brand guide… · this logo should have transparency and be used on dark backgrounds. the fbg white...

35
BRAND GUIDE

Upload: others

Post on 22-Jul-2020

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

BRAND GUIDE

Page 2: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

FONTS AND COLORS

The fonts and colors in the FBG Brand Guide should be used in every design. Additional colors and/or fonts

can be used alongside the official fonts and colors. However, FBG avoids the use of red, purple and pink

and aims for gender-neutral fonts and design.

Page 3: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

FONTS

Helvetica NeueHelvetica Neue Regular

Helvetica Neue ItalicHelvetica Neue Bold

Helvetica Neue ThinHelvetica Neue Light

Helvetica Neue Condensed BoldHelvetica Neue Condensed Black

Helvetica Neue is FBG’s primary font. It’s used in body copy, for screen graphics, signage and anywhere a sans-serif font is needed.

Roboto Slab

Roboto Slab RegularRoboto Slab Bold

Roboto Slab ThinRoboto Slab Light

Roboto Slab is FBG’s serif font. It’s primarily used to accent information, as headers and/or subheads and can also be used on signage.

Page 4: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

COLORS

FBG TEAL FBG ROYAL FBG GREEN FBG GOLD

FBG PRIMARY PALETTE

FBG SECONDARY PALETTE

Hex 008c94CMYK 84|27|40|3Pantone 321C

Hex 2e5698CMYK 91|73|11|1Pantone 7685C

FBG NAVY FBG BLACK FBG WHITEHex 1e2859CMYK 100|93|33|31Pantone 281C

Hex 262729CMYK 73|66|62|67Pantone 426C

Hex ffffffCMYK 0|0|0|0Pantone N/A

Hex 77bd43CMYK 58|2|100|0Pantone 368C

Hex fdb715CMYK 0|31|100|0Pantone 7549C

Page 5: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

KIDS NEON GREEN KIDS NEON BLUE MCWL GREEN

FBG SPECIALTY PALETTE

Hex abd037CMYK 38|0|100|0Pantone 3507C

Hex 00bbe1CMYK 70|2|7|0Pantone 3545C

Hex 208749CMYK 85|24|93|9Pantone 7731C

FALL FEST ORANGE

Hex fdb715CMYK 0|31|100|0Pantone 7549C

Page 6: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

LOGOS

FBG logos are created by the Communication team and may only be used with prior permission. Only official logo files

provided by the Communication team should be used. Logos should never be altered, recreated or adjusted in any way.

Page 7: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

FBG PRIMARY LOGO (NAVY)

This version of the logo should be used in most applications. It should have transparency and be placed on a solid white background. The FBG Navy logo can also be used on a photo or patterned background as long as it’s not on a busy part of the image and

there’s enough contrast between the logo and background that the logo is clearly visible. There should be no white behind the logo when placed on an image or patterned

background. The logo can also be used in FBG Black on a white background.

FBG ALTERNATE LOGO (WHITE)

This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not on a busy part of the image

and there’s enough contrast between the logo and background that the logo is clearly visible.

FBG MISSION STATEMENT

The mission statement can be used in FBG Navy, FBG Black and FBG White. It should have transparency and only be used on a solid background with enough contrast

between the mission statement and background for it to be clearly visible.

Page 8: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

FBG SECONDARY LOGOS

These logos can all be used in FBG Navy, FBG Black and FBG White. They should have transparency and can be used on a photo or patterned background as long as they’re not on a busy part of the

image and there’s enough contrast between the logo and background that the logo is clearly visible. There should be no white behind the logo when placed on an image or patterned background.

Specific guidelines:• The “www.fbg.church” logo is used for external advertising where it would be

beneficial for people to know where to find more information about the church.• The “Liberty Hill Campus” logo is only for use in external advertising or social media.

All other material for the Liberty Hill Campus should utilize the primary FBG logo.• The FBG Kids logo and FBG Kids Weekday Education logos can also be used in

any FBG Secondary Palette colors.

FBG CLASS LOGOS

These logos are used to internally promote FBG’s core classes and are used on the covers of the curriculum. They can be used in FBG Navy, FBG Black and FBG White. They should have transparency

and can be used on a photo or patterned background as long as they’re not on a busy part of the image and there’s enough contrast between the logo and background that the logo is clearly visible.

There should be no white behind the logo when placed on an image or patterned background.

Page 9: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

SPACING AROUND LOGOS

Around every logo, there should be white space equal to the height of the top of the “F” to the bottom of the bar in the “F” as a minimum. The space between the logo and

other text or an image can be greater than the marked height, but not less than.

OLD VERSIONS OF THE LOGO

Versions of the logo without the word “Church” should no longer be used. Exceptions are the logos that have already been created (and are shown above) for FBG

Kids, FBG Kids Weekday Education, Discover FBG and FBG Baptism.

