bowlopolis official guide8d629bace7aebb951d99-2f922367f4ae25bac97fdcba7c746828.r20.… · • 7”...

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Bowolopolis: The Official Guide Page 1

Welcome to Bowlopolis!

Thank you for recognizing the value of youth bowling by committing to the Bowlopolis brand – a program for kids ages 8 and younger developed jointly by the Bowling Proprietors’ Association of America (BPAA) and the United States Bowling Congress (USBC). All BPAA and USBC programs offered for this youth segment are now branded Bowlopolis!

With Bowlopolis, your bowling center has the opportunity to increase awareness, revenue, and youth bowling participation with kids. At the national level, the Bowlopolis team helps you reach parents and kids through the interactive content and Center Locator application on www.bowlopolis.com and the Bowlopolis Facebook profile. In addition we research and develop programs and products that can help you reach the 8 and under youth segment more frequently and in an impactful, relevant way.

Bowlopolis offers a variety of assets and products that can be leveraged at the center level both as an ongoing youth program and promotionally during key seasons to bring kids into your center. By leveraging the demand of the entire industry for high-quality products we are able to secure extremely competitive prices on party supplies, DVDs, and more. We encourage you to explore all that Bowlopolis has to offer.

Welcome to the Bowlopolis family! Stay tuned for Bowlopolis updates. We’ll send you e-mails as new materials and products become available. We’ll also make updates to the Youth Resource Center, an easy-to-use online hub for all of your youth development needs. Should you have questions about Bowlopolis, need more materials, or have ideas for future programs, please contact us.

We look forward to hearing your Bowlopolis success stories!

Introduction

Build your youth business with Bowlopolis, an entry-level youth brand that introduces kids ages 8 and under to bowling. In addition to teaching kids the fundamentals of the game, Bowlopolis leverages fun animation, story-telling and activities to create an engaging user experience. Through creative implementation of Bowlopolis products and marketing materials at the local level, Bowlopolis comes to life in bowling centers to attract and retain youth bowlers.

Your center is Bowlopolis! When a child walks into your center, they should feel like it is the place where all of the characters from Bowlopolis come to have fun.

Objectives

With Bowlopolis, your bowling center can engage new youth bowlers for the first time. Our primary objectives are to introduce youth to bowling in an exciting new way, increase the frequency of their visits to your center, and then convert them from casual play into longer organized play programs.

As a Bowlopolis center, we encourage all of your under 8 youth activities to carry the Bowlopolis theme. Bowlopolis should be leveraged both as an ongoing program and promotionally during key seasons to bring youth into your center.


Meet the Bowlopolis Characters

Marketing Materials

Bowlopolis Branding Starter Kit The branding starter kit is your first step in bringing Bowlopolis to life in your center. Buying a starter kit allows you to Bowlopolize your center with eye-catching materials designed just for kids. It also gets your center listed as an official Bowlopolis supporting center on the Center Locator application on Bowlopolis.com and our national Facebook profile page. The kit includes:

A. (200) DVDs – Episode 1 B. (7) “Ask Me About Bowlopolis” Badges C. (2) Window Clings D. (5) Color Consumer Flyers E. (2) 22” x 28” Posters F. (1) Counter Pad G. (1) 8’ X 3’ Banner H. (1) 6’ Stand-Up

A

B D C E

F

G H


Other Bowlopolis Products

Animated Episodes on DVD

Bowlopolis captures youth imagination through an innovative, educational and humorous series of 3-D animated episodes. Ten-year-old Layne is determined to get past level 46 in his mutant android zombie pastry chef video game. But that all changes when the evil Kingpin kidnaps his dad, Mr. Kegler, and locks him in the basement of Bowlopolis. It’s up to Layne to save the day by defeating Kingpin in a game of bowling. The winner gets Mr. Kegler, control of the Earth, and a sizeable trophy.

