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IoT Consortium: Smart Cities Working Group

People-Centricity

making Smarter Cities by putting people 1st

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Definition by the EU Commission:

“… traditional networks and services are made more efficient with the use of digital and telecommunication technologies

for the benefit of its inhabitants and business”

Copyright DOMILA Limited (Ireland), 2018Copyright DOMILA Limited (Ireland), 20191

SMART CITIES: THE TRADITIONAL VISION

People – Centricity: making Smarter Cities by putting people 1st

Copyright DOMILA Limited (Ireland), 2018Copyright DOMILA Limited (Ireland), 20192

SMART CITIES: LIMITED SCOPE

In this traditional Smart City vision the CITYis core, providing efficiencies for:• services, and• resources


This approach only responds partially toproviding a HIGH QUALITY OF LIFE.

BUT what about PEOPLEAnd their concerns and social well-being?• social communities• local economies• students (on campus/off campus)• visitors (business + tourism)

Today, 54% of the world’s population lives in urban areas, by 2050, it is estimated to reach 66%

World Urbanization Prospects, United Nations, 2014

America’s fastest-growing public health crisis is loneliness.

Vivek Murthy, ex Surgeon General of the US Harvard Business Review on 28 September 2017

Millennials are struggling with face-to-face communication:

it’s time to start making our interactions more authentic.

The New York Times, 4 May 2017

Stores are being hit by online shoppingTraditional retailing is having a very tough time, where traffic in shopping centres in Europe’s biggest markets

has been declining. In America this pain is acute.

The Economist, 26 October 2017

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CITY ISSUES

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Urban living raises the risk of anxiety disorders by 21% and mood disorders by 39%

Meyer-Lindenberg study, 2010

City dwellers have a 40% increased risk of depression

Urban Design & Mental Health Centre

nowhere feels as lonely and lost as in the metropolitan crowd

Georg Simmel, German philosopher, 1903

52% of Londoners feel lonely

ComRes survey, 2013

50 years ago, the urban activist Jane Jacobs noted howcritical a city’s sidewalks, stores and bars were in bringing together people who do not know each other.

Anxiety anddepression Loneliness Lack of Intimacy

CITY ISSUES: SOCIAL WELL-BEING



50% of Americans always feel alone, andloneliness is worse in each successive generation

Cigna U.S. Loneliness Index, 2018

But today the word together has lost its sense of intimacy.

“be together. not the same”advertising for Android, Times Square, New York in 2015

Anyone here useful to my

business?

B2B issues:Whether you are at a trade show, attending a conference, or simply a local business person at a coffee shop, on a train, or sitting in a hotel lobby, the business opportunities around you remain totally ANONYMOUS

Who are these people, just passing me by?Can they help my business grow?Are they my ticket to financial success or a new job?

CITY ISSUES: LOCAL BUSINESS

make your city a business destination

with effective B2B networking

2develop incentives

for locals and visitors to spend in local businesses

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build real-time B2B opportunities

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B2C issues:Our high street shops are suffering enormously from global competition in online commerce, as locals buy less locally.

Tourists on day-trips to cultural cities are not spending enough in the local economy.



Over the last 20 years online social networking has brought a revolution in communications.A miracle of globalisation, focusing on building virtual communities worldwide.

BUT, communication, formerly interpersonal,is now computer mediated.

It’s Virtual.

So, during this revolution what happened to

promoting and stimulating localisation?What about face-to-face, local communities and economies?

CITY ISSUES: FACE-TO-FACE




Unlike the virtual world, face-to-face communicates with facial expressions, eye contact, tone of voice, body language and gestures

Building strong real relationships through: Trust + Empathy + Real Emotion + Depth

FACE-TO-FACING IN REAL LIFE

Social networking has led technology to ignore the fundamental role that REAL-LIFE contact plays in our well-being, as people and as part of society.

