“We’re here to help”

By: Noemi and Mayra

Brace Yourself

Problem/Unmet Need• Plain and simple knee braces

• Over time wear and tear

• Quality does not make sense with price

• Clique colors

Solution

• Offer color and customization to knee brace

• Price will equal to the quality

• Can email us specific logos or prints

• Will not stretch or tear over time

Mission

Our mission is to provide the customers with a product that will leave them satisfied and to recommend our product to others. Also our mission is to make our product different from other knee braces that are being sold.

Description

We offer a knee brace with new and improved fabric that will not stretch over time and can be customized with team logos or colors! That other knee brace companies do not offer.

Business ModelDescription of Expenses

Variable Material Expenses

Total: $8.95

Spandex $4.00Thread $2.50

Ink/Iron-on transfer paper

$2.45

Fixed Expenses Total: $0.40Pamphlets $0.40

Economics of One UnitSelling Price $25.00 Cost of var. materials exp. $8.95 Cost of labor 10.00 Other variable costsTotal COGS/ COSS $18.95Contribution Margin $6.05

Definition of One Unitone customized knee brace

Monthly Break Even Units$.40

= 0.066 ≈ 1 unit$6.05

Description of Target ConsumerDemographics Geographics

All ages Illinois

Psychographics Buying PatternsAnyone with knee injuries but targeted to athletes

According to how often kee injuries occur

Market Statistics

Industry Name:

Retail & Manufacturing

Annual Industry Sales: $30 Billion

[value]

Target Market Size

Total Population

Target Market Population

Market Size(based on

survey)

12.88 million

6.44 million

3.90 million

Market Analysis

Marketing and Sales• Social Media (Facebook, Twitter, Instagram).• Making pamphlets and giving them out to

runners after races/marathons.• Giving them pamphlets outs at pharmacies

and Schools.

CompetitionBrace Yourself ACE Knee Brace Vantelin Kowa

Price $25 $11 $20

Quality of Product/Service

Spandex Power Mesh, stretchable and durable.

Breathable, Reuseable

Thin and lightweight, Silky-soft yet strong with a breathable mesh design.

Unique Factors and Knowledge

Made for any type of knee injury and customized with logos and colors

Also made for people who have Arthritis

Specialized for football and soccer players

Your Competitive Advantage1. Customized to the customers request2. A wide variety of different colors3. Customers can email a specific logo to us to add to their knee Brace

Qualifications• Curie Business Academy • Business Professionals of America

• NFTE Experience

• One of the partners is W!SE Certificated and Everfi Completion Certificate

• Venture Completion Certificate

Sales ProjectionsTotal Units

85Gross Revenue

$675.00Net Profit$465.85

Start-up FundsItem Why Needed Cost

Printer To print logos on our Knee Brace $70.00Sewing Machine To sew the Knee Brace together $80.00

Total Startup Expenditures $150.00

Emergency Fund $75.00Reserve for Fixed Expenses $75.00

Total Startup Investment $300.00

ROI: Return on Investment$465.85

= 155% ≈ $155$300.00

ROS: Return on Sales$465.85

= 69% ≈ $69$675.00

Future Plans• Our future plan for our business is to expand

worldwide and to be recognized as not only sports gear product but a product to help heal knee injuries of all kind. Another future plan is to expand by making other types of braces apart from a knee brace. We also wish to try and make a waterproof knee brace for anybody in a water sport.

Brace Yourself “We’re here to help”

By: Mayra and Noemi