There’s just one problem…Layne doesn’t know how to bowl! Can his dog, Reset, and fast-talking friend, Carrie, teach him to bowl in time to defeat the diabolical super-villain and save his dad? The series covers Layne’s experiences as he learns the finer points of the sport — from bowling ball selection, bowling techniques and competitiveness on his quest to save his father.

Individual 3-5 minute episodes, Series 1 compilation and all 21 Bowlopolis episodes combined are released on DVD for centers to utilize in a variety of ways. The cost of a DVD is extremely low, making it affordable to use during many center-level and community activities:

• Birthday parties • Bowlopolis Leagues • All Youth Events • In-school Bowling Participants • After School Programs

• Bowling Camps • Holiday Events and Parties • Lock-ins • Community Charity Events • Bowling Blast-offs

TIP: Don’t forget to customize your DVDs!

Put your center information on the paper DVD sleeves so that kids know where to return for their next Bowlopolis DVD. Insert coupons for FREE GAMES or BUY ONE, GET ONE offers to bring these kids back to your center to bowl again. You can also include information about any youth leagues or youth-targeted events your center has planned. Utilize the customizable designed pieces on the Youth Resource Center!


Scoring System Graphics Bowlopolis scoring system graphics are available through Qubica AMF and Brunswick. These high-quality graphics packages will further enhance the in-center Bowlopolis bowling experience for kids! Contact your provider directly and ask to have Bowlopolis graphics unlocked.

Party Supplies Make sure all your youth parties are branded with high-quality Bowlopolis party materials. These items can be purchased at very reasonable prices, in many cases lower than the prices you are paying now.

Available party materials include:

• 9 oz. cups • 7” and 9” plates • Napkins • Invitations • Plastic Goody Bags • Temporary Tattoos

Decorate your party room with Bowlopolis standups, vinyl banners, and posters. You can even paint your party room walls with Bowlopolis murals to bring attention and excitement to the parties.

Roll ‘N Grow and Roll 'N Grow PLUS USBC Youth Memberships USBC now offers a youth membership branded Bowlopolis! You can certify bowlers ages 7 and under with Roll ‘N Grow. Members will receive the Bowlopolis Series 1 DVD, an issue of The Mag, progress card with awards stickers, USBC membership card, USBC league average (bumpers, too!*) as well as other great USBC benefits.

*Non-bumper bowlers get a USBC official average based on a minimum of 12 games. Bumper bowlers will have their averages listed on bowl.com with a bumper designation.

Bowlopolis Viz-A-Balls and Pin Stickers Order Bowlopolis Viz-A-Balls to create a youth ball league or use them as general prizes during event giveaways. Place Bowlopolis pin stickers on your refurbished pins for league awards or birthday parties. More Bowlopolis Products Generate revenue and excitement with Bowlopolis products in every area of your center. Here are just a few ideas to get you started in your center.

• Order Bowlopolis t-shirts for your youth league bowlers or staff to wear • Sell kids meals in Bowlopolis meal boats with plastic souvenir cups • Give The Mag! and character stickers and out to birthday party

attendees and other kids that visit your center • Use Bowlopolis character plush toys in your redemption center • Set-up Kingpin costume appearances in-center and at community

events


Bowlopolis Online

Bowlopolis.com

Bowlopolis.com is a fun, interactive web site safe for kids to view, and has been developed with both the child and the parent in mind. Kids can play bowling, dress-up, or puzzle games and download coloring pages. They can also watch video clips from the DVD series. The site offers kids the opportunity to join the “Kid’s Club”, allowing them access to more activities and games. Parents will also find the site valuable to learn about booking birthday parties and can find a Bowlopolis center just by typing in their zip code.

All Bowlopolis centers who purchase a branding starter kit will be able to have their center listed on the locator and can have a micro site for additional presence and awareness. You can have your logo and other images, special Bowlopolis events, party packages, bowling times and limited-time offers. The micro site can also link to your center’s Web site. Get instructions to set up your microsite on the Youth Resource Center.

