bplan acube
DESCRIPTION
business for for rural tourism a new revolutionary ideaTRANSCRIPT
ACUBE SERVICES PVT. LTD.
Kumar satyamMba (entrepreneurship and leadership)
RURAL TOURISM-THE EMERGING CONCEPT
Tourism industry – one of the largest and The fastest growing
Tapped areas Historical scenic architectural sites Adventure tourism
Rural tourism – The untapped and unexplored
The Company…..ACUBE
Aims & Objectives
Creating and developing the market of rural tourism
Development of rural areas by assisting its customers to actively participate in the community services
Act as an interface between rural small scale industries and our
customers
USP… SERVICES
ACUBE intends to pioneer into the rural tourism market providing the following high quality services to its customers
Booking and transport to the destination.
Boarding and lodging
Edutainment (education & entertainment).
Traditional Indian arts like yoga, meditation.
Facilities like health and fitness services etc.
Assistance to students in research and other projects
SEGMENTATION BASIS
GEOGRAPHIC
Foreign Domestic
MIDDLE AGESTUDENTS
AGE
SENIOR CITIZENS
DOMESTIC TOURISTS
FOREGIN TOURISTS
SENIOR CITIZENS
WORKING EXECUTIVES
STUDENTS YOUNG COUPLES
SEGMENTS
TARGET
FOREIGN TOURISTS
STUDENTS
SENIOR CITIZENS
STRATEGY
Provide unparalleled service to the tourists in order to gain repeat business and build trust.
Aggressively promote rural tourism exciting activity and those who participate in them as pioneers and socially responsible citizens
Promoting ACUBE as tool for education and research
PROMOTION Organizing seminars around the country to promote the
concept
Media coverage
Promotion by using web services
Road Shows
Through Travel Agents
Additional incentive to first few customers
& PRICING
ACUBE will make every effort to maintain a competitive pricing policy as per the market standards
FOREIGN TOURISTS 15000 Rs. ( 1 Week)
STUDENTS 2000 Rs. ( 1 Week )
Others 5000 Rs. ( 1 Week )
ORGANISATIONCHAIRMAN
NATIONAL HEAD (MKT.) NATIONAL HEAD (FIN)
MANAGER
MKT. EXEC. SUPPORT STAFFACCOUNTANT AND COMPUTER OPERATOR
REGIONAL COORDINATOR CUM COMPUTER OPERATOR
MKT. EXEC SUPPORT STAFF
CHAPTER CONTROLLER
HO
CHAPTERS CHAPTERS CHAPTERS
VILLAGE 5 ( 2 ACRES)VILLAGE 4 (2 ACRES)VILLAGE 3 (2 ACRES)VILLAGE 2(2 ACRES)VILLAGE 1 (2 ACRES)
KITCHENS 2HALLS 2TOILETS 20HUTS 40
COST
Fixed- IN Rs.
LAND & BUILDING ( Huts and other infrastructure) 4800000 Rs.
OTHER ASSETS ( Furniture computers etc) 475000 Rs.
TOTAL FIXED COST 5275000
Variable ( Per Quarter) In Rs.
RENT ( Office Space in Delhi Mumbai etc.) 165000
POWER 120000
PHONE 180000
MOBILE 60000
WEB SPACE COST 15000
TRANSPORT COST 540000
TRAVELLING 90000
ADVERTISING 2500000
TOTAL VARIABLE COST
WEBSITE DEVELOPMENT & MAINTAINANCE 30000
SOURCES OF FINANCE
SOURCE IN Rs.
CAPITAL INVESTED 6000000
LOAN 3000000
TOTAL FUNDS 9000000
REVENUES (Yearly)
Category No. of Tourists Revenue/tourist (rs.)Total (rs.)
Foreign tourists 900 15000 13500000
Domestic Tourists 800 50004000000
Students 200 2000400000
TOTAL REVENUES 17900000
BREAKEVEN AND BALANCE SHEET
cost structure.xls
FUTURE….. Expanding the scope of operations by inclusion of
villages all over India.
Increase in customer base through aggressive marketing and promotion
Extension of services in areas like adventure sports etc.
Tie-up with govt. agencies for the development of the rural infrastructure for better services.