X:%?5'#9:;#<2&='4#>6#U.#!4:;#?:33:T#Z(#L^9L#9[8#\#H9N]

9:!!5'4#H:IDE#KL#F#L

,-.#>6#/.#X4:; XBF//,- 123%425675'24 88X:%?5'#9:;#<2&='4#>6#/.#!4:;#?:33:T#Z(#L^9L#9[8#\#H9N] H:IDE#NFKO

,(. P,,( 123%425675'24 88 8C&7<#=4C;68C&7<#=4C;#>C3<#D:A3#;2!D L>CT#O2!C'D#LFKO

HANGER LIST

TOP HANGERS

9:;#<2&='488123%425675'24-+06-(0,0.

BOTTOM HANGERS

FRAMES / SETS

BOTTOM HANGERS (loop)

85%D#S:T'&JD#,KFUKN'&JD#(KOFUKO#W'2_I#>'C=<3#N'&JD#N#FUKO

Page 8: Brand Guidelines 2020 UPDATED · 2020. 2. 27. · Generic Brand Guidelines 2020 UPDATED To ensure cost savings and consistency with Dollar General’s brands please use our nominated

Dollar General | GENERIC Guidelines 1/9/20™

7

Introduction

FONTS USED:Gotham Bold Reg.Gotham Book Reg.

Seravek Bold ItalicHelvetica Reg.

COLORS USED:

100% BlackCMYK

PMS YELLOW C

Generic

Page 9: Brand Guidelines 2020 UPDATED · 2020. 2. 27. · Generic Brand Guidelines 2020 UPDATED To ensure cost savings and consistency with Dollar General’s brands please use our nominated

0-000-0000XX00 DEPT 000

11.4 mm

4 300020 73625

FOR POSITION ONLY

DISTRIBUTED BY: OLD EAST MAIN CO.100 MISSION RIDGE GOODLETTSVILLE,

TN 37072-2170

12345678910

26 mm

64 mm

Size: S

Generic Hang TagsTHIS HANG TAG IS FOR ONLY ONE PRICE.

DG19_HT012 GENERIC HANG TAG

STOCK C1S 10 pt. FINAL SIZE 26 mm x 64 mm Color Dot Color (color code by season) BLACK, PMS Yellow C Font

Dollar General | GENERIC Guidelines 1/9/20™

8

Price: Gotham Bold Reg (Back only) Use “12 PP Masterexample.ai” for correct price fonts

Size: Gotham Bold (Back Only) 12 pt

Season/Dept code: Helvetica Regular (Back Only) 7.5ptSKU: Helvetica Regular (Back Only) 7.5pt

Tracking # : Gotham Narrow Medium (Back Only) 6pt

Distribution : Helvetica Regular 3.5pt

Tracking # is neededfor children’s productsonly.

0-000-0000XX00 DEPT 000

11.4 mm

4 300020 73625

FOR POSITION ONLY

DISTRIBUTED BY: OLD EAST MAIN CO.100 MISSION RIDGE GOODLETTSVILLE,

TN 37072-2170

12345678910

26 mm

64 mm

XS (4/5)

THIS HANG TAG IS FOR ONLY ONE PRICE.

DG20_HT012S GENERIC HANG TAG

STOCK C1S 10 pt. FINAL SIZE 26 mm x 64 mm Color Dot Color (color code by season) BLACK, PMS Yellow C Font

Price: Gotham Bold Reg (Back only) Use “12 PP Masterexample.ai” for correct price fonts

Size: Gotham Bold (Back Only) 12 ptSize Chart: Helvetica LT Roman Narrow (Back Only) 5 pt

Season/Dept code: Helvetica Regular (Back Only) 7.5ptSKU: Helvetica Regular (Back Only) 7.5pt

Tracking # : Gotham Narrow Medium (Back Only) 6pt

Distribution : Helvetica Regular 3.5pt

Tracking # is neededfor children’s productsonly.

