boost your image spon- soring booklet · soring booklet ess. 1 4. on-site 12–16 water cooler...

BOOST YOUR IMAGE SPON- SORING BOOKLET

#sepawacongress

1

4. On-site 12–16

Water Cooler & Paper Cup �� 12Badge Box �� 12Recycle Box �� 13Stair Labels �� 14Floor Labels �� 14Coupons �� 15Catering Banner �� 15Beach Flags �� 16Flags �� 16

5. Specials 18–19

Combination Packages �� 18–19

6. Sponsorship Terms & Conditions 20

So why the SEPAWA® CONGRESS of all Things?

So why become a sponsor in the first place?

Sponsorship will help…

. enhance your image and achieve a positive image transfer

. boost your company profile

. approach your target group directly

. support your marketing and communication goals

. enhance customer loyalty and employee motivation

Sponsorship is frequently portrayed as overpriced and of little value to one’s business� If at all considered, then only in professional sports, “anything else is not worth it anyway”�

This couldn’t be further from the truth!Sponsorship is an alternative form of advertising� While advertising is not popular with people in general infor-mation overload comes to mind åspon-sorship is commonly very well received� 75% of the population holds a positive view of the idea of sponsorship�

Therefore it’s a good idea to use spon-sorship as a diverse platform to reach your target group in newfound ways�And what’s more: all this is available at a favorable price/performance ratio�

Sponsorship? Yes, Please!

Get what you

need

ContentIntroduction 1

1. Event & Theme 3–4

Get-Together & Fragrance Event �� 3After Event �� 3Session �� 4After Event Bar �� 4

2. Promotional Items 5–7

Congress Bag �� 5Attendee Gift �� 5Lanyard �� 6Notebook �� 6Room Card �� 7Welcome Goody �� 7

3. Digital & Print 8–11

Online Registration�� 8App �� 8Wi-Fi Code �� 9Website Banner �� 9Newsletter Banner �� 10Company Entry �� 11Program & Exhibitor Catalog �� 11

. wide reach: Carefully selected ad-vertising media guarantees a strong presence of your brand

. applicability of the communication mix: Support of your marketing and ad-vertising campaigns with various cross media elements from our selection

. high contact frequency: A strategic placement of advertising media/ma-terial will significantly improve your networking opportunities

. immediate measurability: The number of visitors at your booth will give you an immediate feedback of the success of your advertising campaign

. an easy way to generate new custom-ers and recruit new employees� You can approach potential customers or even new employees directly� Present your company as an attractive and friendly enterprise�

More than 3,300 future customers and potential business partners visit the SEPAWA® CONGRESS every year� So why not take advantage of this opportunity? After all, a sponsorship agreement with SEPAWA® e�V� means an enormous im-age boost for your business�

Rest assured, you are supporting a non-profit organization which also in-vests in tomorrow’s industry� Your in-dustry� Your business�

Sponsorship is well worth the invest-ment! Talk to us, we’re happy to support you with your business goals�

Your SEPAWA® e.V.

2 3

GET-TOGETHER & FRAGRANCE EVENTPrice € 2,900

Range 500 guests

The first day of the congress is done, now is the time for rounding off the evening of a perfect day with a nice welcome drink� For two years we have been rounding off the Get-Together with a Fragrance Special� Specially developed fragrance creations that are briefly introduced or drinks matching the theme�

What you get and how you benefit• Company name recognized as

sponsor of the Get-Together & Fragrance Event

• Company logo embedded in the design of the coupon

• Company logo on all official printed documents

exclusive

1. Event & Theme

Why not extend an invitation and host this cozy Get-Together?

• Company logo on the congress website (incl� company link)

• Present your company in a relaxed atmosphere

• Underline your multi-channel marketing campaigns

• Exclusivity

AFTER EVENTPrice € 6,000

Range 950 guests

The After Event is a favourite and most anticipated part of the SEPAWA® CONGRESS� The focus here is simply on first-class food and shared conversa-tions�Benefit from the relaxed atmosphere to improve your company and/or product image�

What you get and how you benefit• 5 free After Event tickets• Company name recognized as

sponsor of the After Event• Company logo embedded in the

design of several print materials such as tickets (or similar)

• Company logo on the table decoration and/or menu cards (or similar)

exclusive

• Company logo on all official printed documents


• Benefit from the presence of your company in an informal atmosphere

• Exclusivity

4 5

SESSIONSPrice € 2,000Range Scientific Conference

Sustainability 350 attendees Fragrance 600 attendees Personal Care 650 attendees Home Care 900 attendees

