brabantian uutuudet 2015
DESCRIPTION
ÂTRANSCRIPT
WASTE MANAGEMENT
ORLA KIELY.
Anna:
‘I love the iconic retro prints of Orla Kiely in my interior. I want to extend my collection with a matching waste bin.’
Brabantia offers 6 Retro Bins with the original Orla Kiely designs.
ASSORTMENTORLA KIELY
Orla Kiely Cream
10 67 43 Retro Bin Silent 12 litre
10 67 81 Retro Bin Silent 20 litre
10 68 28 Retro Bin Silent 30 litre
Orla Kiely Charcoal
10 67 67 Retro Bin Silent 12 litre
10 68 04 Retro Bin Silent 20 litre
10 68 42 Retro Bin Silent 30 litre
CONSUMER TRENDS.
Standing out accents in Passion Red
CONSUMER TRENDS.
Blending in accents in white
FLATBACK+ IN WHITE AND PASSION RED.White
48 52 06
FlatBack+ Space Saving Pedal Bin, 30 litre, with plastic inner bucket
48 52 44
FlatBack+ Space Saving Pedal Bin, 40 litre, with plastic inner bucket
Passion Red
48 49 88
FlatBack+ Space Saving Pedal Bin, 30 litre, with plastic inner bucket
48 52 20
FlatBack+ Space Saving Pedal Bin, 40 litre,with plastic inner bucket
CONSUMER TRENDS.
Standing out accents in Passion Red
CONSUMER TRENDS.
Blending in accents in Mint.
LOVE COLOUR IN THE BATHROOM.Anna:
‘Even my smallest room should look great. I like to have all items in the same colour and design’.
Brabantia offers 3 bathroom collections in contemporary Metallic Mint, Passion Red and White’.
ASSORTMENTNEW BATHROOM COLOURSWhite10 81 81 Soap Dispenser10 93 48 Pedal Bin, 3 litre, Classic 41 45 65 Toilet Roll Holder, Classic10 79 00 Toilet Brush and Holder,
Classic
Metallic Mint10 74 67 Soap Dispenser10 59 68 Pedal Bin, 3 litre, Classic10 79 24 Toilet Roll Holder, Classic10 79 00 Toilet Brush and Holder,
Classic
Passion Red10 69 89 Soap Dispenser10 59 44 Pedal Bin, 3 litre, Classic 10 78 63 Toilet Roll Holder, Classic10 78 49 Toilet Brush and Holder,
Classic
LOVE SMARTLAUNDRY.
LAUNDRY BIN SELECTOR.
Anna:
‘I love to have an efficient, space saving and smart solution to collect and separate my laundry at the same time.’
Brabantia offers space saving laundry bins of high-grade corrosion resistant materials. Our brand new Selector comes with a smart double Quick-Drop Lid and a removable laundry bag with two compartments.
ASSORTMENTLAUNDRY BIN SELECTOR.10 50 05Laundry Bin Selector, 55 litre, White with plastic lid
10 50 29Laundry Bin Selector, 55 litre, Matt Steel with Black plastic lid
LOVEORGANIZEDLAUNDRY.
HANGING LAUNDRY BAG
Anna:
‘I want a smart solution to collect and transport the laundry everywhere in my house.’
Brabantia presents a new hanging laundry bag with an smart rotating hook to hang it on a doorknob, a chair etc. Just where you need it and easy to carry around.
ASSORTMENTHANGING LAUNDRY BAGS10 59 06
Hanging laundry bag, Cool grey
10 60 64
Hanging laundry bag, Pastel Mint
LOVEFRESHLAUNDRY.
NEW TOWER DRYING RACK.
Anna:
‘I am looking for an easy to operate
drying rack that provides maximum
drying space on just a single square
metre.’
Brabantia’s new Tower Drying Rack offers 23 m flexible drying space –enough for a full machine load of laundry and suitable for long laundry items (like trousers etc.).
ASSORTMENTDRYING RACK23 M.47 78 43Tower Drying Rack, 23 metre, Ivory
47 66 48
Tower Drying Rack, 23 metre, Metallic Grey
NEW COLOURS ROTARY COVER.
Anna:‘I want a contemporary solution to protect my rotary dryer when not in use.’
Brabantia replaces the current green and grey cover by stylish new colours. Suitable for all Brabantia Compact, Essential, Topspinner and Lift-O-MaticRotaries.Easy to fit and remove – zip closure over the whole length and 2 year guarantee.
