brand book aw1617

Brand Book AW16/17

«HOW MANY D OUCHEBAGS D OES IT TAKE T O CARRY YOUR GEAR?»

Photo by Markus Berger

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Founder & CEOTruls Brataas

Founder & CVO Jon Olsson

Douchebags is a young Norwegian company specializing in smart travel gear for the action sports community. Founded in 2012 by the Swedish freeski legend Jon Olsson and the Norwegian product engineer Truls Brataas, the company has in less than four years established itself as a globally recognized brand within action sports travel gear. An impressive team of ambassadors constantly travels the world with their award-winning bags, living the company mission of making better journeys through smarter travel gear.

We want people to be able to travel however they want, whilst bringing whatever they need. We develop travel gear for the athletes, the rebels, the creatives – the passionate people who

travel the world in search of adventure.

Happy travels!

A B O U TD O U C H E B A G S

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STADT, NORWAY

Photo by Mads Oftedal Schwencke

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W H E R E T H E J O U R N E Y S T A R T E D

Hoddevika, Stadt: The Douchebags concept was born in the summer of 2009 during a week of sunny glacier skiing and epic surf in the beautiful West part of Norway. During that week, twin-tip legend Jon Olsson met up with product engineer and entrepreneur Truls Brataas, and the two discovered a mutual passion for action sports, traveling and smart product design. With the exclusive goal of creating outstanding products, the two embarked on the Douchebags journey.

62° 07’12’N 5°15’50’E

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Photo by Markus Berger

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47° 18’N 11° 52’ 10’E

ZILLERTAL, AUSTRIA

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BET TER JOURNEYS THROUGH SMARTER TR AVEL GEAR .

S M A R T F E A T U R E S

Because beauty is not enough. In everything we do, our aim is to make better

journeys through smarter travel gear.

AWA R D S

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C O M P R E S S I O N

MAXIM UM STORAGE EFFICIENCY WHILST NOT IN USE

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L E N G T H A D J U S T M E N T

A P E R F E C T F I T F O R E V E RY S K I O R S N OW B OA R D

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H O O K - U P S Y S T E M

C O N N E C T I N G A N Y B AC K PAC K T O A N Y RO L L E R B AG

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L I G H T W E I G H T

M A K I N G OV E RW E I G H T C H A RG E S H I S T O RY

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R I B C A G E

I N T E G RAT E D P RO T E C T I V E R I B S F O R S A F E T RA N S P O RTAT I O N

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BILDER AV PRODUKTER

Photo by Oskar Bakke

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T H E D O U C H E B A G

O N E S I Z E F I T S A L L

Meet our award-winning flagship product. The Douchebag is the most thought-through ski and snowboard bag on the market. If you haven’t tried it – prepare to have your mind blown. The combination of lightweight design, length-adjustability and smart features adds up to a completely new travel

experience – redefining what it’s like to travel the world with ski or snowboard gear.

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«THE BEST THING AB OUT TR AVELING IS T O SEE NEW PL ACES AND MEET NEW PEOPLE! NOWADAYS I GET RESTLESS IF I ’M

HOME MORE THAN 7 DAYS STR AIGHT, SO FOR ME LIFE IT SELF IS KIND OF A LONG JOURNEY. I ’ VE HAD IT THIS WAY FOR 15 YEARS SO

IT ’ S REALLY BEC OME MY NORMAL STATE OF BEING.AND I C OULDN’ T HAVE LOVED IT MORE!»

- J O N O L S S O N , F O U N D E R &C H I E F V I S I O NA RY O F F I C E R

SOGNDAL, NORWAY

61°14’ 32’N 7°3’ 18’E

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Photo by Bård Basberg

T H E H U G G E R 3 0 L

YOU R LOYA L T RAV E L B U D DY

Right in the intersection of handy duffle bag, durable boot bag and smart backpack, stands the Hugger 30L. This ultimate travel buddy loyally follows you all the way from city life to the mountains. The easily accessible PC pocket combined with a separate compartment for travel documents make it a handy

carry-on bag. The large compartment is maximized as IATA-approved carry-on luggage.