Bowlopolis Youth Resource Center The Youth Resource Center is a website developed specifically for proprietors and youth personnel to use in order to gain access to Bowlopolis assets. Here you can read through our library of How To’s and Tips to get advice on how to best implement Bowlopolis in your center. You can also download customizable flyers, free game coupons, certificates, and graphic files to use to promote Bowlopolis within your center from the Marketing Materials section. If you need to create something that we haven’t provided a template for you can access the Bowlopolis logo and character art to design your own in the Graphics section. You can even see pictures of the Bowlopolis products, get pricing information, and download order forms in the Shop Bowlopolis section.

To access the Youth Resource Center go to www.bpaa.com/youthresourcecenter. Check back often for seasonal updates and the most current Bowlopolis product pricing and ordering information.


Fun Ways to Promote Bowlopolis in Your

Center

• Fundraising Events – Theme events with youth organizations such as Big Brothers/ Big Sisters, Boy and Girl Scouts in order to familiarize your community with Bowlopolis.

• Clubs or Leagues – Theme fun and competitive activities around Bowlopolis. Use these events to distribute new DVDs when they are released.

• New DVD Release Parties – Create excitement around early Saturday morning bowling events to introduce the new DVDs as they are released. Distribute DVDs to kids attending the paid parties.

• Red Carpet Premiers – Similar to Hollywood, roll out red carpets for kids and conduct viewing parties to preview new DVD releases. Have the music jingle playing and run Bowlopolis trivia and bowling contests.

• Character Look Alike Contests – For Halloween or any fun time run contests for kids (and families) dressed like Layne, Carrie, Mr. Kegler, Kingpin or even Reset! Take plenty of pictures and hang them throughout the center for people to vote on winners.

• Birthday Party Contest – Customers of all types enjoy opportunities to win something. Hold a drawing to win a free Bowlopolis birthday party. Create the contest sign-up forms to capture emails addresses of all parents. Then record the new database and use the list for email alerts to remind parents of new Bowlopolis developments.

• Food and Beverage Themed Items – Create names for each flavor of drink and meal to coincide with the Bowlopolis brand, such as Carrie’s Cola, Kingpin’s Revenge, Layne’s Lunch and others.

• School Parties – Celebrate back-to-school, Spring Break and other holiday events with a Bowlopolis party. Why wait for a birthday party to start celebrating.... Parents are always looking for ways and ideas to entertain the kids during school breaks.

• Lock-ins – Theme lock-ins during the school year around Bowlopolis. Run events during the night around a central theme – have food in “Kegler’s Korner,” bowl on “Layne’s Lanes,” play games called “Carrie’s Capers,” hold events (or time-out) in the party room “Reset’s Room” and many other fun ideas.

• Bowling Blast-offs – Use the BPAA Bowling Blast-off materials and theme the day around introducing kids to the Bowlopolis brand.

• Bowlopolis Coloring Contests – As part of programs for young kids (after school, in-school, and others) conduct creative coloring contests. Display all of the entries in your center to build further excitement around Bowlopolis. Award Bowlopolis themed prizes by age groups and recognize the kids during youth events.


• Bus/Van – Centers having vans or buses for youth programs should consider applying the Bowlopolis logo on the side. You can create a magnetic sign (under $50 online) or paint a large logo on the side to build awareness of the brand.

Contact Us

For more information on implementing the Bowlopolis brand at your center or to order Bowlopolis materials, please don’t hesitate to contact the Bowlopolis team.

We are passionate about growing youth bowling and are happy to help in any way that we can!

Mail: Bowlopolis 621 Six Flags Drive Arlington, TX 76011

Phone: 1-817-385-8420 or 1-800-514-2695

Fax: 1-817-385-8412 E-mail: [email protected]

bowlopolis official guide8d629bace7aebb951d99-2f922367f4ae25bac97fdcba7c746828.r20.… · • 7”...

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