boostzone institute webreview november 2011

8/3/2019 Boostzone Institute WebReview November 2011

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The Boostzone Institute WEB REVIEW N10. November 2011

There can be little doubt that Facebook collects from its current users

information about individuals who are not currently Facebook usersKelly Kubasta, who heads the Dallas law rm Klemchuk Kubastas social media division

*Click on the titles to view the documents

10

Summary

Major trends in a globalized world- Strategies for a troubled economy..........................p.2

- Les fab labs, incubateurs de futur............................p.2

- The global jobs challenge.......................................p.2

- Forecasts for the next 25 years..............................p.2

Corporate social and environmental

responsability- New EU denition and strategy for CSR...................p.2

- Why occupy Wall Street should occupy corporate

leaders minds.............................................................p.3

Management in the future world of work- Why the future of work will make us more human

............................................................................p.3

- Ralit augmente, humanit diminue...................p.3

- La gueule de lemploi : un document choc sur le

recrutement......................................................p.3

Enterprise 2.0 and mobile enterprise- Pourquoi partage-t-on nos contenus et

recommandations ?....................................................p.4

Boostzone Institute 2011

- Concentrez-vous !.....................................................p.4

Internet and social networks- La neutralit du net : Lhomme au radeau.............p.4

- Birth of the global mind...........................................p.4

- Penser le futur du Web..........................................p.4

- A day in the life of privacy.........................................p.5

Brand and personnal online reputation

and infuence

- LinkedIn launches Classmates for alumni networking

...................................................................................p.5

- Customers, social media and the internets silent

majority.............................................................p.5

Personal development and learning- You cant manage informal learning only the use of

informal media............................................................p.5

- The case for videogames as powerful tools for

learning.........................................................p.5

More notable links................................p.6

Fenixs Boostzone SARL - 24/28 rue de la Ppinire 75008 Paris - Tl. +33 (0)6 77 11 34 48 - www.boostzone.fr

Web Review personnalise sur demande - Customized WebReview on demand

Editorial

Max Schrems, an Austrian student in law, has obtained all the data that Facebook has gathered about him.After reading the record of 1222 pages, it was found that the social network with 800 million members will

not overwrite any of its servers, even those that the user has deleted. Another more worrying thing is that the

student suspects the social network to create shadow proles of people who are not registered.

Max Schrems, un tudiant autrichien en droit, sest procur lensemble des donnes que Facebook a re-

cueillies sur lui. Aprs avoir lu le dossier de 1222 pages, il sest aperu que le rseau social aux 800 millions

de membres neffaait aucune donne de ses serveurs, mme celles que lutilisateur a supprimes.

Autre point plus proccupant, ltudiant souponne le rseau social de crer des shadow proles, cest

dire des prols secrets de personnes qui ne sont pas inscrites.

[email protected]

Bilingual document (US, FR)
http://www.boostzone.fr/wp-content/uploads/BZI_OffreVeille_avr11_v1_FR.pdfhttp://www.facebook.com/pages/Boostzone-Institute/212560485441038http://www.linkedin.com/groups?about=&gid=2815952&trk=anet_ug_grpprohttp://www.boostzone.fr/http://twitter.com/#!/boostzonehttp://www.boostzone.fr/wp-content/uploads/BZI_OffreVeille_avr11_v1_FR.pdf


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Corporate Social and EnvironmentalResponsability

Majors Trends in the

Globalized World

The Boostzone Institute WEB REVIEW N10. November 2011*Click on the titles to view the documents

2

Strategies for a troubled economyWorld Future Society, Richard Yonck,

October 24, 2011

Weve always been on a persistent track of technolo-

gical improvement. Every day we hear about a new

advancement that will change and improve our lives.

Unfortunately, such advances can also have a very

negative impact on the welfare of the society.

The reality is far dangerous: coming decades hold

considerable potential for catastrophic levels of job

loss; with open source 3-D printing, molecular nano-

technology and articial intelligences.

This article explains why reinventing commerce itself

could allow both producers and consumers to more ful-ly realize the benets of technological progress, while

maintaining an economy that protects the existence of

both.

