are born fromMADE WITH LOVE AND CARE®

SINCE 1987

Every bag of chips began somewhere, but ours began with someone. Miss Vickie wanted better chips for her family, so she decided to make them using potatoes fresh from her family’s third-generation farm in Ontario, Canada.

In her kitchen—where work was respected, family was loved, and honesty was a must— Miss Vickie used simple and flavorful ingredients to create a delicious snack approved by four of the hardest-to-please taste testers around, her kids.

In 1987, she sold her first bag of chips at the Alliston Potato Festival. It didn’t take long for them to catch on—Miss Vickie soon began to receive hand-written letters from people near and far who loved her chips, and she took the time to respond to each note. Her passion, dedication to others, and hard work were the driving forces that made Miss Vickie’s® such a beloved brand.

Today, as more people discover the farm-fresh taste of our Miss Vickie’s chips, her influence keeps growing.

Miss Vickie’s® has A new LOOK to CELEBRATE

since the first bag was sold.

30 years

• Made without artificial flavors or preservatives

• Beloved brand with an authentic backstory

• Distinctive new packaging that conveys from-the-farm origins

• Not available in grocery stores, so finding and eating Miss Vickie’s is a special treat

• Marketing support and merchandising to help drive chip purchases

thanks to unbeatable quality and a genuine story.

Consumers already love Miss Vickie’s.® We think you will too.

IN FOODSERVICE*

“Miss Vickie’s is all about the feeling of satisfaction, comfort, and love…they remind me of the love that a mother would put into a baked good or home-cooked meal.”**

t

© 2017 Miss Vickie’s Co., LLC

• Highlights the brand’s from-the-farm origins.

• Introduces modernized Miss Vickie’s® logo.

• Elevates appetite appeal through simple, hand- painted ingredients.

• Communicates flavors with the same recognizable colors.

Consumer testing has shown our new design is more visually appealing, appetizing, and is projected to

increase purchase interest.***

Product Description Pack Size Case GTIN Each GTIN

Miss Vickie’s® Kettle Cooked Sea Salt Original Potato Chips

64 ct./1.375 oz 00028400444439 028400009973

Miss Vickie’s® Kettle Cooked Jalapeño Potato Chips

64 ct./1.375 oz 00028400444415 028400012553

Miss Vickie’s® Kettle Cooked Sea Salt & Vinegar Potato Chips

64 ct./1.375 oz 00028400444460 028400012546

Miss Vickie’s® Kettle Cooked Smokehouse BBQ Potato Chips

64 ct./1.375 oz 00028400444514 028400010436

Miss Vickie’s® Kettle Cooked Farmhouse White Cheddar Potato Chips

64 ct./1.375 oz 00028400668330 028400660013

Miss Vickie’s® Kettle Cooked Variety Pack Mix (30 ct.)

2 ct./41.25 oz 00028400359306 028400005003

* NPD SupplyTrack L52 Weeks through May 2016.**Slaughter Branding, Miss Vickie’s Brand Lover Qual Exploratory, April 2016.

***PRS-In Vivo Packaging Validation: Miss Vickie’s Packaging Graphics Redesign, April 2016.

Sea SaltORIGINAL

Smokehouse BBQ

FARMHOUSE WHITE CHEDDAR

Perfectly seasoned with just a touch of sea salt—the ideal complement to

any sandwich.

The comforting flavor of rich white cheddar

cheese makes a delightful addition to any meal.

The smoky, savory aroma and taste of a mid-summer

barbecue, with a satisfying crunch.

Sea Salt & Vinegar

Tangy vinegar seasoning with ground sea salt—

a farm-fresh take on a classic.

Jalapeño

Made with ripe jalapeños for enough flavorful heat to make things

deliciously interesting.