Booming Times Ahead For BB cream

• BB Cream is short for beauty balms, blemish balms or beauty benefit.• BB Creams have been around for decades in Asia, but are now gradually

gaining ground in the West.

• Today, BB Cream is a beauty mainstay for most women.

Beauty Balms promise many functions:• As moisturizers, sunblocks, blemish and wrinkle

treatment, light foundation and more in just one tube.

• In other words, beauty balms promise multi-functionality as primer, moisturizer, and skin beautifier and also as an anti-wrinkle cream.

• These creams are a blend of skincare and cosmetic coverage. Users also have an added bonus of SPF or Sun Protection Factor.

• Some blemish balms claim to have anti-aging collagen boosting ingredients.

The basic formula of beauty balms was originally created by a German skincare specialist Dr. Christine Schrammek for use on patients after surgery. • Blemish balms have been used by

Asian women for decades. By being thicker than other creams, they have proved to be better at concealing blemishes.

• Beauty balms also promise to reduce acne and lighten skin tone – two key reasons for its popularity in Asia.

• Blemish balms also contain highly reflective constituents that assist in light bouncing off the skin more effectively; with the result – women tend to look more radiant and youthful.

• Beauty balms have now flooded the market. They are extensively appearing in drug stores, and on department store cosmetic shelves.

• While in Asia the product’s main task is to lighten the skin tone, for the Western market the focus is on a quick beauty routine by having one product instead of several.

Trends• The use of botanical and herbal ingredients in beauty products is

propelling Western brands to launch innovative products with exotic extracts from Asian traditions.

• As an example, the traditional Asian holy basil is becoming an increasingly trendy ingredient in western beauty care.

• India is occupying the top position in the world as the country having the maximum number of beauty care products containing only basil.

• Globally, Europe and the U.S. are also emerging as strong marketplaces with holy basil in the beauty care segment.

• Even though the popularity of BB creams is growing significantly, women are keen to know more about the product and how it works.

Even now many beauty shoppers in the United States are undecided on whether to buy beauty balms. • Women’s age is playing a key part in deciding

how they perceive beauty balms. • Is it cosmetic or skin care, is the question most

women seem to ask. • A survey points out that young women

primarily identify a beauty balm as a cosmetic product, whereas older women see it chiefly as a skin care product.

• For many women, an important consideration for using beauty balms is its sun protection feature.

• With the popularity of BB creams growing women are seen less likely to use dedicated SPF products.

One of the beauty products to hit the market is the

Hydroxatone anti-aging BB Cream with broad spectrum SPF40.

– This cream is functioning as an all-in-one product with cosmetic and skincare benefits.

– The cream boasts of hydrating, concealing, protecting and reducing the appearance of aging and brightening skin in just one step.

– It also shields the skin with powerful broad spectrum UVA/UVB SPF40.

• In addition, some other reasons

why Hydroxatone anti-aging

BB Cream is effective are:• It has Vitamin C to support

optimal skin health. • It has ingredients that help skin

stem cells maintain their natural renewal capacity.

• With the current trend continuing, in the coming years we can witness BB creams to have an even better market share giving stiff competition to moisturizers, cleansers and toners.

Thank You