brand and accountability slides
DESCRIPTION
The slides I presented to an advanced marketing class at Desert Ridge High School.TRANSCRIPT
Ken FlamerField Human Resources Manager
@kflamer
Agenda
Guitar Center
GC Sessions – Direct TV and Drum off Winner (Video)
Your Brand
Accountability (See it, Own it, Solve it, Do it)
Guitar Center
Guitar Center
GC Sessions Video
• An image with results to match
• Who you are, how you’re great, and why you
• Your reputation
• You are the CEO of Me, Inc.
Write down 10 words that describe you.
Filter your list down to 5 words.
Use your “words” as a filter for social media.
What does it mean?
Accountability is a personal choice to rise above one’s circumstances and demonstrate the
ownership necessary for achieving desired results; to See It, Own It, Solve It, and Do It
Above the Line
Below the Line
Below the Line – the blame game
Ignore/DenyFinger PointingCover Your TailWait & SeeConfusion/Tell Me What To DoIt’s Not My Job
Drum off Winner video
Do It – Do what must be done
Solve It - Creatively deal with obstacles
Own It – Be personally invested
See It – See reality; ask for feedback
Scenario 1
Sara could tell that a customer in another department was getting frustrated waiting to get help. Knowing that a co-worker called in sick in that department, she offered to help the customer as best she could.
Above orBelow?
Scenario 2
Mark did not make it to the meeting on time. When asked why he was late, he said that it was not his fault because his email was down and nobody called him to tell him what time it started.
Above orBelow?
Scenario 3
Rick’s boss asked him why the report that was due yesterday didn’t get turned in until today. Rick said that he did a poor job of planning his week, not allowing for some unexpected emergencies, and that he would make adjustments moving forward.
Above orBelow?
