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H&M, Barcelona, SpainH&M, Barcelona, SpainBarco’s MiTRIX helps create a buzz in H&M flagship storeBarco’s MiTRIX helps create a buzz in H&M flagship store“““MiTRIX offers endless creative“MiTRIX offers endless creativepossibilities. The fact that thepossibilities. The fact that thescreen is transparent and lowscreen is transparent and low””resolution makes it ideal to projectresolution makes it ideal to projectMariscal’s graphic images on.”Mariscal’s graphic images on.”Ramón Vilar, technical producer at SonoRamón Vilar, technical producer at Sono‘Create excitement among the customers in the shop’. That was the main‘Create excitement among the customers in the shop’. That was the mainmessage themessage theSwedish clothing chain H&M gave to Estudio Mariscal when tasking theSwedish clothing chain H&M gave to Estudio Mariscal when tasking thedesign studiodesign studiowith fitting out the brand-new H&M flagship store in Barcelona, Spain.with fitting out the brand-new H&M flagship store in Barcelona, Spain.Estudio MariscalEstudio Mariscalgladly took up the challenge to design every aspect, fromgladly took up the challenge to design every aspect, fromarchitecture, lighting, customarchitecture, lighting, customfurniture and graphics thru’ to the branded shopping bags. In thefurniture and graphics thru’ to the branded shopping bags. In thestore’s entrance hall,store’s entrance hall,they reserved a star role for Barco.they reserved a star role for Barco.The entrance walls and ceiling of the new H&M shop feature innovativeThe entrance walls and ceiling of the new H&M shop feature innovativeBarco MiTRIXBarco MiTRIXtransparent LED modules, while the steps are covered with MiSTRIPtransparent LED modules, while the steps are covered with MiSTRIPpixel strips. Together,pixel strips. Together,they arouse a sensory explosion of light, color and movement,they arouse a sensory explosion of light, color and movement,stimulating passers-by tostimulating passers-by todive into the H&M shopping experience.dive into the H&M shopping experience.Barcelona’s new H&M concept store isBarcelona’s new H&M concept store isset in an imposing building, the formerset in an imposing building, the formerheadquarters of Catalana de Gas in theheadquarters of Catalana de Gas in thePortal de l’Angel, Barcelona’s number 1Portal de l’Angel, Barcelona’s number 1shopping street. Designed by the famousshopping street. Designed by the famousarchitect Domènech Estapà, it is a ves-architect Domènech Estapà, it is a ves-tige of the bourgeois architecture fromtige of the bourgeois architecture fromthe late 19th century. So Estudio Mariscalthe late 19th century. So Estudio Mariscalfaced the huge challenge of reconciling afaced the huge challenge of reconciling alisted office building with the young, hiplisted office building with the young, hipStir up excitement Trusted partnersStir up excitement Trusted partnersstyle of the trendsetting Swedish H&Mstyle of the trendsetting Swedish H&Mclothing company. Barco and distributor Mariscal and his team hadclothing company. Barco and distributor Mariscal and his team hadcooperated With a team of six, Sono ensuredcooperated With a team of six, Sono ensuredwith Barco on several prestigious a smooth installation of the LED-litwith Barco on several prestigious a smooth installation of the LED-litSono were all too happy to help realize projects in the past. As theySono were all too happy to help realize projects in the past. As they