In Business, face-to-face remains key:

every $1 invested in business travel to meet people face-to-faceequals $12.50 in added revenues and $3.80 in new profits

The Return on Investment of U.S. Business Travel, Oxford Economics


The People-Centric approach uses technology to bring people together, face-to-face, networking in real-time stimulating urban areas and their people to

GROW personally & socially

in business & commerceas students on campus

creating opportunitiesthat today, just walk right past us!

ADOPTING THE PEOPLE-CENTRIC APPROACH IN SMART CITIES



Let’s makeSmarter Cities

PEOPLE should be a city’s

single most valuable and capitalised assetin any Smart City




PEOPLE-CENTRIC SMART CITIES

Smart Cities, like businesses today, should:NOT be technology driven and NOT ONLY be efficiency driven


To become “Smart”, a city needs to be human!

We have the responsibility to deliver a new People-Centric approach to developing Smart Cities:

• What future should Smart Cities provide people with? relationships, social well-being, life-styles, work, community, …?

• Where and how do city services and resources fit in?

• How can IoT and IoP provide this future?

The IoP Cities Initiative

Empowering people within a city to connect, network and meet face-to-face – anywhere, anytime in real-time!

connect people with mutual interests in business, socially, or

on campus

1help government understand better

the needs of, and communicate more effectively with, its citizens

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ObjectivesThis global initiative provides a cutting-edge “digital ecosystem” for smart cities that is truly “people-centric”. Real-time face-to-face networking, using HoozAround TM and Hoozies TM , stimulates growth and creates exponential opportunities for local businesses, social communities and university students.

Local BusinessFostering strong development in B2B growth:

• buyer/seller trading and commerce• consultancies, partnerships & investment• job recruitment

Aimed at local businesses and business visitors

Social CommunitiesRemoving today’s virtual distances in cities:

• helps to break-the-ice in meeting new people • match with people that share similar interests• build new relationships and communities

Aimed at neighbourhoods and districts

create a business destination offering effective real-time B2B

networking

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University CampusesInnovative “real” networking at university campuses:

• stimulate the personal growth of students• promote student societies and organisations• create professional and social ties to the city

Aimed at students, faculty staff, and researchers

THE INTERNET OF PEOPLE CITIES INITIATIVE

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incentivise locals and visitors to spend in the city’s local economy

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HoozAround TM is a dynamic mobile networking application with a ground-breaking concept:

NEARBY DISCOVERYaccess a unique network of people near you, within 70m

MEET UPface-to-face,now

INDOORS - OUTDOORSusing wireless technologies: on the street, in trade fairs, on campus, …

PROFILE MATCHINGfind people matching your interests, helping you grow

Its Features: Business, Social and Campus

Certified by the

identify people in your close vicinity interesting to you,

and meet with themface-to-face, immediately

THE TECHNOLOGY: HOOZAROUNDTM


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HOOZIESby meeting up, users earn HooziesTM

and spend them within the local economy


HoozAroundTM scans around you, creating your own dynamic network of NEW business contacts from an anonymous crowd

Filter through the crowd using business criteria, identifying key people to grow your business and increase your revenues.

Break the ice immediately! Just request a meeting via the app, face-to-face, right now!

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AN EXAMPLE OF HOOZAROUND AT TRADE FAIRS IN 3 EASY STEPS


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PEOPLE-CONNECTED CITIES

Telecom & media

Admin & faculty

Student Union

PublicMunicipality

Services & spaces

Visitor servicesHealth

Environment

Transportation

BusinessBusiness districts & assoc.

Convention centres

Hotels, food & bev.Coworking spaces

Health clubs

SocialCommunities

Social enterprises

Local charities

Campus

Sports ClubAlumni associations

Research & spinoffs

Service providers

The IoP Cities Initiative creates “People-Connected Cities”,through an Advisory Board of stakeholders, set up for eachCity Partner, representing public organisations and privateenterprises within public services, the business community,universities, social enterprises and local charities.


