Brainstorming Tool: Sunshine Radiator

“We design with people and let the appropriate design solutions emerge from

within.”

Emily Pilloton,

Project H Design Founder &

Author of Design Revolution

Brainstorming helps us:

1. Probe deeply into

customer and business

problems.

Brainstorming helps us:

2. Re-frame the questions we

are asking ourselves

Brainstorming helps us:

3. Unleash our creativity to

come up with new product

ideas, unconstrained by

process, governance and

budgets.

Brainstorming, is

useful throughout

the Product Delivery

Cycle, in particular

at Ideation Stage

when Product

Managers articulate

the customer or

business problem.

So How Do We

Brainstorm?

Articulate the customer or business problem.

Summarise the problem at the heart of the ‘sun’.

Problem

Step 1

Step 1: Example

List or draw as many attributes associated with the problem.

Attributes may be associated objects, thoughts, emotions, sensations, sounds, tastes, and smells…anything that comes to mind.

Problem

Attribute

Step 1

Step 2

Problem

Attribute

Attribute

Attribute

Attribute

Attribute

Attribute Attribute

Attribute

Step 2: Example

Step 3

For each of the attributes, that

radiate around the problem,

dissect each attribute further

with more keywords and

graphical symbols.

Step 3

Step 4

Randomly pick any 2

attributes.

AttributeAttribute

Step 4: Example

Ask how you could morph, combine, and/or substitute aspects of any of the attributes generated with something else, including other attributes to create a solution to the original problem.

Attribute AttributeStep 5

Attribute Attribute

Step 5

Attribute

Attribute

Attribute

Attribute

Attribute

AttributeAttribute

Attribute

Morph

Combine Substitute

Attribute

Morph

Substitute

Substitute

Combine

Combine

Morph

Combine

Substitute

Combine

Substitute

Step 5: Example

Keep iterating with random combinations of attributes, dissecting and clustering until you come up the best solutions that create maximum value for your target market.

Step 6

Step 6

Attribute Attribute

Solution

Solution

Solution

Solution

Step 6: Example

Go on… radiate a ray of sunshine into your idea!

Photo by Dawn Ellner

Connect with Brainmates

24

Brainmates Group @Brainmates

#prodmgmt

Facebook.com/Brainmates

www.brainmates.com.au info@brainmates.com.au + 61 2 9923 8147