book review : business maharaja ( rahul bajaj )
DESCRIPTION
This presentation is a book review of Business Maharaja and puts special emphasis on Rahul Bajaj and Bajaj IndustriesTRANSCRIPT
Business Maharajas
The Inside Track on Some of India‘sMost Powerful Tycoons and the BusinessStrategies They Follow to Keep TheirCompanies at the Top.
-- Gita Piramal
About The Author
Gita Piramal : o A journalist specializing in business
history.o Wrote for leading Indian and
international publications - the Financial Times and the Economic Times.
o Consulting editor of the World Executive’s Digest.
o She coauthored India’s Industrialists and contributed to Business and politics in India: A Historical Perspective.
About The Book
Instead of concentrating on strategy and strategic decisions of those businessmen, Gita Piramal focused on :
the personal experiences, aims, and visions of these important industrialists.
how they think? how they conduct their businesses? how they arrive at complex
investment decisions involving billions of rupees?
In The Book
These seven of India’s most powerful men, are a study in contrasts.
Their businesses are distinct and varied. Some are highly educated; others are barely
educated at all. Some inherited their empires, others are
self-made. Yet what they do, what they think, and
how they react impacts the entire economy.
Rahul Kumar Bajaj
The Bajaj Family Tree
Childhood
Born on June 10, 1938 to kamalnayan and Savitri Bajaj.
His childhood was mostly in Mumbai, where the company was growing by leaps and bounds.
Completed his schooling at Cathedral and John Cannon School.
In 1956, Rahul finished his schooling and moved on to Delhi's St. Stephen College to graduate in Economics.
Further Studies
After his graduation, Rahul moved back to Mumbai to work in one of the companies owned by the family, Bajaj Electricals.
Worked there for two years while studying law at the same time at the Government Law.
He went away to Harvard in 1962 to study Business Management. He finished his MBA in 1964, and returned to India.
A Family of Patriots
He grew up in an environment when the Indian freedom struggle was at its fiery heights.
The Bajaj family was truly nationalistic. The Bajajs and Nehrus have been family friends for
over three generations. Rahul's father and uncle were involved in the
freedom struggle. Post independence, Rahul's father became a
Member of Parliament under the Congress government.
So the Bajajs' have always been close and supportive to political leaders of the country, to this date.
Tempo Tantrums
Deputy General Manager
Naval K. Firodia
Akurdi – The wall in the
middle
Piaggio – Agnellis of
Italy
The Foreign Collaboratio
ns
You Can`t Beat A Bajaj
The Government
Paranoia
Rahul Bajaj – The Managing
Director
The “License Raj”
Rajiv Gandhi steps in
The Competition
Political Vendetta
Politically Bajaj faced a lot of problems.
In 1976, Indra Gandhi ordered a three day raid on bajaj.
1100 income tax officers swooped on 114 Bajaj establishments across the country.
International Trade
As liberalization and Globalization came to India, all international auto companies came to India through Joint Ventures.
Almost every Indian company went into a JV with other companies but Bajaj was left out for years.
People thought he was against Foreigners.
But Later he proved them wrong.
Chetak
Competition
In 1986, Honda came to India by Joint Venture with the Firodias and the Munjals as Kinetic Honda and Hero Honda.
People preferred Kinetic scooters for design.
Bajaj had a market share of 76% that time, which gradually decreased.
Previous and New Logo of Bajaj
Humara Bajaj
Being Marwari, he has been 16 times in coverpage of Business magazines
October 1993 : Cover story business India “HAMARA BAJAJ”.
September 1994 : Death of Ramkrishna. Rahul becomes the head of Bajaj Auto.
1995 : 5 active members of Bajaj Auto with 20 companies and which employees 20000 people.
During that decade, sales grew from 519m to 18.5bn making 1852% growth rate.
HAMARA BAJAJ
Rahul bajaj is known for his virtues of hardwork.
Uday Kotak says difference between Bajaj and Ambani is that Bajaj is analytical whereas Ambani is risk taker.
Rahul has been able to take Bajaj Autos to 4th largest two wheeler manufacturer.
He believe in enjoying the work rather than taking vacations for relaxing.
Few Bajaj Companies
Bajaj Electricals
Life Insurance
Bajaj Auto
Bajaj Auto Rikshaw
Rahul and sons
And now.. He is a Member of parliament as well..
Thank You !!
Members of the Group▪ Ayush Parekh, 21▪ Juzer Rangwala, 9▪ Leanne Vas, 13▪ Chandan Singh, 19▪ Joyce George, 2