This Advisory Board will:

• guide strategy and vision

• supervise the pilot on behalf of each city

• oversee the “Rollout Roadmap” for the pilot’s launch

• promote strong local awareness and user traction

• review transactional growth and feedback process

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The HoozAroundTM mobile appis integrated with an innovativesocial currency called HooziesTM

=

HOOZIES: A SOCIAL CURRENCY STIMULATING LOCAL GROWTH

John and Alice meet through the app and both earn 1 Hoozie

The shop creates discounts for its products with HooziesTM, paying

a commission to the platform

+1 +1

John decides to spend his 1 Hoozie

at the local shop as a discount

Alice decides to donate her 1 Hoozie

to her favourite local charity

The platform sets aside 10% of all commissions for local charities and

social enterprises

Local Economy Social Currency

Local GrowthLocal Charities & Social Enterprises


ENGAGING WITH CITIZENS

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The “Big Brother Syndrome” creates barriers between local government and its citizens.So, getting citizen adoption for G2C services, for Smart Cities, is a big challenge.

A Softer Approach to Citizen Engagement:

local government offers its citizens face-to-face networking services (B2B and C2C) through The IoP Cities Initiative

- creating opportunities for citizen growth: socially + commercially- resulting in a highly engaged network of citizen communities- a willing source of feedback and data sharing with local government

+ +

feedback and data sharing

G2CServices

where G2C services can be:piloted, promoted, and integratedto existing “connected” communities of citizens


PROVIDING BIG DATA FOR G2C SERVICES

offering comprehensive data analytics, business intelligence, trends and indicators, which help guide and drive the strategic vision of a city in developed its G2C services:


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creates a unique wealth of

REALTIME Big Data

Data is gathered from a wide range of demographics from a city’s: social communities + local & visiting businesses + university campuses

on HOW a city functions


• identifying issues that require prioritisation• identifying which service features to develop• understanding how to best gain adoption by citizens• helping local businesses and economies to build value• understanding social and business trends within the city

user profiling

business and social profile matching

face-to-face interrelations

geo-tracking

local business spending and promotions

device and mobile operator usage


THE PILOT

The initiative will launch with a 2-year pilot project, leading to the creation of open standards for The IoP Cities Initiative to be promoted and expanded on a global scale.

The City of Athens

Pilot area Athens (Greece)

SocialBusiness (B2B)

Members Athens MunicipalityACCMRIntl. Org. for Migration

Use cases

Pilot area Cambridge (UK)

Use cases Business (B2C - B2B)Campus

Members Cambridge City Council University of Cambridge

Smart Cambridge Smart Africa

Pilot area Kigali (Rwanda)

Members 24 African nationsUniversity of RwandaKigali Convention CentreRwanda Develop. Board

Use cases Business (B2B)Campus

Pilot area Dublin

Use cases Business (B2C - B2B)Campus

Members Dublin City Council DocklandsUniversity College of Dublin

Smart Dublin


International Smart CitiesThe following international Smart Cities have been selected to lead the piloting of The IoP Cities Initiative, representing diverse local urban perspectives, social communities and economies. Each partnering smart city will pilot specific use cases for the project:

OTHER RESOURCES: TECHNOLOGY, FINANCIAL, STAFF & MARKETING

Together with HoozAroundTM and HooziesTM, the pilot project will draw upon other 3rd party resources from leading international associations, as well as local expertise and services that will ensure a smooth integration into each City Partner’s unique local community and economy:

Collaboration with leading international technology and telecommunications associations will ensure the adoption of existing Smart City open standards, including:

Technology

Funding required for the pilot will be sourced from private and public entities.

Financial

Local staff will be hired to operate and coordinate onsite activities of the pilot project, guided by the Advisory Boards for Smart Cambridge, the city of Athens, and Smart Africa.

Staff

The pilot will work with local media entities in developing a marketing strategy for the “Rollout roadmap” for each City Partner, including traditional and social media marketing.

Marketing



IoT Consortium: Smart Cities Working Group

People-Centricity

making Smarter Cities by putting people 1st

21

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