LIBERTY HILL CAMPUS

Page 10: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

OTHER DESIGN ELEMENTS

Page 11: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

SQUARES

Whenever possible and appropriate, use squares to carry the shape of the logo into design elements. FBG also uses squared-off corners rather than rounded corners.

ARROWS

When arrows are needed as part of a design, use the FBG arrows (the file can be obtained from the Communication team). They can be used in any color.

GEOMETRICS

In general, use geometric patterns and shapes in designs.

PHOTO STYLE

FBG uses vibrant, saturated photos. For example, the image on the left instead of the image on the right. Use photos taken by staff or volunteers, download images

from sites like unsplash.com or purchase images from stock websites where FBG has credits. See the “Copyright and Style Guides” section for copyright guidelines.

Page 12: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not
Page 13: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not
Page 14: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

COPYRIGHT AND STYLE GUIDES

Page 15: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

COPYRIGHT

Before using a photo, quote or other material that is not original to FBG, locate the copyright owner (who may not be the person who uploaded or used the image or quote you found) and request written permission to utilize the material for the intended purpose. Ensure the use will comply with license agreements and any attribution requirements. If you are unable to obtain permission or cannot locate the copyright owner, do not use the material. Do not use images

from Google unless you are able to track down the copyright owner for permission to use.

SCRIPTURE STYLE AND COPYRIGHT

FBG primarily utilizes the Christian Standard Bible (CSB) translation.

Scripture quotation style: “In the beginning God created the heavens and the earth. Now the earth was formless and empty, darkness covered the surface of the watery depths, and the Spirit of God was hovering over the surface of the waters” (Genesis 1:1–2, CSB).

• Spell out the book of the Bible and avoid abbreviations.• Use an en-dash for verse ranges.• Place the reference in parentheses and follow the Scripture reference with a comma and CSB. • Place the period after the reference. If the quote ends in a question mark or exclamation point,

leave the punctuation inside the quotes and also place a period after the reference.

CSB copyright information:“The text of the Christian Standard Bible may be quoted in any form (written, visual, electronic, or audio) up to 1,000 verses without the written permission of the publisher, provided that the verses quoted do not account for more than 50 percent of the work in which they are quoted, and provided that a complete book of the Bible is not quoted. The following credit lines must appear:

Scripture quotations marked CSB have been taken from the Christian Standard Bible®, Copyright © 2017 by Holman Bible Publishers. Used by permission. Christian Standard Bible® and CSB® are federally registered trademarks of Holman Bible Publishers.

Requests for permission beyond the 1,000 verses should be directed to and approved in writing by Holman Bible Publishers, One LifeWay Plaza, Nashville, Tennessee 37234.”1

1“FAQ.” CSB. Accessed November 14, 2019. https://csbible.com/about-the-csb/faqs/#faq/may-i-use-the-christian-standard-bible-in-my-writing.

Page 16: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

STYLE GUIDES

FBG uses four style guides in this order:1. The FBG Brand Guide (this document).2. The FBG Basic Style Guide for FBG-specific style (attached to the combined PDF).3. The FBG Religious Terms Style Guide for capitalization of religious terms (attached to the

combined PDF).4. The AP Stylebook for most grammar, punctuation and style (https://apstylebook.com).

Page 17: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not
Page 18: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not
Page 19: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

G. Religious Terms (8.97–.119)

1. Capitalize the names of the one supreme God.GodAbbaAdonai(the) FatherLogos Jehovah(the) Word(the) RedeemerYahweh(the) SaviorMaster (the) SonHoly SpiritChrist

2. Some Christian publishers differ from The Chicago Manual of Style in that they often capitalize pronouns referring to God in their books for the general reading audience. Check with your publisher regarding their preference and make consistent use of their rules. (Exceptions: Do not capitalize who or whom.)

Trust in Him.God gives man what He wants.Jesus and His disciples Jesus knew He was the one who must die on the cross.

3. Though the names of specific places in Scripture are normally capitalized, put heaven, hell, and hades in lowercase.

4. Capitalize adjectives derived from proper names—e.g., Mosaic dispensation; Christian era; Maccabean period; Messianic age.

5. The following list of biblical and religious terms are capitalized or lowercased according to preferred style at most Christian publishers:

Abbaabomination of desolation, theAbraham’s BosomAbrahamic covenantabsolutionabyss, theAD (AD 70 but 400 BC)Adonai

RELIGIOUS TERMS STYLE GUIDE

The following terms are taken from “The Little Style Guide to Great Christian Writing and Publishing,” Goss, Leonard. (p. 37–60). B&H Publishing Group. Reprinted with permission from B&H Publishing Group, an imprint of LifeWay Christian Resources.

