brain activity: winners vs loosers · patrimônio lucro 9867 8097 17794 16887 mamem roe 23, 2309%...
TRANSCRIPT
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Brain activity: winners vs losers
J. Vieito, F. T. Rocha, A. F. Rocha
and R. Pownall
Financial Education and Behavior Investor Conference, Rio de Janeiro - 2014
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Financial results
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Classifying
Winners are those having FB>Market in
more than 60% of the decisions
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Regression mappings: volatility
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Common component: calculus
High
Right hemisphere
Low
Left hemisphere
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Winners use left and right areas for
value, benefit and risk analysis
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Losers use left areas for
handling numeric value differences.
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Are winners using emotion?
winners loosers
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Brain and Emotion
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Emotion and Decision Making
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Emotion and Decision Making
INSS PGBLxVGBL PRIVATE
FUNDS
BANKS STOCKS
LIFELONG PRACTICALITY PRACTICALITY PRACTICALITY RENTABILITY
65, 70, 125??? PENALTIES BANKRUPTCY OVERHEAD LOSS
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Cost, benefit and risks
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Cost, benefit and risks
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Cost, benefit and risks
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Brain and Decision Making
Financial Education and Behavior Investor Conference, Rio de Janeiro - 2014