Boys and Girls Club Boys and Girls Club Golf TournamentGolf Tournament

Corrie, Luke, Rachel, Andrew, Rick, Corrie, Luke, Rachel, Andrew, Rick, AshleyAshley

Mission StatementMission Statement

The Boys and Girls Club of Miami Beach provides The Boys and Girls Club of Miami Beach provides year round youth and family services, programs year round youth and family services, programs and activities to all ages and backgrounds. All and activities to all ages and backgrounds. All programs focus on developing strong character programs focus on developing strong character and leadership skills in a safe environment by well and leadership skills in a safe environment by well trained and professional staff at a facility built by trained and professional staff at a facility built by the community for the community. All the the community for the community. All the proceeds from this golf tournament will go to this proceeds from this golf tournament will go to this non profit organization to further provide financial non profit organization to further provide financial assistance to the children in the area.assistance to the children in the area.

Registration Information

$400 Foursome $150 Per Player Cost includes Green Fees, Cart, Range

Balls, Olive Garden Dinner, Tee Prizes, and Awards

Research Analysis Research Analysis

This will be at Miami Beach Golf Course This will be at Miami Beach Golf Course in Miami Florida on April 30in Miami Florida on April 30thth..

ConsumerConsumer

Miami localsMiami locals Those who want to contribute to their local boys Those who want to contribute to their local boys

and girls club.and girls club.

WealthyWealthy Target the Miami locals who are financially able Target the Miami locals who are financially able

to donate and support the golf tournament. to donate and support the golf tournament.

Middle Aged male and femaleMiddle Aged male and female Most of the golfers in Miami are middle aged Most of the golfers in Miami are middle aged

males and females.males and females.

CompetitionCompetition

We chose a weekend for our tournament that We chose a weekend for our tournament that competition would not exist to get better competition would not exist to get better attendance.attendance.

In a 50 mile radius we have the best golf In a 50 mile radius we have the best golf course out of 10 other courses close in course out of 10 other courses close in location.location.

No other tournament was having a charity No other tournament was having a charity event that could compete with our golf event that could compete with our golf tournament.tournament.

CompanyCompany

This is a charity event. The sole purpose This is a charity event. The sole purpose is to raise money for the Boys and Girls is to raise money for the Boys and Girls Club of Miami.Club of Miami.

ClimateClimate

MiamiMiami LocalsLocals Radio and pamphlet Radio and pamphlet Word of mouthWord of mouth Strength of diversityStrength of diversity

SegmentationSegmentation Target MarketTarget Market

Tourists and locals, Middle to Upper class, Middle Tourists and locals, Middle to Upper class, Middle aged male and females, People who support the aged male and females, People who support the cause and charitycause and charity

Targeting and PositioningTargeting and Positioning We will reach our Target Market through a local We will reach our Target Market through a local

radio station, and more importantly word of mouth. radio station, and more importantly word of mouth. The reason we set the price moderately high is The reason we set the price moderately high is because there will be a catered meal and drinks by because there will be a catered meal and drinks by Olive Garden. Also, the standard of living and cost Olive Garden. Also, the standard of living and cost to live in Miami is high and it is a charity event.to live in Miami is high and it is a charity event.

ProductProduct

Provide a fun and organized golf Provide a fun and organized golf tournament to raise money for the Boys tournament to raise money for the Boys and Girls Club of Miami.and Girls Club of Miami.

Also provides people with a meal and Also provides people with a meal and other fun events throughout the day.other fun events throughout the day.

PricePrice

$150 per person$150 per person $400 per team$400 per team $10 per mulligan (Limit to 2 per person)$10 per mulligan (Limit to 2 per person) $25 a hole to hit from red tees (Whole $25 a hole to hit from red tees (Whole

team)team) Our price was set at this because of the Our price was set at this because of the

standard of living in Miami, and to make a standard of living in Miami, and to make a good profit for the Boys and Girls Club.good profit for the Boys and Girls Club.

Place Place

Miami Beach Golf CourseMiami Beach Golf Course Located next to the beachLocated next to the beach Great atmosphereGreat atmosphere Beautiful courseBeautiful course

PromotionPromotion

FlyersFlyers Local Radio StationsLocal Radio Stations Word of mouth in MiamiWord of mouth in Miami First 5 teams to sign up receive a $20 gift First 5 teams to sign up receive a $20 gift

certificate to Olive Garden.certificate to Olive Garden.

Sponsorship (Main)

Our main sponsorship is going to be from Olive Garden. They will be providing a formal dinner along with a open bar.

Sponsorship

Other sponsors include: Hammel Banking Miami Beach Jeep Lawn Care LTD. Oakley Nassau Suite Hotel Planet Hollywood Wachovia Harris Teeter

Sponsorship (Cont.)

Seafood Haven Hard Rock Cafe Best Buy Lowe’s Fuddruckers Donavan Paint Cadet Hotel Bed Bath and Beyond Mark’s Bike Shop