books to travel · source: opera mediaworks . why here? • +91% tourists last year • 3,5mil...
TRANSCRIPT
Books To Travel changes the way of exploring cities Offering original tours built up on
location based storytelling contents
Wonderful… And now?
Problem
Caught in the mainstream Again!
Today’s solutions
Expensive
Why we are different
Info or
audioguides
We make
stories
We take you by your hand bringing you into stories
Our solution
Discover new stories to explore the world
BOOKS TO
TRAVEL
We write original stories
Location based stories build up original tours
Crossed tours give you more choices
Amplifying your
experience
Breaking the loop
05/2017
012 Factory
Academy
10/2017
TIM OPEN
Innovation
Award
1/2018
Team
MVP
04/2018
Caserta Royal
Palace
First test
03/2018
First B2T Exp
50€ gained
Our story
€ 4,50
€ 3,50 € 3,00
€ 2,00 € 1,50
July 2017 September 2017 January March April
CPA over Time
€ 3,50 € 2,20
July 2017 September 2017 January March April
CAC over Time
The Cultural Explorer
Adult
35+ years old
In search for:
stories authentic experiences
The Lone Traveller
Young Adult
25-35 years old
In search for:
smart solutions personalization
Customer Identikit
17 Free Customers
95% Conversion
Case studies
65 Interested People
10% Conversion
16 Paying Customers
7 Users
Revenue Model
Free demo tour
Single tour
€1,99
Xcity tours package
€4,99
Xplorer yearly subscription
€19,99
Team
Saverio Ermanno Lorè
CTO
Engineer
Co-founded Hooro
Journalist and teacher
Diego Rossi
CEO & Product
2PhD in Philosophy
Co-founded Fantasmatica
Writer and teacher
Marina Nardone
Contents
PhD in History
Co-founded Fantasmatica
Creative writing teacher
Why now?
• Digital
• Smart
• Experiential
• Emotional
• $40b in activities and tours
World Mobile Travellers
85%
For planning
60%
While travelling
23%
Travel apps
Source: Opera Mediaworks
Why here?
• +91% tourists last year
• 3,5mil Pompei (+7,6%)
• 800k Caserta Royal Palace (+23%)
• 500k MANN (+16,20%)
• 8,6mil passengers in Capodichino (+48%)
• Naples is a «Fast & Furious» City
Past Future
Partners Heritage sites
Facilities
Local actors
What do our
Customers say?
