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CCA

Graphic Design

and

Communication design course

prospectus 2012 entry

Department of Cultural

and

Creative Arts

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Message froM Head

In 1989 two internation-ally renowned colleges, the-Central School of Arts & Crafts (founded 1896) andSt Martin’s School of Art (founded 1854), merged toform Central Saint Martins. This year we celebrate our20th anniversary-‘when Central met St Martin’s’.Our global reputation for creativity has influencedthe worlds of art, design and performance for

manyyears. We encourage in-novation in our students and staff, engendering a vital cul-ture of discovery thatpromises the highest standards and attracts studentsfrom all over the world. This vitality lives on in thedistinguished alumni who have taken our ethos intothe world, challenging fixed ideas and influencingall

our lives in important ways. Our students and staffcon-tinue to be defined by their ambition and talent,their willingness to challenge and negotiate, and theirpassion and potential. To sustain this unique culturethe college offers a very wide range of undergraduate,postgraduate and research opportuni-

ties, providingspecial-ist education in art, fashion and textiles,communication design, media arts, jewel-lery, ceramics,industrial and furniture design, theatre design,performance, and aspects of architecture an-denvironmental design.This portfolio is complemented by diagnostic foundation courses in art, design, performance and architecture. The college attracts an increasing number of research students, particu-larly those interested inresearch through practice.

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Ba(Hons) grapHic design

The course runs for 90 weeks full time over three years, and is divided into three Levels (or Stages), each lasting 30 weeks. The whole course is credit-rated at 360 credits, with 120 credits at each Level (Stage).Under the Framework for Higher Education Qualifica-tions the Levels for a BA are: Level 4 (which is stage 1 of the course), Level 5 (Stage 2) and Level 6 (Stage 3).There’s a progression point at the end

of each Level and, in order to progress, all units of the pre-ceding Level must pass.

Main study - stage one

Stage One introduces the course, the college and the university, together with the practices and processes of graphic communication de-sign. The curriculum ranges from introductions to design and ideas, typography and letterpress, advertising, pho-tography, animation, drawing, printmaking and illustration to designing with computer software for print and screen-based media. This stage in-troduces both analogue and digital media.

There are no formal restric-tions on the type of work made or the media used. The curriculum supports open attitudes to graphic design, encouraging multidisciplinary, individual and team working. Students are encouraged to experiment creatively and critically. The philosophy of the course is to foster origi-nal and surprising solutions, rather than simply focusing on technical media or formulaic outcomes. A student-centred ethos encourages the develop-ment of your creative intel-ligence.

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Ma coMMunication design

Communication is one of the profound achievements of hu-man evolution. Its ever-devel-oping complexity, its unpre-dictability and its application possibilities are at the heart of MA Communication Design at Central Saint Martins. As the ‘operating system of the 21st century’, commu-nication design touches every sphere of human and political

interest, impacting profoundly on culture, finance, globalisa-tion, localisation, policymak-ing, socio-economic develop-ment, sustainability and much more. How do students begin to engage with communica-tion design at Masters level? We start by framing ques-tions that identify important

themes, issues or problems. Then we develop an investiga-tive structure or methodology through project work, tuto-rials, seminars and lectures, embracing independent study and professional connections within academic and profes-sional communities energised by these questions.

Inevitably, working this way produces outcomes and solu-tions that court difference, that are unpredictable, that aren’t bound by current disciplines and paradigms. These outcomes are appro-priate to the communication design question, audience and personal standpoint. They manifest themselves in, for ex-ample, data dynamics, image making, information and in-teraction design, photography, programming, typography, writing, or in new and as yet undefined products.

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In Stage Two you are intro-duced to the core skills, ap-proaches, tasks, processes and systems relevant to your chosen route, building on the experi-ences encountered in Stage One.

facilities and learning support

Computing and digital re-sourcesEach campus is equipped with Macs and PCs for graphics or general design work, video equipment and scanning and printing facilities.We provide core and specialist software for specifi c disciplines, including Adobe InDesign, Photoshop and Illustrator; Macromedia Dreamweaver and Director;

Microsoft Project; Autodesk 3D Studio MAX and others.You have access to the student portal, myUCA, which is an integrated web environment that provides an online base for everything you need while studying at the University.

the particular subject needs of its students. Collectively the LLCs provide one of the most comprehensive visual arts re-sources in the region, offering access to:• Around 236,000 print and electronic books• Over 20,000 videos/DVDs• Over 12,000 print and elec-tronic journals.Each LLC has a suite of computers available for research and coursework. The LLC section of our website has links to over 40 online data-bases including image collec-tions, newspapers archives and subject gateways.

WorksHops and stu-dios

Our workshops and studios house a range of equipment to serve your creative and techni-cal needs. They are staffed by a dedicated team of specialist technicians to support your study.Library & Learning ServicesEach UCA campus has a Library & Learning Centre (LLC) dedicated to supporting

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events

Jan2010/1/914:30-16:00

Technical Workshop: Pure Data - The Open Work for Computer Music I

Speaker: Mr Tony Lam2010/1/1808:30-11:30B1-G-01, Tai Po Campus

Musical - Who Cares about Tomorrow?

2010/1/2019:30C-LP-11, Tai Po Campus2010/1/2116:00 and 19:30C-LP-11, Tai Po Campus

Life, Arts & Culture Series: My Walk with Science & Music

Prof. Deborah D.L. Chung2010/1/2819:00-20:15D2-LP-05, Tai Po Campus

Demonstration Talk

Trinity Guildhall Music Examiner

2010/1/2812:30D2-LP-05, Tai Po Campus

Technical Workshop: Pure Data - The Open Work for Computer Music II

Speaker: Mr Tony Lam2010/2/208:30-11:30B1-G-01, Tai Po Campus

Department of Cultural and Creative Arts

275 BUS STOP

275 BUS STOP

College switchboard +44 (0)20 7514 7000 Information Office Southampton Row London WC1B 4AP

Tel: +44 (0)20 7514 7022Fax: +44 (0)20 7514 7254Email: info@csm.arts.ac.ukInternational Office

Tel: +44 (0)20 7514 7027Fax: +44 (0)20 7514 8013Email: international-office@csm.arts.ac.uk

Short Course Office

10 Back Hill Clerkenwell London EC1R 5EN Tel: +44 (0)20 7514 7015Fax: +44 (0)20 7514 7016Email: shortcourse@csm.arts.ac.ukWebsite: www.csm.arts.ac.uk/shortcourse

Accommodation Services

Tel: 020 7514 6240Email: accommoda-tion@arts.ac.uk

Lola Young’s Happy Songsters Concert

HKIEd Chorus, Educa-tors Singers, Dr. Pauli-na Wong Wai Ying, Dr. Allison So Ming Chuen, Ms. Annie Mok On Nei, Ms. Lola Young & Students2010/2/719:30HK City Hall Concert Hall