Our scientific program is divided into four core areas: Home Care, Personal Care, Fragrance and Sustainability� Become a sponsor of one of these areas and communicate your company's focus in a simple and straightforward way� Present yourself as an expert, driv-er and thought leader in your field! As a session sponsor, you decide on target-ed communication and thus minimize your wastage�

What you get and how you benefit• Box to fill with information material or

gift in the lecture room of the booked subject area

• Company logo on the slides, during the speaker change and in the breaks

• 1 secured slot in the Forum for Innovation (if the selection criteria are met)

exclusive per core area


• Marking as sponsor in the exhibitor catalog and in the exhibitor list

• Enjoy the exclusivity of this sponsorship

• High quality of your target group

AFTER EVENT BARPrice € 2,000

Range 950 guests

A cocktail here and a long drink there�� the official part of the After Event is over� Now we dance and have a drink or two at the bar� And the best part is that the barkeepers wear your company slo-gan and that the flags in the cocktails carry your company logo� So you are guaranteed not to be forgotten�

What you get and how you benefit• Company logo on clothing

of service personnel• Company logo on bar

and beverage decoration • Possibility to display flyers at the bar• Company logo on all official

printed materials

exclusive



• Take advantage of the relaxed atmosphere

new newCONGRESS BAGPrice € 5,000 + 100%

production costs

Range 3,300 congress visitors

This bag contains all necessary infor-mation about the event� When entering the registration area, it is made avail-able for each participant�

What you get and how you benefit• Influence the selection of the bag type• Influence the design layout• Company name and logo embedded

in the design• Company name recognized

as sponsor of the congress bag• Company logo on all official

printed documents

exclusive

2. Promotional Items

An ideal opportunity to bring your company into play


• Exclusivity• Extremely good price/

performance ratio• Outstanding visibility

ATTENDEE GIFTPrice € 3,000 + 100%

production costs


All important information concerning the event is bundled in the congress bag� Take the chance and enclose a small gift, e.g. a product sample, that suits your company� Guaranteeing you a high recognition�

What you get and how you benefit• Company flyer inserted into the

congress bag• Company flyer distributed along with

all necessary event information• Company logo on the congress

website (incl� company link)• Guaranteed haptic and visual

advertising contact• Very good price/performance ratio

exclusive

Deadline: 23 October 2020 (arrival at hotel)

6 7

LANYARDPrice € 4,000 + 100%

production costs


Delegates and visitors must wear their badges, hence offering broad visibility.

What you get and how you benefit• Influence the selection of the

lanyard color and type• Company name and logo embedded

in the design• Company name recognized as

sponsor of the lanyard• Company logo on all official

printed documents

exclusive


• Very high distribution• Very good price/performance ratio• Exclusivity

NOTEBOOKPrice € 3,000 + 100%

production costs


The notebook is one of the items every-one receives along with the congress bag� A useful tool at the congress and in the office. This extends the impact time�

What you get and how you benefit• Influence the selection of the

notebooks• Company name and logo embedded


sponsor of the notebook• Company logo on all official printed

documents

exclusive


• Extremely long-lasting and subtle promotional effect

• Great and exclusive coverage• Very good price/performance ratio

ROOM CARDPrice € 2,000 + 100%

production costs

Range 1,200 hotel guests

Participants staying in the congress hotel receive room cards at the check-in� Room cards are promotional items reaching the attendees also in their leisure time� Let this subtle way of advertising work for you�

What you get and how you benefit• Influence the design layout• Company name and logo embedded


sponsor of the room card• Company logo on all official

printed documents

exclusive


• Be present right at the check-in• High visibility• Good price/performance ratio

WELCOME GOODYPrice 3,500 + 100%

production costs

Range 1,200 hotel guests

A small gift from your company will be strategically placed in all rooms of the congress hotel as a welcome greeting� This is a smooth opportunity to draw attention to your company or products� Your advertisement will receive exclu-sive attention from each guest�

What you get and how you benefit• Welcome Goody placed at

the hotel rooms• Company name and logo embedded

in the design• Company logo on the congress

website (incl� company link)

exclusive

• Reach your target in a private atmosphere

• Good price/performance ratio

8 9

ONLINE REGISTRATIONPrice € 4,000


Format 800 x 100 px

90% of the participants now book their tickets online. We offer you the oppor-tunity to promote your company with a banner during the online registration process�

What you get and how you benefit• Company banner published

on the online registration page• Company banner linked to

company website• Company logo on the congress


exclusive

3. Digital & Print

• Final evaluation of your click statistics• High recognition value • Continuous presence• Outstanding visibility

new

APPPrice € 5,000

Range 37,25% of congress visitors

Format 100 x 500 px

Even in the first year, almost 40% of the participants downloaded the new congress app� Typical for events of this kind is about 10%� Get on board our innovation train and become a sponsor of the congress app, the numbers speak for themselves��

What you get and how you benefit• Continuous presence of the

company logo in the app• Final evaluation of your click statistics• Company name published as

sponsor of the congress app• Company logo on all official

print documents

exclusive



• Excellent price/performance ratio

new

WI-FI CODEPrice € 3,000

Range 3,300 contacts

Everybody wants to use the free Wi-Fi, so everybody has to enter a password� As the Wi-Fi Code Sponsor you set the password� No matter if it is the booth number, company name or the new product, the decision is yours�

What you get and how you benefit• Selection of the Wi-Fi password

according to your ideas• Password published on various

print documents• Company name published as

sponsor of the Wi-Fi code• Company logo on all official

print documents

exclusive


• High target group activity required• Enjoy the exclusivity of this

sponsorship

Deadline: 01 October 2020

new

WEBSITE BANNER

Format 1,340 x 140 px Prices € 1,000/month

(January–July)

€ 1,300/month (August–November)

Format 892 x 140 px Prices € 700/month

(January–July)

€ 1,000/month (August–November)

Format 446 x 140 px Prices € 400/month

(January–July)

€ 700/month (August–November)

Range 5,600 visitors/month (average scope)

exclusive per size and period

Our congress website grants better visibility for your company banner� With more than 20,000 website visitors at peak times and an average of more than 5,600 users per month, you will definitely reach your target group.

What you get and how you benefit• Company banner published in

top position on the congress website• Company banner linked to the

business/corporate website• Final evaluation of your

click statistics• High recognition• Wide exposure to your target group• Constant visibility on

subsequent pages

Deadline: 20 of previous month

10 11

NEWSLETTER BANNERPrices 1 Newsletter € 500

3 Newsletters € 1,250 6 Newsletters € 2,350

Range 12,000 national and international contacts

Format 800 x 60 px

The next newsletter will feature your banner exclusively� Create an advertisement or use your company logo only, whichever you prefer�

What you get and how you benefit• Company banner published in a top

position in the newsletter• Company banner linked to the

business/corporate website• Reach of the large national and

international SEPAWA network

exclusive per newsletter

• High-quality contacts from the industry

• Opening rate above 27%

COMPANY ENTRY Price detailed informa-

tion can be found on our website


The Company Entry is one of the most important tools for finding you on the SEPAWA® CONGRESS and for gathering information about your business�For all Stand Holders the Company Entry ADVANCED is free of charge, but of course Represented Company can enhance their free BASIC entry against a surcharge�

The following packages are available:• BASIC• ADVANCED• PREMIUM• PREMIUM+

PROGRAM & EXHIBITOR CATALOGPrices 1/1 page € 2,300

(170 x 240 mm*)

1/2 page € 1,550 (170 x 115 mm*)

1/4 page € 1,170 (138 x 58 mm*)


*plus 3 mm trim per side

Program & exhibitor catalog will be available for each participant on site� This way your company can easily reach the entire detergent/cleaning agent, cosmetics and perfumery indus-try� If you book in both catalogs, we grant a discount of 10%�

What you get and how you benefit• Your company advertising or job

description will be published in the official program and/or exhibitor catalog

• Long lasting advertising effect• Outstanding range• Combine all marketing instruments in

an optimal mix

exclusive

Please note that sustainable members of SEPAWA® e�V� receive a complemen-tary 1/1 page advertisement in the event catalog�

Safety Margin: Please keep a 10 mm margin when layouting texts and logos�

Deadline: 28 August 2020

new

Digital or print?

Check out what we have

on offer.

12 13

4. On-site

WATER COOLER & PAPER CUPPrice € 4,000 water cooler

€ 3,000 paper cups


We meet the wishes of our visitors and offer free water dispensers throughout the entire congress area� Take part and give the participants a refreshing sip, a refreshment during the hectic day at the congress�

If you would like to be the sole sponsor of this opportunity, we will brand not only the water dispensers but also the paper cups with your company logo�

exclusive

RECYCLE BOXPrice € 1,500 (2 boxes)


Recycling is the trend and SEPAWA® e�V� also wants to produce less waste� Make a statement with us and support our recycling campaign� We set up two life-size boxes for the badge return and you can help design these boxes� Help us support the environment�

exclusive

BADGE BOXPrice € 2,500 (4 boxes)


We offer extra boxes for the badges. This saves time and allows visitors to get through the registration process even more quickly� Become a sponsor of these boxes and you will reach all customers at the entrance with your message�

exclusive

14 15

STAIR LABELSPrice on request


Secure this first-class presentation area for yourself on the steps to registra-tion, in the trade fair or congress area� Design and layout are entirely up to you� Create an eye-catcher for your company�

limited to 3 companies

FLOOR LABELSPrice on request


You can use floor stickers in an indi-vidual design to draw your customers’ attention to your stand or new product� We have selected various positions throughout the congress area for you� Feel free to ask us!