Page 20: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

adoptionismAdventAdventist(s)adversary, the (Satan)Advocate (Christ)agape (Greek word for love)agnosticismAgnus Dei (Latin for Lamb of God)AH (Anno Hebraica, in the Hebrew Year)AlbigensiansAll Saints’ Day (or All Hallows Eve)All Souls’ DayAllahalleluiaAlmighty GodAlmighty, theAlpha and Omega (Christ)altaramillenarianamillennialismamillennialistAmishAnabaptist(s)Ancient of Days, the (God)angelangel Gabriel, theangel Jibril (Islamic version of Gabriel)angel of the LordAngel of the Lord (if used as a theophany)Anglo-CatholicismAnglo-Saxon ChurchAnima Christi (Latin for Soul of Christ)annihilationismAnno Dominiannunciation, theAnointed One, the (Jesus Christ)Anointed, theanointing of the sickante-ChristianAnte Christum (BC; Latin for Before Christ)ante-Nicene fathersantiabortion, antiabortionistantibiblicalAntichrist, theanti-Christian

antinomian(s)anti-Semitic, anti-Semite, anti-Semitismanti-TrinitarianAphroditeApocalypse, the (Revelation)apocalyptic literatureApocrypha, theapocryphal (adjective)ApollonarianismApollonianapologeticsapostasy, apostasiesapostate, apostatizeapostleapostle Peter, Peter the apostleApostle to the Gentiles (Paul)apostlesApostles’ Creedapostolic ageapostolic benedictionapostolic councilapostolic faithapostolic successionAramaicarchangelarchdeacon, archdeaconryarchdiocesearchenemyarchrivalArian, Arianismark, the (Noah’s)ark narratives, theark of testimonyark of the covenantArmageddonArminian, ArminianismArticles of Religion, the (Methodism)AS (Anno Salutis, in the year of salvation) Ascension Dayascension of Christ, theAscension, theascetic, asceticismAsh WednesdayAshkenazi JewAssociation of Research and Enlightenment

Page 21: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

(movement, also known as A.R.E.)Assyrian Empire, the astrologyAthanasian CreedatheismAtonement, theatonement of Christ, theAugsburg ConfessionAuthorized Version (or King James Version) avatarayatollah (but Ayatollah Khomeni)B’nai B’rithBaals of Canaanbabe (of Bethlehem)baby Jesus, theBabylonian captivityBabylonian exileBaha’i (movement), Bahaism, BahaistBalaambansheebaptism, baptismal, baptizebaptism of the Holy SpiritBaptism, the (of Christ); but Christ’s baptismbaptistery (or baptistry)baptisticbar mitzvahbarbarianBarmen DeclarationBasel, Confession ofbat (or bas or bath) mitzvah Battle of ArmageddonBC (400 BC, but AD 70)BCE (Before the Common Era)Beast, the (Antichrist)Beatific VisionBeatitudes, the (Sermon on the Mount) BeelzebubBeghardsBeing (God)believers churchBeloved Apostle, theBenedictinesbenedictionbeneficencebenison

BereansBeth Shanbetrayal, the (of Christ)Bhagavad Gita (or Bhagavadgita)Bible BeltBible schoolBible, theBible conference (but Niagara Bible Conference)biblicalblasphemyblessed name (Christ)Blessing of Jacobblood of Christ bodhisattva (or boddhisattva)body of Christ (the church)book of Genesis, the (et al.)Book of Lifebook of the annals of Solomon, thebook of the annals of the kings of Israel (Judah et al.), theBook of the CovenantBook of the DeadBook of the LawBook of the Twelve, theBook of TruthBook, the (Bible)born-again (adjective)boy Jesus, thebrazen altarBread of Life (Bible or Christ)Breeches Biblebride of Christ (the church)bridegroom, the (Christ)brotherhood of manBuddha, Buddhism, Buddhistburnt offeringByzantineCabala, Cabbalah (or Kabala)CalvaryCalvinismCanaan, Canaanite(s) Canon, the (Scripture)canon lawcanon of Scripture, the

Page 22: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

canonicalCaptivity, thecatholic (universal)Catholic Church (Roman Catholic)Catholic Epistles (James et al.)Catholicismcause (of Christ)CE (Common Era)celestial citycentury, first, nineteenth et al.Chalcedon, Council ofChanukah or Hanukkah (Feast of the Dedication)charismacharismaticcharismatic Christiancharismatic churchcharismatic movement, thecharismaticscherub, cherubimchief priestChief Shepherd (Christ)child of God (Christian)Children of God, the (movement, also known as the Family of Love)children of Israel chosen people, the (Jews)ChristChrist childChrist eventChristadelphians, thechristen, christened, christening ChristendomChristianChristian BrothersChristian eraChristian Reformed ChurchChristian Science (movement)Christianize, ChristianizationChristianlikeChristlikeChristmas DayChristmas EveChristmastideChristological

ChristologyChristus VictorChronicler, thechurch (body of Christ, universal)church (building, service, local)church agechurch and statechurch fatherschurch invisible church militantChurch of EnglandChurch of Romechurch-planting (adj.)church triumphantchurch universalchurch visiblechurch year, the (calendar)City of DavidCity of the Lord (Jerusalem)Cloud of Unknowing (classic mystical book)codex (but Codex Sinaiticus)collect (written prayer)Comforter, the (Holy Spirit)commandment (first, tenth, et al.) commandment (generic term)(Ten) Commandments, theCommunion (Lord’s Supper)Communion of SaintsCommunion serviceComplutensian Polyglot BibleConcord, Book ofConcord, Formula ofConfessing ChurchconfessionConfession of AugsburgconfirmationConfucian, Confucianism, Confucianist ConfuciusCongregationalistsconsecrationConservative Baptistconservative, conservatism consubstantiationCorpus Christi (Latin for body of Christ) Council of Nicea, Council of Trent, etc.

