Box Office Smurfccess • U.S.A. – Over $140M

• Worldwide – Over $560M

• Led foreign box office 8 weeks in a row!

• Highest grossing CGI/Live Action Hybrid of 2011

• Grossed more than established franchise releases such as Alvin and the Chipmunks: Chipwrecked and Happy Feet Two

ON THE BLUE CARPET…

July 24, 2011

Get Smurf’d!

Empire State Building

Dylan’s Candy Bar Columbus Circle

Get Smurf’d

New York Stock Exchange

High Fashion Gets Smurf’d

Harper’s Bazaar Featuring Marc Jacobs, Lavin, Dolce & Gabbana and Louis Vuitton

Get Smurf’d

Hollywood Walk of Fame

December 14, 2011

Movie Promotions

Movie Merchandising

Movie Merchandising

• Kids under 12 loved The Smurfs – Up to 7 out of 10 rated the movie „excellent‟ with a sweet spot of 7 to 8 years olds

– As a selling point what is especially appealing to the under 12s, is the complete collection of characters and how they interact

– After seeing the movie, as many as 8 out of 10 kids said they would get the word out to their friends to see it

• A third of parents reported their child pestered them to see the movie

• A strong 80% of all cinemagoers saw no gender bias with the movie

Key Int’l Research Findings

• Teens loved The Smurfs too!

– 58% of teens described the Smurfs‟ language as “funny”

– Teens were the most likely to classify the Smurfs as “cool”

– The film‟s “comedy” and “humor” emerged as the most appreciated element of the film for teens

Key Int’l Research Findings

• Audiences are clamouring for The Smurfs 2!

– Two thirds of parents who saw The Smurfs want to bring their child to see the sequel

– 80% of kids aged 8-12 said they want to see the sequel

– Interest in the sequel is gender neutral

– Kids who saw the film in 3D had even more favourable ratings

– Among teens, the excitement for a sequel was especially strong

Interest in a Sequel

Film Info Genre: Comedy Adventure

Format: Live Action/CGI Animation in 3D

Target: Everyone!

U.S. Rating: PG

U.S Release: August 2, 2013

Int’l Release: August – September 2013

Synopsis In this sequel to the hybrid live action/animated family blockbuster comedy The Smurfs, the evil wizard Gargamel creates a group of mischievous Smurf-like creatures called the Naughties to harness the all-powerful, magical Smurf-essence. But when he discovers that only a true blue Smurf can give him what he wants — and only a secret spell that Smurfette knows can turn the Naughties into real Smurfs — Gargamel kidnaps Smurfette and imprisons her in the city of Paris.

To save their beloved Smurfette, Papa and the Smurfs return to our world and reunite with Patrick and Grace Winslow, joined in their new adventure by Patrick‟s estranged stepfather Vic, before Gargamel can learn the secret and rule the world!