Height40-44” 22-23” 21-22” 23-24”

Chest/Bust Waist Hips

Update the hangtag withthe appropriate chart

for your size.

Page 10: Brand Guidelines 2020 UPDATED · 2020. 2. 27. · Generic Brand Guidelines 2020 UPDATED To ensure cost savings and consistency with Dollar General’s brands please use our nominated

0-000-0000XX00 DEPT 000

11.4 mm

4 300020 73625

FOR POSITION ONLY

DISTRIBUTED BY: OLD EAST MAIN CO.100 MISSION RIDGE GOODLETTSVILLE,

TN 37072-2170

12345678910

26 mm

64 mm

Size: S

DG19_HT0121GENERIC HANG TAG

THIS HANG TAG IS FOR MULTIPLE PRICING.

STOCK C1S 10 pt. FINAL SIZE 26 mm x 64 mm Color Dot Color (color code by season) BLACK, PMS Yellow C Font

Dollar General | GENERIC Guidelines 1/9/20™

9

Generic Hang Tags

Distribution: Helvetica Regular 3.5pt

Price: Gotham Bold Reg (Back only) Use “12 PP Masterexample.ai” for correct price fonts

Size: Gotham Bold (Back Only) 12 pt

Season/Dept code: Helvetica Regular (Back Only) 7.5ptSKU: Helvetica Regular (Back Only) 7.5pt

Tracking # : Gotham Narrow Medium (Back Only) 6pt

11.4 mm

Tracking # is neededfor children’s productsonly.

11.4 mm

26 mm

64 mm

DG20_HT0121SGENERIC HANG TAG

THIS HANG TAG IS FOR MULTIPLE PRICING.

STOCK C1S 10 pt. FINAL SIZE 26 mm x 64 mm Color Dot Color (color code by season) BLACK, PMS Yellow C Font

Distribution: Helvetica Regular 3.5pt

Price: Gotham Bold Reg (Back only) Use “12 PP Masterexample.ai” for correct price fonts

Size: Gotham Bold (Back Only) 12 ptSize Chart: Helvetica LT Roman Narrow (Back Only) 5 pt

Season/Dept code: Helvetica Regular (Back Only) 7.5ptSKU: Helvetica Regular (Back Only) 7.5pt

Tracking # : Gotham Narrow Medium (Back Only) 6pt

11.4 mm

Tracking # is neededfor children’s productsonly.

0-000-0000XX00 DEPT 000

4 300020 73625

FOR POSITION ONLY

DISTRIBUTED BY: OLD EAST MAIN CO.100 MISSION RIDGE GOODLETTSVILLE,

TN 37072-2170

12345678910

XS (4/5)Height40-44” 22-23” 21-22” 23-24”

Chest/Bust Waist Hips

Update the hangtag withthe appropriate chart

for your size.

Page 11: Brand Guidelines 2020 UPDATED · 2020. 2. 27. · Generic Brand Guidelines 2020 UPDATED To ensure cost savings and consistency with Dollar General’s brands please use our nominated

Dollar General | GENERIC Guidelines 1/9/20™

10

Softlines Price Ticket Information

XXXXXXXXXXX

i. FW = Fall/Winter ii. SS = Spring/Summer

iii. 2 digit year (ex. 15) iv. *This information can be found on the item setup form provided by the buyer

a. Season Code should contain:

C63M0Y12K0AQUA

GREEN

C0M74Y95K0

C94M0Y100K0

ORANGEC2M12Y94K0YELLOWYELLOW

Fill in the XX00 with thecorrect season code: example SS20

Page 12: Brand Guidelines 2020 UPDATED · 2020. 2. 27. · Generic Brand Guidelines 2020 UPDATED To ensure cost savings and consistency with Dollar General’s brands please use our nominated

