THE DEFINITIVE GUIDE ON why ?

is a llama*.* lla•ma | ’lämә | (Lama glama)

01 ………….. Who’s Frank?

02 ………….. The Card

03 ………….. Better Deals & Discounts

04 ………….. Mobile

05 ………….. Website Customization

06 ………….. Business & Consumer Relationships

07 ………….. B2B

08 ………….. Online Marketing

09 ………….. Measurable ROI

10 ………….. Value + Exposure

11 ………….. Fundraising

12 ………….. Business Support

}12- reasons -to choose

TABLE OF CONTENT S / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /

6

5

4

3

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1

{ TA BLE 1 }

FIG .1 : T HE M AT HE M AT ICA L FOR MUL A FOR DE T ER MINING DE A L S

The height of a full-grown, full-size llama is between 5.5 6 feet tall at the

top of the head. They weigh approximately between 280 lbs. and 450 lbs.

Commonly unknown, llamas do not have eyelashes. However, their cousin

the alpaca does. Their keen ability to sniff out deals is a rare trait not found

in other animals.

ρ ( ∂v/ ∂t + v *ev ) = – e ρ +e * e * T + f

THE CARD /

Picture this: You have a good friend whose uncle’s cousin owns this amazing

restaurant and you end up going there a few times a week because you’re

“friends with the owner” and you get the “hook up”.

Now that is good but Frank is even better. With the Frank card, you’re essentially saying, “I’m friends with a

llama,” and instead of getting a good deal at only one or two places, Frank happens to be friends with the

owners at all the hot spots in town. You’ll notice the Frank sticker on the doors of businesses, walk-in, flash

your card that proves you “know Frank” and you’ll get a great deal. No need for coupons with this bad boy!

This is serious savings for Frank’s friends and repeat customers for Frank’s favorite businesses. It’s two

of a llamas favorite things: helping friends and finding great deals. I bet you didn’t know that tidbit, did you?

We do much more than just spit.

WHO’S FRANK? /STEP: No.1

WHAT IS THIS ANIMAL?

STEP: No.2

PLASTIC EQUALS MONEY

Hello, my name is Frank and I am a llama.

Yes, you heard that right. A llama…And I’m about to be your new best friend.

Frank is the newest way to help people save money. Our website is full of great deals and promotions from

all sorts of stores, restaurants, businesses and clubs that are available to our friends. Once you sign up

with Frank, you get a membership card—no bigger than your average credit card—that you can show at

any participating business to get the “Frank Special.” Or, go online to our website and see some of Frank’s

favorite places and check out the great deals ahead of time. And it’s better than those bulky coupons or

savings books, because this one card can be used to get you a great deal at all participating businesses.

Even better, it’s not a one-time deal—the card is good for an entire year. You can use it every day! Plus,

with Frank, businesses can constantly update their promotions and discounts so that members are always

getting new perks. So, we send you forth to go find Frank… and some savings while you’re at it.

FIG . 2 : HO W M A N Y T IME S CA N CU S T OMERS U SE T HE CA RD IN ONE Y E A R ?

Well, we know there are 24 hours in one day. Multiply that

times 365 days a year and that equals 8,760 hours. Add to

that the circumference of the earth and the hours gained

flying east to west, multiplied by the velocity of the aircraft

and you get approximately 40,381 times per year.

(Yes, of course this is scientifically accurate…)

+ = $

FIG .3 : S IMP L E M AT HE M AT IC S

Frank plus the Frank card equals money. Money in the bank

for you and for your customers since they’re saving money.

That means this equation continues exponentially with many

repeat customers and lots of happy faces.EXP.DEC/2010membeR 01894533912

FRANKDEALS.COM

JonathanStewartx +

24 HOURS 365 DAYS 24,901 MILES

12:00 PM

FRANK DEALS

2

BETTER DEALS & DISCOUNTS /

When you work with Frank, the possibilities of marketing to your customers are endless. Frank’s friends

want to get a good deal and we’re going to help you figure out how to get them one—all while promoting

your business, increasing your recognition and driving customers into your store.

With FrankDeals.com, you can customize your personal page to showcase any special promotions or deals

that might appeal to your customer base. You already know they like llamas (or maybe just Frank?), so that

much is a start. Will offering a free dessert with any meal bring more customers into your restaurant for lunch? Do

half-price cart rental fees appeal to golfers who like to play your course? Frank will work with you to figure out all

the right answers. By updating and offering new discounts on FrankDeals.com, you’ll have your customers

checking out your business page more and more—increasing your brand awareness while providing them

with perks in the process. It’s like a dating site between businesses and consumers; and with Frank as your

matchmaker, love is in the air.