NEW COLOURS ROTARY COVER PREMIUM.Anna:‘I want a contemporary and extra durable cover to protect my rotary dryer when not in use.’
Brabantia brings 2 new colours for the Premium Rotary Covers and extends the guarantee to 5 year.
This cover is suitable for all Brabantia rotaries and is easy to fit and remove –zip closure over the whole length.
ASSORTMENTROTARY COVERS
42 01 46Rotary Protective Cover ‘Standard’, assorted (New Green, Cool Grey, Grass and Forest)
42 52 02
Rotary Protective Cover ‘Standard’, Grass
42 54 00
Rotary Protective Cover ‘Premium’, assorted ( 2 x black, 1 x blue and 2 x Mint)
42 04 05
Rotary Protective Cover ‘Premium’,
Black
LOVE TOP 20 LAUNDRY TOOLS.
BRABANTIA RESEARCH
Brabantia undertook extensive market research in the UK, Belgium, France, The Netherlands, China and South Korea. We asked consumers which laundry tools they would like to use.
From the results we selected a list of Top 20 Laundry Tools – in time we will extend the range.
ArticleScore
‘(extra) handy’Introduction
Clothes Brush 84,9% February 2015
Wash Bags 78,6% February 2015
Silicon Iron Pad 78,3% February 2015
Protective/Pressing Cloths 77,6% February 2015
Outdoor Clothes Pegs 76,4% February 2015
Outdoor Clothes Peg Bag 72,7% February 2015
Clothes Hanger 71,3% February 2015
Laundry Transport Basket 70,1% February 2015
Iron Store 66,7% February 2015
Sleeve Board 64,6% February 2015
Iron Cover 62,0% February 2015
Folding Board 60,8% February 2015
Laundry Bag 60,0% February 2015
Clothes Line Set 58,8% February 2015
Sock Clips 54,9% February 2015
Replacement Lines 54,7% February 2015
Flex Guide 53,5% February 2015
Ironing Cover Fasteners market info February 2015
Descaling Set market info February 2015
Pull out drying lines market info February 2015
INSIGHTS.
Anna:
‘I buy Brabantia’s accessories because they help me organise in a beautiful way. They assist me in caring for my family and actually transform daily laundry chores into domestic pleasures.’
TOP 20LAUNDRY TOOLS.Brabantia is already successfully selling laundry accessories and we believe in an increase of consumer spending by presenting them as a coherent and attractive concept brought by the expert in laundry caring.
TOP 20LAUNDRY TOOLS.10 55 86 Sleeve Board, Ivory Frame With Pink Santini
Cover
10 54 01 Heat Resistant Iron Pad, Mint
10 57 22 Folding Board, Mint
10 54 25 Set of 8 Smart Clothes Pegs, Mint/Yellow
10 57 60 Premium Clothes Peg Bag, Black
10 57 84 Premium Clothes Peg Bag, assorted (Black, Blue And Mint)
10 84 02 Flex Guide, Dark Grey
38 57 42 Iron Store, Dark Grey
10 53 40 Clothes Brush, Dark Grey
10 81 43 Descaling Set (6 vials of 14 ml)
10 53 88 Set of 3 Wash Bags
10 54 63 Bra Wash Bag
10 54 87 Protective Ironing Cloth
10 55 48 Set of 3 Soft Touch Clothes Hangers, assorted
10 56 47 Clothes Lines Set, 12 m
10 56 85 Foldable Laundry Basket, Cool Grey
10 57 08 Heat Resistant Iron Cover, Mint
10 82 66 Ironing Cover Fasteners, White
10 59 06 Hanging Laundry Bag, Cool Grey
10 60 64 Hanging Laundry Bag, Pastel Mint
38 57 28 Pull out Drying Lines, 22 m, White
Research survey findings (Netherlands, Belgium, France, UK)
Decision factors when buying a new cover:
1. Taut fit on ironing board
2. Perfect fit size
3. Easy to fix on the ironing board
4. Price
5. Thickness
6. Lifetime/durability
7. Design, material or colour
CLEAR SHELF REPLACEMENT COVERS.
Research survey findings (Netherlands, Belgium, France, UK)
Learnings from consumer behaviour in shops and on-line shops:
• Consumers find it very difficult to choose out of the wide ranges in the shops.
• Main questions that consumers are asking themselves:
• What size do I need?
• What are the differences in all the offered covers and sets?
• Are there any appealing cover designs?
CLEAR SHELF REPLACEMENT COVERS.