Dollar General | GENERIC Guidelines 1/9/20™

11

Generic Heat Transfers / Printed Labels

MADE IN MEXICO

BODY: 50% POLYESTER / 50% RAYONLINING: 70% POLYESTER / 27% RAYON / 3% SPANDEX MACHINE WASH COLD WITH LIKE

COLORS, ONLY NON-CHLORINE BLEACH WHEN NEEDED, TUMBLE DRY LOW. WARM IRON ON

REVERSE SIDERN# 67227 XXXXXXXXXXX

50 mm

22 mm

CUT- DO NOT PRINT

SEW ALLOWANCE - DO NOT PRINT

DG12_HTL_AGENERIC HEAT SEAL

STOCK Paper/Clear FINAL SIZE 50 mm x 22 mm Color 1 Front Black Font Helvetica Regular 5.5pt

This UPC tag is to be sewn into the side seam of ALL garments at 3 inches up from the bottom hem on the wearers left side.

PRINTED GENERIC LABEL STOCK Slit Edge White Satin FINAL SIZE 11 mm x 40 mm PMS Color 1 Black Front Fold Straight Cut Font Helvetica Condensed 8 pt

DG12_22

4 0 0 0 2 0 7 7 3 6 2 5

Page 13: Brand Guidelines 2020 UPDATED · 2020. 2. 27. · Generic Brand Guidelines 2020 UPDATED To ensure cost savings and consistency with Dollar General’s brands please use our nominated

26 mm

64 mm

STOCK C1S 10 pt. FINAL SIZE 30 mm x 84 mm Color PMS 432 C BLACK

GENERIC HANG TAG

26 mm

64 mm

STOCK C1S 10 pt. FINAL SIZE 30 mm x 84 mm Color PMS 432 C BLACK

Dollar General | GENERIC Guidelines 1/9/20™

12

Generic Specialty Hang Tags

GENERIC HANG TAG DG15_HT088

CUT - DO NOT PRINT

STOCK C1S 10 pt. FINAL SIZE 30 mm x 84 mm Color BLACK

GENERIC HANG TAG DG15_HT044B STOCK C1S 10 pt. FINAL SIZE 30 mm x 84 mm Color BLACK

GENERIC HANG TAG DG15_HT044A

26 mm

64 mm

26 mm

64 mm

26 mm

64 mm

26 mm

64 mm

Page 14: Brand Guidelines 2020 UPDATED · 2020. 2. 27. · Generic Brand Guidelines 2020 UPDATED To ensure cost savings and consistency with Dollar General’s brands please use our nominated

STOCK C1S 10 pt. FINAL SIZE 30 mm x 84 mm Color PMS 432 C BLACK

GENERIC HANG TAG DG15_HT054A

26 mm

64 mm

26 mm

64 mm

STOCK C1S 10 pt. FINAL SIZE 30 mm x 84 mm Color PMS 432 C BLACK

GENERIC HANG TAG DG15_HT054B

26 mm

64 mm

26 mm

64 mm

14

Generic Specialty Hang Tags

Dollar General | GENERIC Guidelines 1/9/20™

Size Hang TagDG20_LP_HT030

Size: Gotham Narrow Medium 7 pt

51mm

51mm

FINAL SIZE 51 mm x 51 mm Color

STOCK C1S 10 pt.

1 Color Process Black

Size Hang TagDG20_T_HT030

Size: Gotham Narrow Medium 7 pt

FINAL SIZE 51 mm x 51 mm Color

STOCK C1S 10 pt.