MOBILE /

We know that most people are constantly

on the go. Luckily, so is Frank. He’s a herd

animal, a nomad, and being on the go is

his way of life.

For this reason, Frank has made it so FrankDeals.com is

easily accessible from your smartphone. Frank’s friends

can log on from their mobile device to check out the daily

deals in their neighborhood—in real time, anytime. Trying

to pick a place to grab lunch? Let Frank help. Interested in seeing

a movie or playing putt-putt? Frank will show you the best

deals in the area. It’s like carrying Frank around in your

pocket… just without all the inevitable shedding.

FIG . 4 : PERCEN TAGE OF PEOP L E T H AT L IK E DISCOUN T S

= Like discounts

= Don’t like discounts.

TOTAL AMOUNTOF PEOPLE

STEP: No.3

DEALS, DEALS AND MORE DEALS

STEP: No.4

WHEREVER YOU MAY ROAM

99% OF POPULATION

1% OF POPULATION

WEBSITE CUSTOMIZATION /

Do you realize that Americans spend more than twice as much time online as

they do watching television? People go to the Web to read the news, catch up

with old friends and, like Frank, find great deals.

When you partner with us, you will receive your own

promotional page on FrankDeals.com. There, you will be

able to share your great deals with Frank’s friends, post

daily specials, feature important information about your

business and showcase multimedia videos and photos.

A unique tracking feature allows you to build a base of

customers that choose to receive news and updates from

your company. As a business owner, you will also have

the privilege to see what similar businesses are doing

since FrankDeals.com is a large community of businesses

like yours providing consumer deals. Open forums give

opportunity for Frank’s friends to voice opinions, share

important information and discuss companies like yours.

You’ll definitely want to be part of the conversation!

Frank believes the way to establish a successful business is building lasting

relationships… and haven’t you always heard that communication is the key?

FrankDeals.com is the best avenue to promote your business. When a friend of Frank’s visits the site, they

can easily browse deals by location, business category or even directly find your company to see what’s new.

Having your customized profile on FrankDeals.com is like directly talking with your most valued customers.

So start talking to them! Don’t be shy. Flirt with them a little. Give a small discount here, maybe a free perk

there. Make them feel important—tell them about how much their business means to you! The cool thing

is you’re also sharing important information about your company in the process. Frank will also make sure

to highlight different businesses and specials on FrankDeals.com, as well as

on other important social media sites, like Facebook and Twitter. Frank is

happy to serve as your third-party endorsement to get you started. But the

goal is to get the FrankDeals.com community discussing your business,

and its great deals. We’ll let the word spread from there. Frank just

loves helping people. Dalai Lama, meet Dollar Llama…FIG .5 : JU S T T HINK , T HIS COUL D BE YOUR NE W W EB PAGE

FIG .3 : HO W WORD OF MOU T H SPRE A D S A MONG PEOP L E ( A ND L L A M A S )

One couple tells another couple, who tells two couples, who

then tell four couples, and so on and so on…

STEP: No.5

MY URL IS YOUR URL

STEP: No.6

ALLOW ME TO INTRODUCE MYSELFBUSINESS & CONSUMER RELATIONSHIPS /

B2B /

How often are you able to sit down and talk business with… well… other businesses?

FrankDeals.com is a community of not only customers, but a network of businesses like yours… locally,

regionally and nationally. Use FrankDeals.com to see what your colleagues and competitors are doing to

promote their businesses and products. Share ideas, and maybe even steal a couple. Okay, maybe not steal,

just borrow. Honesty is a llama’s best policy. Frank’s website has some great analytics that help you see how

many of Frank’s friends are checking out your promotions, following your company and recommending

it to their friends. Not only that, you can check out other businesses to see how your company compares

to a competitor, or try to cross-promote with other businesses. Knowing that your fans are also checking

out the deals at a store down the road could lead to some coordinated marketing efforts that could help

both companies increase their sales and visibility. Plus, our great business–to–business portal allows you to

make special offers directly aimed at other business owners.

ONLINE MARKETING /

Like most people (and llamas), Frank hates getting lost. It's just too easy now to find what you want…

especially with the modern conveniences of the GPS and mobile technologies. So let’s make it easier for

your customers to find you! Frank, being a trendy llama, is going to help you build the bridge. He’s heard

from some uppity-ups that the most effective marketing strategies involve both online and offline methods,

and that savvy marketers are now focusing more of their money on online efforts instead of traditional

advertising. Frank knows that communicating with customers can be challenging, and that the old school

methods are beginning to lose ground to the convenience and capability of the internet.

Your customers will be lining up to contact you for information through

FrankDeals.com. The interactive marketing revolution has begun, and Frank

is ready to take you into the future!