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WHEN YOU’ RE TR AVELING WITH AS MUCH STUFF AS I USUALLY D O, I ALWAYS START BY FILLING THE B O OT S WITH ALL KINDS OF SMALL

OBJECT S LIKE SKATE TRUCKS, SCREWS, WHEELS AND SO ON, AND I PUT THE B O OT S AT THE B OT T OM OF THE BIG BASTARD. WHEN YOU KEEP THE HEAVY STUFF AT THE B OT T OM IT ’ S EASIER T O LUG AROUND. AND YEAH, IT MIGHT SOUND STR ANGE, BUT MY FAVORITE DESTINATION IS CRETE, GREECE. IF YOU STEP OFF THE BEATEN TR ACK YOU’ LL FIND THE BEST

PL ACES FOR T OTAL REL AX ATION AND VERY GO OD FO OD!

– M A R C U S K L E V E L A N D, S N OW B O A R D E R

STUBAI, AUSTRIA

46° 57’42’N 11°9’13’E

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Photo by Jon Olsson

T H E H U G G E R 6 0 L

RO OM F O R CA RG O

The Hugger 60L is notoriously carved out by the needs of hardcore alpine racers and mountain bikers. Designed as a merge between roomy duffle bag and smart backpack, the Hugger 60L is favored by athletes who need room for bulky training gear. The whole bag opens in one single motion, giving easy

access to whatever is needed – almost like having your own little cargo container on the go.

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Photo by Håkon Jørgensen

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Photo by Sebas Romero

ANDORRA

42° 30’ N 01° 30’ E

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«TR AVELING IS ALWAYS SUCH A GO OD EXPERIENCE YOU KNOW, MEETING NEW PEOPLE AND RIDING YOUR BIKE IN DIFFERENT

PL ACES. IT FEELS SO GO OD T O SHARE THOSE MOMENT S. I LOVE IT!HOWEVER , I ALWAYS OVER PACK BECAUSE I AM REALLY BAD AT

IT! BUT HAVING LIGHT BAGS FROM D OUCHEBAGS, AT LEASTI AM NOT OVER WEIGHT, HAHA»

- C E D R I C G R AC IA , M O U N TA I N B I K E R

Photo by Sebas Romero

T H E L I T T L E B A S T A R D 6 0 L

J US T T H E R I G H T S I Z E

Not too big, and not too small – the Little Bastard 60L beautifully covers the need to bring much (but not all) your gear. Big wheels and a sturdy handle allows for smooth navigation, whilst the hook-up system lets you easily attach

your backpack for a lighter travel experience.

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«” I ALWAYS END UP TR AVELING T O SANT ORINI EVERY YEAR FOR THE RED BULL ART OF MOTION C OMPETITION. THE ISL AND IS JUST

MAGIC! NOT ONLY FOR VACATION BUT FOR PARKOUR AS WELL.LOS ANGELES IS ALSO MY FAVORITE, LIKE MY SEC OND HOME!

REALLY LIKE THE ATMOSPHERE OF LIT TLE STRESS AND MUCH CHILL. AND IF YOU WANT T O EXPERIENCE SOMETHING T OTALLY DIFFERENT, I REALLY REC OMMEND T OKYO. SUPER SICK CIT Y WITH ALL THE NEON

LIGHT S AND FRIENDLY PEOPLE!»

- MARCUS ”ZYRKEN” GUSTAFSSON, FREERUNNER

«I ALWAYS END UP TR AVELING T O SANT ORINI EVERY YEAR FOR THE RED BULL ART OF MOTION C OMPETITION. THE ISL AND

IS JUST MAGIC! NOT ONLY FOR VACATION BUT FOR PARKOUR AS WELL. LOS ANGELES IS ALSO MY FAVORITE, LIKE MY SEC OND HOME! REALLY LIKE

THE ATMOSPHERE OF LIT TLE STRESS AND MUCH CHILL. AND IF YOU WANT T O EXPERIENCE SOMETHING T OTALLY DIFFERENT, I REALLY REC OMMEND T OKYO.

SUPER SICK CIT Y WITH ALL THE NEON LIGHT S AND FRIENDLY PEOPLE!»

- M A R C U S ” Z Y R K E N ” G U S TA F S S O N , F R E E RU N N E R

SANTORINI, GREECE

36°25’N 25°26’E

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Photo by Predrag Vuckovic

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T H E B I G B A S T A R D 9 0 L

F O R T H E LO N G A DV E N T U R E S

Going away for a long time? Or just going really, really far away? Some adventures require more packing than others, and the Big Bastard 90L lets you bring all the gear you need. Designed as a large cargo room built into a

steady roller, this bag is meant to be loaded. Let’s roll!