Les fab labs, incubateurs de futurOwni, Sabine Blanc et Ophelia Noor,

22 octobre 2011

Nous sommes probablement laube dune rvolutiondans notre faon de produire les choses.

Les fab labs, ces mini-usines citoyennes collabora-

tives de fabrication la demande, closent dans de

nombreux endroits en sappuyant notamment sur une

technologie qui devient de plus en plus efcace: lim-

pression 3D.

Les fab labs ont vocation produire des objets qui

apportent du sens localement la communaut. Cela

peut prendre la forme daide la conception de proto-

types qui peuvent tre vendus des compagnies ou

mis en production de faon indpendante.

Cest un moyen efcace pour combler les lacunes,mettre en connexion les comptences, pour lancer un

premier projet avec peu de moyens.

The global jobs challengeProject-syndicate, Michael Spence, October 17, 2011

Over the past three decades, millions of new workers

arrived in the economy with various levels of education

and skill. This brought a tremendous growth in income

levels, opportunities, but also more employment com-

petition and signicant shifts in relative wages and

prices, which is having profound distributional effects.

This article by a Nobel laureate in economics identies

several challenges for the job market, including gene-

rating enough jobs for new workers and matching skills

and capabilities to the supply of jobs.

Forecasts for the next 25 yearsWorld Future Society, Timothy Mack, October, 2011

Futurists do not attempt to predict precisely what will

happen in the future. The main purpose of studying the

future is to look at what may happen if present trends

continue, decide if this is desirable, and, if not, work

to change it. Those forecasts from the World Future

Society (right of the page), a nonprot educational and

scientic organization founded in 1966, predict, among

other, that the learning will become game-based and

humans may eventually lose the race with robots.

New EU denition and strategy for CSRDavid Coethicas Blog, David Coethica,

October 25, 2011

Recently, the EU published a 2011 2014 strategy

on CSR booklet. It gives a new denition of CSR as

the responsibility of enterprises for their impacts on

society.

This short document (15 pages) highlights the effectivemovement of the accelerating development of CSR as

a core business consideration.


http://www.wfs.org/content/strategies-for-troubled-economyhttp://owni.fr/2011/10/22/les-fab-labs-incubateurs-de-futur/http://www.project-syndicate.org/commentary/spence28/Englishhttp://www.wfs.org/forecasts/index.htmhttp://davidcoethica.wordpress.com/2011/10/25/new-eu-definition-and-strategy-for-csr/http://www.boostzone.fr/wp-content/uploads/BZI_OffreVeille_avr11_v1_FR.pdfhttp://www.boostzone.fr/wp-content/uploads/BZI_OffreVeille_avr11_v1_FR.pdfhttp://davidcoethica.wordpress.com/2011/10/25/new-eu-definition-and-strategy-for-csr/http://www.wfs.org/forecasts/index.htmhttp://www.project-syndicate.org/commentary/spence28/Englishhttp://owni.fr/2011/10/22/les-fab-labs-incubateurs-de-futur/http://www.wfs.org/content/strategies-for-troubled-economyhttp://www.boostzone.fr/


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Management in the Future

World of Work


The Boostzone Institute WEB REVIEW N10. November 2011* Click on the titles to view the documents

3

Why occupy Wall Street should occupy

corporate leaders mindsCrane and Matten blog, Crane and Matten,

October 14, 2011

The Occupy Wall Street protest have now gone global.Although the range of issues and demands are many

and diverse, they share a strong single point of focus:

nance is the villain. Austerity measures are biting

hard. Unemployment is up. A signicant proportion of

society feels excluded.

This article describes the importance of this movement

for business leader: governments are looking to be

responsive and populist, protests create a great op-portunity for collective action and signal that for some,

effort expended arent working.

Why the future of work will make us more

humanWorld Future Society, James Lee, October 17, 2011

While automation has already had a signicant impact

on manufacturing, we are just beginning to see the

impact of articial intelligence on the traditional pro-

fessions. This is all a part of the transition towards a

post-industrial economy. Labor markets worldwide are

rapidly becoming polarized.

This article deals with the job opportunities of the fu-

ture which will require either high cognitive skills, orwell-developed personal skills and common sense.