Page 23: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

Counselor, thecovenant of gracecovenant of workscovenant theologianCovenant Theologycovenant, thecovetCreation, thecreation of man, theCreationismCreator, thecreed (but Nicene Creed, etc.)cross (the object)cross, the (event, not object)Crucifixion, thecrucifixion of ChristCrusades, thecryptogramcultcurate curse, theDaniel’s Seventieth WeekDavidic covenantDavidic dynastyDavidic lawDavid’s courtDay (capitalize when part of name of holiday or day marked by special observance)Day of Atonement (Yom Kippur)day of graceDay of JudgmentDay of PentecostDay of the Lorddeacon (but Deacon Smith)Dead Sea ScrollsDecalogue, thedecree of Cyrusdeism, deist(s)deity of ChristDeity, the (God)deluge, the (the flood)Demiurge (God)demon, demonic, demonolatry, demonology

determinismdeus ex machinaDeuteronomicdevilDevil, the (Satan) dharmaDiaspora, the (dispersion of Israel) Didachedisciple(s)Disciples of ChristDispensation of the Lawdispensationalism, dispensationalist Dispersion, theDissenters (specific religious movement) divineDivine Fatherdivine guidancedivine judgmentDivine Providencedivinity of Christ, theDivinity, the (God)DocetismDoctors of the Church (title for Ambrose, Augustine of Hippo, Gregory the Great, and Jerome)doctrinal, doctrineDocumentary Hypothesisdogma, dogmaticDonatismDoor, the (Christ)Douay (Rheims-Douay) Versiondouble predestinationDowngrade Controversydoxology (but Gloria Patri) Dragon, the (Satan)dualismearly churchearth (dirt or ground, or when meaning world)Earth (planet)Easter morningEaster SundayEastern churchEastern Orthodox ChurchEastern religions

Page 24: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

Eastern ritesEbionitismecclesia (or ekklesia)ecclesiologyEckankar (movement)ecumenical movementecumenism, ecumenicalefficacious graceEgnatian Way (Via Egnatia)ElEl ShaddaielectionEleven, theElohimEmmaus roadend times, theEnemy, the (Satan)England, Church of Enlightenment, theEpiphanyepiscopacy, episcopal (relating to church government)Episcopalian (denomination) epistemological, epistemologyepistle (John’s epistle et al.)Epistle to the Romans et al.Epistles, the (apostolic letters)eschatology, eschatologicaleschaton, theEssene(s)est (movement, stands for Erhard Seminars Training)Eternal, the (God)Eternal Godeternal lifeeternityEucharist, theEvangel, theevangelical (adj., but First Evangelical Sunday School)evangelical(s) (noun)Evangelicalism (the movement)Evangelist (Gospel writer)evangelist (one who evangelizes)Evil One, the (Satan)

ex cathedra ex officioExecutor of justice, the (God)exegesisExile, theexodus from Egypt, theExodus, theexorcismexpiationextrabiblicalextreme unctionfaith, the (Christian)faith healingfakirFall, thefall of manFalse Prophet (of Revelation)Family of Love, the (movement, also known as the Children of God)Father (God)Father of Lies (Satan)fatherhood of GodFathers, the (but church fathers) fatwehfeastFeast of the Passover (Booths, Dedication, Esther, Firstfruits, Lights, Purim, Tabernacles, Unleavened Bread)first Adam First Advent, theFirst Vatican Council, etc.Firstborn, the (Christ)Five Pillars of Faith (Islam)Five Points of CalvinismFlood, theFormal Causefour gospels, the (but the Gospels, when using as a title)Four Kingdoms, theFoursquare Gospel, International Church of the Franciscansfree will (n), freewill (adj.)Free Will BaptistFreemason(s), FreemasonryFriend (when meaning God, Christ, or the

Page 25: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

Holy Spirit)fundamentalists (but Fundamentalism when referring to the movement)fundamentals of the faithfuturist(s)Galilean, the (Christ)Galilee, Sea of (but Galilean sea)Garden of Edengarden, thegatekeepergehennaGeneral Epistles gentile (adj.)Gentile(s)Geschichte (German for history) Gethsemane, Garden ofGezerGloria Patri (but the doxology)glory cloudglossolaliagnostic (generic or descriptive)Gnosticism (specific form of)Godgod (pagan)God of gods and Lord of lordsGod’s houseGod’s Word (Bible)God’s word (promise)Godhead (essential being of God)godhead (godship or godhood)godlessgodlikegodlyGod-mangodsendGodspeedGolden Rule, thegolden textGolgothaGood Book, the Good FridayGood News, the (i.e., the Gospel)Good Samaritan, theGood Shepherd (Jesus)good shepherd, the parable of the gospel