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SQUAW VALLEY, CALIFORNIA

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Photo by Neil Amonson

«THE BIG BASTARD IS THE PERFECTSIZE FOR ME T O FIT 2 SKYDIVING PR ACHUTES,

1 WINGSUIT, A PAIR OF JUMPING SHOES, A FEW GOPROSAND MY HELMET. IT PUT S EVERY THING RIGHT AT 70 LBS

WHICH IS THE LIMIT WE CAN TR AVEL WITH ANYWAYS. SO NICE T O HAVE BAGS THAT ARE THE PERFECT SIZE T O CARRY

EVERY THING YOU NEED AND NOTHING YOU D ON’ T!»

- N E I L A M O N S O N , G O P R O B O M B S Q UA D

SAN CARLOS, CALIFORNIA

37°29’44’N 122°16’00’W

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Photo by John Dugan

T H E S L I M J I M

LO N G , L E A N A N D L I G H T

Behold the world’s lightest wheeled ski bag. The Slim Jim is a purebred ski bag optimized to carry either a single pair of alpine skis, or a few pairs of cross-country skis. Having adopted the key features from its bigger brother The Douchebag, The Slim Jim is length adjustable, has sturdy wheels and is fully compressible. Truly a handy tool for the extra lightweight ski trips.

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Photo by Jon Olsson

46°57’42’N 11°9’13’E

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«I TR AVEL WITH THE SLIM J IM AS IT ’ S THE LIGHTEST, SMO OTHEST SKI BAG THAT I HAVE EVER TRIED! CR AZY THAT SUCH A SLIM BAG CAN HOLD ALL I NEED WHEN I HIT THE ROAD FOR T WO WEEKS OF SKIING! THIS T O GETHER WITH THE HUGGER 30L AND THE LIT TLE

BASTARD IS MY NEW TR AVEL KIT. LOVE T O TR AVEL LIGHT WHEN WE MOVE AROUND AS MUCH AS WE D O AND YOU HAVE T O MOVE YOUR

GEAR THOUGH AIRPORT S, CARS AND HOTEL RO OMS!»

- J E S P E R T J Ä D E R , F R E E S K I E R

STUBAI, AUSTRIA

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T H E B A S E 1 5 L

F O R T H E U R B A N A DV E N T U R E S

Jokke Sommer, one of the world’s most extreme base jumpers and wingsuit proximity flyers, regularly puts his life in a backpack and jumps off a cliff. Needless to say, Jokke knows a lot about backpacks. We teamed up with Jokke and together we created the ultimate everyday backpack – combining the structure and comfort of base rigs, with the freedom to access your essential

daily gear in a new and easy way.

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44Photo by Oskar Bakke

jokke

RIO DE JANEIRO, BRAZIL

22°54’ 30’S 43°11’47’W

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Photo by Satori Factory

«THERE’ S NOTHING SAFER THAN FLYING.IT ’ S CR ASHING THAT ’ S DANGEROUS.»

– J O K K E S O M M E R , B A S E J U M P E RA N D W I N G SU I T P R O X I M I T Y F LY E R

T H E A F F A I R 1 5 - 4 0 L

T H E B A DA S S W E E K E N D B AG

This bag comes in one edition only: Pitch Black. Get your shades out, because this bag is going under the radar. Size-adjustable to bring whatever needs to be brought. Adjustable handles and optional shoulder strap to be carried however it needs to be carried. Whatever you choose to bring in this stylish bag, nobody will ever know.

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Photo by Håkon Jørgensen

NEW YORK, USA

«MY FAVORITE CIT Y DESTINATION IS NEW YORK. I TR AVEL AROUND IN THE MOUNTAINS DURING PRET T Y MUCH THE WHOLE YEAR , SO THEN IT ’ S SUPER FUN T O EXPERIENCE SOMETHING WHICH IS THE

C OMPLETE OPPOSITE. MANHAT TAN IS THE EXTREME VERSION OF A VIBR ANT AND PULSATING CIT Y. I HAVE A BUNCH OF FRIENDS I

GO VISIT IN NY, WHICH MAKES ME FEEL LIKE I GET THE REAL EXPERIENCE - NOT THE T OURIST VERSION.»