Ralit augmente, humanit diminueStrabic, Pablo Grandjean, 11 octobre 2011

Il est fort probable que les diffrentes rvolutions tech-

nologiques connues ces vingt dernires annes (Inter-

net, miniaturisation, mobilit, golocalisation,...) se

synthtisent autour de la ralit augmente.Cet article brosse quelques exemples dusages exis-tant de la ralit augmente et ses perspectives, il se

veut galement trs prudent voire alarmiste sur les

dangers qui peuvent laccompagner an de nous sen-

sibiliser et de ne pas faire de cet Eden technolo -gique promis, un enfer.

La gueule de lemploi : un document choc

sur le recrutementLe Monde, blog de lemploi et de lentreprise,

Jean-Baptiste de MontValon, 7 octobre 2011

France 2 a diffus dbut octobre dans lmission

Infrarouge , un documentaire sur les mthodes em-

ployes par lassureur GAN pour recruter sa force de

vente intitul La Gueule de lemploi .

Sans commentaire, plutt neutre dans la ralisation, le

documentaire est compos dimages tournes durant

la session de recrutement de 2 jours, lme dans son

intgralit puis des interviews de chacun des candi-dats sur leurs ressentis quelques jours aprs.

On y voit les mthodes dun cabinet de recrutement

ordinaire, qui visent diviser, dstabiliser, parfois hu-

milier les candidats an dvaluer leurs prols et leurs

personnalits pour des postes qui demandent com-

bativit , sociabilit ainsi qu une grande tol-

rance au stress, la pression et la frustration .

Les recruteurs sont autoritaires, infantilisent les can-didats qui il nest pas expliqu clairement les moda-

lits du poste (au nal un poste de commercial pay

au SMIC). Cette situation est accepte par tous les

protagonistes: les candidats par peur du chmage, les

recruteurs par conformisme ce systme norm.

Ce reportage nous rappelle lexprience de Milgram de

1963 qui analysait le degr de soumission lautorit.La conclusion du documentaire est sans surprise:

ce type de mthode na pas rapport grand-chose

grand monde.


http://craneandmatten.blogspot.com/2011/10/why-occupy-wall-street-should-occupy.htmlhttp://craneandmatten.blogspot.com/2011/10/why-occupy-wall-street-should-occupy.htmlhttp://www.wfs.org/content/why-future-work-will-make-us-more-humanhttp://www.wfs.org/content/why-future-work-will-make-us-more-humanhttp://strabic.fr/Realite-augmentee-humanite.htmlhttp://lemonde-emploi.blog.lemonde.fr/2011/10/07/la-gueule-de-lemploi-un-document-choc-sur-le-recrutement/http://lemonde-emploi.blog.lemonde.fr/2011/10/07/la-gueule-de-lemploi-un-document-choc-sur-le-recrutement/http://www.boostzone.fr/wp-content/uploads/BZI_OffreVeille_avr11_v1_FR.pdfhttp://www.boostzone.fr/wp-content/uploads/BZI_OffreVeille_avr11_v1_FR.pdfhttp://lemonde-emploi.blog.lemonde.fr/2011/10/07/la-gueule-de-lemploi-un-document-choc-sur-le-recrutement/http://lemonde-emploi.blog.lemonde.fr/2011/10/07/la-gueule-de-lemploi-un-document-choc-sur-le-recrutement/http://strabic.fr/Realite-augmentee-humanite.htmlhttp://www.wfs.org/content/why-future-work-will-make-us-more-humanhttp://www.wfs.org/content/why-future-work-will-make-us-more-humanhttp://craneandmatten.blogspot.com/2011/10/why-occupy-wall-street-should-occupy.htmlhttp://craneandmatten.blogspot.com/2011/10/why-occupy-wall-street-should-occupy.htmlhttp://www.boostzone.fr/


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Enterprise 2.0 and

Mobile Enterprise

Internet and Social Networks


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Pourquoi partage-t-on nos contenus et

recommandations?Blog i-marketing, Christophe Benavent,

8 octobre 2011

An doptimiser les changes sur les rseaux sociaux

dentreprise, il est bon de savoir ce qui les motive.