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had always entrance hall. 480 units of MiTRIX werehad always entrance hall. 480 units of MiTRIX werethe design. been very satisfied about the quality used for the wallthe design. been very satisfied about the quality used for the walland ceiling (both 6mand ceiling (both 6mand innovativeness of Barco’s solutions, high by 5m deep), while aand innovativeness of Barco’s solutions, high by 5m deep), while atotal of 208total of 208they took Barco on board for the H&M MiSTRIP LED modules werethey took Barco on board for the H&M MiSTRIP LED modules wereintegratedintegratedproject. Barco teamed up with its Spanish into the nine steps of theproject. Barco teamed up with its Spanish into the nine steps of thestairs to enterstairs to enterdistributor Sono, part of the world-leading the building. “The timingdistributor Sono, part of the world-leading the building. “The timingwas tight, aswas tight, asMediacontech audiovisual group. “Sono we were the very lastMediacontech audiovisual group. “Sono we were the very lastcontractors in thecontractors in theis committed to using technology in a row. But we managed to pull itis committed to using technology in a row. But we managed to pull itoff, inoff, increative way to stir up excitement,” said close cooperation with thecreative way to stir up excitement,” said close cooperation with thepeople frompeople fromRamón Vilar, technical producer at Sono. Barco,” Vilar recalled.Ramón Vilar, technical producer at Sono. Barco,” Vilar recalled.Today, Vilar and hisToday, Vilar and his“Innovation, therefore, is one of our core team take care of the“Innovation, therefore, is one of our core team take care of theMiTRIX and MiSTRIPMiTRIX and MiSTRIPvalues. Our cooperation with Barco fits after sales support andvalues. Our cooperation with Barco fits after sales support andmaintenance.maintenance.in perfectly with that strategy. For overin perfectly with that strategy. For over20 years now, we have been working20 years now, we have been workingclosely together to deliver trendsettingclosely together to deliver trendsettingEstudio Mariscal is the brainchild of the visualization solutions.”Estudio Mariscal is the brainchild of the visualization solutions.”famous Valencian artist and designerfamous Valencian artist and designerJavier Mariscal, who is renowned Low weight - high creative potentialJavier Mariscal, who is renowned Low weight - high creative potentialfar beyond the Spanish borders forfar beyond the Spanish borders forhis unique, characteristic style full of Excited about working on thehis unique, characteristic style full of Excited about working on thegrand H&Mgrand H&Mimagination, humor and fun. The H&M project, together with Mariscal,imagination, humor and fun. The H&M project, together with Mariscal,BarcoBarcoproject might have been written for him. and Sono developed a seriesproject might have been written for him. and Sono developed a seriesof videoof videoThe challenges, though, were manifold. wall set-ups to turn Mariscal’sThe challenges, though, were manifold. wall set-ups to turn Mariscal’svisionvisionThe design studio had to convert into a working reality. They thenThe design studio had to convert into a working reality. They theninvitedinvitedfunctional offices into a modern fashion both the design studio andfunctional offices into a modern fashion both the design studio andH&M to the Mingle baroque with contemporary popH&M to the Mingle baroque with contemporary poptemple aimed, mainly, at young, trendy Sono warehouse to view theirtemple aimed, mainly, at young, trendy Sono warehouse to view theirproposalsproposalspeople. Moreover, the building was huge in true size. “Our initialpeople. Moreover, the building was huge in true size. “Our initialidea was to build When Barcelona’s H&M flagship storeidea was to build When Barcelona’s H&M flagship store

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(1,720 m2) and Estudio Mariscal had to a high-resolution wall,” Vilar(1,720 m2) and Estudio Mariscal had to a high-resolution wall,” Vilarexplained, officially opened its doors on 20explained, officially opened its doors on 20make sure the new layout would remain “but Barco suggested to alsomake sure the new layout would remain “but Barco suggested to alsopropose the November 2008, the public was wildlypropose the November 2008, the public was wildlyexciting, in spite of the large sizes of MiTRIX LED screen, a highlyexciting, in spite of the large sizes of MiTRIX LED screen, a highlytransparent impressed with the building, and not intransparent impressed with the building, and not ineach wing. Equally challenging was and lightweight modular screen.”each wing. Equally challenging was and lightweight modular screen.”The the least with its remarkable entranceThe the least with its remarkable entrancethe need to comply with strict heritage transparent MiTRIX immediatelythe need to comply with strict heritage transparent MiTRIX immediatelyaroused hall. “H&M, Mariscal and Barco/Sono allaroused hall. “H&M, Mariscal and Barco/Sono allregulations. The monumental façade with the customers’ enthusiasm. Itsregulations. The monumental façade with the customers’ enthusiasm. Itslight had the same objective for this project:light had the same objective for this project:its small office windows, for example, weight would make it possibleits small office windows, for example, weight would make it possibleto fix to create excitement and foster a uniqueto fix to create excitement and foster a uniquehad to remain unchanged while H&M it to the wall with just a fewhad to remain unchanged while H&M it to the wall with just a fewpoints of shopping experience. By bundling ourpoints of shopping experience. By bundling ourconsiders its display windows to be the attachment, which was a goodconsiders its display windows to be the attachment, which was a goodthing experience and competencies, we’vething experience and competencies, we’vemost important part of its shop. To attract as the building ismost important part of its shop. To attract as the building isheritage-listed. “In heritage-listed. “In

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