- A K S E L LU N D S V I N D A L , A L P I N E S K I E R

41° 8’ 44’ N 73° 59’ 42’ W

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Photo by Anthony Delanoix

T H E AV I AT O R 4 0 L

F O R T H AT F I R S T C L A S S F E E L I N G

Step aside please – an extraordinary carry-on is coming through. Oozing of style and experience, this jetsetter likes to stand out in the crowd. Its unique Unicast ABS shell is topped off with a smooth, vacuum-finished coating. Let the 84-millimeter wheels with chrome-plated rims roll your way effortlessly to the lounge where you can bask in the glory of this stunning piece of luggage.

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Photo by Alex Asensi

59° 57’N 10° 45’ E

OSLO S, NORWAY

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«I REALLY LOVE TR AVELING LIGHT AND FAST WHENEVER I CAN.THE FEELING OF EFFICIENCY AT AIRPORT S IS UNBEATABLE!»

– C H R I S T O P H E R F R A N K U M , S P O RT S D I R E C T O R ,N O RW E G IA N NAT I O NA L F R E E S K I T E A M

Photo by Andreas Love Storm Fausko

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«MY TR AVEL ESSENTIALS: I ALWAYS BRING SOMETHING GO OD T O READ, A HEADSET AND

SOMETHING T O CHEW ON. MAKE SURE T O GET A WIND OW SEAT SO THAT YOU CAN SIT UNDISTURBED. AND MAYBE THE MOST IMPORTANT REASON T O GET

A WIND OW SEAT - THERE IS NO BET TER VIEW!»

- T I R I L S J Å S TA D C H R I S T IA N S E N , F R E E S K I E R

Photo by Andreas Love Storm Fausko

STUBAI, AUSTRIA

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J E S P E R T J Ä D E R | F R E E S K I

R US S H E N S H AW | F R E E S K I

K E V I N B ÄC K S T RÖM | S N OW B O A R D

GAU T I E R PAU L I N | M O T O R C R O S S

N I C K G O E P P E R | F R E E S K I

A K S E L L U N D S V I N DA L | A L P I N E S K I

M A RC US K L E V E L A N D | S N OW B O A R D

J O S S I W E L L S | F R E E S K I

J T H O L M E S | S K I , B A S E A N D W I N G SU I T

T I R I L S J Å S TA D C H R I S T I A N S E N | F R E E S K I

E VA WA L K N E R | F R E E R I D E S K I

O L I V E R W E B B | AU T O R AC I N G

E L I A S A M B Ü H L | F R E E S K I

CA RO L I N E M A RT E N S | G O L F

TA DA H I RO YA M A K I | F R E E R I D E S K I E R

C E D R I C G RAC I A | M T B

J O K K E S OM M E R | W I N G SU I T F LY I N G

AT H E RT O N RAC I N G | M T B

T H O R L U N D S T RÖM | S N OW B O A R D

P K H U N D E R | F R E E S K I

A M B A S S A D O R S

Passionate people inspire us. They travel the world in the pursuit of adventure – pushing the limits of what they do and redefining what is possible. These are some of the people we are proud to call our Ambassadors.

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D E S I G N & S T O RY T E L L I N G | L I D & W I K E N A S

PA P E R | S C A N D IA 2 0 0 0 NAT U R A L

P RO DUC T I O N | F L A D B Y A S

W H O L E S A L E I N QU I R I E S | K I R S T E N M E Y Rk i r s t e n @ d o u c h e b a g s . c o m | + 4 7 9 0 0 6 1 4 6 6

P R E S S I N QU I R I E S | M E T T E S C H J E L D E RU Pm e t t e @ d o u c h e b a g s . c o m + 4 7 9 2 6 1 3 2 9 3

G E N E RA L I N QU I R I E S | h e l l o @ d o u c h e b a g s . c o m + 4 7 2 4 0 7 7 0 7 7

D B E QU I P M E N T A STo rd e n s k i o l d s g a t e 30 1 6 0 O s l o , N o r w a y

w w w. d o u c h e b a g s . c o m@ d o u c h e b a g s # D B t r a ve l

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