bract meter poster
TRANSCRIPT
ECKE POINSETTIA BRACT METER™
20 09
F R O M T H E P A U L E C K E R A N C H
SAVE 20 PERCENT OR MORE ON ENERGY COSTS
To evaluate potential energy savings at cooler temperatures, Ecke enlisted help from commercial growersaround North America. The support of these growers has helped us demonstrate the risks and benefi ts ofusing lower temperatures for production while quantifying the energy savings that are possible.
On average, select Ecke varieties grown colder than traditional programs achieved a savings of 21 percentin an energy-effi cient greenhouse. This number can be double that in a less effi cient greenhouse.
Testing conducted in Europe helped further validate the energy savings potentialby comparing poinsettias from all major breeding companies. These testsmeasured the litres of oil per square meter required at differentproduction regimes.
The results speak for themselves! Freedom™ Early Red required 23 percent less energy than its nearest competitor. Compared tomore traditional temperatures, cold-growing FreedomEarly Red is nearly 35 percent more fuel-effi cient.
Technical recommendations backed by years of experience and research are an Ecke tradition. We always provide the science behind our recommendations and the Ecke cold grow program is no different.
Our research into effective cold grow techniques has led to the development of a new production tool that can help any grower fi nd success when they turn their greenhouse thermostats down and select Ecke’s energy-effi cient varieties. With the Ecke Poinsettia Bract Meter™, you can eliminate guesswork and take control of profi tability!
Get optimum results with Ecke’s exclusive Poinsettia Bract Meter™
Saving energy with cold grow poinsettias
ADVENTTM RED(PER2804) PPAF
TM
SHIMMERTM
SURPRISE!(PER5499) USPP 15,917
COLD GROW VARIETIESChoose Ecke’s Cold Grow Varieties: Advent
™ Red, Prestige
™ Early Red, Autumn
™ Red,
Red Velveteen™, Freedom
™ Early Red, White, Pink, Marble, Freedom
™ Red, White, Pink,
Marble, Salmon, Peppermint, Jingle Bells, Jester™ Red, White, Pink, Marble, Jingle
Early Joy™ Red, Pink, Shimmer
™ Surprise!, Shimmer
™ Pink, Festival Red, White, Pink,
Rose, Gala™ Red, White
Use the Bract Meter™ to set greenhouse temperatures. Apply just the right amount of heat to meet your ship
dates, and not a bit more. You’ll reduce heating waste and save 20 percent or more on energy costs.
Use Ecke’s production tools to stay on track. Track your fl ower development rate with the Bract Meter and your plant height with On Target
™. Both tools are designed to help you stay in control of your poinsettia crop.
Start tracking up to 49 days before shipping. Put an end to last-minute panicking. With the scientifi cally proven Bract Meter, you can be fully confi dent that you will fi nish your crop at the mid-season peak or whenever you need to meet market demands.
Grow beautiful, energy-efficient poinsettias
FREEDOMTM
PEPPERMINT(PER16806) PPAF
AUTUMNTM
RED
EARLY JOYTM
REDEARLY JOYTM
PINK JESTERTM
REDADVENTTM
REDFREEDOMTM
JINGLE BELLS
PRESTIGETM
EARLY RED
FREEDOMTM
EARLY WHITE
FREEDOMTM
EARLY REDJESTERTM
WHITEJESTERTM
JINGLERED VELVETEENTM
FREEDOMTM
EARLY PINKJESTERTM
MARBLE FREEDOMTM
EARLY MARBLE
SHIMMERTM
PINK
FREEDOMTM
RED JESTERTM
PINK
FESTIVAL WHITE
FREEDOMTM
WHITE FESTIVAL ROSE
FESTIVAL RED
FESTIVAL PINK
FREEDOMTM
MARBLE
FREEDOMTM
SALMONGALATM
WHITE GALATM
RED
= COLD GROW
FREEDOMTM
PINK(490 Pink) USPP 8,817
This poster was printed on recycled paper with soy-based ink and produced by wind power through a Green-e certifi ed program using Renewable Energy Credits.
ECKE POINSETTIA BRACT METER
™
2009
FROM THE PAUL ECKE RANCH
SAVE 20 PERCENT OR MORE ON ENERGY COSTS
To evaluate potential energy savings at cooler temperatures, Ecke enlisted help from commercial growersaround North America. The support of these growers has helped us demonstrate the risks and benefi ts ofusing lower temperatures for production while quantifying the energy savings that are possible.
On average, select Ecke varieties grown colder than traditional programs achieved a savings of 21 percentin an energy-effi cient greenhouse. This number can be double that in a less effi cient greenhouse.
Testing conducted in Europe helped further validate the energy savings potentialby comparing poinsettias from all major breeding companies. These testsmeasured the litres of oil per square meter required at differentproduction regimes.
