Brand Book

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TABLE OFCONTENTS

BRAND HISTORYKEY VALUESOUR LOGO

COLOUR PALLET TYPOGRAPHYTHE DESIGNPACKAGING APP DESIGN

ICONOGRAPHY

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brand storyb3 Brain Balancing beverage was an idea that came to us when we heard that Lithium could be added to our tap water in the future. With lots of research we found that many people would like the CHOICE as to drinking water with Lithium in it!Lithium is is a natural source element and has been proven to help people with depression, it is a mood altering substance. Yes! we all want to feel a little happier in our day, and now we want to offer you the choice of making that decision.

The Design: The visual identity is soft, fun and friendly. This starts from the innovate fun new twist top beverage can to the graphic design element with its bright colour paleette, fun logo and engaging pakaging.Tone of voice: We use a relaxed chatty language. Our brand would like consumers to feel comfo-table and at home with the brand. A more re-laxed approach to an issue like mental health. Dialogue: We want our costomers to help us brand the product by contributing a personal badge design through our app to share happyness and positive thinking for a healthier mind. By choosing to get involved in the design we donate 10% of each sale to menatl health awareness.

Brand History Brand Personality

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Key ValuesFunctional Benefits - Our product offers choice to customers. The choice of how they engage with the innovate twist top can. The choice whether they consume lithium or not and the choice of getting involved in helping raise funds for mental health.

Economic benefits: Mental health problems effect 1 in 4 of us at some time of our lives. This can effect a persons job and financial issues when feeling low. Our product could help stamp out days our minds feel a little sad before they spiral into weeks with financial conseqences.

Emotional Benefits:Our product understands that it is ok to feel down sometimes, and everyone needs a little help. We want you to smile every-day and help others smile too. Thats why we ask customers to download our app and share what makes them smile. We select a personal message from the heart and print it onto our product to share with the world. The added bonus is with each sale of our product we will donate 10% to helping others suffering from mental health issues. As a thank you.

This new product is offering a choice to customers. Our unique twist top beverage can sets us aside from the standard health drinks beverages on the shelves todays. Our branding chooses yellow and black for its packaging to stand out from the typical colours you see everyday on drinks. Making it distinctive and daring causing curosity in the customer to investigate further. Once the audience is capivated we engage customers emotions by offering them the opportunity to help support mental health through the branding and through donation of the sale. It reaches out to customers emotionally through the choice of a happier mind.

Key Values Creating difference

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Built using three circles rep-resenting the three B’’s. Circles have no beginning or end and represent the eter-nal whole in every culture. They suggested well-round-edness and completeness.The ket#y elements to our brand.

Our LogoLogo book.indd 8-9 13/05/2015 11:06:20

BLACK.PositiveSophistication,

security, emotional safety,

efficiency, substance.

Our Colour Pallet Typography

Yellow

EmotionalPositive: Optimism,

confidence, self-esteem, extra-version, emotional

strength, friendliness, creativity.

BlackWe wanted a modern clean font that was easy to read in smaller sizes.font

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Can Design

Twist Top Can

This new innovative twist top can can be opnned in two ways

Pull the ring like the average can.ORTwist the top and use as a beaker. Save some for later by resealing the can byreplacing the screw top.

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brand labelPackagingPrototype

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App Design App DesignE

We encourage custom-ers to interact with our brand by asking them to download our app. Here they can make their own peron-al badge with fun em-joi’s and iconogaphy to

make it their own.

We will select at random which design becomes part of the design on

the product label.

We pleged to donate 10 percent of the sale to raising awareness of

mental health.

By sharing the personal badge on social media we promote the brand an get people thinking

about mental health appbook.indd 16-17 13/05/2015 11:06:24

Iconography

“We all take time to consider what we need for a healthier

body, why not our minds aswell”

Mission

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