(adj.)gospel (John’s gospel et al.)gospel, the (specific New Testament concept of the good news or God’s redemption)Gospel(s), thegraceGreat AwakeningGreat CommandmentGreat CommissionGreat High Priest (Christ)Great JudgmentGreat KingGreat PhysicianGreat SchismGreat ShepherdGreat TribulationGreat White ThroneGrecianGreekGuide, the (Holy Spirit)hades (hell)Hades (mythological)Hagiographa hagiographer, hagiographic, hagiography Hail MaryHallelhallelujahHannah’s songHanukkah or Chanukah (Feast of the Dedication)Hare Krishnas, the (movement, also known as the International Society of Krishna Consciousness)Head, the (Christ, head of the church) heavenheavenly FatherHebraicHebrewHebrew BibleHebrew patriarchsHegira (Muhammad’s)Heidelberg CatechismHeilsgeschichte (German for salvation history)

Page 26: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

hellHellenism, HellenisticHelvetic ConfessionshermeneuticsHerod’s templeHerodianheterodoxyHigh Church (Anglican)high priest, aHigh Priest, the (Christ) High Priestly Prayer, the (Christ’s)higher criticismHillelHistorical Books, the (part of the Old Testament)historical-grammatical hermeneutics historicist(s)Holiness Movement, theholocaust (when referring to a general destruction or sacrifice or fire, etc.) Holocaust (when referring to the specific event during World War II)Holy BibleHoly Book (Bible)Holy City (Jerusalem)Holy Club, the (Oxford)Holy CommunionHoly Eucharistholy familyHoly GhostHoly GrailHoly Land (Palestine)Holy of Holiesholy oilHoly One, the (God, Christ)Holy One of Israel, the (God)holy ordersholy placeHoly Roller Holy SaturdayHoly ScripturesHoly SpiritHoly ThursdayHoly Trinityholy water

Holy Week (before Easter)Holy Writ (Bible)Holy Year (Catholic)homelandhomiletics, homilies, homilyhouse of Davidhouse of the LordHuguenotsHumanae Vitae (Latin for human lives) HussitesHutteriteshymnalhymnbookhypostatic unionichthusiconidealist(s)idolatryilluminatiimago dei (Latin for image of God) Immaculate Conception, theImmanuel immortality of the soulin excelsisincarnation of Christ, theIncarnation, theinerrancy, inerrantinfallibilityinner veilInquisition, theinspirationintercessionIntercessor, the (Christ)intertestamentalintifadainvisible churchIsaian (or Isaianic)Islamic Jihad (the organization, but jihad, in a general sense)Jacob’s TroubleJacobitesJebusitesJehovah ehovah’s Witnesses (officially, the Watchtower Bible and Tract Society)

Page 27: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

Jeremian (or Jeremianic)JeromeJerusalemJesuits (Society of Jesus, but jesuitical) Jesus Christ Jesus Prayer, theJew(s)Jewish (adj.)Jewish Feast (Passover)Jewish New Year (Rosh Hashanah/Hoshanah)Jewish TalmudJew’s (Jews’) harpjihad (but Islamic Jihad, when referring to a specific organization)JohannineJohn the BaptistJohn the EvangelistJordan River (but the river Jordan) Jordan ValleyJosephusJubilee (year of emancipation)Judah, JudahiteJudaic, Judaica Judaism, Judaist, JudaisticJudaize(r)JudeaJudeanJudeo-ChristianJudge (the Lord)judges, theJudgment Dayjudgment seat of Christ, theJudgment, Great White ThroneJudgment, the Last justificationKaddish (special prayer)kenosis, kenosistickerygmaKeswick Conventionkibbutz, kibbutzimkingKing (God or Jesus)King David, King Herod, etc.King James Version

King of Glory (Christ)King of kingsKing of kings (God the only Ruler)King of the JewsKingdom, the (God’s)kingdom agekingdom of Godkingdom of heavenkingdom of Israelkingdom of SatanKings (books of 1 and 2 Kings as single literary work)kingship of ChristKinsman-RedeemerKnesset (Israel’s governing body)koinekoinoniaKoran (but prefer Qur’an) koranicLady FollyLady Wisdomlaitylake of fireLamb, the (Christ)Lamb of GodLamb’s Book of Lifeland of Canaanland of GoshenLand of PromiseLast Day, the ast days, theLast Judgment, thelast rites (extreme unction)Last Supper, theLate Bronze Age (1550–1200 BC)Latin RiteLatin VulgateLatter Rain movementlaw (as opposed to grace)Law, the (Pentetuch)law and the prophets, thelaw of Moses, a (general)Law of Moses, theLawgiver (God)layperson

