brainly case study - how we rebuilt our apps and achieved success
TRANSCRIPT
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ROMAN BARZYCZAKHead of Mobile at Brainly
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BRAINLY CASE STUDY How we rebuilt our apps and
achieved success
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1. Brainly 2. Environment (Best practices) 3. Build it (Case Study)
AGENDA
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MOBILE APPS AS A NEW PILLAR OF GROWTH
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MAKE ENVIRONMENT
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MOST PRODUCTS START WITH A PLAN
Things are changing so quickly, that any MBA-style business plan is guaranteed to be flawed in some important way.
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THE PLAN IS FLUID
You can have a plan, but keep in mind that it will probably change a lot.
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BEST PLANS CAN FAIL
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FIRST BUILD THE TEAM, AND THEN TEAM-BUILD THE PRODUCT
Product FirstPeople First
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AGILE IS NOT ENOUGH ANYMORE
Unknow
Technology Solution
Waterfall Agile Lean start-up + Agile
Know
Unknow
Business Requirements
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DESIGNER/DEVELOPER WALL VS AGILE UX
Design Development
Design
Build
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TEST DRIVEN BUSINESS
LEARN
MEASURE
DESIGNIdeas
ProductData
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SET METRICS
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THE SIMPLEST RULE
If it won’t change how you behave, it’s a
bad metric.
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FIND ACTIONABLE METRICS
% of people who return the following week
Ask question
Use search
Answer question
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LOOK FOR OPPORTUNITY
0%
2,5%
5%
7,5%
10%
Answer question Ask question Use search
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KNOW YOUR USERS
„I open this application and do nothing..”
Unlogged 65.98% Adept 28.17%
Explorer 5.09%
Devoted 0.77%
„I created an account but I don’t know what I should do now”
„I am here just to search and I have searched more than 3 times”
„I am addicted to this application and I have added more than 10 answers and
have asked lots of questions”
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VALIDATE IT
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Increased weekly retention by about 50%
HYPOTHESIS Search for unlogged users should increase our retention
VS
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BRAVO
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New part of application
Old part of application
Old application
PROBLEM In both cases, users get the old application after logging in/creating an account
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DEVELOPERS FIGHTING WITH LEGACY CODE
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USERS WHO CREATED AN ACCOUNT
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BUILD MINIMUM VIABLE PRODUCTMinimum + Viable
Good products for startups to build
Minimum Viable
Crappy Products nobody wants to use
Products built by companies better-financed than you
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NEW SIMPLE APP
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IMPROVE IT
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Add Facebook button Goal: increase the number of newly created accounts
We decreased the no. of created accounts by about 10%
VS
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Redesign the „Ask question” button Goal: increase the number of added questions
Increased the no. of added questions by about 65% by changing the button
VS
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Users can change their avatar Goal: increase the number of added answers
Increased the no. of added answers by about 40% by this feature
VS
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OUR FINDINGS
Effectiveness
Simplicity Don’t like Facebook Personalization
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CURRENT APP
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SECRET SOURCE
Make environment Set metrics Validate it Improve it
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BRAINLY MOBILE IN NUMBERS
NEW TEAM5 developers
1 graphics designer
new Android app
new iOS app
1 year
100 % YOY user base growth
140 % YOY posted questions
125 % YOY posted answers
60 A/B feature tests in last 6 months
Increased weekly retention by about
80% YOY weekly retention
320 % YOY used search
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SUCCESS?