1 Color Process Black

Ladies’ Plus

Bust Waist Hips Size

1X(16/18)

2X(20/22)

3X(24)

43-45"

46-48"

49-51"

46-48"

49-51"

52-54"

37-39"

40-42”

43-45”

51mm

51mm

3/6 M

6/9M

12M

18M

24M

2T

3T

4T

12-17

17-21

21-25

25-28

28-30

29-31

31-33

34-37

24-27"

0/3 M 8-12 20-24"

27-29"

29-30"

30-32"

32-34"

35-37"

37-39"

39-41"

Size Weight (lbs) Height

Newborn/Infant/Toddler

Page 15: Brand Guidelines 2020 UPDATED · 2020. 2. 27. · Generic Brand Guidelines 2020 UPDATED To ensure cost savings and consistency with Dollar General’s brands please use our nominated

STOCK C1S 10 pt. FINAL SIZE 51 mm x 51 mm Color Process Yellow, BLACK

GENERIC HANG TAG DG20_HT040S

0-000-0000XX00 DEPT 000

4 300020 73625

FOR POSITION ONLY

DISTRIBUTED BY:OLD EAST MAIN CO.100 MISSION RIDGE

GOODLETTSVILLE, TN 37072-2170

Size: S

51 mm

51 mm

Weight Height12-17 lbs 24-27”

STOCK C1S 10 pt. FINAL SIZE 51 mm x 51 mm Color Process Yellow, BLACK

GENERIC HANG TAG DG20_HT040

51 mm

51 mm

Generic Specialty Hang Tags

CUT - DO NOT PRINT

0-000-0000

XX00 DEPT 000

4 300020 73625

FOR POSITION ONLY

DISTRIBUTED BY:OLD EAST MAIN CO.100 MISSION RIDGE

GOODLETTSVILLE, TN 37072-2170

Size: S

13

12345678910

12345678910

Dollar General | GENERIC Guidelines 1/9/20™

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Generic Specialty Hang Tags

15Dollar General | GENERIC Guidelines 1/9/20™

Men’s

Chest Waist Hips Size

S

M

L

XL

38"

40"

42"

44"

37½"

39½"

41½"

43"

32½"

34½"

36½"

38½"

2XL 52" 49"50"

Size Hang TagDG20_M_HT030

Size: Gotham Narrow Medium 7 pt

51mm

51mm

FINAL SIZE 51 mm x 51 mm Color

STOCK C1S 10 pt.

1 Color Process Black

Size Hang TagDG20_G_HT030

Size: Gotham Narrow Medium 7 pt

FINAL SIZE 51 mm x 51 mm Color

STOCK C1S 10 pt.

1 Color Process Black

Size Hang TagDG20_B_HT030

Size: Gotham Narrow Medium 7 pt

51mm

51mm

FINAL SIZE 51 mm x 51 mm Color

STOCK C1S 10 pt.

1 Color Process Black

Boys’

Height Chest Waist Hips Size

XS 4/5

S 6/7

M 8/10

L 12/14

40-44"

45-49"

50-55"

56-62"

22-23"

24-25"

26-27"

28-30"

23-24"

25-26"

28-29"

30-32"

21-22"

22-23”

24-25”

26-28"

XL 16/18 63-67" 31-33" 34-36"30-31"

Size Hang TagDG20_L_HT030

Size: Gotham Narrow Medium 7 pt

51mm

51mm

FINAL SIZE 51 mm x 51 mm Color

STOCK C1S 10 pt.

1 Color Process Black

Ladies’

Bust Waist Hips Size

S(4/6)

M(8/10)

L(12/14)

XL(16)

34-45"

36-37"

38-39½"

40½-42"

37-38"

39-40"

41-42½"

43½-45"

27-28"

29-30”

31-32½”

33½-35"

51mm

51mm

Girls’

Height Chest/Bust Waist Hips Size

XS 4/5

S 6/6X

M 7/8

XL 14/16

40-44"

45-48"

49-54"

60-62"

22-23"

24-25"

26-27"

30-33"

23-24"

25-26"

27-29"

34-36"

21-22"

22½-23½"

23½-24½"

28-30"

L 10/12 55-59" 28-29" 30-32"25-26"