Page 28: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

Lent, Lenten LeviathanLevites, Leviticalliberal, liberalismLiberation TheologyLight (Christ)limbo (Roman Catholic theological term) Litany, the (Anglican), but litany in a general senseliturgyliving Godliving Word, the (Bible)Logos, the (Jesus)Lord of hope (of love, of faithfulness, of salvation, etc.)Lord of HostsLord of LordsLord, theLord’s Anointed, the (Christ)Lord’s Day, theLord’s Prayer, the (or the Our Father)Lord’s Supper, theLord’s Table, thelordship of Christ, theLost Tribes, the (BUT lost tribes of Israel) Love Chapter, theLow Church (Anglican)Lucan (or Lukan)Lucifer Luther’s Ninety-five ThesesLutheran, LutheranismMaccabeesMagiMagisteriumMagnificat, theMahabharatamajor prophets (people)Major Prophets, the (Old Testament) Majority TextMaker (God)mammonMan of SinMan of SorrowsMaranathaMarcan (or Markan)

MarcionismmartyrdomMasoretic textmass (service)Mass, the (sacrament)Master (the one supreme God)Master, the (Christ)Mattheanmatzo ballMaundy Thursday (Holy Thursday)mazel tovMediator, the (Christ) medievalMediterraneanmegachurchMegiddoMennonitesmenorahmercy seatMesopotamia, MesopotamianMessiah, the (Christ)messianicMessianic KingMethodist, MethodismMiddle East, Middle Easternmidrashmidtribulation, midtribulational, midtribulationism, midtribu-lationist millenarian, millenarianism, millenarianist millennial kingdom (note the -ll and -nn spellings)millennialist, millennialismmillennium, millenniums, millennia (1,000 years)Millennium, themini-narrativesminor prophets (people)Minor Prophets (the books)Miserere, theMishnah misseo DeiMoabite Stone, themodernismmonarchy, theMonophysite, Monophysitism

Page 29: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

MontanismMormon, Mormonism (officially, the Church of Jesus Christ of Latter-Day Saints)MosaicMosaic Code (Pentateuch or Ten Commandments)Mosaic Law (Pentateuch or Ten Commandments)Most High God, theMount of OlivesMount of Transfiguration, theMount Olivet Discourse (but Olivet discourse)Mount SinaimuezzinmuftiMuhammad (preferred over Mohammad) mullahMuratorian CanonMuslim (preferred over Moslem)mysteryname of Christ, thenativity of Christ, theNativity, the (the celebration)Near East, Near Easternneoorthodox, neoorthodoxy neo-Pentecostalismneoplatonic, neoplatonismNew Age movement, thenew birthNew Covenant, the (New Testament)new heaven and new earthnew IsraelNew JerusalemNew Testament churchNew Thought (movement)Nicene CreedNicene fathersnonbiblicalnon-Christian (n. and adj., but unchristian) Nonconformists (religious movement) nonliteralNorth Galatian theory, thenorthern kingdom (Israel)NT

Nunc Dimittisobeisanceoccult, theOld Covenant, the (Old Testament)Olivet discourse (but Mount Olivet Discourse)Omega, theOmnipotent, theOne, theone true God, the Only Begotten, theonly begotten of the Fatheronly begotten Son of Godoracle (of doom, hope, etc.)ordain, ordained, ordinationOrder of MinistersOrder of Preachers (but the order, the Dominican order, etc.)original sinorthodox, orthodoxyOrthodox Church, theOTOur Father, the (or the Lord’s Prayer)Oxford Group, the (movement, also known as Moral Re-Armament)Oxford MovementPalestine, PalestinianPalestine covenantPalm Sundaypapacypapal infallibilitypapyrusparable of the prodigal son, theParaclete, theparadise (Garden of Eden)paradise (heaven)Parousia, thePaschal Lamb (Jesus) Passion, thePassion of Christ, thePassion SundayPassion WeekPassover Feast, SederPassover Lamb (Jesus)Passover, the

Page 30: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

pastor, pastoralPastoral EpistlesPastoral LettersPaternoster (the Lord’s Prayer)patriarch, aPatriarch, the (Abraham)patriarchs, the (Hebrew)patriarch, patriarchiesPatripassionismpatristic(s)Paul, the apostle et al.Paul’s epistlesPaul’s lettersPauline EpistlesPeace, The (or The Kiss of Peace) Pelagianismpenal substitutionpenitencePentateuch, PentateuchalPentecostPentecostal, Pentecostalism people of God, thePersia, Persianperson of Christ, thePesach (Passover)PeshittaPetrinePharaoh (without article, as a title) pharaoh, the (general)pharisaic (attitude)Pharisaic (pertaining to the Pharisees) Pharisee(s)Pietismpiety, pietist(s), pietisticPilgrims, thepillar of cloudpillar of fireplains of MoabPLO (Palestinian Liberation Organization) Poetic Books, thepolytheismpontiff, thepope, thePope John Paul II et al.postbiblical