FIG .6 : GI V E A L I T T L E , TA K E A L I T T L E , SH A RE A L I T T L E , GE T A L I T T L E

FIG .7 : A RE YOU RE A DY T O H AV E YOUR BU SINE S S TA K E OFF ?

You take the time to research other

businesses to find out what they

are doing, talk with them, form

relationships and build

partnerships.

Other businesses recognize

your success and begin to seek

guidance from you. They find ways

to partner with you to benefit both

businesses.

THE SWEET SPOT FOR BETTER BUSINESS RELATIONSHIPS

YOU THEM

STEP: No.7

FRIENDS IN HIGH PLACES

STEP: No.8

24/7/365 CONNECTION. CHECK.

Yes!

No. (Really?)

MEASURABLE ROI /

It’s all about the llamas… err, benjamins, as they say. Dollars and cents not

only for your customers, but also for you!

To become a participating business, the advertising cost is low and the reward is high. By listing your

business with Frank, you will be able to share all sorts of company, product and event information to an

interested audience. By providing rewards to Frank users, you’re driving traffic to your business and getting

the conversation started among a community of faithful followers.

With our powerful analytics, combined with an open forum among users, you’ll receive valuable insight and

feedback from your most important audience. No, not Frank—but directly from your customers. what

are you waiting for?

VALUE + EXPOSURE /

Because you’ve been so nice helping out Frank’s friends, he wants to do a little

something special for you. No, no… not dinner and drinks and a night out on

the town. That might be moving a little fast. Instead, how ’bout some good old

fashion value?

Frank’s got it in spades. First, you can use FrankDeals.com to develop your personal, customized profile

page with all your company photos, videos and info. That way your customers can find you easily and

follow you on the go with the mobile version of FrankDeals.com. They can also track your business to

receive updates and notifications, directly from you! (It’s kind of like stalking… but in a good way.) There’s also

the value of networking with other business owners because you’ll have complete access to all businesses

within Frank’s network. And if that wasn’t enough, you can incorporate your business name and brand with

various fundraisers and event promotions associated with Frank. Frank is putting your name in lights—and

baby, you’re going to be a star!FIG .8 : RE T URN ON IN V E S T MEN T IS S IMP L E

FIG .9 : A WIN-WIN S I T UAT ION

This performance chart measures the value of your

investment with Frank over time—in one year. Like

Frank, I bet you’d also like to take a ride on this chart

to its highest peak. FrankDeals.com is so good, it’s like having your cake and eating it too,

or having a nice house with no mortgage to pay, or winning the lottery…

(OK, OK that last one might be better than good, but FrankDeals.com isn’t

too far off!)

DID SOMEONE SAY CAKE?

STEP: No.9

YOUR INVESTMENT FINDS YOU AGAIN

STEP: No.10

TOTAL EXPOSURE

VALU

E

T IME – (1 YEAR)

So,

FUNDRAISING /

Who likes carrying around those big coupon books anymore? Certainly not Frank.

First of all, they don’t even fit in your pocket. Have you ever tried to sit on one of those things? Yowsa!… and that’s

assuming you even remember to bring it with you in the first place! That’s where Frank’s membership card

comes in handy. It’s like a thousand different, ever-changing coupons that last for an entire year. Frank is

getting into the fundraising business – visiting schools, churches and clubs along the way—and sharing the

good news!

Fun fact: Llamas are very philanthropic, distantly related to the Rockefellers… or so we’ve heard.

BUSINESS SUPPORT /

Frank understands that you are busy trying to run your business—so let us

help you think of cool new ways to promote your offerings to customers.

When you sign on with Frank, you’ll be assigned your own marketing associate that you can meet with

monthly to help you manage your promotions and specials if you need an extra pair of hands… or, toes, in

Frank’s case! The great thing is with FrankDeals.com, you can update your promotions and offerings as often

as you want, as much as you want. Daily, weekly or monthly —it is completely up to you! Even better, we let

you use FrankDeals.com to promote any daily specials or special events you may have running. This is in

addition to the Frank discount. We’ll give you access to your profile page so you can update your promotions

on your own schedule—if you're busy, we’ll even make the updates for you!

STEP: No.11

CAUSE GIVING BACK FEELS GOOD

STEP: No.12

WE’RE HERE FOR YOU

FIG .10 : BE T T ER POR TA BL E I T E M , CREDI T CA RD OR BOOK ?

As you can see, a card is much smaller than a book.

BOOKOF

COUPONSVS.CARD

FIG.11 : W H AT ’S BE T T ER T H A N SUPPOR T W HEN YOU NEED I T ?

Support is great. The bottom line is Frank is here for you. Sometimes,

he’ll even carry your briefcase, or satchel, or laptop bag, or purse, or…

© 2010 COPY RIGH T FR A NK , L LC. A L L RIGH T S RESERV ED.