bracebridge’s convergence: the 4th pillar
DESCRIPTION
Presentation delivered by Cheryl Kelley, Director of Economic Development, Town of Bracebridge.TRANSCRIPT
BRACEBRIDGE’S CONVERGENCE: THE 4TH PILLAREconomies in Transition, The Ontario Rural Council
MARCH 26, 2009
Attract and retain manufacturing
and new economy jobs.
Become the retail hub for all of the
greater Muskoka District.
Increase investment in tourism
products, services, packaging andmarketing
MANUFACTURING
RETAIL/COMMERCIAL
TOURISM
2002 Economic
Development Strategic Plan
The branding strategy
GOAL:
Develop a graphic that can be easily used by anyone from the public or business sectors
Branding• Heart of Muskoka Branding
Strategy
• Drive traffic to website to promote lifestyle, provide information for residents, etc.
• Business Directory
• Community Partnership – businesses & community partners can utilize
Marketing & Promotion
Public Input Process
―Launch May 2008―Focus Groups June 2008―Group Submissions, On-line/Paper Surveys, Discussion Forum on-line, letters―Interviews with key stakeholders – developer, government, business, non-profit, education, etc.―Draft Plan (1) – July 2008―Final Draft Received by Council in October 2008―Public Open House November 2008―Adopted by Council in December 2008
Community Input 726 people participated in CONVERGENCE.
• The consultation plan included:
– On-line and hard copy surveys (417 public and 95 business owner surveys were completed);
– public open house (45 attendees);
– focus groups (126 attendees);
– Council/staff vision session (25 attendees); and
– submission of written briefs (13 submissions by organizations with hundreds of members).
“4 Pillars”
ENVI
RO
NM
ENTA
L SU
STA
INA
BIL
ITY
ECO
NO
MIC
SU
STA
INA
BIL
ITY
SOC
IAL
SUST
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AB
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Y
CU
LTU
RA
L SU
STA
INA
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ITY
PUBLIC INPUT
IMPLEMENTATION AND
MONITORING
GLOBAL AWARENESS
MISSION AND VISION
LOCAL SITUATIONAL ANALYSIS
CRITICAL PATH AND ACTIVITIES
Objectives
1. A Vibrant, Prosperous and Economically Sustainable Community.
2. A Green, Mindful and Environmentally Sustainable Community.
3. An Engaged, Healthy and Socially Sustainable Community.
4. A Creative and Culturally Sustainable Community.
CommunicationsPlan
Corporate andDepartmental
Business Plans
AnnualAchievemen
tReport
CustomerService Plan
OfficialPlan
ZoningBy-law
MunicipalServicing By-law
CommunityAdjustment Plan
HumanResources Plan
Cultural MasterPlan
Community EventsAnd Festival
Strategy
RecreationMaster Plan
PerformanceManagement Plan
Operating andCapital Budget
Investment and Attraction Strategy
Environmental Protection
Policies
Community Adjustm
ent Plan
Community Adjustment Plan
New Targeted Investment Sectors include:
– Construction
– Green Technologies/Geo-tech
– Education Services
– Health Care Services
– Tourism & the Arts
Exciting Initiatives• Ongoing growth of the Rene M. Caisse
Memorial Theatre through new productions, e.g. Cottage Country Comedy Festival
• Chapel Gallery/Muskoka Arts & Crafts/Woodchester Villa
• Art in the Heart – arts “incubator” & new attraction for Downtown Bracebridge
• Festival & Event Strategy / Downtown Development Strategy
• Fibre Network
• Implementation of the CAP
THANK YOU