post-Christianpostexilicpostmillennial, postmillennialism, postmillennialist post-Nicene fathersposttribulation, posttribulational, posttribulationism, posttribulationist pre-Christianpredestinationpreexilicpremillenarian, premillenarianism premillennial, premillennialism, premillennialistpremilsPresbyterian, Presbyterianism, Presbytery of Greater Atlanta et al.presbytery (in a general sense)Presence (God, Christ, or Holy Spirit) presence (when used otherwise) preterist(s)pretribulation, pretribulational, pretribulationism, pretribulationist priesthood of believerspriesthood of ChristPrime MoverPrince of DarknessPrince of PeacePrison EpistlesPrison Lettersproabortion, but pro-abortionistpro-choiceProdigal Son, thepro-life Promised Land, thePromised One, thepromise-doctrinepromise-planproof-textsprophet Isaiah (etc.), theProphet of Doom, the (Jeremiah, but Jeremiah was a prophet of doom) Prophetic Books, theProphets, the (books of Old Testament) prophets, the (people)Protestant, Protestantism

Page 31: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

Providence (as a name for God)providence of GodPsalm 41, etc.psalm, apsalmist, thePsalms, the (Old Testament)psalter, aPsalter, the (the Psalms)pseudepigrapha, pseudepigraphal purgatoryPurim (Feast of Esther)Puritan(s), PuritanismpyxQ (for Quelle)Qoheleth (Hebrew for the teacher of wisdom)Quakers (also known as the Society of Friends) queen (but Queen of Sheba, etc.)Quelle (German for source)quietismQumranQumran Essenesquo vadis? (Latin for where are you going?) Qur’an (preferred, but also Qu’ran, Quran, Koran)rabbirabbinic, rabbinicalRahabRamadanRantersRapture, the (specific event)rapture, the (doctrine of)rapture of Christ (or the church)Rastafarian, RastafarianismReal Presence (of Christ)Received Text, thereconciliationRedeemer (Christ)Redeemer-KingReformation (Protestant)reformation movementReformed Church in AmericaReformed church(es)Reformed theology

Reformers, the (specific group) reincarnationreligionReligious Right, theremnant, theRenaissance, theRestoration, the (under Cyrus)restoration movementResurrection, theresurrection of Christ, theresurrection of the body (of the dead, etc.) revelationRevelation (NT book)Reverend (Smith, etc.)reverend, reverencerighteous, righteousnessRig-Vedarite(s)ritualriver (but capitalize when part of proper name: Jordan River)Rock, the (Christ)Roman Catholic ChurchRoman CatholicismRoman churchRoman EmpireRoman Riterosary, theRosh Hashanah, Hoshanah (Jewish New Year)Rosicrucianism (movement)Rule of Faith (Bible)Ruler (God)Sabbatarian, Sabbatarianismsabbath (age)Sabbath (day)sabbatical (n. and adj.)Sabellianismsacerdotalismsacrament(s)sacramentalism, sacramentalist Sacramentarian(ism)Sacred Hostsacred rite(s)sacrilege, sacrilegious

Page 32: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

Sadducee(s)Saint Peter et al.saints, theSalat al-fajr (special prayer)Salvation Armysalvation historysalvific (adj.)SamariaSamaritansanctusSanhedrinSatansatanic, satanist, satanismSavior sayings of the wiseschismScholasticismScientology (movement)scripturalScripture(s) (Bible, n. and adj.)scripture(s) (other religions)sea (capitalize when part of proper name: Red Sea, Sea of Galilee, etc.)Second Adam, the (Christ)Second Advent, theSecond Blessing, theSecond Coming, thesecond coming of Christ, theSecond Great Awakening, thesecond Joshua, the (Jesus)Second Person of the TrinitysederSeekers, theSelah (Hebrew liturgical notation) Semi-PelagianismSemite, Semitic, Semitismsensus pleniorSephardic JewSepuagesimaSeptuagint (LXX)seraph, seraphimSermon on the Mount Serpent, the (Satan)Seven Deadly Sins (pride, covetousness, lust, envy, gluttony, anger, and sloth)

seven sacraments, theSeventh-Day Adventist, Seventh-Day AdventismSeventieth WeekShabbatShabuoth (Pentecost)Shakers, theshalomshalom aleichemShechina or ShekinhShema, theSheolShepherd Psalm, theShiite/Shi’iteShilohShrove TuesdayShulammitesign of the crosssin offeringSinai covenant, theSin-Bearer, theSocial GospelSociety of Jesus (Jesuits)Sola FideSola GratiaSola Scriptura SolomonicSolomon’s templeson of David (Jesus)Son of God (Jesus)son of man (Ezekiel)Son of Man (Jesus)Song of MosesSong of Songs (Solomon’s)sons of God (Christians)sonship of ChristsoteriologySouth Galatian theory, thesouthern kingdom (Judah)sovereign Godsovereign LordSpirit (when meaning the Holy Spirit; otherwise lowercase)spirit of the age, thespirit-guides

