brainient interactive video
TRANSCRIPT
THIS IS YOUR PRESENTATION TITLE
brainient
So, what do you lot do then?A creative technology company that builds products for brands, agencies and media companies.
Can you move that B?
Why? We believe its important that your ads not only look good but also perform.Focus of advertising needs a balance between the media, the audience and the creative execution.
Standard VOD - MinimalWhy interactive VOD?
Interactive VOD - Engaging & Informative
Engagement
Earned time
Click-through rate
4
VOD / Pre RollMobile Video and Rich MediaSecond Screen : Play along appsConnected TV
On which platforms?
How we work Do it yourself tool for creating interactive ads. No creative development skills required!
If youre not keen to do it yourself, were very happy to do it all. Our creative team is ready to meet your craziest advertising dreams.
Brainient StudioCreative Services
Add flash and HTML Badges down the right hand side
CreativeWe have a variety of ad formats and platforms that we create interactive campaigns for.Formats
Engagement
Drive to purchaseEnhance product awareness
Lets see some examples
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Out ofPlayer
Interactive Video 2.0
TIMEDATEWEATHERGEOGRAPHY
Want something really special?
Second Screen
For when one screen is not enough
Second ScreenTakeover
Cut video time down so the game plays pretty much straight away
Second ScreenTakeover
Cut video time down so the game plays pretty much straight away
InteractiveVideo On Mobile
MobileRich Media
The video ad will only fill 25% of a mobile screen, and most people wont flip the screen around.
On mobile, horizontal videos get a 9x lower completion rate than vertical videos.*Snapchat May 2015 report
Mobile VideoChallenges
Slow to load, small on the screen (apparently only 36% of people flip the video around, according to Mary Meeker), and with no easy way to engage with the brand. 18
Well, we have the solution:VerticalFastInteractive
Our object-tracking technology dynamically focuses on the vertical strip with the most activity in a video, thus turning a horizontal TV ad into a vertical mobile video ad. 9x higher completion rate
We create thoughtful interactivity that works across any platform, any device, anywhere.10x higher engagement rate
We could work with freelancers to create vertical videos for brands, for like $25k a pop. I think theyd do it. 20
THANKS!Drop us a line to find out more. We look forward to hearing from you 4th Floor, Medius House 63-69, New Oxford Street, London, WC1A 1DG brainient.com