Where Do Geeks Hang out in the Tampa/St. Pete metro area?

Problem1 :

Problem 2: Waiting forever check or drink or food order

Solution:

Techies & Trekkies

With Programmable Robot bartenders

Target Market

Geeks/Nerds/Trekkies between the ages 21-44• 178,000 adults aged 25-34 according to the demographics

now database In Tampa/Clearwater/ Saint Petersburg metro area

• 185,000 adults aged 35-44 in Tampa/Clearwater, Saint Petersburg metro area

We are not targeting adults under 21 years of age

Competition

Name

Sales Revenue2012

Expenses 2012 Credit Rating 2012

World of Beer $20,668,000 $5,652,000 B+

Dunedin House of

Beer$3,300,000 $1,026,000 C

RAPP Brewery $4,965,000 $1,031,500 U

Per Referenceusa.com

Strengths Weaknesses Opportunities Threats

World of Beer

Highest quality brews; Most variety; Highly Educated staff

Expensive;Advertising

Offer lower prices, spend more on advertising. & guerilla marketing

none

Dunedin House of Beer

Good Beer, medium to high prices.

Management;Advertising; offer too many beers on tap

Narrower focus on beer selection.

Better managed company will own them.

Rapp Brewery

High quality home made beer; won best new Florida brewery.

Only 4 types of beer. Closed Mondays/Tuesdays/half day Sunday

Own their niche of high quality home brewed beer

Finances/ credit rating is unknown

SWOT

StrengthsAtmosphere

Focus on what the Customer wants

WeaknessesFinances

Little experience in field

Management Experience

OpportunitiesOwn our niche of a

dynamic bar experience

Threats Better managed co.

will run their company more efficient.

Techies & Trekkies

Business Model• Sells Science Fiction themed beer, wine and liquor

beverages, and sandwiches/appetizers. • Provides a comfortable techie atmosphere, free wifi,

tablet computers at the bar/tables for menu and ordering purposes.

• Offer a monthly subscription fee tiered drink program- 24.99 a month(gets first drink free everyday);99.99 a month get up to 3 drinks a night included in subscription.

• Reserve hour blocks of time for all you can drink rates. 49.99 all you can drink for up to 4 guests.

Start Up Expenses

Key Ratios

Current ratio=(292,000/83,000)=3.51Quick ratio(acid test)=(180,000-30k/CL)=6.5

Debt to asset=(82,000/292,000)=.28Debt to equity=(83,000/0)=0

Cash flow cycle=(20,000/12,000)=1.6Gross margin percentage=(20,000-12,000)/20,000=.4

Sales Forecast(without data)for start up

Tables 7Peak hours 30 In a week/Slow hours 40 In a week

Average Meals per table=2 peak hours/1 slow hoursAverage Drinks per table=2 peak hours/1 slow hours

60 peak hour meals a week/80 peak hour drinks40 slow hour meals a week/40 slow hour drinks

420 peak meals/560 peak hour drinks280 slow hour meals/ 280 slow hour drinksAverage price of a meal and drink=$20.00

$8,400 peak hour sales/$5,600 slow hour salesEstimated starting $500,000 sales per year

Profit & Loss

Opening Day Balance Sheet Continued