Page 33: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

Star of David, thestations of the crossStoicism (but stoic when used in a general sense)Strangites, theSublapsarianSubordinationism, Subordinationist Suffering ServantSufi, SufismSukkoth (Feast of Booths) Sunday school (unless referring to a particular Sunday school, as in Walker Memorial Sunday School)SunnaSupralapsarian, Supralapsarianism Supreme Being, thesutraSwedenborgianism (movement, also known as the Church of the New Jerusalem) synagoguesyncretismsynod (but Synod of Middle Tennessee, etc.)Synoptic GospelsSynoptic Problem, thesynoptics, theSyriacsystematic theologytabernacle, the (building)table (the Lord’s, etc.)table of shewbreadTaliban, theTalmudTalmudicTanachTao, the (first principle of universe)Taoism (Chinese philosophy)Targumtargumic Te Deum Laudamus (Latin for We praise you, O God)Teacher, the (qoheleth)Teacher of Righteousness, theTeacher of wisdom, the (Qoheleth)tehillim (Hebrew for praises)

Temple, Solomonictemple, the (at Jerusalem)Temple Mount, the Mounttemple of the Lord, theTemptation, the (Christ’s)temptation in the desert, thetemptation of Christ, theTen Articles, the (Anglican)Ten Commandments (but the fifth commandment)Ten Tribes, theten tribes of Israel, theTent of MeetingTent of the Testimonytephillot (Hebrew for prayers)Testaments, theTetragrammaton, the (YHWH)Textus ReceptustheodicytheologytheophanyTheophilus Theosophical SocietyTheosophy, theosophistThirty Years’ WarThirty-nine Articles, the (Anglican) Thomist, Thomismthree persons of the Trinity, thethrone of grace, theThummimTime of Jacob’s Trouble, theTime of the Gentiles, thetime of the judges, theTorahTower of BabelTranscendental Meditation (movement, also known as TM)Transfiguration, thetransubstantiationTrappistsTree of Knowledge (of Good and Evil)Tree of Lifetribe of JudahTribulation, the GreatTrinitarian, Trinitarianism

Page 34: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

Trinity, the (but doctrine of the trinity) TripitakaTriumphal Entry, thetriune GodTruth (the gospel, God’s truth, ultimate truth) Twelve, the (disciples)twelve apostles, theTwelve Articles, thetwelve prophets, the (minor prophets) Twenty-third PsalmUgarit (kingdom of)Ultramontanismunchristian (but non-Christian)un-Christlikeunction of the sickunderground churchungodlyUnification Church, the (movement) Unitarians (the Unitarian Universalist Association)united kingdom (of Israel)Unity School of Christianity, the (movement) universal churchuniversalismunlimited atonementunscripturalUpanishadsUpper Room, theUpper Room DiscourseUrimVatican Council, First (Second)Vedas, VedicVeneration of the Cross Veneration of the Saintsvenial sinvestmentsvestryVia Dolorosa (Latin for the sorrowful way) Via Egnatia (Egnatian Way)viaticum; plural viaticums or viaticaVicar of Christ (pope)Vicar of Peter (pope)Vicar, vicarageVictor, the (Christ)

vigilVine, the (Christ)Vinegar Biblevirgin birth, theVirgin Mary, theVishnuvisible churchvocationVoice, the (Holy Spirit)VulgateWailing Wall (Western Wall)Waldenses, WaldensiansWater of Life (Christ)Way, the (Christ)Way International, the (movement)(the) way, the truth, and the life weltanschauung (German for worldview) WesleyanismWestern churchWestern RitesWestern thought, etc.Western Wall (Wailing Wall)Westminster CatechismWestminster ConfessionWestminster StandardsWhitsunday (preferred, but also Whit Sunday)WiccaWicked One, the (Satan)will of GodWisdom Literature, thewise men (kings of the Orient who visited the Christ child)Witness of the SpiritWord, the (Bible or Christ)Word made flesh (Christ)Word of God (Bible)Word of God (Christ)Word of LifeWord of TruthWork of Christ (salvation)worldviewworshiped, worshiping, worshiper (preferable) OR worshipped, worshipping, worshipper

Page 35: BRAND GUIDE… · This logo should have transparency and be used on dark backgrounds. The FBG White logo can also be used on a photo or patterned background as long as it’s not

Writings, theYahrzeitYahweh, Yahwehwism, Yahwehwist, Yahwehwistic (or YHWH or YHVH) yarmulkeYear of JubileeYHWH (or YHVH)Yoga (Hindu system)Yom Kippur (Day of Atonement)Young Men’s Christian Association (YMCA) Young Women’s Christian Association (YWCA)yuletidezealot, zealotry, zealousnessZebulunzeitgeistZenZen BuddhismZeuszigguratZion, Zionism, ZionistzodiacZoroaster, Zoroastrian, Zoroasterianism Zwinglianism