Une tudiante en Master lUniversit Paris-Ouest a

ralis une enqute auprs de 240 personnes pro-pos des secteurs du tourisme et du transport.

Les rsultats font merger rapidement 4 types de mo-tivation que sont lgosme, le souci dquit dans la

bonne exprience comme dans la mauvaise, la rci-procit et la praticit. On voit ressortir dans ce portrait

la logique destime de soi mais les actions sont globa-lement positives: il sagit dencourager et dchanger

pour son plus grand prot. Nous sommes donc dans

une logique de cooptition .

Concentrez-vous !Le Monde.fr, Laure Belot, 24 octobre 2011

David acheteur, Claire avocate, Joseph conomiste

et Antony consultant Web ont en commun de bonnes

tudes, une activit choisie, un poste intressant...Pourtant, tous quatre ressentent une drle de sensa-

tion une fois au boulot : ils prouvent de plus en plus

de mal se concentrer.

Surabondance des mails, actualisation dun statut sur

un rseau social, le rexe Google pour la moindre

pense parasite, les SMS, les coups de tlphone,...

Ces 4 travailleurs arrivent tous la mme conclusion:

ils narrivent pas se concentrer sur des tches com-

plexes. Ce syndrme de dconcentration nest pas

un problme que lon peut voquer facilement dans

lentreprise qui a une postion ambivalente sur le sujet.

En effet, elle peroit ngativement un trouble de lat-

tention mais rige en vertu la ractivit et le fait dtre

multitches.

La neutralit du net : Lhomme au radeauOwni, Stphane Bortzmeyer, 12 octobre 2011

Voici un article en deux parties fort intressant car il d-

veloppe de faon accessible le contexte et les enjeux

autour de la neutralit du net. Dapparence technique,

il savre que cest un enjeu minemment politique.

Selon lauteur, il y a de fait, dsaccord politique entre

deux groupes: les utilisateurs qui dfendent la neutra-

lit et les oprateurs qui sont globalement contre. Lau-teur dveloppe une analogie, - qui a le mrite dtre

pdagogique - mettant en scne des Cro-magnons

cherchant traverser une large rivire.

Birth of the global mindFT Magazine, Tim OReilly, September 23, 2011

What is different today is the speed with which know-ledge propagates. Those things that rise to the top are

decided not by media executives but by their viral mo-mentum. This would be the future: massive amounts

of data created by people, stored in cloud applications,

feeding back results to those people, gradually giving

way to applications that emulate what they have lear-

ned from the feedback loops between those people

and their devices.

This article highlights the best symbiosis of man andcomputer, where a program learns from humans but

notices things they would not.

Penser le futur du WebOwni, Olivier Ertzscheid, 25 octobre 2011

Olivier Ertzscheid, enseignant-chercheur en sciences

de linformation et de la communication nous offre une

rexion sur lavenir du Web.

Quelles vont tre les pistes possibles du Web et de

ses acteurs pour distribuer et exploiter les donnes

toujours plus titanesques que les rseaux sociaux pro-

duisent en silos? Comment lapprhender pour prser-

ver au mieux notre vie professionnelle, prive, intime?


http://i-marketing.blogspot.com/2011/10/pourquoi-partage-t-on-nos-contenus-et.htmlhttp://i-marketing.blogspot.com/2011/10/pourquoi-partage-t-on-nos-contenus-et.htmlhttp://www.lemonde.fr/aujourd-hui/article/2011/10/24/concentrez-vous_1592999_3238.htmlhttp://owni.fr/2011/10/12/neutralite-reseau-internet-radeau-1/http://www.ft.com/cms/s/2/a4bce7e8-e32b-11e0-bb55-00144feabdc0.htmlhttp://owni.fr/2011/10/25/futur-web-moteur-recherche-donnees-reseau/http://www.boostzone.fr/wp-content/uploads/BZI_OffreVeille_avr11_v1_FR.pdfhttp://www.boostzone.fr/wp-content/uploads/BZI_OffreVeille_avr11_v1_FR.pdfhttp://owni.fr/2011/10/25/futur-web-moteur-recherche-donnees-reseau/http://www.ft.com/cms/s/2/a4bce7e8-e32b-11e0-bb55-00144feabdc0.htmlhttp://owni.fr/2011/10/12/neutralite-reseau-internet-radeau-1/http://www.lemonde.fr/aujourd-hui/article/2011/10/24/concentrez-vous_1592999_3238.htmlhttp://i-marketing.blogspot.com/2011/10/pourquoi-partage-t-on-nos-contenus-et.htmlhttp://i-marketing.blogspot.com/2011/10/pourquoi-partage-t-on-nos-contenus-et.htmlhttp://www.boostzone.fr/