CATERING BANNERPrices Big Banner € 5,000

Coffeehouse, Ever Greens, All Stars, Bowl Road, Bavarian Garden)

Small Banner € 4,000 (Sushi Bar, Juicy Fruits)


When it comes to food and drink, there’s no getting around it� Make the most of the stream of visitors and book one of our banners. We can offer you two different sizes for the large and small catering areas�

exclusive per catering station

COUPONSPrice € 3�000 each

Range 8�000 contactsBEVERAGES

SNACK

exclusive per coupon

Use the beverage and beverage cou-pons to invite your visitors to a cappuc-cino in our Coffee Lounge or go for a little break to the Bowl Road� a refresh-ing coke at the Berlin Bites� It will be an invigorating break from the hustle and bustle of the fair�

• Exclusivity• Underline your multi-channel

marketing campaigns• Outstanding coverage

What you get and how you benefit• Company logo embedded in the de-

sign of the appropriate coupon• Company name recognized as spon-

sor of the Snack or Beverage Coupons• Company logo on all official printed

documents• Company logo on the congress


Have we sparked your interest?Please contact us

for further [email protected]

16 17

new

BEACH FLAGSPrice on request


Not only on the beach does the Beach Flag make a good impression�It is also in the congress area that they bring the desired attention for your company�


FLAGSPrice on request


Use the flags directly in front of the ho-tel entrance and be the first to welcome congress participants to the event� exclusive

18 19

Some sponsorship opportunities complement each other particularly well, which is why we have put together a few combination packages for you as a special�

5. Specials

ROOM CARD & WELCOME GOODY

Price € 4,500 + 100% production costs

Upon checking in, the congress participants will receive their room tickets branded in your design� Imagine the pleasant surprise when there is a small present from you in the room� #goodvibesareinthehouse

SNACK & BEVERAGES COUPON

Price € 5,000

Snack and drink go hand in hand� Reach twice as many con-tacts at a snappy price with our catering combination�

CONGRESS BAG & ATTENDEE GIFT

Price € 6,500 + 100% production costs

Inside and out, twice the impact! Increase your brand awareness through additional presence�

BAR & AFTER EVENT

Price € 7,000

The stage is yours: Profit from the positive image effect and combine food and entertain-ment with the drink afterwards. Turn the evening into your party and create lasting memories�

AD & WEBSITE BANNER

Price € 5,000

Multi-channel is more than just a term for you? Use our print and online offer. That way, you can achieve more�

WATER COOLER & PAPER CUP

Price € 6,000

The two just belong together� Please do not separate and book together�

FLOOR LABLES* & BEACH FLAGS*

Price € 2,500

You belong to the top class? Show that and attract the atten-tion of visitors even before they reach the exhibition hall�

*FL4 and BF2

THE WALK OF FAME STAIR LABELS* & WALL PICTURES*

Price € 3,000

The two together are unique, be-cause the wall paintings are only available in this combination� Grab this unique opportunity and create your "Walk of Fame"�

*SL1 and P1

Now it's your turn!

Contact us!

Michaela SchierTel�: +49 8281 79940-44E-Mail: michaela�schier@sofw�com

3. Payment Terms

3.1. Balance is due 100% after receipt of the invoice�

3.2. Objections to the invoice shall only be considered in written form within 14 days of the invoice date�

4. General SEPAWA® CONGRESS Terms & Conditions

Besides the current Sponsorship Terms & Conditions, the regulations stated in the General Terms & Conditions are mandatory as well�

1. Booking Fees & Type of Services

1.1. The booking fee of a sponsorship comprises of services stated in this booklet�

1.2. Unless otherwise stated, coordina-tion, organisation, layout and design are the sole responsibility of SEPAWA® e�V�

1.3. All prices are quoted in EUR plus VAT where applicable� The relevant cur-rent price list applies�

2. Cancellation Terms

A confirmation or consent by email is binding and is considered a booking�Cancellation or refund is excluded after booking�

6. Sponsorship Terms & Conditions

The various sponsorship opportunities are subject to availability� Sponsorship opportunities are for exhibiting companies only�

Picture Credits: K� Heyer: p� 2, 3, 4, 5, 8, 11, 12, 13, 14, 15, 16shutterstock�com: p� 4 Andrei Mayatnik, p� 7 Danny Iacob/shutterstock�com, p� 16 GO DESIGN

boost your image spon- soring booklet · soring booklet ess. 1 4. on-site 12–16 water cooler...

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