The results speak for themselves! Freedom™
Early Red required 23 percent less energy than its nearest competitor. Compared tomore traditional temperatures, cold-growing FreedomEarly Red is nearly 35 percent more fuel-effi cient.
Technical recommendations backed by years of experience and research are an Ecke tradition. We always provide the science behind our recommendations and the Ecke cold grow program is no different.
Our research into effective cold grow techniques has led to the development of a new production tool that can help any grower fi nd success when they turn their greenhouse thermostats down and select Ecke’s energy-effi cient varieties. With the Ecke Poinsettia Bract Meter
™, you can eliminate guesswork and take control of profi tability!
Get optimum results with Ecke’s exclusive Poinsettia Bract Meter
™
Saving energy with cold grow poinsettias
ADVENTTM RED(PER2804) PPAF
TM
SHIMMERTM SURPRISE!(PER5499) USPP 15,917
COLD GROW VARIETIESChoose Ecke’s Cold Grow Varieties: Advent ™ Red, Prestige™ Early Red, Autumn™ Red, Red Velveteen™, Freedom™ Early Red, White, Pink, Marble, Freedom™ Red, White, Pink, Marble, Salmon, Peppermint, Jingle Bells, Jester™ Red, White, Pink, Marble, Jingle Early Joy™ Red, Pink, Shimmer™ Surprise!, Shimmer™ Pink, Festival Red, White, Pink, Rose, Gala™ Red, White
Use the Bract Meter™ to set greenhouse temperatures. Apply just the right amount of heat to meet your ship dates, and not a bit more. You’ll reduce heating waste and save 20 percent or more on energy costs.
Use Ecke’s production tools to stay on track. Track your fl ower development rate with the Bract Meter and your plant height with On Target™. Both tools are designed to help you stay in control of your poinsettia crop.
Start tracking up to 49 days before shipping. Put an end to last-minute panicking. With the scientifi cally proven Bract Meter, you can be fully confi dent that you will fi nish your crop at the mid-season peak or whenever you need to meet market demands.
Grow beautiful, energy-efficient poinsettias
FREEDOMTM PEPPERMINT(PER16806) PPAF
AUTUMNTM RED
EARLY JOYTM RED EARLY JOYTM PINKJESTERTM RED ADVENTTM RED FREEDOMTM JINGLE BELLS
PRESTIGETM EARLY RED
FREEDOMTM EARLY WHITE
FREEDOMTM EARLY RED JESTERTM WHITE JESTERTM JINGLE RED VELVETEENTM
FREEDOMTM EARLY PINK JESTERTM MARBLEFREEDOMTM EARLY MARBLE
SHIMMERTM PINK
FREEDOMTM REDJESTERTM PINK
FESTIVAL WHITE
FREEDOMTM WHITEFESTIVAL ROSE
FESTIVAL RED
FESTIVAL PINK
FREEDOMTM MARBLE
FREEDOMTM SALMON GALATM WHITEGALATM RED
= COLD GROW
FREEDOMTM PINK(490 Pink) USPP 8,817
This poster was printed on recycled paper with soy-based ink and produced by wind power through a Green-e certifi ed program using Renewable Energy Credits.
* Days to fl ower are illustrative for each cultivar and temperature. Actual days to fl ower may vary based on individual greenhouse conditions.
© 2008 Developed by Jim Faust, Clemson University for Paul Ecke Ranch BRACT CANOPY COLOR
DAYS TO MARKET*
60˚ F /16˚ C 49 43 37 32 26 20 14 9 3
62˚ F /17˚ C 41 36 32 27 22 17 13 8 3
64˚ F /18˚ C 35 31 27 23 19 15 11 7 3
66˚ F /19˚ C 31 28 24 21 17 14 10 7 3
68˚ F /20˚ C 29 26 23 19 16 13 9 6 3
70˚ F /21˚ C 29 26 22 19 16 12 9 5 2
ADVENT™ RED
AUTUMN™ RED
FREEDOM™ EARLY RED
PRESTIGE™ EARLY RED
FREEDOM™ RED
5% 15% 25% 35% 45% 55% 65% 75% 85%
W H E R E V E R Y O U G R O W
Take control of your energy costs
ECKE
HOW TO USE THE ECKE POINSETTIA BRACT METER™
1. Set your greenhouse thermostat according to days to market. For example, if you are starting with 49 days to market, you can settle on an average daily temperature of 60°F/16°C. However, if you have only 31 days to market, you’ll need to increase that temperature to 68°F/20°C. Either way, you can realize signifi cant energy savings.
2. Monitor plant height with On Target™, Ecke’s easy-to-use online tracking tool. By the start of short days to fi rst color, plant height should be near the upper range of the window on your tracking curve. Apply a chlormequat chloride plant growth regulator as necessary to achieve this height before the start of short days.