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Brand and Personal Online

Reputation and Inuence


5

Personal Development

and learning

A day in the life of privacySecurity week, Jon-Louis Heimerl, October 14, 2011

Nowadays, almost every iPhone is enabled to deter-

mine one selfs geolocation. Moreover, everybody

makes mistake when checking the permissions on the

widgets we install.

An amazing question to wonder could be: can youimagine a single valid reason that a screen saver

would need your location?

This article explains why every day we make compro-mises in the face of privacy, and that, in reality, pro-

bably none of us have as much privacy as we want.

LinkedIn launches Classmates for alumni

networkingMashable, Jennifer Van Grove, October 19, 2011

This short article from Mashable presents the new func-tionality offered by LinkedIn: Classmates, a professio-

nal networking tool that gives college graduates a high-

level look at where their fellow alumni work, live and do.

Classmates demonstrates the power and potential of

LinkedIns massive 120 million member base.

Customers, social media and the internets

silent majorityFreakonomics, October 10, 2011

A new article in MITs Sloan Management Review

sheds some light on how people use the internet to

interact with products and with each other, specically

in terms of what spurs and denes social media com-ments.

This article presents the conclusion of this, including

two major issues: more involved customers will often

skew their ratings downward to stand out from thecrowd, and forums with a pre-existing consensus of

opinion garnered more positive customers.

You cant manage informal learning only the

use of informal mediaJane Hart blog, Jane Hart, October 28, 2011

How to manage informal learning?

This question misses the big picture in terms of the

preponderance of informal learning in the workplace.

Learning can be described, globally, as courses,

classes and other educational events leading to a

certication. Informal learning is more about the

things learned while doing your daily tasks

Finally, non-formal learning includes nding things out

as part of your daily work. This article tries to explain

the main differences between those three concepts,and their implications on learning and development.

The case for videogames as powerful tools for

learning0wni, Aran Levasseur, October 26, 2011

We currently assist to the emergence of videogames

as powerful tools for learning. Indeed, video games

embody several advantages: they represent just-in-

time learning, critical thinking, emotional interest and

increase memory retention. This article from Owni

details what makes videogames a powerful tool forlearning: a variety of effective learning principles em-

bedded within the game design.


http://www.securityweek.com/day-life-privacyhttp://mashable.com/2011/10/19/linkedin-classmates/http://mashable.com/2011/10/19/linkedin-classmates/http://www.freakonomics.com/2011/10/10/customers-social-media-and-the-internets-silent-majority/http://www.freakonomics.com/2011/10/10/customers-social-media-and-the-internets-silent-majority/http://janeknight.typepad.com/pick/2011/10/you-cant-manage-informal-learning-only-use-of-informal-media.htmlhttp://janeknight.typepad.com/pick/2011/10/you-cant-manage-informal-learning-only-use-of-informal-media.htmlhttp://owni.eu/2011/10/26/the-case-for-videogames-as-powerful-tools-for-learning/http://owni.eu/2011/10/26/the-case-for-videogames-as-powerful-tools-for-learning/http://www.boostzone.fr/wp-content/uploads/BZI_OffreVeille_avr11_v1_FR.pdfhttp://www.boostzone.fr/wp-content/uploads/BZI_OffreVeille_avr11_v1_FR.pdfhttp://owni.eu/2011/10/26/the-case-for-videogames-as-powerful-tools-for-learning/http://owni.eu/2011/10/26/the-case-for-videogames-as-powerful-tools-for-learning/http://janeknight.typepad.com/pick/2011/10/you-cant-manage-informal-learning-only-use-of-informal-media.htmlhttp://janeknight.typepad.com/pick/2011/10/you-cant-manage-informal-learning-only-use-of-informal-media.htmlhttp://www.freakonomics.com/2011/10/10/customers-social-media-and-the-internets-silent-majority/http://www.freakonomics.com/2011/10/10/customers-social-media-and-the-internets-silent-majority/http://mashable.com/2011/10/19/linkedin-classmates/http://mashable.com/2011/10/19/linkedin-classmates/http://www.securityweek.com/day-life-privacyhttp://www.boostzone.fr/