I LOVE ACLEAR CHOICE.Anna:
‘I love to buy the perfect replacement cover for my ironing board. However it is very hard to make the right choice in the shop.’
Brabantia developed a new replacement cover concept that makes it easy for the consumer to pick the perfect Brabantia replacement cover.
CLEAR SHELF REPLACEMENT COVERS.
All Complete Sets above the line (on eye level).
Easy. Check sizes here. Forgot to measure your table? Take a leaflet home.
Felt layer.
All Top Layers Only beneath the line.
We point out and explain when/if people need a top layer only or a complete set.
Special tags for size indication and pricing.
Point out the choices to make
FOOD ENJOYMENT.
CONSUMER TRENDS: COLOUR IN THE KITCHEN..
CONSUMER TRENDS: HEALTH AND WELL-BEING..
CONSUMER TRENDS: ONE-STOP SHOPPING.One of the best purchase locations of kitchen must-haves is in the supermarket:
• She’s already there every week (or even more).
• Mind set: inspiration.
• Convenience and time-saving: one-stop-shopping.
TASTY COLOURS.
TASTY COLOURS INTRODUCTION.
• Brabantia kitchen must haves.
• 45 colourful items.
• For living and giving
WHY TASTY COLOURS IN YOUR STORES?High quality kitchen utensils from Brabantia!• Beautiful• Durable• Optimal range• 5 year guarantee• Reliable partnership
A unique, innovative and colourful concept.
Good business! • Attractive price point • Optimised value on shelf• Regular collection updates based on
latest trends
Inspires consumers to buy!:• In combination with food (e.g. pizza
cutter and pizza) • As a gift (e.g. corkscrew + wine = gift)
Tasty Colours will enrich the total shopping experience. And will therefore strengthen the retailer’s brand in the long-term.
ASSORTMENTTASTY TOOLS.
10 61 01 Spaghetti Scoop, heat resistant, Purple
10 61 25 Soup Ladle, heat resistant, Mint
10 61 49 Skimmer, heat resistant, Green
10 61 63 Vegetable Spoon, heat resistant, Yellow
10 61 87 Spatula Small, heat resistant, Pink
10 62 24 Spatula Large, heat resistant, Red
10 65 07 Potato Masher, Purple
10 79 86 Grill Spatula, Mint
10 64 22 Cheese Slicer, Green
10 64 84 Whisk, Yellow
10 64 60 Pizza/Pie Server, Pink
10 65 83 Universal Opener, Red
10 66 06 Food Peeler, Purple
10 62 48 Ice Scoop, Mint
10 65 21 Bottle Opener, Green
10 62 86 Pizza Cutter, Yellow
10 65 69 Melon Baller, Pink
10 62 62 Garlic Press, Red
10 63 09 Can Opener with Plastic Knob, Red
ASSORTMENTCUT ANDTASTE.10 80 06 Paring Knife, Yellow
10 80 20 Utility Knife, Green
10 80 44 Carving Knife, Mint
10 80 68 Bread Knife, Pink
10 80 82 Chef's Knife, Red
10 66 20 Herb Scissors, Green
10 81 29 Knife Block, Red
10 90 89 Cutting Board S, Yellow
10 91 02 Cutting Board M, Red
10 91 26 Cutting Board L, Mint
ASSORTMENTSTACK ITSTORE ITLOVE IT.29 83 49 Stackable Canister 0.7 litre, Red
29 83 63 Stackable Canister 0.7 litre, Mint
29 83 87 Stackable Canister 0.7 litre, Pink
29 84 62 Stackable Canister 1.6 litre, Red
29 86 22 Stackable Canister 1.6 litre, Mint
29 86 46 Stackable Canister 1.6 litre, Pink
29 86 60 Stackable Canister 2.5 litre, Red
29 86 84 Stackable Canister 2.5 litre, Mint
29 87 07 Stackable Canister 2.5 litre, Pink
ASSORTMENTIT’S BAKINGTIME!48 07 44 Kitchen Scales Essential, Passion Red
48 07 20 Kitchen Scales Essential, Mint10 37 04 Kitchen Timer, Red10 37 28 Kitchen Timer, Mint
10 82 04 Silicon Baking Spatula, Aqua
10 82 28 Silicon Pastry Brush, Bright Pink
10 52 27 Cookie Cutter Set, Red
ASSORTMENTLET’S CELEBRATE!
20 22 09 Corkscrew, Red
20 22 23 Corkscrew, Yellow
20 22 61 Corkscrew, Mint
20 22 85 Corkscrew, Grey