Brain activity: winners vs losers

J. Vieito, F. T. Rocha, A. F. Rocha

and R. Pownall

Financial Education and Behavior Investor Conference, Rio de Janeiro - 2014

Financial results

Classifying

Winners are those having FB>Market in

more than 60% of the decisions

Regression mappings: volatility

Common component: calculus

High

Right hemisphere

Low

Left hemisphere

Winners use left and right areas for

value, benefit and risk analysis

Losers use left areas for

handling numeric value differences.

Are winners using emotion?

winners loosers

Brain and Emotion

Emotion and Decision Making

Emotion and Decision Making

INSS PGBLxVGBL PRIVATE

FUNDS

BANKS STOCKS

LIFELONG PRACTICALITY PRACTICALITY PRACTICALITY RENTABILITY

65, 70, 125??? PENALTIES BANKRUPTCY OVERHEAD LOSS

Cost, benefit and risks

Cost, benefit and risks

Cost, benefit and risks

Brain and Decision Making

Financial Education and Behavior Investor Conference, Rio de Janeiro - 2014