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The Boostzone Institute WEB REVIEW N10. November 2011*Click on the titles to view the documents

6

More Notable Links

- La nouvelle entreprise se construit lcoleet cest pas gagn

http://www.duperrin.com/2011/10/26/la-nouvelle-entreprise-se-construit-a-lecole-et-cest-pas-gagne/

- Petit, je voulais tre boulanger, mais jtais bon en mathshttp://www.rue89.com/2011/10/15/petit-je-voulais-etre-boulanger-mais-jetais-bon-en-maths-225582

- Horizontal vs. vertical: an international comparison of teaching methods

http://www.freakonomics.com/2011/10/25/horizontal-vs-vertical-an-international-comparison-of-teaching-methods/

- Interactive dashboard explores the impact of a world with 7 billion people

http://www.fastcompany.com/1790392/an-interactive-dashboard-that-explores-the-impact-of-a-world-with-seven-billion-

people

- Can watching Twitter trends help predict the future?

http://gigaom.com/2011/10/19/can-watching-twitter-trends-help-predict-the-future/

- Return of the editor: why human lters are the future of the Web

http://sparksheet.com/return-of-the-editor-why-human-lters-are-the-future-of-the-web/

- Older people offer experience and leadership skills

http://www.managers.org.uk/news/older-people-offer-experience-and-leadership-skills

- How the digital revolution is affecting employment

http://sloanreview.mit.edu/improvisations/2011/10/26/brynjolfsson-and-mcafee-book-looks-at-digital-revolution-and-its-

transformation-of-employment/

- Government leverages the power of the crowd

http://dailycrowdsource.com/2011/10/28/government/politics/government-leverages-the-power-of-the-crowd/

- The ofce of the future: smaller and distributedhttp://www.2degreesnetwork.com/blog/archives/246-The-Ofce-of-the-Future-Smaller-and-distributed.html

- Alcool, cocane : ils se droguent pour tenir au travail

http://www.rue89.com/rue89-eco/2011/10/24/alcool-cannabis-cocaine-ils-sont-drogues-de-travail-225803

- lEtat allemand a perdu le contrle des technologies de contrle

http://arsindustrialis.org/l%E2%80%99etat-allemand-perdu-le-contr%C3%B4le-des-technologies-de-contr%C3%B4le

- Facebook is building shadow proles of non-users

http://yro.slashdot.org/story/11/10/18/1429223/facebook-is-building-shadow-proles-of-non-users

- The fallacy of digital natives

http://www.danpontefract.com/?p=1300

- La deuxime conomie

http://www.internetactu.net/2011/10/19/la-deuxieme-economie/

- Une tyrannie du droit dauteur nomme ACTA

http://owni.fr/2011/10/19/une-tyrannie-droit-auteur-nommee-acta-propriete-intellectuelle-union-europeenne/

- Britons leave internet passwords in wills

http://www.telegraph.co.uk/technology/news/8824216/Britons-leave-internet-passwords-in-wills.html

- The Government program that will try to read your mind

http://www.theatlantic.com/technology/archive/2011/10/the-government-program-that-will-try-to-read-your-

mind/246445/


W b R i li d d C t i d W bR i d d
http://www.boostzone.fr/wp-content/uploads/BZI_OffreVeille_avr11_v1_FR.pdfhttp://www.boostzone.fr/wp-content/uploads/BZI_OffreVeille_avr11_v1_FR.pdfhttp://www.boostzone.fr/

boostzone institute webreview november 2011

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