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Generic Specialty Stickers

NEWIMPROVEDFIT & FEEL

GENERIC STICKER STOCK TRANSCODE WHITE W S4900 ADHESIVE

FINAL SIZE 26mm x 26 mm Color BLACK

DG12_SS024

GENERIC STICKER STOCK TRANSCODE WHITE W S4900 ADHESIVE

FINAL SIZE 51mm x 51 mm Color BLACK

DG13_SS052

NEWIMPROVEDFIT & FEEL

GENERIC STICKER STOCK TRANSCODE WHITE W S4900 ADHESIVE

FINAL SIZE 51mm x 51 mm Color BLACK

DG13_SS052A

26 mm

26 mm

51 mm

51 mm

51 mm

51mm

GENERIC STICKER STOCK TRANSCODE WHITE W S4900 ADHESIVE

FINAL SIZE 26mm x 26 mm

26 mm

26 mm

Color BLACK

DG12_SS024B

Dollar General | GENERIC Guidelines 1/9/20™

16

CUT - DO NOT PRINT

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GENERIC STICKER STOCK WHITE STICKER ADHESIVE PAPER

FINAL SIZE 44mm x 44 mm Color BLACK, PMS YELLOW

DG13_SS058

GENERIC STICKER STOCK WHITE STICKER ADHESIVE PAPER

FINAL SIZE 44mm x 44 mm Color BLACK, PMS YELLOW

DG13_SS055

GENERIC STICKER STOCK STICKER PAPER

FINAL SIZE 16 mm x 8.6 mm Color BLACK, SOFTLINE COLOR

DG13_SS028

XX00 DEPT 000 0-000-0000MADE IN XXXXXXX

Wash before use. Warning not for microwave use.For cold beverages only, hand wash only.

Warm water and soap.

4 300020 73625

FOR POSITION ONLY

44 mm

44mm

16 mm

8.6 mm

Dollar General | GENERIC Guidelines 1/9/20™

Generic Specialty Stickers

17

CUT - DO NOT PRINT

38mm

DG12_HT020SPORTS FABRIC TAG FINAL SIZE 51 mm x 51 mm Color

STOCK C1S 10 pt.

51mm

51mm

Moisture Wicking Fabric

Wicks Moisture Away

Moisture Wicking Fabric

Wicks Moisture Away

Front

Back

2 Color Pantone 3005C Front 2 Color Pantone 3005C Back

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32 mm

130 mm

SMALL

SMALL

SMALL

SMALL

SMALL

SMALL

SMALL

SMALL

SMALL

18

GENERIC STICKER STOCK CLEAR STICKER ADHESIVE

FINAL SIZE 32 mm x 130 mm Color BLACK, WHITE

DG18_SS01

Generic Specialty Stickers

DO NOT PRINT -REPRESENTS CLEAR SUBSTRATE

Dollar General | GENERIC Guidelines 1/9/20™

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Generic Specialty Stickers

19

XX00 DEPT XXX 0-000-0000

8$SSSS

FOR POSITION ONLY

STOCK CODE

CMYKSIZE STICKER STOCK Paper Based Pr. Sensitive Material W/ TEXTILE SAFE ADHESIVE FINAL SIZE 36 mm x 123 mm Color 4 Color Process Front Font Helvetica 5pt.

Gotham Book 6 pt. (Stocking Code)

DISTRIBUTED BY: OLD EAST MAIN CO.100 MISSION RIDGE GOODLETTSVILLE

TN 37072-2170

DG19_SS003

Dollar General | GENERIC Guidelines 1/9/20™

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Width

Depth

Height

FrontLipHeight3 inches

Dollar General | GENERIC Guidelines 1/9/20™

PDQ Speci�cations

20

*Dimensions may vary:Max Width: 15” or 30” Max Depth: 14”Height: Height of product in pdqFront Lip: 3”

CORRECT PROPORTION

INCORRECT PROPORTION

Change size inproportion. Donot stretch orshrink to fit

except in scale.Scale price with the color background.

INCORRECT

INCORRECT

INCORRECT INCORRECT Use price points from file“12 PP Masterexample.ai”

Clearance Dot colorwill vary.

1/4"

1/4"