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Post on 08-Feb-2017

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Good News or Bad News?

@BorjaechevarriaDigital Editor-in-ChiefUnivision ISOJ 2016. Austin.

From TV to Facebook Live

Dividir por verticales:

News: Borja Hilda

Digital StrategyKevinJuan pabloFelipe

Digital operations Edgar MartinezJulia Kim

EntertmmEmilio Aliaga

sportsJuan Pablo Convers

AnlyticsAdrian SegoviaLisa Filipek

Bolita para incluir el nmero de reportes de cada lder, directos e indirectos

#DemDebate

Univision video traffic

Video traffic regardless of wether it comes fro our O7O or from our amplified

Total amplifiedACTUAL Videos O&OAnd the answer is...BAD NEWS

Dividir por verticales:

News: Borja Hilda

Digital StrategyKevinJuan pabloFelipe

Digital operations Edgar MartinezJulia Kim

EntertmmEmilio Aliaga

sportsJuan Pablo Convers

AnlyticsAdrian SegoviaLisa Filipek

Bolita para incluir el nmero de reportes de cada lder, directos e indirectos

What do we do?Find balance between business objectives and distributed content

Foster Data Driven Culture

Embrace Startup Mode/Beta Mode

Adapt Video Content for different platforms

Diversify skillset

Gracias.: )

@borjaechevarria