3. Monitor fl ower rate development with theBract Meter™. Compare your crops to the photos on the Bract Meter. If bract development seems to be proceeding too quickly for your fi nish date, simply decrease the greenhouse temperature by a degree or two. If bract development is lagging, increase the greenhouse temperature.
Ecke varieties grown cool over traditional programs achieved a savings of 21 percent in an energy effi cient greenhouse! This number can be double that in a less effi cient greenhouse.
Paul Ecke Ranch P.O. Box 230488, Encinitas, CA 92023-0488 www.ecke.com
BRACT METER™
TM
AVERAGE DAILYTEMPERATURE
ECKE POINSETTIA BRACT METER™
20 09
F R O M T H E P A U L E C K E R A N C H
SAVE 20 PERCENT OR MORE ON ENERGY COSTS
To evaluate potential energy savings at cooler temperatures, Ecke enlisted help from commercial growersaround North America. The support of these growers has helped us demonstrate the risks and benefi ts ofusing lower temperatures for production while quantifying the energy savings that are possible.
On average, select Ecke varieties grown colder than traditional programs achieved a savings of 21 percentin an energy-effi cient greenhouse. This number can be double that in a less effi cient greenhouse.
Testing conducted in Europe helped further validate the energy savings potentialby comparing poinsettias from all major breeding companies. These testsmeasured the litres of oil per square meter required at differentproduction regimes.
The results speak for themselves! Freedom™ Early Red required 23 percent less energy than its nearest competitor. Compared tomore traditional temperatures, cold-growing FreedomEarly Red is nearly 35 percent more fuel-effi cient.
Technical recommendations backed by years of experience and research are an Ecke tradition. We always provide the science behind our recommendations and the Ecke cold grow program is no different.
Our research into effective cold grow techniques has led to the development of a new production tool that can help any grower fi nd success when they turn their greenhouse thermostats down and select Ecke’s energy-effi cient varieties. With the Ecke Poinsettia Bract Meter™, you can eliminate guesswork and take control of profi tability!
Get optimum results with Ecke’s exclusive Poinsettia Bract Meter™
Saving energy with cold grow poinsettias
ADVENTTM RED(PER2804) PPAF
TM
SHIMMERTM
SURPRISE!(PER5499) USPP 15,917
COLD GROW VARIETIESChoose Ecke’s Cold Grow Varieties: Advent
™ Red, Prestige
™ Early Red, Autumn
™ Red,
Red Velveteen™, Freedom
™ Early Red, White, Pink, Marble, Freedom
™ Red, White, Pink,
Marble, Salmon, Peppermint, Jingle Bells, Jester™ Red, White, Pink, Marble, Jingle
Early Joy™ Red, Pink, Shimmer
™ Surprise!, Shimmer
™ Pink, Festival Red, White, Pink,
Rose, Gala™ Red, White
Use the Bract Meter™ to set greenhouse temperatures. Apply just the right amount of heat to meet your ship
dates, and not a bit more. You’ll reduce heating waste and save 20 percent or more on energy costs.
Use Ecke’s production tools to stay on track. Track your fl ower development rate with the Bract Meter and your plant height with On Target
™. Both tools are designed to help you stay in control of your poinsettia crop.
Start tracking up to 49 days before shipping. Put an end to last-minute panicking. With the scientifi cally proven Bract Meter, you can be fully confi dent that you will fi nish your crop at the mid-season peak or whenever you need to meet market demands.
Grow beautiful, energy-efficient poinsettias
FREEDOMTM
PEPPERMINT(PER16806) PPAF
AUTUMNTM
RED
EARLY JOYTM
REDEARLY JOYTM
PINK JESTERTM
REDADVENTTM
REDFREEDOMTM
JINGLE BELLS
PRESTIGETM
EARLY RED
FREEDOMTM
EARLY WHITE
FREEDOMTM
EARLY REDJESTERTM
WHITEJESTERTM
JINGLERED VELVETEENTM
FREEDOMTM
EARLY PINKJESTERTM
MARBLE FREEDOMTM
EARLY MARBLE
SHIMMERTM
PINK
FREEDOMTM
RED JESTERTM
PINK
FESTIVAL WHITE
FREEDOMTM
WHITE FESTIVAL ROSE
FESTIVAL RED
FESTIVAL PINK
FREEDOMTM
MARBLE
FREEDOMTM
SALMONGALATM
WHITE GALATM
RED
= COLD GROW
FREEDOMTM
PINK(490 Pink) USPP 8,817
This poster was printed on recycled paper with soy-based ink and produced by wind power through a Green-e certifi ed program using Renewable Energy Credits.